00541nas a2200181   4500008004100000245004900041210004900090260000900139300001000148490000700158653001900165653001900184653001400203100001900217700001800236700001600254856008900270       2019                        eng d00aChoice Overload and Online Approach Behavior0 aChoice Overload and Online Approach Behavior  c2019  a56-720 v1510aDesign Program10aGraphic Design10aMarketing1 aTung, Tsun-Yin1 aBurns, Leslie1 aKoenig, Hal  u/biblio/choice-overload-and-online-approach-behavior00615nas a2200157   4500008004100000245015500041210006900196260000900265490000600274653001900280653001400299100001900313700001600332700002100348856008800369       2017                        eng d00aEffects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison0 aEffects of Green SelfIdentity and Cognitive and Affective Involv  c20170 v910aDesign Program10aMarketing1 aTung, Tsun-Yin1 aKoenig, Hal1 aChen, Hsiou-Lien  uhttps://susy.mdpi.com/user/manuscripts/review_info/a93e23e2230a2e241bcbbe93b410b90100644nas a2200145   4500008004100000245013400041210006900175260003200244653001900276653001400295100001900309700001600328700002100344856013300365       2017                        eng d00aEffects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption0 aEffects pf Green SelfIdentity and Gender Influences on Consumers  aSan Diego, Californiac201710aDesign Program10aMarketing1 aTung, Tsun-Yin1 aKoenig, Hal1 aChen, Hsiou-Lien  u/biblio/effects-pf-green-self-identity-and-gender-influences-consumers-involvement-and-patronage01978nas a2200169   4500008004100000245011400041210006900155260000900224490000600233520145100239653001401690100002101704700001601725700001801741700002301759856002601782       2016                        eng d00aReaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign0 aReaching LowIncome Mothers to Improve Family Fruit and Vegetable  c20160 v83 aThe objective of this study was to create/test a social marketing campaign to increase<br>fruit/vegetable (FV) intake within 91ĆŢÓŃ Supplemental Nutrition Assistance Program (SNAP)<br>eligible families. Focus groups (n = 2) and pre/post campaign phone surveys (n = 2082) were<br>conducted in intervention counties (IC) and one control county. Participants were female (86%–100%)<br>with 1–2 children at home. Mean FV intake/without juice was 3.1 servings/day; >50% preferred the<br>Internet for delivery of healthy eating information. Participants reported time/financial burdens, low<br>household FV variety and desirability of frozen/canned FV, and acceptance of positive messages.<br>A Food Hero (FH) campaign was created/delivered daily August–October 2009 to mothers through<br>multiple channels (e.g., grocery stores, online, educators). Results showed that the IC had better FH<br>name recall (12%) and interpretation of intended messages (60%) vs. control (3%, 23%, respectively).<br>Compared to controls, the IC were less likely to report healthy food preparation as time consuming or<br>a FV rich diet expensive, and it was easier to get their family to eat fruit. Results did not vary based<br>on county/household characteristics. The FH campaign increased FH awareness and positive FV<br>beliefs. A longer campaign with FV assessments will increase understanding of the target audience,<br>and allow for campaign refinement.<br>10aMarketing1 aTobey, Lauren, N1 aKoenig, Hal1 aBrown, Nicole1 aManore, Melinda, M  udoi:10.3390/nu809056201860nas a2200169   4500008004100000245011500041210006900156260000900225300001000234490000700244520134300251653001401594100002101608700001601629700001801645856002701663       2015                        eng d00aMillennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation0 aMillennials and Boomers Increasing Alumni Community Affinity and  c2015  a82-950 v213 aThis paper reports on research that seeks to improve our understanding of issues that impact upon the philanthropic gifts of university alumni. Prior research has examined such alumni characteristics as wealth and affinity to the alma mater. Such findings have guided development professionals to conduct different kinds of research that can reveal aspects of affluence (e.g., real estate holdings, professional positions) and institutional engagement (e.g., membership in alumni associations, season tickets to sporting events). This information is housed in databases which can be accessed by the fundraisers. The current research seeks to extend our understanding by examining the potential differences between generations. This article examines survey responses from university alumni in two age cohorts from two large comprehensive universities in the United States. Respondents were asked questions that inquired about their affinity toward their alma mater, intentions to give as well as alumni interest in participating in or attending different events at the university. Significant differences between younger and older alumni were found within each topic. From these results, the importance of market research and applications of alumni segmentation specifically, are discussed for administrators and advancement professionals.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal1 aDuFault, Beth  uDOI: 10.1002/nvsm.154401716nas a2200181   4500008004100000245010400041210006900145260000900214300001200223490000700235520107500242653001401317100002101331700001601352700001801368710001801386856013001404       2014                        eng d00aAdvancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities0 aAdvancement in Higher Education The Role of Marketing in Buildin  c2014  a243-2570 v243 aThis paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using survey data that measures the affinity of alumni of a large US university that have been commercially screened to reveal individual wealth, this paper provides empirical evidence of the relative contributions of affinity and wealth to giving. Logistic regression analysis reveals that affinity has a greater impact on predicting the likelihood of giving than other variables, including prior-giving and wealth. Important to marketers, this study emphasizes the importance of building affinity and it also uncovers obstacles to affinity formation. This information can be used to bridge and repair alumni relationships with their alma-mater and inform segmented marketing communications to foster alumni enthusiasm for giving.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal1 aDuFault, Beth1 aEmptyAuthNode  u/biblio/advancement-higher-education-role-marketing-building-philanthropic-giving-communities01977nas a2200157   4500008004100000245008400041210006900125260000900194300001200203490000700215520142700222653001401649100002101663700001601684856011901700       2012                        eng d00aBuilding Communities of Philanthropy in Higher Education: Contextual Influences0 aBuilding Communities of Philanthropy in Higher Education Context  c2012  a122-1310 v173 aIn this era of constrained and declining economic resources, institutions of higher education are turning to advancement professionals to identify and cultivate the financial resources that are becoming an increasing and larger portion of the fundamental funding of the institution. In this high stakes arena, advancement professionals have a need for the tools that can assist them in cultivating philanthropic relationships more effectively and efficiently. To that purpose, this research empirically explores ways in which the brand community construct can be adapted to philanthropic intent for non-profit organizations to aid in the cultivation process. This paper presents the results of a survey of college alumni drawn from a commercially provided on-line panel, and examines the potential impact that institutional size may have upon the relationships of an alumni brand community and the community’s expressed willingness to offer financial donations to the alma mater. From a theoretic perspective, this paper reveals that brand community is a significant contributor to this expression of philanthropic intent across universities of differing size. As a practical consideration, our findings produce additional evidence to affirm the notion that brand community is a robust construct that can be of value to development professionals who seek to build financial support for both small and large universities.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal  u/biblio/building-communities-philanthropy-higher-education-contextual-influences-001292nas a2200133   4500008004100000245008000041210006900121260000900190520079000199653001400989100002101003700001601024856011801040       2010                        eng d00aContextual Influences: Building Brand Community in Large and Small Colleges0 aContextual Influences Building Brand Community in Large and Smal  c20103 aThis research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand and institution. This paper presents the results of a national survey that examines the potential impact that institutional size may have on the relationships of an alumni brand community. This paper also explores the implications of the size of the educational institution on relevant and desired marketing outcomes that include the willingness to recommend the university to friends and family and a desire to purchase licensed apparel10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal  u/biblio/contextual-influences-building-brand-community-large-and-small-colleges-000469nas a2200121   4500008004100000245006600041210006400107260002400171653001400195100001600209700002100225856010100246       2007                        eng d00aAlumni Giving:  Cultivating Connections that Build Commitment0 aAlumni Giving Cultivating Connections that Build Commitment  aSan Diego, CAc200710aMarketing1 aKoenig, Hal1 aMcAlexander, Jim  u/biblio/alumni-giving-cultivating-connections-build-commitment-101423nas a2200157   4500008004100000245013800041210006900179260000900248490000700257520080000264653001401064100001701078700001601095700002201111856013201133       2007                        eng d00aCross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe0 aCrossnational differences in consumer response to the framing of  c20070 v413 aThis study examines consumer response to positively versus negatively framed advertisements in four Central European countries. Different emotional, cognitive and attitudinal reactions to advertisements for food products were found with respondents in Croatia, the Czech Republic, Hungary and Poland. Testing a comprehensive structural equation model separately for each country revealed differences as well as similarities in how positively and negatively framed advertisements elicited the emotional dimensions downbeat, pleased and attentive, and affected consumer cognitions and attitudes. Across countries, the intertwined roles of emotions and cognitions in affecting consumer attitudinal response were generally confirmed, suggesting cross-cultural robustness of the underlying framework.10aMarketing1 aOrth, Ulrich1 aKoenig, Hal1 aFirbasova, Zuzana  u/biblio/cross-national-differences-consumer-response-framing-advertising-messages-exploratory-000519nas a2200157   4500008004100000245006000041210006000101260000900161300001200170490000700182653001400189100001900203700002100222700001600243856010200259       2007                        eng d00aTranscendent Consumption Experience and Brand Community0 aTranscendent Consumption Experience and Brand Community  c2007  a357-3680 v3510aMarketing1 aSchouten, John1 aMcAlexander, Jim1 aKoenig, Hal  u/biblio/transcendent-consumption-experience-and-brand-community-001367nas a2200169   4500008004100000245012100041210006900162260000900231300001200240490000600252520073200258653001400990100002101004700001601025700002301041856013301064       2006                        eng d00aBuilding the Relationships of Brand Community in Higher Education:  A Strategic Framework for University Advancement0 aBuilding the Relationships of Brand Community in Higher Educatio  c2006  a107-1180 v63 aLoyal alumni are a mainstay of financial support for many universities. This empirical study of university alumni situates the emerging theory of brand community within the world of university development and advancement. The study measures key relationships that one would expect to find in a healthy university brand community. Most importantly, this research demonstrates the powerful contribution that understanding and managing brand community can make to those interested in the advancement of higher education. We find that integration within a university brand community explains important loyalty-related behaviors such as future donations to the university and the purchase and display of university logo merchandise.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal1 aSchouten, John, W.  u/biblio/building-relationships-brand-community-higher-education-strategic-framework-university-000556nas a2200133   4500008004100000245009300041210006900134260002200203653001400225100001600239700002100255700002200276856012400298       2005                        eng d00aBrand Community in Higher Education:  A Framework for Understanding and Building Loyalty0 aBrand Community in Higher Education A Framework for Understandin  aChicago, ILc200510aMarketing1 aKoenig, Hal1 aMcAlexander, Jim1 aSchouten, John, W  u/biblio/brand-community-higher-education-framework-understanding-and-building-loyalty-001647nas a2200169   4500008004100000245008600041210006900127260000900196300001200205490000700217520106100224653001401285100002101299700001601320700002301336856011801359       2004                        eng d00aBuilding a University Brand Community: The Long-Term Impact of Shared Experiences0 aBuilding a University Brand Community The LongTerm Impact of Sha  c2004  a61 - 790 v143 aRelationship marketing has made its way into the practices of university administrations. With it have also arrived many problems associated with the aggressive use of CRM technologies. One particularly effective and healthy approach to relationship marketing in higher education is to treat the university, with all of its stakeholders, as a brand community, and to pursue policies and programs to strengthen the relationships that define the community. With this paper, we examine an important class of relationship often neglected in the CRM literature, i.e., the relationships among the customers who support the brand and who ultimately give it its meaning and vitality. Specifically, we explore how the nature of relationships among students affects their long-term loyalty to a university. The results of a telephone survey of university alumni demonstrate the importance of certain types of university experiences on student relationships and, thereafter, on loyalty to their alma mater and their intentions to support the university in the future.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal1 aSchouten, John, W.  u/biblio/building-university-brand-community-long-term-impact-shared-experiences-000338nas a2200109   4500008004100000245003300041210003100074260002400105653001400129100001600143856006900159       2004                        eng d00aA New Direction for Branding0 aNew Direction for Branding  aCorvallis, ORc200410aMarketing1 aKoenig, Hal  u/biblio/new-direction-branding-000581nas a2200133   4500008004100000245010200041210006900143260002600212653001400238100001600252700002100268700002200289856013600311       2004                        eng d00aA Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study0 aPatriotism Scale and PatrioticThemed Advertising Post 911 An Exp  aBaton Rouge, LAc200410aMarketing1 aKoenig, Hal1 aDuncan, Lisa, M.1 aBecker, Boris, W.  u/biblio/patriotism-scale-and-patriotic-themed-advertising-post-911-exploratory-experimental-study-100477nas a2200121   4500008004100000245007100041210006900112260002200181653001400203100001600217700002100233856010100254       2003                        eng d00aBuilding the Relationships of Brand Community in a Service Setting0 aBuilding the Relationships of Brand Community in a Service Setti  aChicago, ILc200310aMarketing1 aKoenig, Hal1 aMcAlexander, Jim  u/biblio/building-relationships-brand-community-service-setting-102006nas a2200169   4500008004100000245002900041210002900070260000900099300001000108490000700118520157000125653001401695100002101709700001901730700001601749856007101765       2002                        eng d00aBuilding Brand Community0 aBuilding Brand Community  c2002  a38-540 v663 aDrawing from ethnographic and quantitative work with owners of Jeep and Harley-Davidson vehicles, the authors examine the phenomenon of brand community as a potential basis for sustainable competitive advantage. The authors develop an expanded conceptualization of brand community and test its usefulness in both theory and practice. A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is centrally situated. Crucial components of the brand community are customers' relationships with the brand, with the firm, with the product in use, and with fellow customers. The relationships that form a brand community develop in contexts that are dynamic and subject to marketing influence. Variables such as geographic concentration, richness of social context, duration of contact, and memberships in multiple or overlapping communities all mediate the experience of community. In this article, the authors examine the influence of brandfests—that is, programs strategically designed to enhance customer experience with the brand—on the many component relationships of a brand community. The results demonstrate that marketers can strengthen brand communities by facilitating shared customer experiences. Finally, this work yields a new and richer conceptualization of customer loyalty as integration in a brand community. According to the analysis, a customer's loyalty to a brand consists of the cumulative and holistic effect of all the relationships the customer experiences as a member of a brand community.10aMarketing1 aMcAlexander, Jim1 aSchouten, John1 aKoenig, Hal  u/biblio/building-brand-community-000518nas a2200145   4500008004100000245006100041210006100102260002500163653001400188100001600202700002000218700001900238700001800257856009700275       2002                        eng d00aChallenges Relative to Food Safety in School Foodservice0 aChallenges Relative to Food Safety in School Foodservice  aRiverside, CA.c200210aMarketing1 aKoenig, Hal1 aGiampaoli, Joan1 aSneed, Jeannie1 aCluskey, Mary  u/biblio/challenges-relative-food-safety-school-foodservice-001298nas a2200181   4500008004100000245005600041210005600097260000900153300001000162490000600172520073700178653001400915653003200929100002400961700001600985700001701001856009801018       2002                        eng d00aCreating Brand Equity Through Strategic Investments0 aCreating Brand Equity Through Strategic Investments  c2002  a45-520 v53 aBrand equity is central to an understanding of the worth of any business, yet it exists in the minds of consumers as a mixture of awareness and image. To measure and understand how this equity is developed, mananged, and enhanced is central to all theories of value creation. This article looks at the concepts of brand identity, brand meaning, brand response, and brand relationship with an eye toward how the measure of brand equity correlates with and is influenced by technology equity, communication equity, and foreign strategic investments. Seventy-seven multinational firms are tracked through the years 1986-1988 and results are reported on based on R&D expenses, advertising costs, and investments in foreign subsidiaries.10aMarketing10aStrategy & Entrepreneurship1 aMishra, Chandra, S.1 aKoenig, Hal1 aGobeli, Dave  u/biblio/creating-brand-equity-through-strategic-investments-000523nas a2200145   4500008004100000245007600041210006900117260000900186300001400195490000700209653001400216100002300230700001600253856010800269       2002                        eng d00aThe Effect of Social Networks on Resource Access and Business Start-Ups0 aEffect of Social Networks on Resource Access and Business StartU  c2002  a1039-10460 v1010aMarketing1 aJenssen, Jan, Inge1 aKoenig, Hal  u/biblio/effect-social-networks-resource-access-and-business-start-ups-000317nas a2200109   4500008004100000245002700041210002300068260002400091653001400115100001600129856006200145       2002                        eng d00aThe Future of Branding0 aFuture of Branding  aCorvallis, ORc200210aMarketing1 aKoenig, Hal  u/biblio/future-branding-000507nas a2200121   4500008004100000245008200041210006900123260002200192653001400214100001600228700002100244856012000265       2002                        eng d00aIntercustomer Relationships and Service Experiences: An Empirical Exploration0 aIntercustomer Relationships and Service Experiences An Empirical  aChicago, ILc200210aMarketing1 aKoenig, Hal1 aMcAlexander, Jim  u/biblio/intercustomer-relationships-and-service-experiences-empirical-exploration-003309nas a2200169   4500008004100000245011600041210006900157260000900226490000700235520275000242653001402992100002003006700001903026700001803045700001603063856006003079       2002                        eng d00aSchool Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs0 aSchool Foodservice Directors Attitudes and Perceived Challenges   c20020 v263 aFood safety is an important part of providing school children with acceptable, safe, and nutritious meals. There is evidence that improvements are needed in the area of food safety in schools, and that few schools have implemented Hazard Analysis Critical Control Point (HACCP) programs. The purposes of this study were to determine the attitudes of school foodservice directors toward food safety and the use of HACCP programs in school foodservice and to identify the challenges to implementing food safety and HACCP programs.A focus group was conducted to generate a list of challenges to implementing food safety and HACCP programs. As a result, a three-part written questionnaire was developed. For Part 1, school foodservice directors' attitudes toward food safety and HACCP programs were determined. For Part 2, the challenges to implementing food safety and HACCP were investigated. For Part 3, demographic information about directors and their districts was collected. Questionnaires were mailed to a randomly selected national sample of 800 district school foodservice directors. A total of 461 questionnaires were returned for a response rate of 58%. 
Factor analysis was conducted on 11 attitude and 19 challenge statements to determine any underlying factors. The significant factors that emerged for the attitude scale were HACCP disadvantages, certification advantages, and certification disadvantages. Three significant factors emerged for the challenges scale: resource management, employee motivation, and employee confidence. Multiple regression analysis was used to determine relationships among variables. 
The school foodservice directors responding to the questionnaire either did not perceive the challenges identified by the focus group as problematic in their district, or they were unsure if these challenges impacted their district. In general, the directors had a positive attitude about food safety and the use of HACCP programs in their districts. However, the majority (70%) of directors did not have a HACCP program in place, and many were unsure of what HACCP was or how to apply it in their operations. In response to an open-ended question about how food safety could be improved in their district, 29% of the directors indicated that they needed more time and 22% indicated that more money was needed for training. Other areas mentioned included improved employee attitudes and incentives, facilities/equipment modifications, increased staffing, and more training. 
It is apparent that school foodservice directors need assistance in developing and implementing HACCP programs. Mentoring of younger school foodservice directors and providing HACCP resource materials would support HACCP implementation. 
10aMarketing1 aGiampaoli, Joan1 aSneed, Jeannie1 aCluskey, Mary1 aKoenig, Hal  uhttp://docs.schoolnutrition.org/newsroom/jcnm/02spring/00467nas a2200133   4500008004100000245005400041210005400095260000900149653001400158653003200172100001700204700001600221856009600237       2001                        eng d00aEnhancing Technology Management Through Alliances0 aEnhancing Technology Management Through Alliances  c200110aMarketing10aStrategy & Entrepreneurship1 aGobeli, Dave1 aKoenig, Hal  u/biblio/enhancing-technology-management-through-alliances-100480nas a2200133   4500008004100000245005600041210005400097260002300151653001400174653003200188100001700220700001600237856009300253       2001                        eng d00aEnhancing the E-Business Value Sequence Through R&D0 aEnhancing the EBusiness Value Sequence Through RD  aPortland, ORc200110aMarketing10aStrategy & Entrepreneurship1 aGobeli, Dave1 aKoenig, Hal  u/biblio/enhancing-e-business-value-sequence-through-rd-100514nas a2200145   4500008004100000245005900041210005900100260002400159653001400183100001600197700002000213700001900233700001800252856009800270       2001                        eng d00aFood Safety and HACCP Challenges in School Foodservice0 aFood Safety and HACCP Challenges in School Foodservice  aSt. Louis, MOc200110aMarketing1 aKoenig, Hal1 aGiampaoli, Joan1 aSneed, Jeannie1 aCluskey, Mary  u/biblio/food-safety-and-haccp-challenges-school-foodservice-000564nas a2200133   4500008004100000245009500041210006900136260002400205653001400229100001600243700002600259700001800285856012700303       2001                        eng d00aTeaching Practices Related to Customer Service Dimensions:  A Study of Dietetics Educators0 aTeaching Practices Related to Customer Service Dimensions A Stud  aSt. Louis, MOc200110aMarketing1 aKoenig, Hal1 aSchneider, Connie, L.1 aCluskey, Mary  u/biblio/teaching-practices-related-customer-service-dimensions-study-dietetics-educators-001511nas a2200157   4500008004100000245008100041210006900122260000900191300001000200490000700210520096800217653001401185100002101199700001601220856011701236       2001                        eng d00aUniversity Experiences, the Student-College Relationship, and Alumni Support0 aUniversity Experiences the StudentCollege Relationship and Alumn  c2001  a21-430 v103 aUniversity administrators have begun to more aggressively adopt many of the techniques associated with relationship marketing. This would seem like a perfect strategy for a university as loyal alumni can do such things as offer personal recommendations to help build enrollments, participate in alumni functions, purchase universitybranded products, and enroll in professional education courses. However, there are many unexamined questions regarding the nature and impact of alumni relationships with the university. This paper explores the impacts of the alumni-university relationship and alumni assessments of their college experiences on important expressions of loyalty. A sample of alumni who had graduated three to eight years prior to the study completed a telephone survey. The results provide support for the impact of these variables on current behavior and behavioral intentions. Implications of these findings for university marketers are discussed.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal  u/biblio/university-experiences-student-college-relationship-and-alumni-support-000456nas a2200109   4500008004100000245007300041210006900114260002400183653001400207100001600221856010900237       2001                        eng d00aUniversity Experiences, the Student-College Relationship, and Survey0 aUniversity Experiences the StudentCollege Relationship and Surve  aCorvallis, ORc200110aMarketing1 aKoenig, Hal  u/biblio/university-experiences-student-college-relationship-and-survey-000436nas a2200145   4500008004100000245003300041210003200074260002200106653001400128653003200142100001700174700001500191700001600206856006800222       2000                        eng d00aImpact of R&D on Performance0 aImpact of RD on Performance  aSeattle, WAc200010aMarketing10aStrategy & Entrepreneurship1 aGobeli, Dave1 aMishra, C.1 aKoenig, Hal  u/biblio/impact-rd-performance-000494nas a2200145   4500008004100000245005100041210005100092260002100143653001400164653003200178100001700210700001500227700001600242856009000258       1999                        eng d00aStrategic Value of Technology and Brand Equity0 aStrategic Value of Technology and Brand Equity  aNew Jerseyc199910aMarketing10aStrategy & Entrepreneurship1 aGobeli, Dave1 aMishra, C.1 aKoenig, Hal  u/biblio/strategic-value-technology-and-brand-equity-000528nas a2200133   4500008004100000245007100041210006900112260002500181653001400206653003200220100001700252700001600269856010900285       1999                        eng d00aTwo Stage Internalization Framework for Multinational Corporations0 aTwo Stage Internalization Framework for Multinational Corporatio  aSouth Carolinac199910aMarketing10aStrategy & Entrepreneurship1 aGobeli, Dave1 aKoenig, Hal  u/biblio/two-stage-internalization-framework-multinational-corporations-003068nas a2200181   4500008004100000245007700041210006900118260000900187300001200196490000700208520246000215653001402675653003202689100001702721700001602738700002002754856011202774       1998                        eng d00aManaging Conflict in Software Development Teams:  A Multi-Level Analysis0 aManaging Conflict in Software Development Teams A MultiLevel Ana  c1998  a423-4350 v153 aFor a new product development (NPD) organization, a little conflict can be a good thing. Healthy disagreements can push project team members or different functional groups in an organization to pursue more in-depth, insightful analysis. This type of creative tension can help to engender an environment that encourages innovation and thus keeps NPD efforts free from the business-as-usual doldrums. However, management must ensure that conflict remains on a healthy level.David H. Gobeli, Harold F. Koenig, and Iris Bechinger note that conflict must be managed not only to increase the satisfaction of project team members, but also to achieve strategic project success. To provide better understanding of the important issues in conflict management, they examine the effects of three conflict factors on software development project success: context, conflict intensity, and conflict management style. Using survey responses from 117 software professionals and managers, they develop a multi-level framework of success versus conflict for team-based, software development projects. Within this framework, they examine context, conflict intensity, and conflict management approaches at the team and organization levels.
For the participants in this study, unresolved conflict has a strong, negative effect on overall software product success and customer satisfaction. Project team member satisfaction decreases substantially with higher intensity conflict at the organization level, and even more strongly at the project level. For the respondents to this study, the combined effects of conflict intensity and conflict management style on project success are significant, but they are not as great as the combined effects of such context variables as company goals, group dynamics, and management support.
Two conflict management styles—confronting and give and take—have beneficial effects on success at the organization level for the firms in this study. Smoothing, withdrawal, and forcing all have negative effects, although only forcing has a statistically significant negative effect. In general terms, the results suggest that management should guard against frequent use of the dysfunctional management styles—withdrawal, smoothing, and forcing. The results suggest that emphasis on confrontation—that is, true problem solving—is essential at the project level, even if a give-and-take style is better tolerated at the organization level.
10aMarketing10aStrategy & Entrepreneurship1 aGobeli, Dave1 aKoenig, Hal1 aBechinger, Iris  u/biblio/managing-conflict-software-development-teams-multi-level-analysis-103066nas a2200181   4500008004100000245007700041210006900118260000900187300001200196490000700208520245800215653001402673653003202687100001702719700001602736700002002752856011202772       1998                        eng d00aManaging Conflict in Software Development Teams:  A Multi-Level Analysis0 aManaging Conflict in Software Development Teams A MultiLevel Ana  c1998  a423-4350 v153 aFor a new product development (NPD) organization, a little conflict can be a good thing. Healthy disagreements can push project team members or different functional groups in an organization to pursue more in-depth, insightful analysis. This type of creative tension can help to engender an environment that encourages innovation and thus keeps NPD efforts free from the business-as-usual doldrums. However, management must ensure that conflict remains on a healthy level.David H. Gobeli, Harold F. Koenig, and Iris Bechinger note that conflict must be managed not only to increase the satisfaction of project team members, but also to achieve strategic project success. To provide better understanding of the important issues in conflict management, they examine the effects of three conflict factors on software development project success: context, conflict intensity, and conflict management style. Using survey responses from 117 software professionals and managers, they develop a multi-level framework of success versus conflict for team-based, software development projects. Within this framework, they examine context, conflict intensity, and conflict management approaches at the team and organization levels.
For the participants in this study, unresolved conflict has a strong, negative effect on overall software product success and customer satisfaction. Project team member satisfaction decreases substantially with higher intensity conflict at the organization level, and even more strongly at the project level. For the respondents to this study, the combined effects of conflict intensity and conflict management style on project success are significant, but they are not as great as the combined effects of such context variables as company goals, group dynamics, and management support.
Two conflict management styles—confronting and give and take—have beneficial effects on success at the organization level for the firms in this study. Smoothing, withdrawal, and forcing all have negative effects, although only forcing has a statistically significant negative effect. In general terms, the results suggest that management should guard against frequent use of the dysfunctional management styles—withdrawal, smoothing, and forcing. The results suggest that emphasis on confrontation—that is, true problem solving—is essential at the project level, even if a give-and-take style is better tolerated at the organization level.
10aMarketing10aStrategy & Entrepreneurship1 aGobeli, Dave1 aKoenig, Hal1 aBechinger, Iris  u/biblio/managing-conflict-software-development-teams-multi-level-analysis-000519nas a2200145   4500008004100000245005800041210005800099260002400157653001400181653003200195100001600227700002000243700001700263856009300280       1997                        eng d00aProduct Success and Conflict in the Software Industry0 aProduct Success and Conflict in the Software Industry  aCorvallis, ORc199710aMarketing10aStrategy & Entrepreneurship1 aKoenig, Hal1 aBechinger, Iris1 aGobeli, Dave  u/biblio/product-success-and-conflict-software-industry-000427nas a2200109   4500008004100000245006000041210006000101260002400161653001400185100001600199856010200215       1997                        eng d00aResearching Customer Interests and Market Opportunities0 aResearching Customer Interests and Market Opportunities  aCorvallis, ORc199710aMarketing1 aKoenig, Hal  u/biblio/researching-customer-interests-and-market-opportunities-000350nas a2200109   4500008004100000245003700041210003500078260002300113653001400136100001600150856007400166       1996                        eng d00aMarketing Research:  An Overview0 aMarketing Research An Overview  aCorvallis ORc199610aMarketing1 aKoenig, Hal  u/biblio/marketing-research-overview-000499nas a2200109   4500008004100000245009700041210006900138260002400207653001400231100001600245856012800261       1995                        eng d00aInformation Technology in the Classroom:  What Can You Do Today, What Might You Do Tomorrow?0 aInformation Technology in the Classroom What Can You Do Today Wh  aSan Diego, CAc199510aMarketing1 aKoenig, Hal  u/biblio/information-technology-classroom-what-can-you-do-today-what-might-you-do-tomorrow-000333nas a2200109   4500008004100000245003400041210003000075260002000105653001400125100001600139856006800155       1995                        eng d00aMarketing ” Beyond the Spit0 aMarketing Beyond the Spit  aBoise, IDc199510aMarketing1 aKoenig, Hal  u/biblio/marketing-beyond-spit-001701nas a2200169   4500008004100000245009300041210006900134260000900203300001200212490000700224520110500231653001401336100002101350700002201371700001601393856012201409       1995                        eng d00aMeasuring the sources of marketing channel power: A comparison of alternative approaches0 aMeasuring the sources of marketing channel power A comparison of  c1995  a333-3540 v123 aResearchers have employed two alternative approaches in measuring the sources of marketing channel power: (1) an indirect assessment through assistances and punishments and (2) a direct measurement of each specific power source. This study compares empirically the construct validity of both approaches. The results indicate that the reliability, the content validity, the within-method and across-method convergent validity, and the discriminant validity of both approaches are acceptable. While the a priori dimensionality of the direct approach was recovered, a dimension not hypothesized was found for the indirect approach to power source measurement. Because the direct power source measures were significantly related to the attributions of power while the indirect ones were not, the direct approach demonstrated better nomological validity. We were not, however, able to assess the impact of shared methods variance upon the validity of these measurement approaches. Overall, the direct approach to measuring the sources of marketing channel power appears to have greater construct validity.10aMarketing1 aBrown, James, R.1 aJohnson, Jean, L.1 aKoenig, Hal  u/biblio/measuring-sources-marketing-channel-power-comparison-alternative-approaches-000361nas a2200109   4500008004100000245003800041210003800079260002400117653001400141100001600155856008000171       1994                        eng d00aEvaluating Formal Student Writing0 aEvaluating Formal Student Writing  aCorvallis, ORc199410aMarketing1 aKoenig, Hal  u/biblio/evaluating-formal-student-writing-001665nas a2200169   4500008004100000245009700041210006900138260000900207300001000216490000700226520106000233653001401293100002701307700001601334700002201350856012301372       1994                        eng d00aMail Response Rate Patterns in a Population of Elderly:  Does Response Deteriorate With Age?0 aMail Response Rate Patterns in a Population of Elderly Does Resp  c1994  a68-760 v583 aThe article presents information on a study conducted by the researchers to examine whether the rate and quality of response to a mail survey, directed to the elderly, is in any way affected by the age of the potential respondent. Quality of the responses, in this context, is defined as the percent of missing responses to different question formats and the extent to which the questionnaires for given age groups are completed by a proxy. In this study a random sample of size 1,000 was drawn from a population of 23,000 retired public employees in the files of an insurance services provider based in a large western city. The results of this study indicated that age, within an elderly population, does have a significant impact on response rate to a mail questionnaire. On average, the response rate fell more than 0.5 percentage points for each unit of measure of age. The influence of age on response quality is less clear. For four of the five question formats, a significant positive relationship was found between age and amount of missing data.10aMarketing1 aKaldenberg, Dennis, O.1 aKoenig, Hal1 aBecker, Boris, W.  u/biblio/mail-response-rate-patterns-population-elderly-does-response-deteriorate-age-000517nas a2200133   4500008004100000245008900041210006900130260000900199300001000208653001400218100001600232700002100248856011400269       1994                        eng d00aThe Measurement of Service Quality in Healthcare: An Examination of Dental Practices0 aMeasurement of Service Quality in Healthcare An Examination of D  c1994  a34-4010aMarketing1 aKoenig, Hal1 aMcAlexander, Jim  u/biblio/measurement-service-quality-healthcare-examination-dental-practices-000547nas a2200157   4500008004100000245007600041210006900117260000900186300001200195490000700207653001500214653001400229100001600243700002200259856010800281       1994                        eng d00aPerceptual Measures of Quality:  A Tool to Improve Nursing Home Systems0 aPerceptual Measures of Quality A Tool to Improve Nursing Home Sy  c1994  a487-5030 v3910aAccounting10aMarketing1 aKoenig, Hal1 aKleinsorge, Ilene  u/biblio/perceptual-measures-quality-tool-improve-nursing-home-systems-001188nas a2200169   4500008004100000245003200041210003200073260000900105300001000114490000700124520073900131653001400870100002100884700002300905700001600928856007400944       1994                        eng d00aService Quality Measurement0 aService Quality Measurement  c1994  a34-410 v143 aExtending the research on service quality in health care, the authors examine the efficacy of four models for measuring service quality and conclude that SERVPERF methods are superior to SERVQUAL methods. Their study found that dental patients' assessments of overall service quality were strongly influenced by assessments of provider performance. Furthermore, an examination into the causal order between perceptions of overall service quality and patient satisfaction reveals such strong reciprocal influences that it's impossible to conclude that one empirically precedes the other. Finally, the authors found that purchase intentions are influenced by both patient satisfaction and patient assessments of overall service quality.10aMarketing1 aMcAlexander, Jim1 aKaldenburg, Dennis1 aKoenig, Hal  u/biblio/service-quality-measurement-001446nas a2200145   4500008004100000245005500041210005400096260000900150300001000159490000600169520099900175653001401174100001601188856009601204       1994                        eng d00aWhen Knowledge Levels Vary, Why Not Try Hypermedia0 aWhen Knowledge Levels Vary Why Not Try Hypermedia  c1994  a36-440 v43 aA percentage of students believe that the final exam is the signal to forget what was taught in prerequisite classes. This can be a serious problem when subsequent courses rely on this information. However, with some imagination and time, an instructor can create an hypermedia tutorial for review that students actually might enjoy using. Hypermedia applications are not used widely in many disciplines, but are accepted readily by a generation of students raised on television, and are an effective method for presenting different types of information and providing both supplemental and remedial information to students. The author discusses hypermedia and provides several ideas that could be developed into hypermedia supplements for marketing classes. In addition, he discusses an application used in an upper division class and presents student reaction. The author concludes with a brief discussion of hardware, software, and lime commitment required to develop hypermedia applications.10aMarketing1 aKoenig, Hal  u/biblio/when-knowledge-levels-vary-why-not-try-hypermedia-000402nas a2200109   4500008004100000245005400041210005400095260002800149653001400177100001600191856008500207       1993                        eng d00aAntecedents of Power in a Channel of Distribution0 aAntecedents of Power in a Channel of Distribution  aNewport Beach, CAc199310aMarketing1 aKoenig, Hal  u/biblio/antecedents-power-channel-distribution-100737nas a2200157   4500008004100000245006000041210006000101260000900161300001200170490000700182520023900189653001400428100002200442700001600464856009900480       1993                        eng d00aApplying Total Quality Management to Business Education0 aApplying Total Quality Management to Business Education  c1993  a325-3290 v683 aThe experience of gathering feedback from students to implement total quality management (TQM) strategies in collegiate business school is discussed. The faculty found the TQM approach to be useful for recognizing needed improvements.10aMarketing1 aBrown, Daniel, J.1 aKoenig, Hal  u/biblio/applying-total-quality-management-business-education-000415nas a2200121   4500008004100000245004500041210004500086260002400131653001400155100001600169700002100185856008700206       1993                        eng d00aAttracting and Retaining Dental Patients0 aAttracting and Retaining Dental Patients  aCorvallis, ORc199310aMarketing1 aKoenig, Hal1 aMcAlexander, Jim  u/biblio/attracting-and-retaining-dental-patients-100473nas a2200145   4500008004100000245006000041210005800101260000900159300001000168490000600178653001400184100001600198700002000214856009300234       1993                        eng d00aShopping for Trouble:  Experiences of Compulsive Buyers0 aShopping for Trouble Experiences of Compulsive Buyers  c1993  a24-290 v510aMarketing1 aKoenig, Hal1 aFriese, Susanne  u/biblio/shopping-trouble-experiences-compulsive-buyers-002021nas a2200169   4500008004100000245007600041210006900117260000900186300000900195490000700204520146400211653001501675653001401690100001601704700002201720856010901742       1991                        eng d00aThe Silent Customers:  Measuring Customer Satisfaction in Nursing Homes0 aSilent Customers Measuring Customer Satisfaction in Nursing Home  c1991  a2-130 v113 aThis article presents a research which focuses on customer satisfaction in the health care industry, which has recently shown a heightened awareness of and new interest in quality issues. The research was conducted within a regulated business sector and nursing homes. The purpose of our research is to assist an administrator in such an effort by developing a customer satisfaction survey that could be used by nursing home administrators to measure, on an ongoing basis, the satisfaction of both the nursing home residents and the family members, appointed custodians and concerns friends (FCFs). Focus groups were used to identify quality/satisfaction dimensions from the perspective of nursing home residents and FCFs, these are a cost efficient way to solicit information from participants. Using the participants' statements, we developed statements related to the six dimensions. Four of the dimensions pertain to groups in the home: nurses and aides, administrators, dietary, and housekeeping. The fifth dimension is the amount of empathy exhibited by the staff and the final dimension pertains to a variety of issues related to the home environment. As a result of the licensing power of the state, the ultimate consumers (residents) and FCFs are commonly overlooked. Often nursing home administrators become so caught up in trying to satisfy the state that the satisfaction of the ultimate customers goes unmeasured and in many instances is ignored.10aAccounting10aMarketing1 aKoenig, Hal1 aKleinsorge, Ilene  u/biblio/silent-customers-measuring-customer-satisfaction-nursing-homes-000328nas a2200109   4500008004100000245003000041210002700071260002400098653001400122100001600136856006600152       1990                        eng d00aAn Introduction to LISREL0 aIntroduction to LISREL  aCorvallis, ORc199010aMarketing1 aKoenig, Hal  u/biblio/introduction-lisrel-000468nas a2200109   4500008004100000245007800041210006900119260002200188653001400210100001600224856011800240       1990                        eng d00aOne Step Toward Better Understanding Channel Relationships:  Tie Strength0 aOne Step Toward Better Understanding Channel Relationships Tie S  aChicago, ILc199010aMarketing1 aKoenig, Hal  u/biblio/one-step-toward-better-understanding-channel-relationships-tie-strength-100385nas a2200109   4500008004100000245005000041210004800091260002400139653001400163100001600177856008200193       1990                        eng d00aTie Strength:  A New Wrinkle on an Old Friend0 aTie Strength A New Wrinkle on an Old Friend  aSan Diego, CAc199010aMarketing1 aKoenig, Hal  u/biblio/tie-strength-new-wrinkle-old-friend-000473nas a2200109   4500008004100000245008500041210006900126260002400195653001400219100001600233856011400249       1989                        eng d00aMeasuring Customer Perceptions of the Quality of Service in your Family Business0 aMeasuring Customer Perceptions of the Quality of Service in your  aCorvallis, ORc198910aMarketing1 aKoenig, Hal  u/biblio/measuring-customer-perceptions-quality-service-your-family-business-000374nas a2200109   4500008004100000245004300041210004200084260002400126653001400150100001600164856008400180       1989                        eng d00aRelationship vs. Transaction Marketing0 aRelationship vs Transaction Marketing  aCorvallis, ORc198910aMarketing1 aKoenig, Hal  u/biblio/relationship-vs-transaction-marketing-000386nas a2200109   4500008004100000245005300041210005200094260000900146653001400155100001600169856009100185       1988                        eng d00aUnderstanding the Consultant-Client Relationship0 aUnderstanding the ConsultantClient Relationship  c198810aMarketing1 aKoenig, Hal  u/biblio/understanding-consultant-client-relationship-000569nas a2200133   4500008004100000245010000041210006900141260002000210653001400230100001600244700002000260700002100280856013400301       1987                        eng d00aAssessing Unidimensionality, Discriminant and Convergent Validity:  A New Approach in Marketing0 aAssessing Unidimensionality Discriminant and Convergent Validity  aMiami, FLc198710aMarketing1 aKoenig, Hal1 aHampton, Ronald1 aBrown, James, R.  u/biblio/assessing-unidimensionality-discriminant-and-convergent-validity-new-approach-marketing-000527nas a2200133   4500008004100000245008000041210006900121260002200190653001400212100001600226700002100242700002200263856010800285       1986                        eng d00aThe Bases of Marketing Channel Power:  A Comparison of Alternative Measures0 aBases of Marketing Channel Power A Comparison of Alternative Mea  aChicago, ILc198610aMarketing1 aKoenig, Hal1 aBrown, James, R.1 aJohnson, Jean, L.  u/biblio/bases-marketing-channel-power-comparison-alternative-measures-100583nas a2200133   4500008004100000245010600041210006900147260002700216653001400243100001600257700002200273700002100295856013300316       1985                        eng d00aThe Bases of Marketing Channel Power:  An Exploration and Confirmation of Their Underlying Dimensions0 aBases of Marketing Channel Power An Exploration and Confirmation  aWashington, D.C.c198510aMarketing1 aKoenig, Hal1 aJohnson, Jean, L.1 aBrown, James, R.  u/biblio/bases-marketing-channel-power-exploration-and-confirmation-their-underlying-dimensions-100442nas a2200109   4500008004100000245007000041210006600111260002300177653001400200100001600214856010200230       1985                        eng d00aThe Effects of Power Utilization on Interorganizational Relations0 aEffects of Power Utilization on Interorganizational Relations  aPhoenix, AZ.c198510aMarketing1 aKoenig, Hal  u/biblio/effects-power-utilization-interorganizational-relations-100549nas a2200121   4500008004100000245010300041210006900144260002700213653001400240100001600254700002200270856013500292       1985                        eng d00aMeta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels0 aMetaAnalysis on the Relationship Between Satisfaction and Manife  aWashington, D.C.c198510aMarketing1 aKoenig, Hal1 aSmith, Laurie, P.  u/biblio/meta-analysis-relationship-between-satisfaction-and-manifest-conflict-marketing-channels-000534nas a2200133   4500008004100000245008100041210006900122260002200191653001400213100001600227700002600243700002100269856011000290       1984                        eng d00aThe Bases of Power:  Their Effect Upon Retailer's Perceptions of Uncertainty0 aBases of Power Their Effect Upon Retailers Perceptions of Uncert  aChicago, ILc198410aMarketing1 aKoenig, Hal1 aKroeten, Terrence, T.1 aBrown, James, R.  u/biblio/bases-power-their-effect-upon-retailers-perceptions-uncertainty-100611nas a2200157   4500008004100000245011500041210006900156260000900225300001000234490000700244653001400251100002100265700002200286700001600308856012900324       1984                        eng d00aEnvironmental Uncertainty Regarding Inventory Ordering:  Its Behavioral Consequences in a Distribution Channel0 aEnvironmental Uncertainty Regarding Inventory Ordering Its Behav  c1984  a19-360 v1410aMarketing1 aJames, Brown, R.1 aLusch, Robert, F.1 aKoenig, Hal  u/biblio/environmental-uncertainty-regarding-inventory-ordering-its-behavioral-consequences-0