01663nas a2200169   4500008004100000245010800041210006900149260000900218300001000227490000600237520104700243653001501290100001801305700001801323700001901341856013301360       2009                        eng d00aThe use of Control Systems in New Product Development Innovation: Advancing the 'Help or Hinder' Debate0 ause of Control Systems in New Product Development Innovation Adv  c2009  a70-900 v73 aNew Product Development (NPD) innovation is a critical activity in the current economic environment. In order to manage their NPD innovation projects, firms use Management Controls Systems (MCS). However, the effect that these systems have on NPD innovation is not clear. One stream of research suggests that MCS help NPD innovation while another stream suggests MCS hinder NPD innovation. Past research has shown that the role and style of MCS used may offer explanations on why MCS can both help and hinder NPD innovation. This paper adds another explanation by examining the relationship between three models (divisional, activity/decision and conversion/response) of a commonly used MCS, known as the Stage-Gate Process1 in the NPD innovation literature, and three types of NPD innovation projects (incremental, semi-radical and radical). The insights from an ethnomethodology informed field study are used to understand how and why the firms may use a different MCS (Stage-Gate Process models) for different NPD innovation project types.10aAccounting1 aAkroyd, Chris1 aNarayan, S.S.1 aSridharan, V.G  u/biblio/use-control-systems-new-product-development-innovation-advancing-help-or-hinder-debate-0