01684nas a2200169   4500008004100000245008500041210006900126260003800195490000600233520106300239653001401302100002301316700001601339700002501355700002101380856011301401       2018                        eng d00aPreparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense0 aPreparing for the Attack Mitigating Risk through Routines in Arm  aUniversity of Chicago Pressc20180 v33 aPrior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people.10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Brandon1 aMcAlexander, Jim  u/biblio/preparing-attack-mitigating-risk-through-routines-armed-self-defense00648nas a2200169   4500008004100000245011100041210006900152260000900221300001200230490000700242653001400249100001600263700002300279700002500302700002100327856013000348       2017                        eng d00aAddressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers0 aAddressing the Wicked Problem of American Gun Violence Consumer   c2017  a393-4080 v3710aMarketing1 aHuff, Aimee1 aBarnhart, Michelle1 aMcAlexander, Brandon1 aMcAlexander, Jim  u/biblio/addressing-wicked-problem-american-gun-violence-consumer-interest-groups-macro-social00632nas a2200145   4500008004100000245012000041210006900161260002400230653001400254100002300268700001600291700002100307700002500328856013300353       2017                        eng d00aConsumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America0 aConsumers Assemblages of Fear and Safety with Firearms Obstacles  aSan Diego, CAc201710aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Jim1 aMcAlexander, Brandon  u/biblio/consumers-assemblages-fear-and-safety-firearms-obstacles-addressing-gun-violence-armed-000630nas a2200145   4500008004100000245012000041210006900161260002200230653001400252100002300266700001600289700002100305700002500326856013300351       2017                        eng d00aConsumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America0 aConsumers Assemblages of Fear and Safety with Firearms Obstacles  aAnaheim, CAc201710aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Jim1 aMcAlexander, Brandon  u/biblio/consumers-assemblages-fear-and-safety-firearms-obstacles-addressing-gun-violence-armed-100566nas a2200169   4500008004100000245011800041210006900159260002400228300001200252490000700264653001400271100001600285700002300301700002500324700002100349856002600370       2017                        eng d00aConsumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America0 aConsumers Assemblages of Fear and Safety with Firearms Obstacles  aSan Diego, CAc2017  a675-6760 v4510aMarketing1 aHuff, Aimee1 aBarnhart, Michelle1 aMcAlexander, Brandon1 aMcAlexander, Jim  utwitter.com/huffmatic00645nas a2200145   4500008004100000245012700041210006900168260003000237653001400267100002300281700001600304700002100320700002500341856013300366       2016                        eng d00aSisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock0 aSisyphus and the American Sociopolitical Industrial Gun Complex   aSan Luis Obispo, CAc201610aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Jim1 aMcAlexander, Brandon  u/biblio/sisyphus-and-american-socio-political-industrial-gun-complex-how-gun-violence-prevention