01654nas a2200181   4500008004100000245007300041210006600114260002800180300001200208490000700220520105200227653001401279100002101293700001801314700001801332700001901350856010301369       2014                        eng d00aThe Marketization of Religion: Field, Capital, and Consumer Identity0 aMarketization of Religion Field Capital and Consumer Identity  aMadison Wisconsinc2014  a858-8750 v413 aCertain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a perspective grounded in Bourdieu�s theories of fields and capital, this research investigates the experiences of disaffected members of a religious institution and consumption field. Consumers face severe crises of identity and the need to rebuild their self-understandings in an unfamiliar marketplace of identity resources. Unable to remain comfortably in the field of their primary socialization, they are nevertheless bound to it by investments in field-specific capital. In negotiating this dilemma, they demonstrate the inseparability and co-constitutive nature of ideology and consumption.10aMarketing1 aMcAlexander, Jim1 aDuFault, Beth1 aMartin, Diane1 aSchouten, John  u/biblio/marketization-religion-field-capital-and-consumer-identity00500nas a2200145   4500008004100000245005500041210005400096260002000150653001400170100002100184700001900205700001800224700001800242856009400260       2013                        eng d00aLeaving and Identity-Central Community of Practice0 aLeaving and IdentityCentral Community of Practice  aTucson AZc201310aMarketing1 aMcAlexander, Jim1 aSchouten, John1 aDuFault, Beth1 aMartin, Diane  u/biblio/leaving-and-identity-central-community-practice-000519nas a2200157   4500008004100000245006000041210006000101260000900161300001200170490000700182653001400189100001900203700002100222700001600243856010200259       2007                        eng d00aTranscendent Consumption Experience and Brand Community0 aTranscendent Consumption Experience and Brand Community  c2007  a357-3680 v3510aMarketing1 aSchouten, John1 aMcAlexander, Jim1 aKoenig, Hal  u/biblio/transcendent-consumption-experience-and-brand-community-001382nas a2200169   4500008004100000245008000041210006900121260000900190300001400199490000600213520081000219653001401029100001801043700001901061700002101080856011101101       2006                        eng d00aClaiming the Throttle:  Multiple Feminities in a Hyper-Masculine Subculture0 aClaiming the Throttle Multiple Feminities in a HyperMasculine Su  c2006  a171 - 2050 v93 aThis feminist re-examination of an ethnography of Harley-Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper-masculine consumption context we discover perspectives that cannot easily be explained by extant theory of gender and consumer behavior. We find women engaging, resisting, and co]opting hyper-masculinity as part of identity projects wherein they expand and redefine their own personal femininities. This study reveals invisible assumptions limiting the original ethnography and thus reiterates the problems of hegemonic masculinity in the social science project.10aMarketing1 aMartin, Diane1 aSchouten, John1 aMcAlexander, Jim  u/biblio/claiming-throttle-multiple-feminities-hyper-masculine-subculture-000480nas a2200121   4500008004100000245006100041210005500102260005000157653001400207100002100221700001900242856009700261       2002                        eng d00aThe Great Debate: Design Research vs. Marketing Research0 aGreat Debate Design Research vs Marketing Research  aIndustrial Designers Society of Americac200210aMarketing1 aMcAlexander, Jim1 aSchouten, John  u/biblio/great-debate-design-research-vs-marketing-research-000517nas a2200157   4500008004100000245006300041210006000104260000900164300001000173490000600183653001400189100002100203700001900224700001900243856009700262       2000                        eng d00aA Cross-Cultural Exploration of Subcultures of Consumption0 aCrossCultural Exploration of Subcultures of Consumption  c2000  a47-690 v910aMarketing1 aMcAlexander, Jim1 aFushimi, Katsu1 aSchouten, John  u/biblio/cross-cultural-exploration-subcultures-consumption-000417nas a2200145   4500008004100000245003700041210003700078260000900115300001000124490000700134653001400141100002100155700001900176856007600195       1989                        eng d00aHairstyles as Transition Markers0 aHairstyles as Transition Markers  c1989  a58-620 v7410aMarketing1 aMcAlexander, Jim1 aSchouten, John  u/biblio/hairstyles-transition-markers-0