01531nas a2200121   4500008004100000245011700041210006900158260000900227520107500236653001401311100001801325856006601343       2023                        eng d00aEmbracing the Spotlight (Effect): How Attention Received Online Influences Consumers’ Offline Spotlight Biases0 aEmbracing the Spotlight Effect How Attention Received Online Inf  c20233 aIn general, consumers perceive others to pay more attention to them than is actually the case (i.e., the spotlight bias). The present research examines how the magnitude of this bias (i.e., the relative inaccuracy of these attention-related perceptions) can be influenced by the attention consumers receive after sharing content online. Specifically, when consumers receive more (less) attention after sharing content online, they experience increased (decreased) egocentrism. This, in turn, increases (decreases) the inaccuracy of their perceptions regarding the attention others pay to their subsequent offline behavior—i.e., it increases (decreases) the magnitude of their spotlight biases. This effect is moderated by both consumers’ need for attention and their intensity of social media use. Thus, this research highlights how online feedback mechanisms can have a detrimental effect on consumers’ ability to accurately perceive their offline social environments. It also contributes to theory by demonstrating the online-to-offline contagion of egocentrism.10aMarketing1 aHall, Matthew  uhttps://link.springer.com/article/10.1007/s11002-023-09685-4/01763nas a2200133   4500008004100000245014400041210006900185260000900254520126800263653001401531100001801545700002001563856004601583       2022                        eng d00aService Provider to the Rescue: How Firm Recovery of Do-It-Yourself Service Failure Turns Consumers from Competitors to Satisfied Customers0 aService Provider to the Rescue How Firm Recovery of DoItYourself  c20223 aWhile consumers frequently attempt to resolve their own consumption problems (i.e., do-it-yourself (DIY)), they are often unsuccessful and subsequently turn to a professional. In the present research, we consider DIY failure as a form of service failure (SF) and demonstrate that experiencing DIY service failure (DIY SF) influences consumer evaluations of subsequent firm recovery. This occurs because consumers who experience DIY SF gain greater understanding of the task (i.e., learning) through their failed attempt. This learning promotes increased appreciation of the recovering service provider’s ability, ultimately resulting in greater satisfaction with the recovery offering. We further identify mindset as a moderator of this effect, wherein those with a growth mindset are more likely to learn from failure and appreciate the abilities of the recovering service provider. By highlighting DIY SF as a novel form of SF, we demonstrate the importance of understanding customers’ prior experiences with the focal consumption problem and its solution, and of training front-line employees to better manage these customers. We test our theory across four studies using lab and field data, and close by discussing theoretical and managerial implications.10aMarketing1 aHall, Matthew1 aHyodo, Jamie, D  uhttps://doi.org/10.1177/1094670522111134700504nas a2200121   4500008004100000245008400041210006900125260002800194653001400222100001800236700001700254856011100271       2019                        eng d00aThe Risks of Serving Growth-Minded Consumers in an Increasingly DIY Marketplace0 aRisks of Serving GrowthMinded Consumers in an Increasingly DIY M  aBern, Switzerlandc201910aMarketing1 aHall, Matthew1 aHyodo, Jamie  u/biblio/risks-serving-growth-minded-consumers-increasingly-diy-marketplace00576nas a2200133   4500008004100000245010700041210006900148260002800217653001400245100001800259700001700277700002400294856012400318       2019                        eng d00aYou Didn’t Take my Advice? Examining Social and Product-Related Outcomes of Rejected Recommendations0 aYou Didn t Take my Advice Examining Social and ProductRelated Ou  aSavannah, Georgiac201910aMarketing1 aHall, Matthew1 aHyodo, Jamie1 aKristofferson, Kirk  u/biblio/you-didnt-take-my-advice-examining-social-and-product-related-outcomes-rejected00565nas a2200121   4500008004100000245012900041210006900170260002400239653001400263100001800277700001700295856013100312       2018                        eng d00aIf No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption0 aIf No One Saw It on Instagram Was It Any Good Examining Received  aDallas, Texasc201810aMarketing1 aHall, Matthew1 aHyodo, Jamie  u/biblio/if-no-one-saw-it-instagram-was-it-any-good-examining-received-attention-social-benefit00538nas a2200121   4500008004100000245010500041210006900146260002400215653001400239100001800253700001700271856012800288       2017                        eng d00aI Thought People Would Be Stoked on Me’: The Effect of Received Attention on Purchase Satisfaction0 aI Thought People Would Be Stoked on Me The Effect of Received At  aDallas, Texasc201710aMarketing1 aHall, Matthew1 aHyodo, Jamie  u/biblio/i-thought-people-would-be-stoked-me-effect-received-attention-purchase-satisfaction00531nas a2200121   4500008004100000245011100041210006900152260000900221653001400230100001800244700001700262856013000279       2017                        eng d00aIs My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction0 aMy Failure Your Problem Examining Carryover Effects of Prior Con  c201710aMarketing1 aHall, Matthew1 aHyodo, Jamie  u/biblio/my-failure-your-problem-examining-carryover-effects-prior-consumer-failure-customer-000552nas a2200121   4500008004100000245011100041210006900152260003200221653001400253100001800267700001700285856012800302       2017                        eng d00aIs My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction0 aMy Failure Your Problem Examining Carryover Effects of Prior Con  aSan Diego, Californiac201710aMarketing1 aHall, Matthew1 aHyodo, Jamie  u/biblio/my-failure-your-problem-examining-carryover-effects-prior-consumer-failure-customer00846nas a2200145   4500008004100000245007600041210006900117260002100186490000700207520037500214653001400589100001800603700001400621856006500635       2016                        eng d00aPerpetual Dispossession: An Exploration of Ownership without Possession0 aPerpetual Dispossession An Exploration of Ownership without Poss  aDuluth, MNc20160 v443 aWe examine disruptions in the consumption cycle as possessions are divested of meanings, but never disposed. This perpetual process of dispossession results in legal ownership of objects, without explicit incorporation into the self. Through an ethnographic approach, we examine factors contributing perpetual dispossession and discuss implications for the extended self10aMarketing1 aHall, Matthew1 aZhao, Xin  uhttps://www.acrwebsite.org/volumes/v44/acr_vol44_1021173.pdf00491nas a2200121   4500008004100000245007600041210006900117260002600186653001400212100001800226700001400244856011100258       2016                        eng d00aPerpetual Dispossession: An Exploration of Ownership without Possession0 aPerpetual Dispossession An Exploration of Ownership without Poss  aBerlin, Germanyc201610aMarketing1 aHall, Matthew1 aZhao, Xin  u/biblio/perpetual-dispossession-exploration-ownership-without-possession-0