00555nas a2200169   4500008004100000245007000041210006900111260000900180300001000189490000600199653000800205653002300213100001700236700001200253700001700265856010300282       2015                        eng d00aDemystifying big data analytics through the lens of marketing mix0 aDemystifying big data analytics through the lens of marketing mi  c2015  a28-320 v210aBIS10aBusiness Analytics1 aFan, Shaokun1 aLau, R.1 aZhao, J., L.  u/biblio/demystifying-big-data-analytics-through-lens-marketing-mix