01654nas a2200181   4500008004100000245007300041210006600114260002800180300001200208490000700220520105200227653001401279100002101293700001801314700001801332700001901350856010301369       2014                        eng d00aThe Marketization of Religion: Field, Capital, and Consumer Identity0 aMarketization of Religion Field Capital and Consumer Identity  aMadison Wisconsinc2014  a858-8750 v413 aCertain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a perspective grounded in Bourdieu�s theories of fields and capital, this research investigates the experiences of disaffected members of a religious institution and consumption field. Consumers face severe crises of identity and the need to rebuild their self-understandings in an unfamiliar marketplace of identity resources. Unable to remain comfortably in the field of their primary socialization, they are nevertheless bound to it by investments in field-specific capital. In negotiating this dilemma, they demonstrate the inseparability and co-constitutive nature of ideology and consumption.10aMarketing1 aMcAlexander, Jim1 aDuFault, Beth1 aMartin, Diane1 aSchouten, John  u/biblio/marketization-religion-field-capital-and-consumer-identity00500nas a2200145   4500008004100000245005500041210005400096260002000150653001400170100002100184700001900205700001800224700001800242856009400260       2013                        eng d00aLeaving and Identity-Central Community of Practice0 aLeaving and IdentityCentral Community of Practice  aTucson AZc201310aMarketing1 aMcAlexander, Jim1 aSchouten, John1 aDuFault, Beth1 aMartin, Diane  u/biblio/leaving-and-identity-central-community-practice-001382nas a2200169   4500008004100000245008000041210006900121260000900190300001400199490000600213520081000219653001401029100001801043700001901061700002101080856011101101       2006                        eng d00aClaiming the Throttle:  Multiple Feminities in a Hyper-Masculine Subculture0 aClaiming the Throttle Multiple Feminities in a HyperMasculine Su  c2006  a171 - 2050 v93 aThis feminist re-examination of an ethnography of Harley-Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper-masculine consumption context we discover perspectives that cannot easily be explained by extant theory of gender and consumer behavior. We find women engaging, resisting, and co]opting hyper-masculinity as part of identity projects wherein they expand and redefine their own personal femininities. This study reveals invisible assumptions limiting the original ethnography and thus reiterates the problems of hegemonic masculinity in the social science project.10aMarketing1 aMartin, Diane1 aSchouten, John1 aMcAlexander, Jim  u/biblio/claiming-throttle-multiple-feminities-hyper-masculine-subculture-0