00451nas a2200133   4500008004100000245005400041210005400095260000900149300001300158653001400171100001700185700002100202856009400223       2015                        eng d00aCreating Brand Impressions Through Package Design0 aCreating Brand Impressions Through Package Design  c2015  a259--25910aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven  u/biblio/creating-brand-impressions-through-package-design00574nas a2200145   4500008004100000245009500041210006900136260000900205653001400214100001600228700002100244700001700265700001900282856012700301       2014                        eng d00aAdvancing the aesthetic middle principle: trade-offs in design attractiveness and strength0 aAdvancing the aesthetic middle principle tradeoffs in design att  c201410aMarketing1 aGiese, Joan1 aMalkewitz, Keven1 aOrth, Ulrich1 aHenderson, Pam  u/biblio/advancing-aesthetic-middle-principle-trade-offs-design-attractiveness-and-strength00478nas a2200133   4500008004100000245007000041210006400111260000900175653001400184653000800198100002100206700001700227856010000244       2012                        eng d00aThe accuracy of design-based judgments: A constructivist approach0 aaccuracy of designbased judgments A constructivist approach  c201210aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/accuracy-design-based-judgments-constructivist-approach00460nas a2200121   4500008004100000245007000041210006400111260000900175653001400184100002100198700001700219856010200236       2012                        eng d00aThe accuracy of design-based judgments: A constructivist approach0 aaccuracy of designbased judgments A constructivist approach  c201210aMarketing1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/accuracy-design-based-judgments-constructivist-approach-100461nas a2200121   4500008004100000245007100041210006400112260000900176653001400185100001700199700002100216856010200237       2012                        eng d00aThe Accuracy of Design-Based Judgments: A Constructivist Approach,0 aAccuracy of DesignBased Judgments A Constructivist Approach  c201210aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven  u/biblio/accuracy-design-based-judgments-constructivist-approach-000423nas a2200133   4500008004100000245004200041210004200083260000900125653001400134100001700148700002100165700002100186856008200207       2012                        eng d00aInterior Design and Store Personality0 aInterior Design and Store Personality  c201210aMarketing1 aOrth, Ulrich1 aHeinrich, Frauke1 aMalkewitz, Keven  u/biblio/interior-design-and-store-personality00529nas a2200145   4500008004100000245007200041210006900113260000900182653001400191653000800205100002100213700001700234700002100251856011100272       2012                        eng d00aServicescape interior design and consumers' personality impressions0 aServicescape interior design and consumers personality impressio  c201210aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich1 aHeinrich, Frauke  u/biblio/servicescape-interior-design-and-consumers-personality-impressions00511nas a2200133   4500008004100000245007200041210006900113260000900182653001400191100002100205700001700226700002100243856011300264       2012                        eng d00aServicescape interior design and consumers' personality impressions0 aServicescape interior design and consumers personality impressio  c201210aMarketing1 aMalkewitz, Keven1 aOrth, Ulrich1 aHeinrich, Frauke  u/biblio/servicescape-interior-design-and-consumers-personality-impressions-000559nas a2200133   4500008004100000245009900041210006900140260000900209653001400218100001700232700002100249700002100270856013400291       2010                        eng d00aFormation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes0 aFormation of Consumer Price Expectation Based on Package Design   c201010aMarketing1 aOrth, Ulrich1 aCampana, Daniela1 aMalkewitz, Keven  u/biblio/formation-consumer-price-expectation-based-package-design-attractive-and-quality-routes-000526nas a2200121   4500008004100000245009900041210006900140260000900209653001400218100002100232700001700253856013400270       2010                        eng d00aFormation of consumer price expectation based on package design: attractive and quality routes0 aFormation of consumer price expectation based on package design   c201010aMarketing1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/formation-consumer-price-expectation-based-package-design-attractive-and-quality-routes-100544nas a2200133   4500008004100000245009900041210006900140260000900209653001400218653000800232100002100240700001700261856013200278       2010                        eng d00aFormation of consumer price expectation based on package design: attractive and quality routes0 aFormation of consumer price expectation based on package design   c201010aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/formation-consumer-price-expectation-based-package-design-attractive-and-quality-routes01458nas a2200169   4500008004100000245008800041210006900129260000900198300001000207490000700217520087100224653001401095100001701109700002101126700001701147856012401164       2010                        eng d00aGender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising0 aGender and Personality Drivers of Consumer Mixed Emotional Respo  c2010  a69-800 v323 aThis research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.10aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/gender-and-personality-drivers-consumer-mixed-emotional-responses-advertising-100530nas a2200133   4500008004100000245008700041210006900128260000900197653001400206100001700220700002100237700001700258856012100275       2010                        eng d00aGender and Personality Drivers of Consumer Mixed Emotional Response to Advertising0 aGender and Personality Drivers of Consumer Mixed Emotional Respo  c201010aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/gender-and-personality-drivers-consumer-mixed-emotional-response-advertising01478nas a2200181   4500008004100000245008800041210006900129260000900198300001000207490000700217520087100224653001401095653000801109100001701117700002101134700001701155856012401172       2010                        eng d00aGender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising0 aGender and Personality Drivers of Consumer Mixed Emotional Respo  c2010  a69-800 v323 aThis research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.10aMarketing10aMBA1 aOrth, Ulrich1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/gender-and-personality-drivers-consumer-mixed-emotional-responses-advertising-000458nas a2200121   4500008004100000245006400041210006400105260000900169653001400178100001700192700002100209856010600230       2008                        eng d00aDirecting Consumer Price Expectation through Package Design0 aDirecting Consumer Price Expectation through Package Design  c200810aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven  u/biblio/directing-consumer-price-expectation-through-package-design-000461nas a2200133   4500008004100000245005900041210005900100260000900159653001400168653000800182100002100190700001700211856009900228       2008                        eng d00aHolistic package design and consumer brand impressions0 aHolistic package design and consumer brand impressions  c200810aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/holistic-package-design-and-consumer-brand-impressions00443nas a2200121   4500008004100000245005900041210005900100260000900159653001400168100001700182700002100199856010100220       2008                        eng d00aHolistic Package Design and Consumer Brand Impressions0 aHolistic Package Design and Consumer Brand Impressions  c200810aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven  u/biblio/holistic-package-design-and-consumer-brand-impressions-000443nas a2200121   4500008004100000245005900041210005900100260000900159653001400168100002100182700001700203856010100220       2008                        eng d00aHolistic package design and consumer brand impressions0 aHolistic package design and consumer brand impressions  c200810aMarketing1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/holistic-package-design-and-consumer-brand-impressions-101423nas a2200157   4500008004100000245013800041210006900179260000900248490000700257520080000264653001401064100001701078700001601095700002201111856013201133       2007                        eng d00aCross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe0 aCrossnational differences in consumer response to the framing of  c20070 v413 aThis study examines consumer response to positively versus negatively framed advertisements in four Central European countries. Different emotional, cognitive and attitudinal reactions to advertisements for food products were found with respondents in Croatia, the Czech Republic, Hungary and Poland. Testing a comprehensive structural equation model separately for each country revealed differences as well as similarities in how positively and negatively framed advertisements elicited the emotional dimensions downbeat, pleased and attentive, and affected consumer cognitions and attitudes. Across countries, the intertwined roles of emotions and cognitions in affecting consumer attitudinal response were generally confirmed, suggesting cross-cultural robustness of the underlying framework.10aMarketing1 aOrth, Ulrich1 aKoenig, Hal1 aFirbasova, Zuzana  u/biblio/cross-national-differences-consumer-response-framing-advertising-messages-exploratory-000371nas a2200109   4500008004100000245004300041210004100084260002400125653001400149100001700163856008100180       2004                        eng d00aWhy Consumers (Do Not) Buy 91ÆÞÓÑ Wine0 aWhy Consumers Do Not Buy 91ÆÞÓÑ Wine  aCorvallis, ORc200410aMarketing1 aOrth, Ulrich  u/biblio/why-consumers-do-not-buy-oregon-wine00429nas a2200109   4500008004100000245006200041210006200103260002400165653001400189100001700203856009900220       2003                        eng d00aMeasuring Buyer Response to 91ÆÞÓÑ Wine Branding Messages0 aMeasuring Buyer Response to 91ÆÞÓÑ Wine Branding Messages  aSalem, 91ÆÞÓÑc200310aMarketing1 aOrth, Ulrich  u/biblio/measuring-buyer-response-oregon-wine-branding-messages00317nas a2200109   4500008004100000245002500041210002500066260002000091653001400111100001700125856006500142       2003                        eng d00aWines and Lifestyles0 aWines and Lifestyles  aSalem, ORc200310aMarketing1 aOrth, Ulrich  u/biblio/wines-and-lifestyles00375nas a2200109   4500008004100000245004300041210004300084260002400127653001400151100001700165856008300182       2002                        eng d00aAdvantageously Positioning 91ÆÞÓÑ Wine0 aAdvantageously Positioning 91ÆÞÓÑ Wine  aCorvallis, ORc200210aMarketing1 aOrth, Ulrich  u/biblio/advantageously-positioning-oregon-wine00414nas a2200109   4500008004100000245005700041210005600098260002300154653001400177100001700191856009600208       2002                        eng d00aCraft Brews: Consumer Preferences and Psychographics0 aCraft Brews Consumer Preferences and Psychographics  aPortland, ORc200210aMarketing1 aOrth, Ulrich  u/biblio/craft-brews-consumer-preferences-and-psychographics00393nas a2200109   4500008004100000245005400041210005000095260002300145653001400168100001700182856008400199       2002                        eng d00aDesigning a meaningful symbol for “91ÆÞÓÑ” Wine0 aDesigning a meaningful symbol for 91ÆÞÓÑ Wine  aPortland, ORc200210aMarketing1 aOrth, Ulrich  u/biblio/designing-meaningful-symbol-oregon-wine00338nas a2200109   4500008004100000245003300041210003100074260002200105653001400127100001700141856007000158       2002                        eng d00a91ÆÞÓÑ Agriculture’s Image0 a91ÆÞÓÑ Agriculture s Image  aCarlton, ORc200210aMarketing1 aOrth, Ulrich  u/biblio/oregon-agricultures-image00446nas a2200109   4500008004100000245007000041210006300111260003100174653001400205100001700219856010000236       2001                        eng d00aThe communicators’ role in promoting organically grown products0 acommunicators role in promoting organically grown products  aWitzenhausen/Germanyc200110aMarketing1 aOrth, Ulrich  u/biblio/communicators-role-promoting-organically-grown-products00351nas a2200109   4500008004100000245003600041210003600077260002100113653001400134100001700148856007600165       2001                        eng d00aContemporary Marketing Research0 aContemporary Marketing Research  aAurora, ORc200110aMarketing1 aOrth, Ulrich  u/biblio/contemporary-marketing-research00440nas a2200109   4500008004100000245006400041210006300105260003400168653001400202100001700216856009700233       2001                        eng d00aPsychographic Segmentation of Visitors to Southern Moravia.0 aPsychographic Segmentation of Visitors to Southern Moravia  aOstrava/ Czech Republicc200110aMarketing1 aOrth, Ulrich  u/biblio/psychographic-segmentation-visitors-southern-moravia