01860nas a2200169   4500008004100000245011500041210006900156260000900225300001000234490000700244520134300251653001401594100002101608700001601629700001801645856002701663       2015                        eng d00aMillennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation0 aMillennials and Boomers Increasing Alumni Community Affinity and  c2015  a82-950 v213 aThis paper reports on research that seeks to improve our understanding of issues that impact upon the philanthropic gifts of university alumni. Prior research has examined such alumni characteristics as wealth and affinity to the alma mater. Such findings have guided development professionals to conduct different kinds of research that can reveal aspects of affluence (e.g., real estate holdings, professional positions) and institutional engagement (e.g., membership in alumni associations, season tickets to sporting events). This information is housed in databases which can be accessed by the fundraisers. The current research seeks to extend our understanding by examining the potential differences between generations. This article examines survey responses from university alumni in two age cohorts from two large comprehensive universities in the United States. Respondents were asked questions that inquired about their affinity toward their alma mater, intentions to give as well as alumni interest in participating in or attending different events at the university. Significant differences between younger and older alumni were found within each topic. From these results, the importance of market research and applications of alumni segmentation specifically, are discussed for administrators and advancement professionals.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal1 aDuFault, Beth  uDOI: 10.1002/nvsm.154401716nas a2200181   4500008004100000245010400041210006900145260000900214300001200223490000700235520107500242653001401317100002101331700001601352700001801368710001801386856013001404       2014                        eng d00aAdvancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities0 aAdvancement in Higher Education The Role of Marketing in Buildin  c2014  a243-2570 v243 aThis paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using survey data that measures the affinity of alumni of a large US university that have been commercially screened to reveal individual wealth, this paper provides empirical evidence of the relative contributions of affinity and wealth to giving. Logistic regression analysis reveals that affinity has a greater impact on predicting the likelihood of giving than other variables, including prior-giving and wealth. Important to marketers, this study emphasizes the importance of building affinity and it also uncovers obstacles to affinity formation. This information can be used to bridge and repair alumni relationships with their alma-mater and inform segmented marketing communications to foster alumni enthusiasm for giving.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal1 aDuFault, Beth1 aEmptyAuthNode  u/biblio/advancement-higher-education-role-marketing-building-philanthropic-giving-communities00488nas a2200121   4500008004100000245007100041210006900112260002700181653001400208100002100222700001800243856010500261       2014                        eng d00aBorderlands: The Intersection of Liminality and Stable Third Place0 aBorderlands The Intersection of Liminality and Stable Third Plac  aHelsinki Finlandc201410aMarketing1 aMcAlexander, Jim1 aDuFault, Beth  u/biblio/borderlands-intersection-liminality-and-stable-third-place-001654nas a2200181   4500008004100000245007300041210006600114260002800180300001200208490000700220520105200227653001401279100002101293700001801314700001801332700001901350856010301369       2014                        eng d00aThe Marketization of Religion: Field, Capital, and Consumer Identity0 aMarketization of Religion Field Capital and Consumer Identity  aMadison Wisconsinc2014  a858-8750 v413 aCertain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a perspective grounded in Bourdieu�s theories of fields and capital, this research investigates the experiences of disaffected members of a religious institution and consumption field. Consumers face severe crises of identity and the need to rebuild their self-understandings in an unfamiliar marketplace of identity resources. Unable to remain comfortably in the field of their primary socialization, they are nevertheless bound to it by investments in field-specific capital. In negotiating this dilemma, they demonstrate the inseparability and co-constitutive nature of ideology and consumption.10aMarketing1 aMcAlexander, Jim1 aDuFault, Beth1 aMartin, Diane1 aSchouten, John  u/biblio/marketization-religion-field-capital-and-consumer-identity00443nas a2200121   4500008004100000245005400041210005300095260003200148653001400180100002100194700001800215856008800233       2013                        eng d00aLeaving an Identity-Central Community of Practice0 aLeaving an IdentityCentral Community of Practice  aUniversity of Arizonac201310aMarketing1 aMcAlexander, Jim1 aDuFault, Beth  u/biblio/leaving-identity-central-community-practice00500nas a2200145   4500008004100000245005500041210005400096260002000150653001400170100002100184700001900205700001800224700001800242856009400260       2013                        eng d00aLeaving and Identity-Central Community of Practice0 aLeaving and IdentityCentral Community of Practice  aTucson AZc201310aMarketing1 aMcAlexander, Jim1 aSchouten, John1 aDuFault, Beth1 aMartin, Diane  u/biblio/leaving-and-identity-central-community-practice-000360nas a2200121   4500008004100000245002800041210002800069260001800097653001400115100002100129700001800150856007000168       2013                        eng d00aOur Scientific Heritage0 aOur Scientific Heritage  aChicagoc201310aMarketing1 aMcAlexander, Jim1 aDuFault, Beth  u/biblio/our-scientific-heritage-000547nas a2200121   4500008004100000245010700041210006900148260002000217653001400237100002100251700001800272856013500290       2013                        eng d00aA Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica0 aSociohistoric Comparison of Citizen Scientists From 18th Century  aTucson AZc201310aMarketing1 aMcAlexander, Jim1 aDuFault, Beth  u/biblio/sociohistoric-comparison-citizen-scientists-18th-century-england-21st-century-antarctica-000447nas a2200121   4500008004100000245005800041210005700099260002800156653001400184100002100198700001800219856008800237       2012                        eng d00aGenius for Sale: The Conspicuous Consumption of Ideas0 aGenius for Sale The Conspicuous Consumption of Ideas  aOxford Universityc201210aMarketing1 aMcAlexander, Jim1 aDuFault, Beth  u/biblio/genius-sale-conspicuous-consumption-ideas-0