00543nas a2200121   4500008004100000245011900041210006900160260000900229653001400238100001700252700002100269856013100290       2021                        eng d00aGood design is good business”: An empirical conceptualization of design management using the balanced scorecard.0 aGood design is good business An empirical conceptualization of d  c202110aMarketing1 aParkman, Ian1 aMalkewitz, Keven  u/biblio/good-design-good-business-empirical-conceptualization-design-management-using-balanced00601nas a2200157   4500008004100000245009200041210006900133260000900202653001400211100001700225700001900242700002200261700001700283700002100300856012200321       2021                        eng d00aWinning isn’t everything: An investigation linking old school values to fan behaviors0 aWinning isn t everything An investigation linking old school val  c202110aMarketing1 aAiken, Damon1 aSukhdial, Ajay1 aCampbell, Richard1 aKent, Aubrey1 aMalkewitz, Keven  u/biblio/winning-isnt-everything-investigation-linking-old-school-values-fan-behaviors00392nas a2200133   4500008004100000245003700041210003200078260000900110300001300119653001400132100002100146700002200167856006900189       2020                        eng d00aThe Logo Life Cycle: An Abstract0 aLogo Life Cycle An Abstract  c2020  a101--10210aMarketing1 aMalkewitz, Keven1 aKetcham, Nicholas  u/biblio/logo-life-cycle-abstract00289nas a2200109   4500008004100000245001800041210001800059260000900077653001400086100002100100856005800121       2020                        eng d00aMeme Products0 aMeme Products  c202010aMarketing1 aMalkewitz, Keven  u/biblio/meme-products00354nas a2200121   4500008004100000245002900041210002900070260000900099653001400108100002100122700001800143856007100161       2020                        eng d00aSports Logos Life Cycles0 aSports Logos Life Cycles  c202010aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/sports-logos-life-cycles-100352nas a2200121   4500008004100000245002900041210002900070260000900099653001400108100002100122700001800143856006900161       2020                        eng d00aSports Logos Life Cycles0 aSports Logos Life Cycles  c202010aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/sports-logos-life-cycles00437nas a2200121   4500008004100000245005900041210005800100260000900158653001400167100001700181700002100198856009600219       2019                        eng d00aDesign briefs in design-driven new product development0 aDesign briefs in designdriven new product development  c201910aMarketing1 aParkman, Ian1 aMalkewitz, Keven  u/biblio/design-briefs-design-driven-new-product-development00355nas a2200109   4500008004100000245004400041210004400085260000900129653001400138100002100152856007200173       2019                        eng d00aHow to Get a Job In the sports Industry0 aHow to Get a Job In the sports Industry  c201910aMarketing1 aMalkewitz, Keven  u/biblio/how-get-job-sports-industry00354nas a2200121   4500008004100000245002900041210002900070260000900099653001400108100002100122700001800143856007100161       2019                        eng d00aSports Logos Life Cycles0 aSports Logos Life Cycles  c201910aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/sports-logos-life-cycles-000354nas a2200121   4500008004100000245002900041210002900070260000900099653001400108100002100122700001800143856007100161       2019                        eng d00aSports Logos Life Cycles0 aSports Logos Life Cycles  c201910aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/sports-logos-life-cycles-200330nas a2200121   4500008004100000245002100041210002100062260000900083653001400092100002100106700001800127856006300145       2018                        eng d00aLogo Life Cycles0 aLogo Life Cycles  c201810aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/logo-life-cycles-000328nas a2200121   4500008004100000245002100041210002100062260000900083653001400092100002100106700001800127856006100145       2018                        eng d00aLogo Life Cycles0 aLogo Life Cycles  c201810aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/logo-life-cycles00500nas a2200121   4500008004100000245008800041210006900129260000900198653001400207100002100221700001800242856011800260       2018                        eng d00aLogo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle0 aLogo Life Cycles A ProofofConcept Research Project Examining the  c201810aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/logo-life-cycles-proof-concept-research-project-examining-logo-life-cycle00502nas a2200121   4500008004100000245008800041210006900129260000900198653001400207100002100221700001800242856012000260       2018                        eng d00aLogo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle0 aLogo Life Cycles A ProofofConcept Research Project Examining the  c201810aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/logo-life-cycles-proof-concept-research-project-examining-logo-life-cycle-000649nas a2200157   4500008004100000245012700041210006900168260000900237653001400246100001700260700001900277700002200296700001600318700002100334856013600355       2018                        eng d00aWinning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors0 aWinning Isn t Everything An Investigation Linking Old School Val  c201810aMarketing1 aAiken, Damon1 aSukhdial, Ajay1 aCampbell, Richard1 aKent, Aubry1 aMalkewitz, Keven  u/biblio/winning-isnt-everything-investigation-linking-old-school-values-birging-corfing-birfing-and00651nas a2200157   4500008004100000245012700041210006900168260000900237653001400246100001700260700001900277700002200296700001600318700002100334856013800355       2018                        eng d00aWinning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors0 aWinning Isn t Everything An Investigation Linking Old School Val  c201810aMarketing1 aAiken, Damon1 aSukhdial, Ajay1 aCampbell, Richard1 aKent, Aubry1 aMalkewitz, Keven  u/biblio/winning-isnt-everything-investigation-linking-old-school-values-birging-corfing-birfing-and-000451nas a2200133   4500008004100000245005400041210005400095260000900149300001300158653001400171100001700185700002100202856009400223       2015                        eng d00aCreating Brand Impressions Through Package Design0 aCreating Brand Impressions Through Package Design  c2015  a259--25910aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven  u/biblio/creating-brand-impressions-through-package-design00574nas a2200145   4500008004100000245009500041210006900136260000900205653001400214100001600228700002100244700001700265700001900282856012700301       2014                        eng d00aAdvancing the aesthetic middle principle: trade-offs in design attractiveness and strength0 aAdvancing the aesthetic middle principle tradeoffs in design att  c201410aMarketing1 aGiese, Joan1 aMalkewitz, Keven1 aOrth, Ulrich1 aHenderson, Pam  u/biblio/advancing-aesthetic-middle-principle-trade-offs-design-attractiveness-and-strength00380nas a2200121   4500008004100000245003900041210003900080260000900119653001400128100002100142700001700163856007800180       2014                        eng d00aUndertaking Brand Design in Sports0 aUndertaking Brand Design in Sports  c201410aMarketing1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/undertaking-brand-design-sports-000465nas a2200145   4500008004100000245004900041210004900090260002300139300001100162653001400173653000800187100002100195700001700216856008600233       2014                        eng d00aUndertaking Successful Brand Design in Sport0 aUndertaking Successful Brand Design in Sport  aNew York, NYc2014  a89-10810aMarketing10aMBA1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/undertaking-successful-brand-design-sport00447nas a2200133   4500008004100000245004900041210004900090260002300139300001100162653001400173100002100187700001700208856008800225       2014                        eng d00aUndertaking Successful Brand Design in Sport0 aUndertaking Successful Brand Design in Sport  aNew York, NYc2014  a89-10810aMarketing1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/undertaking-successful-brand-design-sport-000478nas a2200133   4500008004100000245007000041210006400111260000900175653001400184653000800198100002100206700001700227856010000244       2012                        eng d00aThe accuracy of design-based judgments: A constructivist approach0 aaccuracy of designbased judgments A constructivist approach  c201210aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/accuracy-design-based-judgments-constructivist-approach00461nas a2200121   4500008004100000245007100041210006400112260000900176653001400185100001700199700002100216856010200237       2012                        eng d00aThe Accuracy of Design-Based Judgments: A Constructivist Approach,0 aAccuracy of DesignBased Judgments A Constructivist Approach  c201210aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven  u/biblio/accuracy-design-based-judgments-constructivist-approach-000460nas a2200121   4500008004100000245007000041210006400111260000900175653001400184100002100198700001700219856010200236       2012                        eng d00aThe accuracy of design-based judgments: A constructivist approach0 aaccuracy of designbased judgments A constructivist approach  c201210aMarketing1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/accuracy-design-based-judgments-constructivist-approach-100423nas a2200133   4500008004100000245004200041210004200083260000900125653001400134100001700148700002100165700002100186856008200207       2012                        eng d00aInterior Design and Store Personality0 aInterior Design and Store Personality  c201210aMarketing1 aOrth, Ulrich1 aHeinrich, Frauke1 aMalkewitz, Keven  u/biblio/interior-design-and-store-personality00511nas a2200133   4500008004100000245007200041210006900113260000900182653001400191100002100205700001700226700002100243856011300264       2012                        eng d00aServicescape interior design and consumers' personality impressions0 aServicescape interior design and consumers personality impressio  c201210aMarketing1 aMalkewitz, Keven1 aOrth, Ulrich1 aHeinrich, Frauke  u/biblio/servicescape-interior-design-and-consumers-personality-impressions-000529nas a2200145   4500008004100000245007200041210006900113260000900182653001400191653000800205100002100213700001700234700002100251856011100272       2012                        eng d00aServicescape interior design and consumers' personality impressions0 aServicescape interior design and consumers personality impressio  c201210aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich1 aHeinrich, Frauke  u/biblio/servicescape-interior-design-and-consumers-personality-impressions00519nas a2200121   4500008004100000245009400041210006900135260000900204653001400213100001700227700002100244856013200265       2011                        eng d00aContent and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance0 aContent and Context Product Design Briefs Knowledge based Assets  c201110aMarketing1 aParkman, Ian1 aMalkewitz, Keven  u/biblio/content-and-context-product-design-briefs-knowledge-based-assets-and-firm-performance-000517nas a2200121   4500008004100000245009400041210006900135260000900204653001400213100001700227700002100244856013000265       2011                        eng d00aContent and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance0 aContent and Context Product Design Briefs Knowledge based Assets  c201110aMarketing1 aParkman, Ian1 aMalkewitz, Keven  u/biblio/content-and-context-product-design-briefs-knowledge-based-assets-and-firm-performance00345nas a2200109   4500008004100000245003900041210003800080260000900118653001400127100002100141856007300162       2010                        eng d00aCan You Judge a Book by Its Cover?0 aCan You Judge a Book by Its Cover  c201010aMarketing1 aMalkewitz, Keven  u/biblio/can-you-judge-book-its-cover00544nas a2200133   4500008004100000245009900041210006900140260000900209653001400218653000800232100002100240700001700261856013200278       2010                        eng d00aFormation of consumer price expectation based on package design: attractive and quality routes0 aFormation of consumer price expectation based on package design   c201010aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/formation-consumer-price-expectation-based-package-design-attractive-and-quality-routes00559nas a2200133   4500008004100000245009900041210006900140260000900209653001400218100001700232700002100249700002100270856013400291       2010                        eng d00aFormation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes0 aFormation of Consumer Price Expectation Based on Package Design   c201010aMarketing1 aOrth, Ulrich1 aCampana, Daniela1 aMalkewitz, Keven  u/biblio/formation-consumer-price-expectation-based-package-design-attractive-and-quality-routes-000526nas a2200121   4500008004100000245009900041210006900140260000900209653001400218100002100232700001700253856013400270       2010                        eng d00aFormation of consumer price expectation based on package design: attractive and quality routes0 aFormation of consumer price expectation based on package design   c201010aMarketing1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/formation-consumer-price-expectation-based-package-design-attractive-and-quality-routes-101458nas a2200169   4500008004100000245008800041210006900129260000900198300001000207490000700217520087100224653001401095100001701109700002101126700001701147856012401164       2010                        eng d00aGender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising0 aGender and Personality Drivers of Consumer Mixed Emotional Respo  c2010  a69-800 v323 aThis research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.10aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/gender-and-personality-drivers-consumer-mixed-emotional-responses-advertising-101478nas a2200181   4500008004100000245008800041210006900129260000900198300001000207490000700217520087100224653001401095653000801109100001701117700002101134700001701155856012401172       2010                        eng d00aGender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising0 aGender and Personality Drivers of Consumer Mixed Emotional Respo  c2010  a69-800 v323 aThis research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.10aMarketing10aMBA1 aOrth, Ulrich1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/gender-and-personality-drivers-consumer-mixed-emotional-responses-advertising-000530nas a2200133   4500008004100000245008700041210006900128260000900197653001400206100001700220700002100237700001700258856012100275       2010                        eng d00aGender and Personality Drivers of Consumer Mixed Emotional Response to Advertising0 aGender and Personality Drivers of Consumer Mixed Emotional Respo  c201010aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/gender-and-personality-drivers-consumer-mixed-emotional-response-advertising00520nas a2200121   4500008004100000245010500041210006900146260000900215653001400224653000800238100002100246856013100267       2010                        eng d00aThe influence of program context intensity: An examination of television advertising during war news0 ainfluence of program context intensity An examination of televis  c201010aMarketing10aMBA1 aMalkewitz, Keven  u/biblio/influence-program-context-intensity-examination-television-advertising-during-war-news00531nas a2200121   4500008004100000245010500041210006900146260000900215653001400224100001700238700002100255856013300276       2010                        eng d00aThe Influence of Program Context Intensity: An Examination of Television Advertising During War News0 aInfluence of Program Context Intensity An Examination of Televis  c201010aMarketing1 aAiken, Damon1 aMalkewitz, Keven  u/biblio/influence-program-context-intensity-examination-television-advertising-during-war-news-000502nas a2200109   4500008004100000245010500041210006900146260000900215653001400224100002100238856013300259       2010                        eng d00aThe influence of program context intensity: An examination of television advertising during war news0 ainfluence of program context intensity An examination of televis  c201010aMarketing1 aMalkewitz, Keven  u/biblio/influence-program-context-intensity-examination-television-advertising-during-war-news-100352nas a2200109   4500008004100000245003900041210003900080260000900119653001400128100002100142856007900163       2009                        eng d00aBuilding Your Killer Business Plan0 aBuilding Your Killer Business Plan  c200910aMarketing1 aMalkewitz, Keven  u/biblio/building-your-killer-business-plan00482nas a2200109   4500008004100000245009200041210006900133260000900202653001400211100002100225856012600246       2009                        eng d00aDimensions of Technology Uncertainty and their Influence on NPD Activities and Problems0 aDimensions of Technology Uncertainty and their Influence on NPD   c200910aMarketing1 aMalkewitz, Keven  u/biblio/dimensions-technology-uncertainty-and-their-influence-npd-activities-and-problems00336nas a2200109   4500008004100000245003800041210003200079260000900111653001400120100002100134856007100155       2009                        eng d00aAn Ex- Expatriate’s Experiences0 aEx Expatriate s Experiences  c200910aMarketing1 aMalkewitz, Keven  u/biblio/ex-expatriates-experiences00462nas a2200109   4500008004100000245008100041210006900122260000900191653001400200100002100214856011700235       2009                        eng d00aMaking Your Passion Your Occupation: How to Get Employed Doing What You Love0 aMaking Your Passion Your Occupation How to Get Employed Doing Wh  c200910aMarketing1 aMalkewitz, Keven  u/biblio/making-your-passion-your-occupation-how-get-employed-doing-what-you-love00445nas a2200109   4500008004100000245007400041210006900115260000900184653001400193100002100207856010700228       2009                        eng d00aNew Product Development in the Athletic Footwear and Apparel Industry0 aNew Product Development in the Athletic Footwear and Apparel Ind  c200910aMarketing1 aMalkewitz, Keven  u/biblio/new-product-development-athletic-footwear-and-apparel-industry00447nas a2200109   4500008004100000245007400041210006900115260000900184653001400193100002100207856010900228       2009                        eng d00aNew Product Development in the Athletic Footwear and Apparel Industry0 aNew Product Development in the Athletic Footwear and Apparel Ind  c200910aMarketing1 aMalkewitz, Keven  u/biblio/new-product-development-athletic-footwear-and-apparel-industry-000322nas a2200109   4500008004100000245003000041210003000071260000900101653001400110100002100124856006700145       2009                        eng d00aOverview of Wine Research0 aOverview of Wine Research  c200910aMarketing1 aMalkewitz, Keven  u/biblio/overview-wine-research00524nas a2200109   4500008004100000245012700041210006900168260000900237653001400246100002100260856013300281       2009                        eng d00aSwooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy0 aSwooshes Vectors and Stripes How the Design and Visual Fluency o  c200910aMarketing1 aMalkewitz, Keven  u/biblio/swooshes-vectors-and-stripes-how-design-and-visual-fluency-sport-firms-logos-influence-000522nas a2200109   4500008004100000245012700041210006900168260000900237653001400246100002100260856013100281       2009                        eng d00aSwooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy0 aSwooshes Vectors and Stripes How the Design and Visual Fluency o  c200910aMarketing1 aMalkewitz, Keven  u/biblio/swooshes-vectors-and-stripes-how-design-and-visual-fluency-sport-firms-logos-influence00399nas a2200109   4500008004100000245005400041210005400095260000900149653001400158100002100172856009600193       2008                        eng d00aCreating Brand Impressions through Package Design0 aCreating Brand Impressions through Package Design  c200810aMarketing1 aMalkewitz, Keven  u/biblio/creating-brand-impressions-through-package-design-100399nas a2200109   4500008004100000245005400041210005400095260000900149653001400158100002100172856009600193       2008                        eng d00aCreating Brand Impressions through Package Design0 aCreating Brand Impressions through Package Design  c200810aMarketing1 aMalkewitz, Keven  u/biblio/creating-brand-impressions-through-package-design-000389nas a2200109   4500008004100000245005300041210005300094260000900147653001400156100002100170856008800191       2008                        eng d00aCreating Brand Impressions with Packaging Design0 aCreating Brand Impressions with Packaging Design  c200810aMarketing1 aMalkewitz, Keven  u/biblio/creating-brand-impressions-packaging-design00510nas a2200121   4500008004100000245009400041210006900135260000900204653001400213100001700227700002100244856012300265       2008                        eng d00aDesign Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development0 aDesign Artifacts as Evaluative Criteria in the Fuzzy Front End o  c200810aMarketing1 aParkman, Ian1 aMalkewitz, Keven  u/biblio/design-artifacts-evaluative-criteria-fuzzy-front-end-new-product-development-000508nas a2200121   4500008004100000245009400041210006900135260000900204653001400213100001700227700002100244856012100265       2008                        eng d00aDesign Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development0 aDesign Artifacts as Evaluative Criteria in the Fuzzy Front End o  c200810aMarketing1 aParkman, Ian1 aMalkewitz, Keven  u/biblio/design-artifacts-evaluative-criteria-fuzzy-front-end-new-product-development00459nas a2200121   4500008004100000245006400041210006400105260000900169653001400178100002000192700002100212856010400233       2008                        eng d00aDirecting Consumer Price Expectation through Package Design0 aDirecting Consumer Price Expectation through Package Design  c200810aMarketing1 aOrth, Ulich, H.1 aMalkewitz, Keven  u/biblio/directing-consumer-price-expectation-through-package-design00458nas a2200121   4500008004100000245006400041210006400105260000900169653001400178100001700192700002100209856010600230       2008                        eng d00aDirecting Consumer Price Expectation through Package Design0 aDirecting Consumer Price Expectation through Package Design  c200810aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven  u/biblio/directing-consumer-price-expectation-through-package-design-000443nas a2200121   4500008004100000245005900041210005900100260000900159653001400168100002100182700001700203856010100220       2008                        eng d00aHolistic package design and consumer brand impressions0 aHolistic package design and consumer brand impressions  c200810aMarketing1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/holistic-package-design-and-consumer-brand-impressions-100443nas a2200121   4500008004100000245005900041210005900100260000900159653001400168100001700182700002100199856010100220       2008                        eng d00aHolistic Package Design and Consumer Brand Impressions0 aHolistic Package Design and Consumer Brand Impressions  c200810aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven  u/biblio/holistic-package-design-and-consumer-brand-impressions-000461nas a2200133   4500008004100000245005900041210005900100260000900159653001400168653000800182100002100190700001700211856009900228       2008                        eng d00aHolistic package design and consumer brand impressions0 aHolistic package design and consumer brand impressions  c200810aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/holistic-package-design-and-consumer-brand-impressions00299nas a2200109   4500008004100000245002400041210002000065260000900085653001400094100002100108856006000129       2008                        eng d00aThe Marketing Canon0 aMarketing Canon  c200810aMarketing1 aMalkewitz, Keven  u/biblio/marketing-canon00319nas a2200109   4500008004100000245002800041210002800069260000900097653001400106100002100120856006800141       2008                        eng d00aProduct Design Research0 aProduct Design Research  c200810aMarketing1 aMalkewitz, Keven  u/biblio/product-design-research00346nas a2200109   4500008004100000245003800041210003800079260000900117653001400126100002100140856007500161       2007                        eng d00aCommunicating with Product Design0 aCommunicating with Product Design  c200710aMarketing1 aMalkewitz, Keven  u/biblio/communicating-product-design-000344nas a2200109   4500008004100000245003800041210003800079260000900117653001400126100002100140856007300161       2007                        eng d00aCommunicating with Product Design0 aCommunicating with Product Design  c200710aMarketing1 aMalkewitz, Keven  u/biblio/communicating-product-design00426nas a2200109   4500008004100000245006300041210006300104260000900167653001400176100002100190856010500211       2007                        eng d00aHow Design Influences Attitudes and Beliefs about Products0 aHow Design Influences Attitudes and Beliefs about Products  c200710aMarketing1 aMalkewitz, Keven  u/biblio/how-design-influences-attitudes-and-beliefs-about-products-000424nas a2200109   4500008004100000245006300041210006300104260000900167653001400176100002100190856010300211       2007                        eng d00aHow Design Influences Attitudes and Beliefs about Products0 aHow Design Influences Attitudes and Beliefs about Products  c200710aMarketing1 aMalkewitz, Keven  u/biblio/how-design-influences-attitudes-and-beliefs-about-products00322nas a2200109   4500008004100000245002900041210002900070260000900099653001400108100002100122856006900143       2007                        eng d00aMarketing Major Overview0 aMarketing Major Overview  c200710aMarketing1 aMalkewitz, Keven  u/biblio/marketing-major-overview00436nas a2200109   4500008004100000245007000041210006900111260000900180653001400189100002100203856010200224       2007                        eng d00aReading between the Lines: Implementing Visual Fluency in Writing0 aReading between the Lines Implementing Visual Fluency in Writing  c200710aMarketing1 aMalkewitz, Keven  u/biblio/reading-between-lines-implementing-visual-fluency-writing00459nas a2200109   4500008004100000245008100041210006900122260000900191653001400200100002100214856011400235       2007                        eng d00aVisual Fluency Primer and the Theoretical Questions Raised by Visual Fluency0 aVisual Fluency Primer and the Theoretical Questions Raised by Vi  c200710aMarketing1 aMalkewitz, Keven  u/biblio/visual-fluency-primer-and-theoretical-questions-raised-visual-fluency00416nas a2200109   4500008004100000245006300041210006000104260000900164653001400173100002100187856009800208       2006                        eng d00aCo-Branding with Sports Entities: How Difficult Can it Be?0 aCoBranding with Sports Entities How Difficult Can it Be  c200610aMarketing1 aMalkewitz, Keven  u/biblio/co-branding-sports-entities-how-difficult-can-it-be-000414nas a2200109   4500008004100000245006300041210006000104260000900164653001400173100002100187856009600208       2006                        eng d00aCo-Branding with Sports Entities: How Difficult Can it Be?0 aCoBranding with Sports Entities How Difficult Can it Be  c200610aMarketing1 aMalkewitz, Keven  u/biblio/co-branding-sports-entities-how-difficult-can-it-be00540nas a2200121   4500008004100000245011800041210006900159260000900228653001400237100001700251700002100268856012900289       2006                        eng d00aThe Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness0 aProgram Context of War News An Empirical Investigation of Influe  c200610aMarketing1 aAiken, Damon1 aMalkewitz, Keven  u/biblio/program-context-war-news-empirical-investigation-influences-television-advertising-000538nas a2200121   4500008004100000245011800041210006900159260000900228653001400237100001700251700002100268856012700289       2006                        eng d00aThe Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness0 aProgram Context of War News An Empirical Investigation of Influe  c200610aMarketing1 aAiken, Damon1 aMalkewitz, Keven  u/biblio/program-context-war-news-empirical-investigation-influences-television-advertising00348nas a2200109   4500008004100000245004200041210004100083260000900124653001400133100002100147856007000168       2006                        eng d00aSports Products: On and Off the Field0 aSports Products On and Off the Field  c200610aMarketing1 aMalkewitz, Keven  u/biblio/sports-products-and-field00546nas a2200133   4500008004100000245009800041210006900139260000900208653001400217100001700231700002100248700001600269856012700285       2004                        eng d00aThe Program Context of War News: Exploring Influences on Television Advertising Effectiveness0 aProgram Context of War News Exploring Influences on Television A  c200410aMarketing1 aAiken, Damon1 aMalkewitz, Keven1 aBowe, Darcy  u/biblio/program-context-war-news-exploring-influences-television-advertising-effectiveness00501nas a2200133   4500008004100000245007200041210006800113260000900181653001400190100002200204700001800226700002100244856010200265       2003                        eng d00aThe Impact of Dedicated NPD Resources on Firm Financial Performance0 aImpact of Dedicated NPD Resources on Firm Financial Performance  c200310aMarketing1 aHenard, David, H.1 aMcFadyen, Ann1 aMalkewitz, Keven  u/biblio/impact-dedicated-npd-resources-firm-financial-performance00441nas a2200109   4500008004100000245007000041210006900111260000900180653001400189100002100203856010700224       2003                        eng d00aInformation Requirements of Marketing Academics and Practitioners0 aInformation Requirements of Marketing Academics and Practitioner  c200310aMarketing1 aMalkewitz, Keven  u/biblio/information-requirements-marketing-academics-and-practitioners00507nas a2200133   4500008004100000245007700041210006900118260000900187653001400196100002100210700001800231700002100249856010300270       2003                        eng d00aPersuasion by Design: The State of Expertise on Visual Influence Tactics0 aPersuasion by Design The State of Expertise on Visual Influence   c200310aMarketing1 aMalkewitz, Keven1 aWright, Peter1 aFriestad, Marian  u/biblio/persuasion-design-state-expertise-visual-influence-tactics00503nas a2200133   4500008004100000245007200041210006800113260000900181653001400190100002200204700001800226700002100244856010400265       2002                        eng d00aThe Impact of Dedicated NPD Resources on Firm Financial Performance0 aImpact of Dedicated NPD Resources on Firm Financial Performance  c200210aMarketing1 aHenard, David, H.1 aMcFadyen, Ann1 aMalkewitz, Keven  u/biblio/impact-dedicated-npd-resources-firm-financial-performance-000499nas a2200133   4500008004100000245007200041210006800113260000900181653001400190100001800204700001800222700002100240856010400261       2002                        eng d00aThe Impact of Dedicated NPD Resources on Firm Financial Performance0 aImpact of Dedicated NPD Resources on Firm Financial Performance  c200210aMarketing1 aHenard, David1 aMcFadyen, Ann1 aMalkewitz, Keven  u/biblio/impact-dedicated-npd-resources-firm-financial-performance-100301nas a2200109   4500008004100000245002400041210002000065260000900085653001400094100002100108856006200129       2002                        eng d00aThe Marketing Canon0 aMarketing Canon  c200210aMarketing1 aMalkewitz, Keven  u/biblio/marketing-canon-000441nas a2200133   4500008004100000245004700041210004700088260000900135653001400144100002100158700001800179700002100197856008900218       2000                        eng d00aEveryday Knowledge about Visual Persuasion0 aEveryday Knowledge about Visual Persuasion  c200010aMarketing1 aMalkewitz, Keven1 aWright, Peter1 aFriestad, Marian  u/biblio/everyday-knowledge-about-visual-persuasion-000439nas a2200133   4500008004100000245004700041210004700088260000900135653001400144100002100158700001800179700002100197856008700218       2000                        eng d00aEveryday Knowledge about Visual Persuasion0 aEveryday Knowledge about Visual Persuasion  c200010aMarketing1 aMalkewitz, Keven1 aWright, Peter1 aFriestad, Marian  u/biblio/everyday-knowledge-about-visual-persuasion