01338nas a2200181   4500008004100000245014800041210006900189260002200258300001200280490000700292520073900299653001401038653001701052100001601069700001501085700002001100856003601120       2018                        eng d00aI Know, But I'd Rather Be Beautiful:  The Impact of Self-esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials0 aI Know But Id Rather Be Beautiful The Impact of Selfesteem Narci  aMedford, MAc2018  a209-2260 v523 aThis research examines consumers’ current level of sun protection knowledge and prevention, tanning motivation, and behavior. This baseline information provides a clearer understanding of actual consumer behavior and can be used to determine what knowledge deficits exist so that future research, educational materials, and communication efforts can be tailored to address those more directly. Additionally,the relationships between knowledge, self-esteem, and narcissism are explored. Results show that knowledge has no impact on addictive tanning behavior, self-esteem is negatively correlated, and narcissism is fully mediated by appearance motivation. Implications, potential regulatory, and communication efforts are discussed.10aMarketing10aOSU-Cascades1 aWatson, Amy1 aZank, Gail1 aTurri, Anna, M.  uhttps://onlinelibrary.wiley.com00472nas a2200133   4500008004100000245006500041210006400106260001700170300000700187653001400194653001700208100001600225856009700241       2018                        eng d00aSymbiotic Fashion and Emergent Identity: A Theoretical Model0 aSymbiotic Fashion and Emergent Identity A Theoretical Model  aOdensec2018  a5010aMarketing10aOSU-Cascades1 aWatson, Amy  uhttps://www.sdu.dk/en/om_sdu/institutter_centre/i_marketing/kommende+events/cct_2018/program00462nas a2200121   4500008004100000245005400041210005000095260005800145653001400203653001700217100001600234856009000250       2018                        eng d00aThe Symbiotic Fashion and Emergent Identity Model0 aSymbiotic Fashion and Emergent Identity Model  aUniversity of Southern Denmark, Odense, Denmarkc201810aMarketing10aOSU-Cascades1 aWatson, Amy  u/biblio/symbiotic-fashion-and-emergent-identity-model00544nas a2200157   4500008004100000245008700041210006900128260000900197300001200206490000700218653001400225653001700239100001600256700001800272856009600290       2015                        eng d00aConsumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?0 aConsumer Perceptions of Carbon Labeling Hype or Effective Commun  c2015  a300-3150 v2110aMarketing10aOSU-Cascades1 aWatson, Amy1 aTurri, A., M.  uhttp://www.tandfonline.com/doi/full/10.1080/13527266.2012.762420?scroll=top&needAccess=true00614nas a2200169   4500008004100000245010300041210006900144260000900213300001200222490000700234653001400241653001700255100001300272700001600285700001500301856012800316       2014                        eng d00aA Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study0 aTwenty Year Examination of the Perceptions of Business School In  c2014  a103-1100 v9010aMarketing10aOSU-Cascades1 aCook, S.1 aWatson, Amy1 aParker, S.  u/biblio/twenty-year-examination-perceptions-business-school-interns-longitudinal-case-study00684nas a2200181   4500008004100000245013300041210006900174260000900243300001200252490000700264653001400271653001700285100001500302700001800317700001600335700001600351856013500367       2014                        eng d00aTwenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems0 aTwenty Years of CountryofOrigin Food Labeling Research A Review   c2014  a505-5190 v3410aMarketing10aOSU-Cascades1 aNewman, C.1 aTurri, A., M.1 aHowlett, E.1 aWatson, Amy  u/biblio/twenty-years-country-origin-food-labeling-research-review-literature-and-implications-food01409nas a2200157   4500008004100000245013000041210006900171260000900240520078000249653001401029653001701043100001601060700002201076700001601098856013701114       2011                        eng d00aCo-Branding:  The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions0 aCoBranding The Effects of Internet Merchant Familiarity and Deli  c20113 aIf high customer satisfaction is attributed for the growth of e-tail<br>sales, trust, or the lack thereof, is one of the most cited deterrents. While much<br>research has been conducted examining the impact of identity theft, online<br>privacy, and perceived security on consumer trust, order fulfillment and other<br>components of business reliability outside of the security context have<br>received relatively little attention. The present study examines the impact of<br>order fulfillment information cues, via carrier disclosure, on consumer<br>perceptions of e-tailer credibility, price, and product attitude. Results of a<br>between-subjects experiment show that the familiarity of the e-tailer and<br>carrier can positively impact perceptions of e-tailer credibility.10aMarketing10aOSU-Cascades1 aStokes, Amy1 aJensen, Thomas, D1 aWatson, Amy  u/biblio/co-branding-effects-internet-merchant-familiarity-and-delivery-carrier-familiarity-price-and