01200nas a2200181   4500008004100000245009100041210006900132260000900201300001200210490000700222520055900229653003200788100001400820700001500834700002200849700002000871856012700891       2006                        eng d00aCognitive underpinnings of institutional persistence and change: A framing perspective0 aCognitive underpinnings of institutional persistence and change   c2006  a347-3660 v323 aWe integrate the predictions of prospect theory, the threat-rigidity hypothesis, and institutional theory to suggest how patterns of institutional persistence and change depend on whether decision makers view environmental shifts as potential opportunities for or threats to gaining legitimacy. We argue that in the event that decision makers face ambiguity in their reading of the environment, they initiate decoupled substantive and symbolic actions that simultaneously accommodate the predictions of prospect theory and the threat-rigidity hypothesis.10aStrategy & Entrepreneurship1 aGeorge, E1 aSitkin, S.1 aChattopadhyay, P.1 aBarden, Jeffrey  u/biblio/cognitive-underpinnings-institutional-persistence-and-change-framing-perspective-0