00508nas a2200145 4500008004100000245005500041210005500096260003000151653001700181653001400198100002300212700001600235700001700251856009400268 2023 eng d00aMorality Appraisals in Consumer Responsibilization0 aMorality Appraisals in Consumer Responsibilization aStorrs, Connecticutc202310aBusiness Law10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aScott, Inara u/biblio/morality-appraisals-consumer-responsibilization-000488nas a2200121 4500008004100000245008000041210006900121260000900190653001400199100002300213700001600236856011400252 2022 eng d00aArming Teachers - An Effective Security Measure or False Sense of Security?0 aArming Teachers An Effective Security Measure or False Sense of  c202210aMarketing1 aBarnhart, Michelle1 aHuff, Aimee uhttps://theconversation.com/arming-teachers-an-effective-security-measure-or-a-false-sense-of-security-18390900610nas a2200145 4500008004100000245011600041210006900157260000900226653001400235100001900249700002100268700001600289700002300305856013600328 2022 eng d00aDigital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology0 aDigital Curation in Contested Markets How Gunfluencers Enable th c202210aMarketing1 aDrenten, Jenna1 aGurrieri, Lauren1 aHuff, Aimee1 aBarnhart, Michelle u/biblio/digital-curation-contested-markets-how-gunfluencers-enable-platformization-second-amendment00630nas a2200145 4500008004100000245011600041210006900157260002700226653001400253100001900267700002100286700001600307700002300323856013800346 2022 eng d00aDigital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology0 aDigital Curation in Contested Markets How Gunfluencers Enable th aPerth, Australiac202210aMarketing1 aDrenten, Jenna1 aGurrieri, Lauren1 aHuff, Aimee1 aBarnhart, Michelle u/biblio/digital-curation-contested-markets-how-gunfluencers-enable-platformization-second-amendment-000598nas a2200145 4500008004100000245010900041210006900150260000900219653001700228653001400245100002300259700001600282700001700298856013700315 2022 eng d00aThe (Ir)Responsible American Consumer: Examining Morality and Responsibilization for Armed Self-Defense0 aIrResponsible American Consumer Examining Morality and Responsib c202210aBusiness Law10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aScott, Inara u/biblio/irresponsible-american-consumer-examining-morality-and-responsibilization-armed-self-defense00569nas a2200133 4500008004100000245010200041210006900143260002200212653001400234100001600248700002300264700002100287856012700308 2022 eng d00aMegamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising0 aMegamarketing in the US Firearms Market A Longitudinal Study of  aChicago, ILc202210aMarketing1 aHuff, Aimee1 aBarnhart, Michelle1 aBurkhardt, Brett u/biblio/megamarketing-us-firearms-market-longitudinal-study-delegitimation-and-advertising00570nas a2200133 4500008004100000245010700041210006900148260000900217490000900226653001400235100002900249700002300278856013500301 2022 eng d00aThe Perilous Prudence Paradox: A market system dynamics model of a widening risk attitude-behavior gap0 aPerilous Prudence Paradox A market system dynamics model of a wi c20220 v202210aMarketing1 aPellandini-Simanyi, Lena1 aBarnhart, Michelle u/biblio/perilous-prudence-paradox-market-system-dynamics-model-widening-risk-attitude-behavior-gap00458nas a2200145 4500008004100000245004400041210004400085260000900129653001400138100002300152700001900175700002100194700001600215856008100231 2022 eng d00aPlatformization of American Gun Culture0 aPlatformization of American Gun Culture c202210aMarketing1 aBarnhart, Michelle1 aDrenten, Jenna1 aGurrieri, Lauren1 aHuff, Aimee u/biblio/platformization-american-gun-culture00513nas a2200121 4500008004100000245009300041210006900134260000900203653001400212100002300226700001600249856012600265 2022 eng d00aUNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems0 aUNRAVELing Gnarly Knots A Path for Researching Marketentangled W c202210aMarketing1 aBarnhart, Michelle1 aHuff, Aimee u/biblio/unravel-ing-gnarly-knots-path-researching-market-entangled-wicked-social-problems00424nas a2200121 4500008004100000245005300041210005300094260000900147653001400156100001600170700002300186856009300209 2021 eng d00aHow Marketing Can UNRAVEL Wicked Social Problems0 aHow Marketing Can UNRAVEL Wicked Social Problems c202110aMarketing1 aHuff, Aimee1 aBarnhart, Michelle u/biblio/how-marketing-can-unravel-wicked-social-problems00545nas a2200133 4500008004100000245009100041210006900132260002100201653001400222100001600236700002300252700002100275856011500296 2021 eng d00aTensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market0 aTensions and Dynamics in the DeLegitimation of the American Cons aDuluth, MNc202110aMarketing1 aHuff, Aimee1 aBarnhart, Michelle1 aBurkhardt, Brett u/biblio/tensions-and-dynamics-delegitimation-american-consumer-firearms-market00654nas a2200145 4500008004100000245016500041210006900206260000900275490000700284653001400291100001900305700003200324700002300356856012900379 2020 eng d00aWhat's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble0 aWhats Love Got to Do with It that Technology cant Handle Opportu c20200 v4810aMarketing1 aPenaloza, Lisa1 aKelleher, Carol, Mary Ellen1 aBarnhart, Michelle u/biblio/whats-love-got-do-it-technology-cant-handle-opportunities-and-challenges-aging-women00468nas a2200121 4500008004100000245004900041210004900090260000900139653001400148100001600162700002300178856014500201 2020 eng d00aWhy Americans Are Buying More Guns than Ever0 aWhy Americans Are Buying More Guns than Ever c202010aMarketing1 aHuff, Aimee1 aBarnhart, Michelle uhttps://theconversation.com/profiles/aimee-dinnin-huff-391346/articles#:~:text=Why%20Americans%20are%20buying%20more%20guns%20than%C2%A0ever00545nas a2200145 4500008004100000245007200041210006900113260002700182653001700209653001400226100002300240700001600263700001700279856010300296 2019 eng d00aAmerican Consumers' Understandings of the Right to Consume Firearms0 aAmerican Consumers Understandings of the Right to Consume Firear aMontreal, Canadac201910aBusiness Law10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aScott, Inara u/biblio/american-consumers-understandings-right-consume-firearms-000525nas a2200145 4500008004100000245007200041210006900113260000900182653001700191653001400208100002300222700001600245700001700261856010100278 2019 eng d00aAmerican Consumers' Understandings of the Right to Consume Firearms0 aAmerican Consumers Understandings of the Right to Consume Firear c201910aBusiness Law10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aScott, Inara u/biblio/american-consumers-understandings-right-consume-firearms00446nas a2200121 4500008004100000245008500041210006900126260000900195653001400204100002300218700001600241856006700257 2019 eng d00aArming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting0 aArming School Staff Will Pose Risks to Students that Outweigh Ch c201910aMarketing1 aBarnhart, Michelle1 aHuff, Aimee uhttps://theglobepost.com/2019/01/02/risks-arming-school-staff/00590nas a2200133 4500008004100000020002200041245011700063210006900180260001900249653001400268100001600282700002300298856013500321 2019 eng d a978-1-138-90426-200aConsumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies0 aConsumers Culture Marketing Strategy and Market Systems Integrat aNew Yorkc201910aMarketing1 aHuff, Aimee1 aBarnhart, Michelle u/biblio/consumers-culture-marketing-strategy-and-market-systems-integrating-marketing-research-and00492nas a2200121 4500008004100000245006200041210006000103260000900163653001400172100001600186700002300202856014500225 2019 eng d00aHow a "Missing" Movement Made Gun Control a Winning Issue0 aHow a Missing Movement Made Gun Control a Winning Issue c201910aMarketing1 aHuff, Aimee1 aBarnhart, Michelle uhttps://theconversation.com/profiles/aimee-dinnin-huff-391346/articles#:~:text=Why%20Americans%20are%20buying%20more%20guns%20than%C2%A0ever00611nas a2200145 4500008004100000245012500041210006900166260000900235653001700244653001400261100002300275700001600298700001700314856013400331 2019 eng d00aRelating American's Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment0 aRelating Americans Responses to the Marketization of Armed SelfD c201910aBusiness Law10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aScott, Inara u/biblio/relating-americans-responses-marketization-armed-self-defense-their-understandings-second00520nas a2200121 4500008004100000245008900041210006900130260002600199653001400225100001600239700002300255856012000278 2018 eng d00aFairytales and Nightmares: Gun Mythology and the American Market System for Firearms0 aFairytales and Nightmares Gun Mythology and the American Market  aOdense, Denmarkc201810aMarketing1 aHuff, Aimee1 aBarnhart, Michelle u/biblio/fairytales-and-nightmares-gun-mythology-and-american-market-system-firearms00498nas a2200133 4500008004100000245008100041210006900122260000900191490000700200653001400207100002300221700001600244856010400260 2018 eng d00aNegotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market0 aNegotiating the Legitimacy of an American Icon Myth and the US G c20180 v4610aMarketing1 aBarnhart, Michelle1 aHuff, Aimee u/biblio/negotiating-legitimacy-american-icon-myth-and-us-gun-market01684nas a2200169 4500008004100000245008500041210006900126260003800195490000600233520106300239653001401302100002301316700001601339700002501355700002101380856011301401 2018 eng d00aPreparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense0 aPreparing for the Attack Mitigating Risk through Routines in Arm aUniversity of Chicago Pressc20180 v33 aPrior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people.10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Brandon1 aMcAlexander, Jim u/biblio/preparing-attack-mitigating-risk-through-routines-armed-self-defense00422nas a2200121 4500008004100000245005500041210005400096260000900150653001400159100001600173700002300189856008800212 2018 eng d00aWhy Trump's Idea to Arm Teachers May Miss the Mark0 aWhy Trumps Idea to Arm Teachers May Miss the Mark c201810aMarketing1 aHuff, Aimee1 aBarnhart, Michelle uhttps://theconversation.com/why-trumps-idea-to-arm-teachers-may-miss-the-mark-9233500648nas a2200169 4500008004100000245011100041210006900152260000900221300001200230490000700242653001400249100001600263700002300279700002500302700002100327856013000348 2017 eng d00aAddressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers0 aAddressing the Wicked Problem of American Gun Violence Consumer  c2017 a393-4080 v3710aMarketing1 aHuff, Aimee1 aBarnhart, Michelle1 aMcAlexander, Brandon1 aMcAlexander, Jim u/biblio/addressing-wicked-problem-american-gun-violence-consumer-interest-groups-macro-social00401nas a2200121 4500008004100000245004200041210004200083260002500125653001400150100001600164700002300180856007600203 2017 eng d00aAssembling Safety in an Armed America0 aAssembling Safety in an Armed America aEugene, 91ĆŢÓŃc201710aMarketing1 aHuff, Aimee1 aBarnhart, Michelle u/biblio/assembling-safety-armed-america00409nas a2200121 4500008004100000245004200041210004200083260003100125653001400156100002300170700001600193856007800209 2017 eng d00aAssembling Safety in an Armed America0 aAssembling Safety in an Armed America aMelbourne, Australiac201710aMarketing1 aBarnhart, Michelle1 aHuff, Aimee u/biblio/assembling-safety-armed-america-000632nas a2200145 4500008004100000245012000041210006900161260002400230653001400254100002300268700001600291700002100307700002500328856013300353 2017 eng d00aConsumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America0 aConsumers Assemblages of Fear and Safety with Firearms Obstacles aSan Diego, CAc201710aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Jim1 aMcAlexander, Brandon u/biblio/consumers-assemblages-fear-and-safety-firearms-obstacles-addressing-gun-violence-armed-000566nas a2200169 4500008004100000245011800041210006900159260002400228300001200252490000700264653001400271100001600285700002300301700002500324700002100349856002600370 2017 eng d00aConsumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America0 aConsumers Assemblages of Fear and Safety with Firearms Obstacles aSan Diego, CAc2017 a675-6760 v4510aMarketing1 aHuff, Aimee1 aBarnhart, Michelle1 aMcAlexander, Brandon1 aMcAlexander, Jim utwitter.com/huffmatic00630nas a2200145 4500008004100000245012000041210006900161260002200230653001400252100002300266700001600289700002100305700002500326856013300351 2017 eng d00aConsumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America0 aConsumers Assemblages of Fear and Safety with Firearms Obstacles aAnaheim, CAc201710aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Jim1 aMcAlexander, Brandon u/biblio/consumers-assemblages-fear-and-safety-firearms-obstacles-addressing-gun-violence-armed-100578nas a2200133 4500008004100000245012700041210006900168260000900237490000700246653001400253100002300267700001600290856013800306 2017 eng d00aHippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP0 aHippies Hummer Owners and People Like Me Stereotyping as a Means c20170 v3710aMarketing1 aBarnhart, Michelle1 aMish, Jenny u/biblio/hippies-hummer-owners-and-people-me-stereotyping-means-reconciling-ethical-consumption-values00645nas a2200145 4500008004100000245012700041210006900168260003000237653001400267100002300281700001600304700002100320700002500341856013300366 2016 eng d00aSisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock0 aSisyphus and the American Sociopolitical Industrial Gun Complex  aSan Luis Obispo, CAc201610aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Jim1 aMcAlexander, Brandon u/biblio/sisyphus-and-american-socio-political-industrial-gun-complex-how-gun-violence-prevention00372nas a2200109 4500008004100000245004200041210004200083260002100125653001400146100002300160856007900183 2015 eng d00aMarketing Services to Older Consumers0 aMarketing Services to Older Consumers aEugene, ORc201510aMarketing1 aBarnhart, Michelle u/biblio/marketing-services-older-consumers00501nas a2200121 4500008004100000245007700041210006900118260003300187653001400220100001600234700002300250856010600273 2015 eng d00a(Re)Assembling Family: An Examination of How Senior Families 'Do' Family0 aReAssembling Family An Examination of How Senior Families Do Fam aUniversity of Arkansasc201510aMarketing1 aHuff, Aimee1 aBarnhart, Michelle u/biblio/reassembling-family-examination-how-senior-families-do-family00425nas a2200109 4500008004100000245006300041210006100104260002200165653001400187100002300201856009100224 2015 eng d00aRound Table panelist - The future of research in eldercare0 aRound Table panelist The future of research in eldercare aNew Orleansc201510aMarketing1 aBarnhart, Michelle u/biblio/round-table-panelist-future-research-eldercare00554nas a2200133 4500008004100000245008400041210006900125260003000194653001400224100001800238700001900256700002300275856012200298 2014 eng d00aEveryday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended0 aEveryday Consumption and Perceptions of Oldness Barnhart and Pen aGuadalajara, Mexicoc201410aMarketing1 aGentry, James1 aPhillips, Lynn1 aBarnhart, Michelle u/biblio/everyday-consumption-and-perceptions-oldness-barnhart-and-penaloza-extended-100463nas a2200121 4500008004100000245006700041210006300108260002800171653001400199100002300213700001600236856008900252 2014 eng d00aIn and Out: Paid Caregivers as Members of the Family...kind of0 aIn and Out Paid Caregivers as Members of the Familykind of aHelsinki, Finlandc201410aMarketing1 aBarnhart, Michelle1 aHuff, Aimee u/biblio/and-out-paid-caregivers-members-familykind-000586nas a2200157 4500008004100000245009900041210006900140260000900209300001400218490000700232653001400239100002300253700001600276700001600292856012000308 2014 eng d00aLike a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family0 aLike a Member of the Family Including and Excluding Paid Caregiv c2014 a1680-17020 v3010aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aCotte, June u/biblio/member-family-including-and-excluding-paid-caregivers-performances-family-000501nas a2200121 4500008004100000245007800041210006900119260002200188653001400210100002300224700002000247856011200267 2014 eng d00aA Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption0 aMultivariate Analysis of Preacquisition Drivers of Technology Ad aAtlanta, GAc201410aMarketing1 aBarnhart, Michelle1 aRatchford, Mark u/biblio/multivariate-analysis-pre-acquisition-drivers-technology-adoption-000658nas a2200229 4500008004100000245004100041210004100082260000900123653001400132100001900146700001800165700001700183700002100200700001200221700001900233700002300252700001800275700001600293700001800309700002000327856008100347 2013 eng d00aFinancial insecurity and deprivation0 aFinancial insecurity and deprivation c201310aMarketing1 aFischer, Ellen1 aMartin, Kelly1 aHill, Ronald1 aKamakura, Wagner1 aDu, Rex1 aPenaloza, Lisa1 aBarnhart, Michelle1 aSharma, Eesha1 aAlter, Adam1 aUstuner, Tuba1 aThompson, Craig u/biblio/financial-insecurity-and-deprivation00519nas a2200121 4500008004100000245009400041210006900135260000900204653001400213100002300227700001900250856012800269 2013 eng d00aWho Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble0 aWho Are You Calling Old Negotiating Old Age Identity in the Elde c201310aMarketing1 aBarnhart, Michelle1 aPenaloza, Lisa u/biblio/who-are-you-calling-old-negotiating-old-age-identity-elderly-consumption-ensemble-000538nas a2200145 4500008004100000245008100041210006900122260000900191300001400200490000700214653001400221100002000235700002300255856011400278 2012 eng d00aDevelopment and Validation of the Technology Adoption Propensity (TAP) Index0 aDevelopment and Validation of the Technology Adoption Propensity c2012 a1209-12150 v6510aMarketing1 aRatchford, Mark1 aBarnhart, Michelle u/biblio/development-and-validation-technology-adoption-propensity-tap-index-000481nas a2200145 4500008004100000245006100041210005700102260000900159300001200168490000700180653001400187100001900201700002300220856009200243 2011 eng d00aLiving U.S. Capitalism: The Normalization of Credit/Debt0 aLiving US Capitalism The Normalization of CreditDebt c2011 a743-7620 v3810aMarketing1 aPenaloza, Lisa1 aBarnhart, Michelle u/biblio/living-us-capitalism-normalization-creditdebt-000459nas a2200133 4500008004100000245005900041210005900100260000900159490000700168653001400175100002300189700001900212856009400231 2009 eng d00aNegotiating Agency in the Elderly Consumption Ensemble0 aNegotiating Agency in the Elderly Consumption Ensemble c20090 v3610aMarketing1 aBarnhart, Michelle1 aPenaloza, Lisa u/biblio/negotiating-agency-elderly-consumption-ensemble-200459nas a2200121 4500008004100000245005900041210005900100260002800159653001400187100002300201700001900224856009400243 2008 eng d00aNegotiating Agency in the Elderly Consumption Ensemble0 aNegotiating Agency in the Elderly Consumption Ensemble aSan Francisco, CAc200810aMarketing1 aBarnhart, Michelle1 aPenaloza, Lisa u/biblio/negotiating-agency-elderly-consumption-ensemble-100524nas a2200121 4500008004100000245009400041210006900135260000900204653001400213100002300227700002400250856012800274 2008 eng d00aWho Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble0 aWho Are You Calling Old Old Age Identity Negotiation in the Elde c200810aMarketing1 aBarnhart, Michelle1 aPenaloza, Dr., Lisa u/biblio/who-are-you-calling-old-old-age-identity-negotiation-elderly-consumption-ensemble-000547nas a2200121 4500008004100000245009700041210006900138260002200207653001400229100002300243700002400266856013500290 2007 eng d00aLiving Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research0 aLiving Capitalism Consumer Identity and Consciousness in Transfo aHanover, NHc200710aMarketing1 aBarnhart, Michelle1 aPenaloza, Dr., Lisa u/biblio/living-capitalism-consumer-identity-and-consciousness-transformational-consumer-research-000537nas a2200121 4500008004100000245010500041210006900146260000900215653001400224100002300238700002000261856013400281 2007 eng d00aRethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index0 aRethinking Readiness Development and Validation of a Reduced For c200710aMarketing1 aBarnhart, Michelle1 aRatchford, Mark u/biblio/rethinking-readiness-development-and-validation-reduced-form-technology-readiness-index-200552nas a2200121 4500008004100000245010500041210006900146260002400215653001400239100002300253700002000276856013400296 2007 eng d00aRethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index0 aRethinking Readiness Development and Validation of a Reduced For aSan Diego, CAc200710aMarketing1 aBarnhart, Michelle1 aRatchford, Mark u/biblio/rethinking-readiness-development-and-validation-reduced-form-technology-readiness-index-100885nas a2200241 4500008004100000245015400041210006900195260000900264300001200273490000800285653001400293100002000307700001400327700001600341700001900357700002000376700002300396700002500419700002100444700002100465700002000486856013700506 1997 eng d00aComparison of the regional expression of nicotinic acetylcholine receptor alpha-7 mRNA and I-125-alpha-bungarotoxin binding in human postmortem brain0 aComparison of the regional expression of nicotinic acetylcholine c1997 a385-3980 v38710aMarketing1 aBreese, Charles1 aAdams, C.1 aLogel, Judy1 aDrebing, Carla1 aRollins, Yvonne1 aBarnhart, Michelle1 aSullivan, Bernadette1 aDeMasters, Bette1 aFreedman, Robert1 aLeonard, Sherry u/biblio/comparison-regional-expression-nicotinic-acetylcholine-receptor-alpha-7-mrna-and-i-125-alpha02006nas a2200157 4500008004000000245005500040210005500095260001800150520150100168653001701669653001401686100002301700700001601723700001701739856009201756 0 engd00aMorality Appraisals in Consumer Responsibilization0 aMorality Appraisals in Consumer Responsibilization c2023 In Press3 aAbstract: In recent decades, U.S. “pro-gun” lobbying groups, politicians, courts, and market actors have sought to responsibilize U.S. consumers to use firearms to address the societal problem of crime. These responsibilization efforts center an interpretation of the constitutional right to keep and bear arms as an entitlement for individuals to engage in armed protection from criminals. Using interview and online discussion data, this research investigates consumers’ responses to responsibilization for this morally fraught set of behaviors, and the role of consumers’ various understandings of the right to bear arms in these responses. Findings show that acceptance of responsibilization is a matter of proportionality; consumers accept responsibilization for a proportion of specific armed protection scenarios and reject it for the remainder. Acceptance is determined by their appraisals of the morality of the responsibilization sub-processes (Giesler & Veresiu 2014). Consumers’ understanding of the constitutional right serves as a heuristic in these appraisals, with some understandings leading consumers to accept responsibilization across a much larger proportion of scenarios than others. Contributions include illustrating response to responsibilization as a proportionality; illuminating consumers’ active role in appraising responsibilizing efforts; and demonstrating how some consumers come to understand a responsibilized behavior as a moral entitlement.

10aBusiness Law10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aScott, Inara u/biblio/morality-appraisals-consumer-responsibilization