00465nas a2200145   4500008004100000245004900041210004900090260002300139300001100162653001400173653000800187100002100195700001700216856008600233       2014                        eng d00aUndertaking Successful Brand Design in Sport0 aUndertaking Successful Brand Design in Sport  aNew York, NYc2014  a89-10810aMarketing10aMBA1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/undertaking-successful-brand-design-sport00478nas a2200133   4500008004100000245007000041210006400111260000900175653001400184653000800198100002100206700001700227856010000244       2012                        eng d00aThe accuracy of design-based judgments: A constructivist approach0 aaccuracy of designbased judgments A constructivist approach  c201210aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/accuracy-design-based-judgments-constructivist-approach00529nas a2200145   4500008004100000245007200041210006900113260000900182653001400191653000800205100002100213700001700234700002100251856011100272       2012                        eng d00aServicescape interior design and consumers' personality impressions0 aServicescape interior design and consumers personality impressio  c201210aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich1 aHeinrich, Frauke  u/biblio/servicescape-interior-design-and-consumers-personality-impressions00544nas a2200133   4500008004100000245009900041210006900140260000900209653001400218653000800232100002100240700001700261856013200278       2010                        eng d00aFormation of consumer price expectation based on package design: attractive and quality routes0 aFormation of consumer price expectation based on package design   c201010aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/formation-consumer-price-expectation-based-package-design-attractive-and-quality-routes01478nas a2200181   4500008004100000245008800041210006900129260000900198300001000207490000700217520087100224653001401095653000801109100001701117700002101134700001701155856012401172       2010                        eng d00aGender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising0 aGender and Personality Drivers of Consumer Mixed Emotional Respo  c2010  a69-800 v323 aThis research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.10aMarketing10aMBA1 aOrth, Ulrich1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/gender-and-personality-drivers-consumer-mixed-emotional-responses-advertising-000520nas a2200121   4500008004100000245010500041210006900146260000900215653001400224653000800238100002100246856013100267       2010                        eng d00aThe influence of program context intensity: An examination of television advertising during war news0 ainfluence of program context intensity An examination of televis  c201010aMarketing10aMBA1 aMalkewitz, Keven  u/biblio/influence-program-context-intensity-examination-television-advertising-during-war-news00461nas a2200133   4500008004100000245005900041210005900100260000900159653001400168653000800182100002100190700001700211856009900228       2008                        eng d00aHolistic package design and consumer brand impressions0 aHolistic package design and consumer brand impressions  c200810aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/holistic-package-design-and-consumer-brand-impressions