01684nas a2200169   4500008004100000245008500041210006900126260003800195490000600233520106300239653001401302100002301316700001601339700002501355700002101380856011301401       2018                        eng d00aPreparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense0 aPreparing for the Attack Mitigating Risk through Routines in Arm  aUniversity of Chicago Pressc20180 v33 aPrior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people.10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Brandon1 aMcAlexander, Jim  u/biblio/preparing-attack-mitigating-risk-through-routines-armed-self-defense00648nas a2200169   4500008004100000245011100041210006900152260000900221300001200230490000700242653001400249100001600263700002300279700002500302700002100327856013000348       2017                        eng d00aAddressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers0 aAddressing the Wicked Problem of American Gun Violence Consumer   c2017  a393-4080 v3710aMarketing1 aHuff, Aimee1 aBarnhart, Michelle1 aMcAlexander, Brandon1 aMcAlexander, Jim  u/biblio/addressing-wicked-problem-american-gun-violence-consumer-interest-groups-macro-social00632nas a2200145   4500008004100000245012000041210006900161260002400230653001400254100002300268700001600291700002100307700002500328856013300353       2017                        eng d00aConsumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America0 aConsumers Assemblages of Fear and Safety with Firearms Obstacles  aSan Diego, CAc201710aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Jim1 aMcAlexander, Brandon  u/biblio/consumers-assemblages-fear-and-safety-firearms-obstacles-addressing-gun-violence-armed-000566nas a2200169   4500008004100000245011800041210006900159260002400228300001200252490000700264653001400271100001600285700002300301700002500324700002100349856002600370       2017                        eng d00aConsumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America0 aConsumers Assemblages of Fear and Safety with Firearms Obstacles  aSan Diego, CAc2017  a675-6760 v4510aMarketing1 aHuff, Aimee1 aBarnhart, Michelle1 aMcAlexander, Brandon1 aMcAlexander, Jim  utwitter.com/huffmatic00630nas a2200145   4500008004100000245012000041210006900161260002200230653001400252100002300266700001600289700002100305700002500326856013300351       2017                        eng d00aConsumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America0 aConsumers Assemblages of Fear and Safety with Firearms Obstacles  aAnaheim, CAc201710aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Jim1 aMcAlexander, Brandon  u/biblio/consumers-assemblages-fear-and-safety-firearms-obstacles-addressing-gun-violence-armed-100645nas a2200145   4500008004100000245012700041210006900168260003000237653001400267100002300281700001600304700002100320700002500341856013300366       2016                        eng d00aSisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock0 aSisyphus and the American Sociopolitical Industrial Gun Complex   aSan Luis Obispo, CAc201610aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Jim1 aMcAlexander, Brandon  u/biblio/sisyphus-and-american-socio-political-industrial-gun-complex-how-gun-violence-prevention01860nas a2200169   4500008004100000245011500041210006900156260000900225300001000234490000700244520134300251653001401594100002101608700001601629700001801645856002701663       2015                        eng d00aMillennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation0 aMillennials and Boomers Increasing Alumni Community Affinity and  c2015  a82-950 v213 aThis paper reports on research that seeks to improve our understanding of issues that impact upon the philanthropic gifts of university alumni. Prior research has examined such alumni characteristics as wealth and affinity to the alma mater. Such findings have guided development professionals to conduct different kinds of research that can reveal aspects of affluence (e.g., real estate holdings, professional positions) and institutional engagement (e.g., membership in alumni associations, season tickets to sporting events). This information is housed in databases which can be accessed by the fundraisers. The current research seeks to extend our understanding by examining the potential differences between generations. This article examines survey responses from university alumni in two age cohorts from two large comprehensive universities in the United States. Respondents were asked questions that inquired about their affinity toward their alma mater, intentions to give as well as alumni interest in participating in or attending different events at the university. Significant differences between younger and older alumni were found within each topic. From these results, the importance of market research and applications of alumni segmentation specifically, are discussed for administrators and advancement professionals.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal1 aDuFault, Beth  uDOI: 10.1002/nvsm.154401716nas a2200181   4500008004100000245010400041210006900145260000900214300001200223490000700235520107500242653001401317100002101331700001601352700001801368710001801386856013001404       2014                        eng d00aAdvancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities0 aAdvancement in Higher Education The Role of Marketing in Buildin  c2014  a243-2570 v243 aThis paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using survey data that measures the affinity of alumni of a large US university that have been commercially screened to reveal individual wealth, this paper provides empirical evidence of the relative contributions of affinity and wealth to giving. Logistic regression analysis reveals that affinity has a greater impact on predicting the likelihood of giving than other variables, including prior-giving and wealth. Important to marketers, this study emphasizes the importance of building affinity and it also uncovers obstacles to affinity formation. This information can be used to bridge and repair alumni relationships with their alma-mater and inform segmented marketing communications to foster alumni enthusiasm for giving.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal1 aDuFault, Beth1 aEmptyAuthNode  u/biblio/advancement-higher-education-role-marketing-building-philanthropic-giving-communities00488nas a2200121   4500008004100000245007100041210006900112260002700181653001400208100002100222700001800243856010500261       2014                        eng d00aBorderlands: The Intersection of Liminality and Stable Third Place0 aBorderlands The Intersection of Liminality and Stable Third Plac  aHelsinki Finlandc201410aMarketing1 aMcAlexander, Jim1 aDuFault, Beth  u/biblio/borderlands-intersection-liminality-and-stable-third-place-000471nas a2200109   4500008004100000245008000041210006900121260002000190653001400210100002100224856011600245       2014                        eng d00aConsuming and Consumption in Third Space Communites: Constructing Sanctuary0 aConsuming and Consumption in Third Space Communites Constructing  aBaltimorec201410aMarketing1 aMcAlexander, Jim  u/biblio/consuming-and-consumption-third-space-communites-constructing-sanctuary01654nas a2200181   4500008004100000245007300041210006600114260002800180300001200208490000700220520105200227653001401279100002101293700001801314700001801332700001901350856010301369       2014                        eng d00aThe Marketization of Religion: Field, Capital, and Consumer Identity0 aMarketization of Religion Field Capital and Consumer Identity  aMadison Wisconsinc2014  a858-8750 v413 aCertain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a perspective grounded in Bourdieu�s theories of fields and capital, this research investigates the experiences of disaffected members of a religious institution and consumption field. Consumers face severe crises of identity and the need to rebuild their self-understandings in an unfamiliar marketplace of identity resources. Unable to remain comfortably in the field of their primary socialization, they are nevertheless bound to it by investments in field-specific capital. In negotiating this dilemma, they demonstrate the inseparability and co-constitutive nature of ideology and consumption.10aMarketing1 aMcAlexander, Jim1 aDuFault, Beth1 aMartin, Diane1 aSchouten, John  u/biblio/marketization-religion-field-capital-and-consumer-identity00443nas a2200121   4500008004100000245005400041210005300095260003200148653001400180100002100194700001800215856008800233       2013                        eng d00aLeaving an Identity-Central Community of Practice0 aLeaving an IdentityCentral Community of Practice  aUniversity of Arizonac201310aMarketing1 aMcAlexander, Jim1 aDuFault, Beth  u/biblio/leaving-identity-central-community-practice00500nas a2200145   4500008004100000245005500041210005400096260002000150653001400170100002100184700001900205700001800224700001800242856009400260       2013                        eng d00aLeaving and Identity-Central Community of Practice0 aLeaving and IdentityCentral Community of Practice  aTucson AZc201310aMarketing1 aMcAlexander, Jim1 aSchouten, John1 aDuFault, Beth1 aMartin, Diane  u/biblio/leaving-and-identity-central-community-practice-000371nas a2200109   4500008004100000245003900041210003900080260002600119653001400145100002100159856008100180       2013                        eng d00aLiving and Leaving Brand Community0 aLiving and Leaving Brand Community  aMontreal Canadac201310aMarketing1 aMcAlexander, Jim  u/biblio/living-and-leaving-brand-community-000360nas a2200121   4500008004100000245002800041210002800069260001800097653001400115100002100129700001800150856007000168       2013                        eng d00aOur Scientific Heritage0 aOur Scientific Heritage  aChicagoc201310aMarketing1 aMcAlexander, Jim1 aDuFault, Beth  u/biblio/our-scientific-heritage-000547nas a2200121   4500008004100000245010700041210006900148260002000217653001400237100002100251700001800272856013500290       2013                        eng d00aA Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica0 aSociohistoric Comparison of Citizen Scientists From 18th Century  aTucson AZc201310aMarketing1 aMcAlexander, Jim1 aDuFault, Beth  u/biblio/sociohistoric-comparison-citizen-scientists-18th-century-england-21st-century-antarctica-001977nas a2200157   4500008004100000245008400041210006900125260000900194300001200203490000700215520142700222653001401649100002101663700001601684856011901700       2012                        eng d00aBuilding Communities of Philanthropy in Higher Education: Contextual Influences0 aBuilding Communities of Philanthropy in Higher Education Context  c2012  a122-1310 v173 aIn this era of constrained and declining economic resources, institutions of higher education are turning to advancement professionals to identify and cultivate the financial resources that are becoming an increasing and larger portion of the fundamental funding of the institution. In this high stakes arena, advancement professionals have a need for the tools that can assist them in cultivating philanthropic relationships more effectively and efficiently. To that purpose, this research empirically explores ways in which the brand community construct can be adapted to philanthropic intent for non-profit organizations to aid in the cultivation process. This paper presents the results of a survey of college alumni drawn from a commercially provided on-line panel, and examines the potential impact that institutional size may have upon the relationships of an alumni brand community and the community’s expressed willingness to offer financial donations to the alma mater. From a theoretic perspective, this paper reveals that brand community is a significant contributor to this expression of philanthropic intent across universities of differing size. As a practical consideration, our findings produce additional evidence to affirm the notion that brand community is a robust construct that can be of value to development professionals who seek to build financial support for both small and large universities.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal  u/biblio/building-communities-philanthropy-higher-education-contextual-influences-000447nas a2200121   4500008004100000245005800041210005700099260002800156653001400184100002100198700001800219856008800237       2012                        eng d00aGenius for Sale: The Conspicuous Consumption of Ideas0 aGenius for Sale The Conspicuous Consumption of Ideas  aOxford Universityc201210aMarketing1 aMcAlexander, Jim1 aDuFault, Beth  u/biblio/genius-sale-conspicuous-consumption-ideas-000395nas a2200109   4500008004100000245005200041210005100093260002400144653001400168100002100182856008200203       2011                        eng d00a20 Years in the Field: The Ethnographic Journey0 a20 Years in the Field The Ethnographic Journey  aLas Vegas, NVc201110aMarketing1 aMcAlexander, Jim  u/biblio/20-years-field-ethnographic-journey-000387nas a2200109   4500008004100000245004900041210004500090260002500135653001400160100002100174856008200195       2011                        eng d00aWhere are we going with this...relationship?0 aWhere are we going with thisrelationship  aWinter Park Flc201110aMarketing1 aMcAlexander, Jim  u/biblio/where-are-we-going-thisrelationship-000358nas a2200109   4500008004100000245003700041210003700078260002200115653001400137100002100151856007600172       2010                        eng d00aBuilding Communities of Affinity0 aBuilding Communities of Affinity  aPortland ORc201010aMarketing1 aMcAlexander, Jim  u/biblio/building-communities-affinity-000318nas a2200109   4500008004100000245002700041210002700068260000900095653001400104100002100118856006900139       2010                        eng d00aCommunitas Interruptus0 aCommunitas Interruptus  c201010aMarketing1 aMcAlexander, Jim  u/biblio/communitas-interruptus-101292nas a2200133   4500008004100000245008000041210006900121260000900190520079000199653001400989100002101003700001601024856011801040       2010                        eng d00aContextual Influences: Building Brand Community in Large and Small Colleges0 aContextual Influences Building Brand Community in Large and Smal  c20103 aThis research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand and institution. This paper presents the results of a national survey that examines the potential impact that institutional size may have on the relationships of an alumni brand community. This paper also explores the implications of the size of the educational institution on relevant and desired marketing outcomes that include the willingness to recommend the university to friends and family and a desire to purchase licensed apparel10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal  u/biblio/contextual-influences-building-brand-community-large-and-small-colleges-001910nas a2200157   4500008004100000245009600041210006900137260000900206300001000215520133000225653001401555100002101569700001901590700001701609856012601626       2009                        eng d00aDeveloping an Entreprenuerial Education in a Residential College: An Exploratory Case Study0 aDeveloping an Entreprenuerial Education in a Residential College  c2009  a49-623 aEntrepreneurship is a source of innovation, job creation, and vibrancy for local and regional economies. As a direct result, there is a profound interest in creating an infrastructure that effectively encourages entrepreneurship and incubates entrepreneurial endeavors. Western State University has responded to this call by developing the Harvey Entrepreneurship Program, which is integrated in the Enterprise Residential College. The Harvey program provides a socially embedded experiential learning approach to entrepreneurial education. Faculty, students, entrepreneurs, and technical experts are drawn together in an environment that provides space for business incubators and an entrepreneurially focused curriculum. In this article, we present a case study in which we use qualitative research methods to explore the benefits and challenges of creating such a program. The delivery model that Enterprise Residential College provides for entrepreneurial education is examined through the perspectives of program administrators, faculty, and students. The findings reveal evidence that a residential college can form a powerful nexus of formal instruction, experiential learning, socialization, and networking to influence entrepreneurship. We discuss relevant findings that may aid others considering similar endeavors.10aMarketing1 aMcAlexander, Jim1 aNelson, Rachel1 aBates, Chris  u/biblio/developing-entreprenuerial-education-residential-college-exploratory-case-study-000469nas a2200121   4500008004100000245006600041210006400107260002400171653001400195100001600209700002100225856010100246       2007                        eng d00aAlumni Giving:  Cultivating Connections that Build Commitment0 aAlumni Giving Cultivating Connections that Build Commitment  aSan Diego, CAc200710aMarketing1 aKoenig, Hal1 aMcAlexander, Jim  u/biblio/alumni-giving-cultivating-connections-build-commitment-100519nas a2200157   4500008004100000245006000041210006000101260000900161300001200170490000700182653001400189100001900203700002100222700001600243856010200259       2007                        eng d00aTranscendent Consumption Experience and Brand Community0 aTranscendent Consumption Experience and Brand Community  c2007  a357-3680 v3510aMarketing1 aSchouten, John1 aMcAlexander, Jim1 aKoenig, Hal  u/biblio/transcendent-consumption-experience-and-brand-community-001367nas a2200169   4500008004100000245012100041210006900162260000900231300001200240490000600252520073200258653001400990100002101004700001601025700002301041856013301064       2006                        eng d00aBuilding the Relationships of Brand Community in Higher Education:  A Strategic Framework for University Advancement0 aBuilding the Relationships of Brand Community in Higher Educatio  c2006  a107-1180 v63 aLoyal alumni are a mainstay of financial support for many universities. This empirical study of university alumni situates the emerging theory of brand community within the world of university development and advancement. The study measures key relationships that one would expect to find in a healthy university brand community. Most importantly, this research demonstrates the powerful contribution that understanding and managing brand community can make to those interested in the advancement of higher education. We find that integration within a university brand community explains important loyalty-related behaviors such as future donations to the university and the purchase and display of university logo merchandise.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal1 aSchouten, John, W.  u/biblio/building-relationships-brand-community-higher-education-strategic-framework-university-001382nas a2200169   4500008004100000245008000041210006900121260000900190300001400199490000600213520081000219653001401029100001801043700001901061700002101080856011101101       2006                        eng d00aClaiming the Throttle:  Multiple Feminities in a Hyper-Masculine Subculture0 aClaiming the Throttle Multiple Feminities in a HyperMasculine Su  c2006  a171 - 2050 v93 aThis feminist re-examination of an ethnography of Harley-Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper-masculine consumption context we discover perspectives that cannot easily be explained by extant theory of gender and consumer behavior. We find women engaging, resisting, and co]opting hyper-masculinity as part of identity projects wherein they expand and redefine their own personal femininities. This study reveals invisible assumptions limiting the original ethnography and thus reiterates the problems of hegemonic masculinity in the social science project.10aMarketing1 aMartin, Diane1 aSchouten, John1 aMcAlexander, Jim  u/biblio/claiming-throttle-multiple-feminities-hyper-masculine-subculture-000556nas a2200133   4500008004100000245009300041210006900134260002200203653001400225100001600239700002100255700002200276856012400298       2005                        eng d00aBrand Community in Higher Education:  A Framework for Understanding and Building Loyalty0 aBrand Community in Higher Education A Framework for Understandin  aChicago, ILc200510aMarketing1 aKoenig, Hal1 aMcAlexander, Jim1 aSchouten, John, W  u/biblio/brand-community-higher-education-framework-understanding-and-building-loyalty-000386nas a2200109   4500008004100000245004500041210004300086260002700129653001400156100002100170856008500191       2005                        eng d00aHOG tales, Jeep Trails, and Setting Sail0 aHOG tales Jeep Trails and Setting Sail  aSydney Australiac200510aMarketing1 aMcAlexander, Jim  u/biblio/hog-tales-jeep-trails-and-setting-sail-100379nas a2200109   4500008004100000245004500041210004300086260002000129653001400149100002100163856008500184       2005                        eng d00aHOG Tales, Jeep Trails, and Setting Sail0 aHOG Tales Jeep Trails and Setting Sail  aAustraliac200510aMarketing1 aMcAlexander, Jim  u/biblio/hog-tales-jeep-trails-and-setting-sail-201647nas a2200169   4500008004100000245008600041210006900127260000900196300001200205490000700217520106100224653001401285100002101299700001601320700002301336856011801359       2004                        eng d00aBuilding a University Brand Community: The Long-Term Impact of Shared Experiences0 aBuilding a University Brand Community The LongTerm Impact of Sha  c2004  a61 - 790 v143 aRelationship marketing has made its way into the practices of university administrations. With it have also arrived many problems associated with the aggressive use of CRM technologies. One particularly effective and healthy approach to relationship marketing in higher education is to treat the university, with all of its stakeholders, as a brand community, and to pursue policies and programs to strengthen the relationships that define the community. With this paper, we examine an important class of relationship often neglected in the CRM literature, i.e., the relationships among the customers who support the brand and who ultimately give it its meaning and vitality. Specifically, we explore how the nature of relationships among students affects their long-term loyalty to a university. The results of a telephone survey of university alumni demonstrate the importance of certain types of university experiences on student relationships and, thereafter, on loyalty to their alma mater and their intentions to support the university in the future.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal1 aSchouten, John, W.  u/biblio/building-university-brand-community-long-term-impact-shared-experiences-000477nas a2200121   4500008004100000245007100041210006900112260002200181653001400203100001600217700002100233856010100254       2003                        eng d00aBuilding the Relationships of Brand Community in a Service Setting0 aBuilding the Relationships of Brand Community in a Service Setti  aChicago, ILc200310aMarketing1 aKoenig, Hal1 aMcAlexander, Jim  u/biblio/building-relationships-brand-community-service-setting-100335nas a2200109   4500008004100000245003000041210003000071260002400101653001400125100002100139856006500160       2003                        eng d00aListening to the Customer0 aListening to the Customer  aCorvallis, ORc200310aMarketing1 aMcAlexander, Jim  u/biblio/listening-customer-001077nas a2200169   4500008004100000245006400041210006300105260000900168300000900177490000700186520054700193653001400740100002100754700001500775700001900790856009800809       2003                        eng d00aLoyalty: The Influences of Satisfaction and Brand Community0 aLoyalty The Influences of Satisfaction and Brand Community  c2003  a1-110 v113 aThis paper empirically explores the relative impacts of satisfaction, brand community integration, and consumer experience on customer loyalty as expressed by future purchase intentions and behavior. Data drawn from qualitative research and a survey of 1000 patrons of a Native American casino who indicate a willingness to engage in formal marketing relationships indicate that satisfaction yields to brand community integration as a key driver of loyalty. We discuss important implications of the findings for marketing theory and practice.10aMarketing1 aMcAlexander, Jim1 aKim, Steve1 aRoberts, Scott  u/biblio/loyalty-influences-satisfaction-and-brand-community-002006nas a2200169   4500008004100000245002900041210002900070260000900099300001000108490000700118520157000125653001401695100002101709700001901730700001601749856007101765       2002                        eng d00aBuilding Brand Community0 aBuilding Brand Community  c2002  a38-540 v663 aDrawing from ethnographic and quantitative work with owners of Jeep and Harley-Davidson vehicles, the authors examine the phenomenon of brand community as a potential basis for sustainable competitive advantage. The authors develop an expanded conceptualization of brand community and test its usefulness in both theory and practice. A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is centrally situated. Crucial components of the brand community are customers' relationships with the brand, with the firm, with the product in use, and with fellow customers. The relationships that form a brand community develop in contexts that are dynamic and subject to marketing influence. Variables such as geographic concentration, richness of social context, duration of contact, and memberships in multiple or overlapping communities all mediate the experience of community. In this article, the authors examine the influence of brandfests—that is, programs strategically designed to enhance customer experience with the brand—on the many component relationships of a brand community. The results demonstrate that marketers can strengthen brand communities by facilitating shared customer experiences. Finally, this work yields a new and richer conceptualization of customer loyalty as integration in a brand community. According to the analysis, a customer's loyalty to a brand consists of the cumulative and holistic effect of all the relationships the customer experiences as a member of a brand community.10aMarketing1 aMcAlexander, Jim1 aSchouten, John1 aKoenig, Hal  u/biblio/building-brand-community-000480nas a2200121   4500008004100000245006100041210005500102260005000157653001400207100002100221700001900242856009700261       2002                        eng d00aThe Great Debate: Design Research vs. Marketing Research0 aGreat Debate Design Research vs Marketing Research  aIndustrial Designers Society of Americac200210aMarketing1 aMcAlexander, Jim1 aSchouten, John  u/biblio/great-debate-design-research-vs-marketing-research-000507nas a2200121   4500008004100000245008200041210006900123260002200192653001400214100001600228700002100244856012000265       2002                        eng d00aIntercustomer Relationships and Service Experiences: An Empirical Exploration0 aIntercustomer Relationships and Service Experiences An Empirical  aChicago, ILc200210aMarketing1 aKoenig, Hal1 aMcAlexander, Jim  u/biblio/intercustomer-relationships-and-service-experiences-empirical-exploration-000450nas a2200109   4500008004100000245006900041210006900110260002400179653001400203100002100217856010200238       2001                        eng d00aEthnographic Research as a Tool for Gauging Customer Experiences0 aEthnographic Research as a Tool for Gauging Customer Experiences  aMilwaukee, WIc200110aMarketing1 aMcAlexander, Jim  u/biblio/ethnographic-research-tool-gauging-customer-experiences-001511nas a2200157   4500008004100000245008100041210006900122260000900191300001000200490000700210520096800217653001401185100002101199700001601220856011701236       2001                        eng d00aUniversity Experiences, the Student-College Relationship, and Alumni Support0 aUniversity Experiences the StudentCollege Relationship and Alumn  c2001  a21-430 v103 aUniversity administrators have begun to more aggressively adopt many of the techniques associated with relationship marketing. This would seem like a perfect strategy for a university as loyal alumni can do such things as offer personal recommendations to help build enrollments, participate in alumni functions, purchase universitybranded products, and enroll in professional education courses. However, there are many unexamined questions regarding the nature and impact of alumni relationships with the university. This paper explores the impacts of the alumni-university relationship and alumni assessments of their college experiences on important expressions of loyalty. A sample of alumni who had graduated three to eight years prior to the study completed a telephone survey. The results provide support for the impact of these variables on current behavior and behavioral intentions. Implications of these findings for university marketers are discussed.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal  u/biblio/university-experiences-student-college-relationship-and-alumni-support-000517nas a2200157   4500008004100000245006300041210006000104260000900164300001000173490000600183653001400189100002100203700001900224700001900243856009700262       2000                        eng d00aA Cross-Cultural Exploration of Subcultures of Consumption0 aCrossCultural Exploration of Subcultures of Consumption  c2000  a47-690 v910aMarketing1 aMcAlexander, Jim1 aFushimi, Katsu1 aSchouten, John  u/biblio/cross-cultural-exploration-subcultures-consumption-000464nas a2200109   4500008004100000245007500041210006900116260002000185653001400205100002100219856011400240       2000                        eng d00aA Harley-Davidson Story: Marketing and Building Customer Relationships0 aHarleyDavidson Story Marketing and Building Customer Relationshi  aSalem, ORc200010aMarketing1 aMcAlexander, Jim  u/biblio/harley-davidson-story-marketing-and-building-customer-relationships-000363nas a2200109   4500008004100000245004200041210003800083260002300121653001400144100002100158856007400179       1999                        eng d00aThe Branding of An Alumni Association0 aBranding of An Alumni Association  aPortland, ORc199910aMarketing1 aMcAlexander, Jim  u/biblio/branding-alumni-association-001083nas a2200169   4500008004100000245007000041210006700111260000900178300001000187490000700197520052600204653001400730100002100744700002200765700002100787856010500808       1998                        eng d00aSustainable Forestry, Swedish Style, for Europe's Greening Market0 aSustainable Forestry Swedish Style for Europes Greening Market  c1998  a38-430 v963 aWorldwide, forestry is evolving as it reflects change in the way society values forests and forest products. Companies are reacting in a variety of ways. Stora, a large, integrated Swedish company, has implemented ecological landscape planning and begun to certify its ownership under the Forest Stewardship Council system. Actions like Stora's are important for professional foresters to follow as they provide insight into ways for improving the image of forestry and indicate how global competitive forces may develop.10aMarketing1 aHansen, Eric, N.1 aFletcher, Richard1 aMcAlexander, Jim  u/biblio/sustainable-forestry-swedish-style-europes-greening-market-000506nas a2200121   4500008004100000245008200041210006900123260003000192653001400222100002100236700001700257856011000274       1997                        eng d00aDemand for Third-Party Certified Wood Products: A Case Study of the US and UK0 aDemand for ThirdParty Certified Wood Products A Case Study of th  aPullman, Washingtonc199710aMarketing1 aMcAlexander, Jim1 aHansen, Eric  u/biblio/demand-third-party-certified-wood-products-case-study-us-and-uk-000368nas a2200109   4500008004100000245004100041210004100082260002400123653001400147100002100161856007600182       1997                        eng d00aMarketing in the Graduate Curriculum0 aMarketing in the Graduate Curriculum  aCorvallis, ORc199710aMarketing1 aMcAlexander, Jim  u/biblio/marketing-graduate-curriculum-000438nas a2200121   4500008004100000245005300041210005300094260002600147653001400173100002100187700001700208856009100225       1997                        eng d00aRetailer Efforts for Sustainable Forest Products0 aRetailer Efforts for Sustainable Forest Products  aVancouver, B.C.c199710aMarketing1 aMcAlexander, Jim1 aHansen, Eric  u/biblio/retailer-efforts-sustainable-forest-products-100862nas a2200169   4500008004100000245008300041210006900124260000900193300001000202490000600212520028400218653001400502100001800516700002300534700002100557856011400578       1997                        eng d00aSite Selection by Professional Service Providers: The Case of Dental Practices0 aSite Selection by Professional Service Providers The Case of Den  c1997  a35-440 v53 aExamines the association between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. Aesthetic characteristics of site relating to practitioner satisfaction; Elements of a differentiation strategy.10aMarketing1 aBecker, Boris1 aKaldenburg, Dennis1 aMcAlexander, Jim  u/biblio/site-selection-professional-service-providers-case-dental-practices-000465nas a2200121   4500008004100000245004600041210004400087260007400131653001400205100002100219700001700240856008600257       1996                        eng d00aHome Depot/Sainsbury, Preliminary Results0 aHome DepotSainsbury Preliminary Results  aHarrison Conference Center at Lake Bluff.  Lake Bluff, Illinoisc199610aMarketing1 aMcAlexander, Jim1 aHansen, Eric  u/biblio/home-depotsainsbury-preliminary-results-000492nas a2200121   4500008004100000245008100041210006900122260000900191653001400200100002100214700002300235856011200258       1996                        eng d00aInterpersonal Relationships Within the Context of the Commercial Marketplace0 aInterpersonal Relationships Within the Context of the Commercial  c199610aMarketing1 aMcAlexander, Jim1 aSchouten, John, W.  u/biblio/interpersonal-relationships-within-context-commercial-marketplace-000424nas a2200121   4500008004100000245005200041210005200093260000900145653001400154100002100168700002300189856009000212       1996                        eng d00aMaterial Possessions and the Divorce Experience0 aMaterial Possessions and the Divorce Experience  c199610aMarketing1 aMcAlexander, Jim1 aSchouten, John, W.  u/biblio/material-possessions-and-divorce-experience-000422nas a2200109   4500008004100000245006300041210006200104260002300166653001400189100002100203856008800224       1995                        eng d00aClose to the Customer: Gonzo Research in an Age of Quality0 aClose to the Customer Gonzo Research in an Age of Quality  aPortland, ORc199510aMarketing1 aMcAlexander, Jim  u/biblio/close-customer-gonzo-research-age-quality-001838nas a2200157   4500008004100000245006500041210006400106260000900170300001000179490000700189520133700196653001401533100001901547700002101566856009301587       1995                        eng d00aSubcultures of Consumption: An Ethnography of the New Bikers0 aSubcultures of Consumption An Ethnography of the New Bikers  c1995  a43-610 v223 aThis article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as devices for understanding consumer behavior. This article is based on three years of ethnographic fieldwork with Harley-Davidson motorcycle owners. A key feature of the fieldwork was a process of progressive contextualization of the researchers from outsiders to insiders situated within the subculture. Analysis of the social structure, dominant values, and revealing symbolic behaviors of this distinct, consumption-oriented subculture have led to the advancement of a theoretical framework that situates subcultures of consumption in the context of modem consumer culture and discusses, among other implications, a symbiosis between such subcultures and marketing institutions. Transferability of the principal findings of this research to other subcultures of consumption is established through comparisons with ethnographies of other self-selecting, consumption-oriented subcultures.10aMarketing1 aSchouten, John1 aMcAlexander, Jim  u/biblio/subcultures-consumption-ethnography-new-bikers-000517nas a2200133   4500008004100000245008900041210006900130260000900199300001000208653001400218100001600232700002100248856011400269       1994                        eng d00aThe Measurement of Service Quality in Healthcare: An Examination of Dental Practices0 aMeasurement of Service Quality in Healthcare An Examination of D  c1994  a34-4010aMarketing1 aKoenig, Hal1 aMcAlexander, Jim  u/biblio/measurement-service-quality-healthcare-examination-dental-practices-001188nas a2200169   4500008004100000245003200041210003200073260000900105300001000114490000700124520073900131653001400870100002100884700002300905700001600928856007400944       1994                        eng d00aService Quality Measurement0 aService Quality Measurement  c1994  a34-410 v143 aExtending the research on service quality in health care, the authors examine the efficacy of four models for measuring service quality and conclude that SERVPERF methods are superior to SERVQUAL methods. Their study found that dental patients' assessments of overall service quality were strongly influenced by assessments of provider performance. Furthermore, an examination into the causal order between perceptions of overall service quality and patient satisfaction reveals such strong reciprocal influences that it's impossible to conclude that one empirically precedes the other. Finally, the authors found that purchase intentions are influenced by both patient satisfaction and patient assessments of overall service quality.10aMarketing1 aMcAlexander, Jim1 aKaldenburg, Dennis1 aKoenig, Hal  u/biblio/service-quality-measurement-000405nas a2200109   4500008004100000245005900041210005800100260000900158653001400167100002100181856009300202       1994                        eng d00aSubcultures of Consumption: Implications for Marketing0 aSubcultures of Consumption Implications for Marketing  c199410aMarketing1 aMcAlexander, Jim  u/biblio/subcultures-consumption-implications-marketing-000551nas a2200157   4500008004100000245007400041210006900115260000900184300001100193490000700204653001400211100001800225700002300243700002100266856010600287       1994                        eng d00aYellow Pages Usage by Professionals: An Exploratory Study of Dentists0 aYellow Pages Usage by Professionals An Exploratory Study of Dent  c1994  a97-1100 v1210aMarketing1 aBecker, Boris1 aKaldenberg, Dennis1 aMcAlexander, Jim  u/biblio/yellow-pages-usage-professionals-exploratory-study-dentists-000415nas a2200121   4500008004100000245004500041210004500086260002400131653001400155100001600169700002100185856008700206       1993                        eng d00aAttracting and Retaining Dental Patients0 aAttracting and Retaining Dental Patients  aCorvallis, ORc199310aMarketing1 aKoenig, Hal1 aMcAlexander, Jim  u/biblio/attracting-and-retaining-dental-patients-100447nas a2200157   4500008004100000245003400041210003400075260000900109300001200118490000600130653001400136100002100150700001900171700002300190856007600213       1993                        eng d00aConsumer Behavior and Divorce0 aConsumer Behavior and Divorce  c1993  a153-1840 v610aMarketing1 aMcAlexander, Jim1 aSchouten, John1 aRoberts, Scott, D.  u/biblio/consumer-behavior-and-divorce-000364nas a2200109   4500008004100000245003900041210003900080260002400119653001400143100002100157856007600178       1993                        eng d00aMarketing in a Free Market Economy0 aMarketing in a Free Market Economy  aCorvallis, ORc199310aMarketing1 aMcAlexander, Jim  u/biblio/marketing-free-market-economy-001537nas a2200169   4500008004100000245009500041210006900136260000900205300001000214490000700224520092400231653001401155100002101169700001801190700002301208856013601231       1993                        eng d00aPositioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance0 aPositioning Health Care Services Yellow Pages Advertising and De  c1993  a54-570 v133 aThe article presents a study that explored the relationship between positioning strategies and financial performance in dental practices. The data used in the study include a mail survey of a random sample of all dentists licensed to practice in the state of 91����, together with a content analysis of yellow pages advertising practices of respondents to the survey. The authors identified respondents' yellow pages advertising practices through content analytic procedure. Dental practice performance was operationalized using the following variables from the questionnaire prepared for the purpose--yearly gross production income from the dental practice yearly net income from the practice of dentistry, number of patients seen in a typical day, and gross production income per hour. Results indicated that expressing a position in yellow pages advertisements has a significant relationship to practice performance.10aMarketing1 aMcAlexander, Jim1 aBecker, Boris1 aKaldenberg, Dennis  u/biblio/positioning-health-care-services-yellow-pages-advertising-and-dental-practice-performance-000387nas a2200109   4500008004100000245004500041210004500086260002400131653001400155100002100169856008700190       1992                        eng d00aAttracting and Retaining Dental Patients0 aAttracting and Retaining Dental Patients  aCorvallis, ORc199210aMarketing1 aMcAlexander, Jim  u/biblio/attracting-and-retaining-dental-patients-200348nas a2200121   4500008004100000245002500041210002500066260001600091653001400107100002100121700001700142856006700159       1992                        eng d00aPositioning Services0 aPositioning Services  aKenyac199210aMarketing1 aMcAlexander, Jim1 aNjue, Judith  u/biblio/positioning-services-001208nas a2200169   4500008004100000245008000041210006900121260000900190300001200199490000600211520063100217653001400848100002100862700001900883700001900902856011700921       1991                        eng d00aPositioning Professional Services: Segmenting the Financial Services Market0 aPositioning Professional Services Segmenting the Financial Servi  c1991  a149-1660 v73 aMarket segmentation and positioning allow marketers to differentiate themselves from competitors in a manner that is valued by customers and results in competitive advantage. Through an analysis of the financial services market this study develops a segmentation and positioning strategy based on the proposition that consumers employ many kinds of professional service providers to compensate for their own inability or unwillingness to perform certain tasks. Groups of similarly classified informants were examined to create profiles of four distinct market segments with unique needs, expectations, and evaluative criteria.10aMarketing1 aMcAlexander, Jim1 aSchouten, John1 aScammon, Debra  u/biblio/positioning-professional-services-segmenting-financial-services-market-000506nas a2200121   4500008004100000245007800041210006900119260002300188653001400211100002100225700002300246856011500269       1991                        eng d00aServices and the Consumer Experience: Reevaluating Positioning Strategies0 aServices and the Consumer Experience Reevaluating Positioning St  aPortland, ORc199110aMarketing1 aMcAlexander, Jim1 aSchouten, John, W.  u/biblio/services-and-consumer-experience-reevaluating-positioning-strategies-000417nas a2200145   4500008004100000245003700041210003700078260000900115300001000124490000700134653001400141100002100155700001900176856007600195       1989                        eng d00aHairstyles as Transition Markers0 aHairstyles as Transition Markers  c1989  a58-620 v7410aMarketing1 aMcAlexander, Jim1 aSchouten, John  u/biblio/hairstyles-transition-markers-000507nas a2200121   4500008004100000245008100041210006900122260002000191653001400211100002100225700002300246856011600269       1989                        eng d00aThe Symbolic Use of Hair Through Role Transitions and Life Structure Changes0 aSymbolic Use of Hair Through Role Transitions and Life Structure  aSt. Louisc198910aMarketing1 aMcAlexander, Jim1 aSchouten, John, W.  u/biblio/symbolic-use-hair-through-role-transitions-and-life-structure-changes-000551nas a2200145   4500008004100000245009300041210006900134260000900203300001200212490000600224653001400230100002100244700001900265856012100284       1988                        eng d00aAre Disclosures Sufficient?  A Micro Analysis of Impact in the Financial Services Market0 aAre Disclosures Sufficient A Micro Analysis of Impact in the Fin  c1988  a185-2020 v710aMarketing1 aMcAlexander, Jim1 aScammon, Debra  u/biblio/are-disclosures-sufficient-micro-analysis-impact-financial-services-market-000463nas a2200145   4500008004100000245004800041210004700089260000900136300001200145653001400157100002100171700001700192700002100209856008700230       1988                        eng d00aMcDonnell Douglas Corporation: A Case Study0 aMcDonnell Douglas Corporation A Case Study  c1988  a311-33610aMarketing1 aMcAlexander, Jim1 aNassen, Kent1 aShrader, Bradley  u/biblio/mcdonnell-douglas-corporation-case-study-300451nas a2200133   4500008004100000245004800041210004700089260002100136653001400157100002100171700001700192700002100209856008700230       1988                        eng d00aMcDonnell Douglas Corporation: A Case Study0 aMcDonnell Douglas Corporation A Case Study  aAmes, Iowac198810aMarketing1 aMcAlexander, Jim1 aNassen, Kent1 aShrader, Bradley  u/biblio/mcdonnell-douglas-corporation-case-study-400625nas a2200157   4500008004100000245011900041210006900160260000900229300001000238490000600248653001400254100001800268700002400286700002100310856013600331       1988                        eng d00aMeasuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship0 aMeasuring Commercial Bank Customers Attitudes Toward the Quality  c1988  a75-960 v410aMarketing1 aTeas, Kenneth1 aDorsch, Michael, J.1 aMcAlexander, Jim  u/biblio/measuring-commercial-bank-customers-attitudes-toward-quality-financial-services-marketing-000462nas a2200145   4500008004100000245005100041210005100092260000900143300001000152490000700162653001400169100002300183700002100206856008900227       1988                        eng d00aPositioning Services for Competitive Advantage0 aPositioning Services for Competitive Advantage  c1988  a69-750 v1310aMarketing1 aSchouten, John, W.1 aMcAlexander, Jim  u/biblio/positioning-services-competitive-advantage-100443nas a2200133   4500008004100000245005100041210005100092260000900143300001000152653001400162100002300176700002100199856008900220       1988                        eng d00aPositioning Services for Competitive Advantage0 aPositioning Services for Competitive Advantage  c1988  a60-6510aMarketing1 aSchouten, John, W.1 aMcAlexander, Jim  u/biblio/positioning-services-competitive-advantage-200342nas a2200109   4500008004100000245003500041210003500076260000900111653001400120100002100134856007700155       1988                        eng d00aStrategic Marketing Management0 aStrategic Marketing Management  c198810aMarketing1 aMcAlexander, Jim  u/biblio/strategic-marketing-management-0