00556nas a2200133   4500008004100000245009300041210006900134260002200203653001400225100001600239700002100255700002200276856012400298       2005                        eng d00aBrand Community in Higher Education:  A Framework for Understanding and Building Loyalty0 aBrand Community in Higher Education A Framework for Understandin  aChicago, ILc200510aMarketing1 aKoenig, Hal1 aMcAlexander, Jim1 aSchouten, John, W  u/biblio/brand-community-higher-education-framework-understanding-and-building-loyalty-0