01531nas a2200121   4500008004100000245011700041210006900158260000900227520107500236653001401311100001801325856006601343       2023                        eng d00aEmbracing the Spotlight (Effect): How Attention Received Online Influences Consumers’ Offline Spotlight Biases0 aEmbracing the Spotlight Effect How Attention Received Online Inf  c20233 aIn general, consumers perceive others to pay more attention to them than is actually the case (i.e., the spotlight bias). The present research examines how the magnitude of this bias (i.e., the relative inaccuracy of these attention-related perceptions) can be influenced by the attention consumers receive after sharing content online. Specifically, when consumers receive more (less) attention after sharing content online, they experience increased (decreased) egocentrism. This, in turn, increases (decreases) the inaccuracy of their perceptions regarding the attention others pay to their subsequent offline behavior—i.e., it increases (decreases) the magnitude of their spotlight biases. This effect is moderated by both consumers’ need for attention and their intensity of social media use. Thus, this research highlights how online feedback mechanisms can have a detrimental effect on consumers’ ability to accurately perceive their offline social environments. It also contributes to theory by demonstrating the online-to-offline contagion of egocentrism.10aMarketing1 aHall, Matthew  uhttps://link.springer.com/article/10.1007/s11002-023-09685-4/00508nas a2200145   4500008004100000245005500041210005500096260003000151653001700181653001400198100002300212700001600235700001700251856009400268       2023                        eng d00aMorality Appraisals in Consumer Responsibilization0 aMorality Appraisals in Consumer Responsibilization  aStorrs, Connecticutc202310aBusiness Law10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aScott, Inara  u/biblio/morality-appraisals-consumer-responsibilization-000488nas a2200121   4500008004100000245008000041210006900121260000900190653001400199100002300213700001600236856011400252       2022                        eng d00aArming Teachers - An Effective Security Measure or False Sense of Security?0 aArming Teachers An Effective Security Measure or False Sense of   c202210aMarketing1 aBarnhart, Michelle1 aHuff, Aimee  uhttps://theconversation.com/arming-teachers-an-effective-security-measure-or-a-false-sense-of-security-18390900586nas a2200133   4500008004100000245013400041210006900175260000900244300001000253653001400263100002100277700002100298856013300319       2022                        eng d00aCollective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention0 aCollective Health versus Individual Freedom How Goal Centrality   c2022  a17-2610aMarketing1 aPereira, Beatriz1 aStornelli, Jason  u/biblio/collective-health-versus-individual-freedom-how-goal-centrality-and-political-identity-000568nas a2200121   4500008004100000245013400041210006900175260000900244653001400253100002100267700002100288856013700309       2022                        eng d00aCollective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention0 aCollective Health versus Individual Freedom How Goal Centrality   c202210aMarketing1 aPereira, Beatriz1 aStornelli, Jason  u/biblio/collective-health-versus-individual-freedom-how-goal-centrality-and-political-identity-shape00403nas a2200121   4500008004100000245004800041210004800089260000900137653001400146100002400160700001600184856008100200       2022                        eng d00aConsumer experience of the algorithmic gaze0 aConsumer experience of the algorithmic gaze  c202210aMarketing1 aKaliyamurthy, Ashok1 aSchau, Hope  u/biblio/consumer-experience-algorithmic-gaze00443nas a2200133   4500008004100000245004900041210004700090260000900137653001400146100001800160700002400178700002000202856008700222       2022                        eng d00aConsumer imagination & utopian market heroes0 aConsumer imagination utopian market heroes  c202210aMarketing1 aLuri, Ignacio1 aKaliyamurthy, Ashok1 aFarmer, Matthew  u/biblio/consumer-imagination-utopian-market-heroes00773nas a2200217   4500008004100000245009100041210006900132260000900201653001400210100002700224700002100251700001800272700002100290700002300311700002000334700002600354700002100380700002100401700001800422856011500440       2022                        eng d00aConsumer Well-being in a Digital World: Paradoxes of Technology and the Role of Wisdom0 aConsumer Wellbeing in a Digital World Paradoxes of Technology an  c202210aMarketing1 aSchneider, Abigail, B.1 aChugani, Sunaina1 aKaur, Tavleen1 aStornelli, Jason1 aLuchs, Michael, G.1 aBakpayev, Marat1 aGarcia-Collart, Tessa1 aLeonard, Bridget1 aOttlewski, Lydia1 aPricer, Laura  u/biblio/consumer-well-being-digital-world-paradoxes-technology-and-role-wisdom00586nas a2200133   4500008004100000245012000041210006900161260000900230653001400239100001900253700003300272700001600305856013100321       2022                        eng d00aDestigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups0 aDestigmatizing Weird and Freaky Period Products An Intimate Expl  c202210aMarketing1 aHarrold, Mycah1 aBorquez, Anabella, Donnadieu1 aHuff, Aimee  u/biblio/destigmatizing-weird-and-freaky-period-products-intimate-exploration-consumer-adoption00630nas a2200145   4500008004100000245011600041210006900157260002700226653001400253100001900267700002100286700001600307700002300323856013800346       2022                        eng d00aDigital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology0 aDigital Curation in Contested Markets How Gunfluencers Enable th  aPerth, Australiac202210aMarketing1 aDrenten, Jenna1 aGurrieri, Lauren1 aHuff, Aimee1 aBarnhart, Michelle  u/biblio/digital-curation-contested-markets-how-gunfluencers-enable-platformization-second-amendment-000610nas a2200145   4500008004100000245011600041210006900157260000900226653001400235100001900249700002100268700001600289700002300305856013600328       2022                        eng d00aDigital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology0 aDigital Curation in Contested Markets How Gunfluencers Enable th  c202210aMarketing1 aDrenten, Jenna1 aGurrieri, Lauren1 aHuff, Aimee1 aBarnhart, Michelle  u/biblio/digital-curation-contested-markets-how-gunfluencers-enable-platformization-second-amendment00427nas a2200133   4500008004100000245004800041210004800089260000900137653001400146100002100160700001700181700001700198856007800215       2022                        eng d00aHope and Fear in the Experience of Suspense0 aHope and Fear in the Experience of Suspense  c202210aMarketing1 aMadrigal, Robert1 aBee, Colleen1 aChen, Johnny  u/biblio/hope-and-fear-experience-suspense00488nas a2200133   4500008004100000245005200041210005200093260003400145653001400179653001700193100002700210700002800237856008900265       2022                        eng d00aImpeding Behavior in Shopping and Product Trial0 aImpeding Behavior in Shopping and Product Trial  aNew Orleans, Louisiannac202210aMarketing10aSupply Chain1 aLee, Hyun-Seok, (Huck)1 aReynolds-McIlnay, Ryann  u/biblio/impeding-behavior-shopping-and-product-trial00598nas a2200145   4500008004100000245010900041210006900150260000900219653001700228653001400245100002300259700001600282700001700298856013700315       2022                        eng d00aThe (Ir)Responsible American Consumer:  Examining Morality and Responsibilization for Armed Self-Defense0 aIrResponsible American Consumer Examining Morality and Responsib  c202210aBusiness Law10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aScott, Inara  u/biblio/irresponsible-american-consumer-examining-morality-and-responsibilization-armed-self-defense00569nas a2200133   4500008004100000245010200041210006900143260002200212653001400234100001600248700002300264700002100287856012700308       2022                        eng d00aMegamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising0 aMegamarketing in the US Firearms Market A Longitudinal Study of   aChicago, ILc202210aMarketing1 aHuff, Aimee1 aBarnhart, Michelle1 aBurkhardt, Brett  u/biblio/megamarketing-us-firearms-market-longitudinal-study-delegitimation-and-advertising00736nas a2200217   4500008004100000245009800041210006900139260000900208300000900217653001400226100001600240700001700256700001800273700001400291700002000305700001800325700001800343700001700361700001800378856012200396       2022                        eng d00aThe Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World0 aParadoxes of Smartphone Use Understanding the User Experience in  c2022  a1-2410aMarketing1 aFaber, Aida1 aBee, Colleen1 aGirju, Marina1 aOnel, Naz1 aRossi, AnnMarie1 aCozac, Marina1 aLutz, Richard1 aNardini, Gia1 aSong, Camilla  u/biblio/paradoxes-smartphone-use-understanding-user-experience-todays-connected-world00570nas a2200133   4500008004100000245010700041210006900148260000900217490000900226653001400235100002900249700002300278856013500301       2022                        eng d00aThe Perilous Prudence Paradox: A market system dynamics model of a widening risk attitude-behavior gap0 aPerilous Prudence Paradox A market system dynamics model of a wi  c20220 v202210aMarketing1 aPellandini-Simanyi, Lena1 aBarnhart, Michelle  u/biblio/perilous-prudence-paradox-market-system-dynamics-model-widening-risk-attitude-behavior-gap00458nas a2200145   4500008004100000245004400041210004400085260000900129653001400138100002300152700001900175700002100194700001600215856008100231       2022                        eng d00aPlatformization of American Gun Culture0 aPlatformization of American Gun Culture  c202210aMarketing1 aBarnhart, Michelle1 aDrenten, Jenna1 aGurrieri, Lauren1 aHuff, Aimee  u/biblio/platformization-american-gun-culture00578nas a2200133   4500008004100000245011700041210006900158260000900227653001400236100001600250700002400266700002200290856013200312       2022                        eng d00aThe Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada0 aRole of Retailers in Market Legitimation An Examination of the R  c202210aMarketing1 aHuff, Aimee1 aWilner, Sarah, J.S.1 aHumphreys, Ashlee  u/biblio/role-retailers-market-legitimation-examination-regulated-cannabis-market-ontario-canada01763nas a2200133   4500008004100000245014400041210006900185260000900254520126800263653001401531100001801545700002001563856004601583       2022                        eng d00aService Provider to the Rescue: How Firm Recovery of Do-It-Yourself Service Failure Turns Consumers from Competitors to Satisfied Customers0 aService Provider to the Rescue How Firm Recovery of DoItYourself  c20223 aWhile consumers frequently attempt to resolve their own consumption problems (i.e., do-it-yourself (DIY)), they are often unsuccessful and subsequently turn to a professional. In the present research, we consider DIY failure as a form of service failure (SF) and demonstrate that experiencing DIY service failure (DIY SF) influences consumer evaluations of subsequent firm recovery. This occurs because consumers who experience DIY SF gain greater understanding of the task (i.e., learning) through their failed attempt. This learning promotes increased appreciation of the recovering service provider’s ability, ultimately resulting in greater satisfaction with the recovery offering. We further identify mindset as a moderator of this effect, wherein those with a growth mindset are more likely to learn from failure and appreciate the abilities of the recovering service provider. By highlighting DIY SF as a novel form of SF, we demonstrate the importance of understanding customers’ prior experiences with the focal consumption problem and its solution, and of training front-line employees to better manage these customers. We test our theory across four studies using lab and field data, and close by discussing theoretical and managerial implications.10aMarketing1 aHall, Matthew1 aHyodo, Jamie, D  uhttps://doi.org/10.1177/1094670522111134700513nas a2200121   4500008004100000245008400041210006900125260002100194653001400215100002800229700001900257856011500276       2022                        eng d00aSkip the Line: How Social Comparison Impacts the Mobile App Ordering Experience0 aSkip the Line How Social Comparison Impacts the Mobile App Order  aDenver, COc202210aMarketing1 aReynolds-McIlnay, Ryann1 aKeech, Jessica  u/biblio/skip-line-how-social-comparison-impacts-mobile-app-ordering-experience00531nas a2200121   4500008004100000245008400041210006900125260003700194653001400231100002800245700001900273856011700292       2022                        eng d00aSkip the Line: How Social Comparison Impacts the Mobile App Ordering Experience0 aSkip the Line How Social Comparison Impacts the Mobile App Order  aBabson College, Boston, MAc202210aMarketing1 aReynolds-McIlnay, Ryann1 aKeech, Jessica  u/biblio/skip-line-how-social-comparison-impacts-mobile-app-ordering-experience-000513nas a2200121   4500008004100000245009300041210006900134260000900203653001400212100002300226700001600249856012600265       2022                        eng d00aUNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems0 aUNRAVELing Gnarly Knots A Path for Researching Marketentangled W  c202210aMarketing1 aBarnhart, Michelle1 aHuff, Aimee  u/biblio/unravel-ing-gnarly-knots-path-researching-market-entangled-wicked-social-problems00588nas a2200145   4500008004100000245011600041210006900157260000900226300000900235653001400244100002100258700001700279700001700296856012900313       2022                        eng d00aWhen the Stakes are Low: How Key Features of Momentary  Suspense Contribute to a Global Evaluation of Enjoyment0 aWhen the Stakes are Low How Key Features of Momentary Suspense C  c2022  a1-2510aMarketing1 aMadrigal, Robert1 aBee, Colleen1 aChen, Johnny  u/biblio/when-stakes-are-low-how-key-features-momentary-suspense-contribute-global-evaluation00579nas a2200133   4500008004100000245011100041210006900152260000900221653001400230100001900244700003300263700001600296856013300312       2022                        eng d00aYou Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products0 aYou Want Me to Put That Where An Intimate Exploration of Consume  c202210aMarketing1 aHarrold, Mycah1 aBorquez, Anabella, Donnadieu1 aHuff, Aimee  u/biblio/you-want-me-put-where-intimate-exploration-consumer-adoption-reusable-menstrual-products00379nas a2200121   4500008004100000245003900041210003900080260000900119653001400128100002400142700001600166856007500182       2021                        eng d00aAccommodating the algorithmic gaze0 aAccommodating the algorithmic gaze  c202110aMarketing1 aKaliyamurthy, Ashok1 aSchau, Hope  u/biblio/accommodating-algorithmic-gaze00609nas a2200169   4500008004100000245009500041210006900136260000900205300001200214490000800226653001400234653001700248100001700265700001600282700002100298856012000319       2021                        eng d00aAre you with or against us? The cognitive and emotional consequences of sponsoring a rival0 aAre you with or against us The cognitive and emotional consequen  c2021  a698-7070 v12410aMarketing10aOSU-Cascades1 aBee, Colleen1 aKing, Jesse1 aStornelli, Jason  u/biblio/are-you-or-against-us-cognitive-and-emotional-consequences-sponsoring-rival00999nas a2200301   4500008004100000245008900041210006900130260000900199653001400208100001800222700002100240700001900261700001600280700001700296700001500313700002900328700002100357700001900378700002100397700002200418700002200440700002700462700002100489700001700510700002100527700002800548856012100576       2021                        eng d00aEnabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy0 aEnabling and Cultivating Wiser Consumption The Roles of Marketin  c202110aMarketing1 aOzanne, Lucie1 aStornelli, Jason1 aLuchs, Michael1 aMick, David1 aBayuk, Julia1 aBirau, Mia1 aChugani-Marquez, Sunaina1 aFransen, Marieke1 aHerziger, Atar1 aKomorova, Yuliya1 aMinton, Elizabeth1 aReshadi, Farnoush1 aSullivan-Mort, Gillian1 aTrujillo, Carlos1 aBae, Hyeyoon1 aDhandra, Tavleen1 aZúñiga, Miguel, Angel  u/biblio/enabling-and-cultivating-wiser-consumption-roles-marketing-and-public-policy00543nas a2200121   4500008004100000245011900041210006900160260000900229653001400238100001700252700002100269856013100290       2021                        eng d00aGood design is good business”: An empirical conceptualization of design management using the balanced scorecard.0 aGood design is good business An empirical conceptualization of d  c202110aMarketing1 aParkman, Ian1 aMalkewitz, Keven  u/biblio/good-design-good-business-empirical-conceptualization-design-management-using-balanced00424nas a2200121   4500008004100000245005300041210005300094260000900147653001400156100001600170700002300186856009300209       2021                        eng d00aHow Marketing Can UNRAVEL Wicked Social Problems0 aHow Marketing Can UNRAVEL Wicked Social Problems  c202110aMarketing1 aHuff, Aimee1 aBarnhart, Michelle  u/biblio/how-marketing-can-unravel-wicked-social-problems00510nas a2200145   4500008004100000245006900041210006900110260000900179300001200188490000800200653001400208100001700222700002200239856010300261       2021                        eng d00aIntroduction to Special Issue on Sport Marketing and Sponsorship0 aIntroduction to Special Issue on Sport Marketing and Sponsorship  c2021  a695-6970 v12410aMarketing1 aBee, Colleen1 aDalakas, Vassilis  u/biblio/introduction-special-issue-sport-marketing-and-sponsorship01732nas a2200157   4500008004100000245006200041210006100103260000900164300001000173490000700183520123300190653001401423100002101437700002201458856009401480       2021                        eng d00aLeveraging stakeholder networks with outside-in marketing0 aLeveraging stakeholder networks with outsidein marketing  c2021  a72-750 v923 aThe theory of Outside-in marketing (OIM) emphasizes the importance of internal and external partners of a firm to drive strategies for value creation. OIM is based on four key tenets: market sensing and responses, segmentation and targeting, innovation, and employee's learning effort. With this commentary, we apply the theory of OIM to network analysis. By doing so, we identify key stakeholder networks as part of a firm's business ecosystem and discuss the value that can be extracted from different stakeholder networks. Most prior network research in marketing has mainly used customer or employee network data while neglecting other important stakeholder groups. We provide information about how network analysis of stakeholder data can fill gaps in the marketing literature and provide firms with essential knowledge, economic value, and influence over external partners, and improve the value generation process. We first describe each tenet and give examples of stakeholder networks that can be investigated within the realm of the tenet definitions. We then discuss different challenges that social network research can pose, and end with future research questions that can be explored for empirical research studies.10aMarketing1 aPetersen, Andrew1 aSchmid, Franziska  u/biblio/leveraging-stakeholder-networks-outside-marketing00535nas a2200133   4500008004100000245009000041210006900131260000900200653001400209100001600223700002200239700002500261856011500286       2021                        eng d00aThe Politication of Objects: Meaning Making and Materiality in the US Cannabis Market0 aPolitication of Objects Meaning Making and Materiality in the US  c202110aMarketing1 aHuff, Aimee1 aHumphreys, Ashlee1 aWilner, Sarah, J. S.  u/biblio/politication-objects-meaning-making-and-materiality-us-cannabis-market00594nas a2200157   4500008004100000245009800041210006900139260000900208300001200217490000700229653001400236100001700250700002200267700001700289856013000306       2021                        eng d00aThe Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity0 aSimultaneous Sponsorship of Rival Teams Beyond Ingroup Favoritis  c2021  a196-2130 v3910aMarketing1 aBee, Colleen1 aDalakas, Vassilis1 aChen, Johnny  u/biblio/simultaneous-sponsorship-rival-teams-beyond-ingroup-favoritism-and-outgroup-animosity00545nas a2200133   4500008004100000245009100041210006900132260002100201653001400222100001600236700002300252700002100275856011500296       2021                        eng d00aTensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market0 aTensions and Dynamics in the DeLegitimation of the American Cons  aDuluth, MNc202110aMarketing1 aHuff, Aimee1 aBarnhart, Michelle1 aBurkhardt, Brett  u/biblio/tensions-and-dynamics-delegitimation-american-consumer-firearms-market00601nas a2200157   4500008004100000245009200041210006900133260000900202653001400211100001700225700001900242700002200261700001700283700002100300856012200321       2021                        eng d00aWinning isn’t everything: An investigation linking old school values to fan behaviors0 aWinning isn t everything An investigation linking old school val  c202110aMarketing1 aAiken, Damon1 aSukhdial, Ajay1 aCampbell, Richard1 aKent, Aubrey1 aMalkewitz, Keven  u/biblio/winning-isnt-everything-investigation-linking-old-school-values-fan-behaviors00581nas a2200145   4500008004100000245011500041210006900156260000900225300001200234490000700246653001400253100001600267700001700283856013500300       2020                        eng d00aBetter in the (Near) Future: The Effects of Social Identity on Temporal Perspective and Optimistic Evaluations0 aBetter in the Near Future The Effects of Social Identity on Temp  c2020  a749-7650 v5010aMarketing1 aKing, Jesse1 aBee, Colleen  u/biblio/better-near-future-effects-social-identity-temporal-perspective-and-optimistic-evaluations00398nas a2200121   4500008004100000245004900041210004500090260000900135653001400144100002400158700001600182856007800198       2020                        eng d00aThe consumer subject in the algorithmic gaze0 aconsumer subject in the algorithmic gaze  c202010aMarketing1 aKaliyamurthy, Ashok1 aSchau, Hope  u/biblio/consumer-subject-algorithmic-gaze00392nas a2200133   4500008004100000245003700041210003200078260000900110300001300119653001400132100002100146700002200167856006900189       2020                        eng d00aThe Logo Life Cycle: An Abstract0 aLogo Life Cycle An Abstract  c2020  a101--10210aMarketing1 aMalkewitz, Keven1 aKetcham, Nicholas  u/biblio/logo-life-cycle-abstract00289nas a2200109   4500008004100000245001800041210001800059260000900077653001400086100002100100856005800121       2020                        eng d00aMeme Products0 aMeme Products  c202010aMarketing1 aMalkewitz, Keven  u/biblio/meme-products01620nas a2200169   4500008004100000245007900041210006800120260000900188300001200197490000700209520110600216653001401322100002101336700002001357700002801377856004501405       2020                        eng d00aOn the Other Hand...: Enhancing Promotional Effectiveness with Haptic Cues0 aOther Hand Enhancing Promotional Effectiveness with Haptic Cues  c2020  a100-1170 v573 aPeople like graspable objects more when the objects are located on the dominant-hand side of their body or when the handles point toward their dominant-hand side. However, many products do not have handles or are not graspable (e.g., services, objects hanging on the wall). Can nongraspable products nevertheless benefit from the effects of appealing to viewers’ dominant hands? The present research shows that, yes, consumers respond more positively to nongraspable products if a haptic cue (an object that is graspable or suggestive of hand action) is located within the same visual field as the target and is positioned to appeal to the viewer’s dominant hand. This result is driven by the creation and transfer of perceived ownership from cue to target. These findings extend the use of haptic cues to nongraspable products and uncover the critical role played by perceived ownership, including its ability to transfer from one object to another located in the same visual field. Moreover, the current research demonstrates situations in which the use of haptic cues will not enhance response.10aMarketing1 aMaille, Virginie1 aMorrin, Maureen1 aReynolds-McIlnay, Ryann  uhttps://doi.org/10.1177/002224371987839000352nas a2200121   4500008004100000245002900041210002900070260000900099653001400108100002100122700001800143856006900161       2020                        eng d00aSports Logos Life Cycles0 aSports Logos Life Cycles  c202010aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/sports-logos-life-cycles00354nas a2200121   4500008004100000245002900041210002900070260000900099653001400108100002100122700001800143856007100161       2020                        eng d00aSports Logos Life Cycles0 aSports Logos Life Cycles  c202010aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/sports-logos-life-cycles-100654nas a2200145   4500008004100000245016500041210006900206260000900275490000700284653001400291100001900305700003200324700002300356856012900379       2020                        eng d00aWhat's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble0 aWhats Love Got to Do with It that Technology cant Handle Opportu  c20200 v4810aMarketing1 aPenaloza, Lisa1 aKelleher, Carol, Mary Ellen1 aBarnhart, Michelle  u/biblio/whats-love-got-do-it-technology-cant-handle-opportunities-and-challenges-aging-women00468nas a2200121   4500008004100000245004900041210004900090260000900139653001400148100001600162700002300178856014500201       2020                        eng d00aWhy Americans Are Buying More Guns than Ever0 aWhy Americans Are Buying More Guns than Ever  c202010aMarketing1 aHuff, Aimee1 aBarnhart, Michelle  uhttps://theconversation.com/profiles/aimee-dinnin-huff-391346/articles#:~:text=Why%20Americans%20are%20buying%20more%20guns%20than%C2%A0ever00393nas a2200121   4500008004100000245004500041210004100086260000900127653001400136100002400150700001600174856008100190       2019                        eng d00aThe algorithmic gaze shaping consumption0 aalgorithmic gaze shaping consumption  c201910aMarketing1 aKaliyamurthy, Ashok1 aSchau, Hope  u/biblio/algorithmic-gaze-shaping-consumption00344nas a2200121   4500008004100000245002700041210002700068260000900095653001400104100002400118700001600142856006400158       2019                        eng d00aAlgorithms in practice0 aAlgorithms in practice  c201910aMarketing1 aKaliyamurthy, Ashok1 aSchau, Hope  u/biblio/algorithms-practice00545nas a2200145   4500008004100000245007200041210006900113260002700182653001700209653001400226100002300240700001600263700001700279856010300296       2019                        eng d00aAmerican Consumers' Understandings of the Right to Consume Firearms0 aAmerican Consumers Understandings of the Right to Consume Firear  aMontreal, Canadac201910aBusiness Law10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aScott, Inara  u/biblio/american-consumers-understandings-right-consume-firearms-000525nas a2200145   4500008004100000245007200041210006900113260000900182653001700191653001400208100002300222700001600245700001700261856010100278       2019                        eng d00aAmerican Consumers' Understandings of the Right to Consume Firearms0 aAmerican Consumers Understandings of the Right to Consume Firear  c201910aBusiness Law10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aScott, Inara  u/biblio/american-consumers-understandings-right-consume-firearms00446nas a2200121   4500008004100000245008500041210006900126260000900195653001400204100002300218700001600241856006700257       2019                        eng d00aArming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting0 aArming School Staff Will Pose Risks to Students that Outweigh Ch  c201910aMarketing1 aBarnhart, Michelle1 aHuff, Aimee  uhttps://theglobepost.com/2019/01/02/risks-arming-school-staff/00531nas a2200133   4500008004100000245008100041210006900122260000900191653001400200100002100214700002100235700002200256856011900278       2019                        eng d00aBig Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit0 aBig Picture Bad Outcomes When Visual Perspectives Harm Health Go  c201910aMarketing1 aStornelli, Jason1 aPereira, Beatriz1 aVann, Richard, J.  u/biblio/big-picture-bad-outcomes-when-visual-perspectives-harm-health-goal-pursuit00541nas a2200181   4500008004100000245004900041210004900090260000900139300001000148490000700158653001900165653001900184653001400203100001900217700001800236700001600254856008900270       2019                        eng d00aChoice Overload and Online Approach Behavior0 aChoice Overload and Online Approach Behavior  c2019  a56-720 v1510aDesign Program10aGraphic Design10aMarketing1 aTung, Tsun-Yin1 aBurns, Leslie1 aKoenig, Hal  u/biblio/choice-overload-and-online-approach-behavior00716nas a2200181   4500008004100000245011100041210006900152260000900221653001400230653003200244100002200276700002200298700002400320700001800344700002100362700001900383856013200402       2019                        eng d00aClose your Eyes or Open your Mind: Effects of Sleep and Mindfulness Exercises on Entrepreneurs' Exhaustion0 aClose your Eyes or Open your Mind Effects of Sleep and Mindfulne  c201910aMarketing10aStrategy & Entrepreneurship1 aMurnieks, Charles1 aArthurs, Jonathan1 aCardon, Melissa, S.1 aFarah, Nusrat1 aStornelli, Jason1 aHaynie, J., M.  u/biblio/close-your-eyes-or-open-your-mind-effects-sleep-and-mindfulness-exercises-entrepreneurs00590nas a2200133   4500008004100000020002200041245011700063210006900180260001900249653001400268100001600282700002300298856013500321       2019                        eng d  a978-1-138-90426-200aConsumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and  Firearms Studies0 aConsumers Culture Marketing Strategy and Market Systems Integrat  aNew Yorkc201910aMarketing1 aHuff, Aimee1 aBarnhart, Michelle  u/biblio/consumers-culture-marketing-strategy-and-market-systems-integrating-marketing-research-and00437nas a2200121   4500008004100000245005900041210005800100260000900158653001400167100001700181700002100198856009600219       2019                        eng d00aDesign briefs in design-driven new product development0 aDesign briefs in designdriven new product development  c201910aMarketing1 aParkman, Ian1 aMalkewitz, Keven  u/biblio/design-briefs-design-driven-new-product-development00492nas a2200121   4500008004100000245006200041210006000103260000900163653001400172100001600186700002300202856014500225       2019                        eng d00aHow a "Missing" Movement Made Gun Control a Winning Issue0 aHow a Missing Movement Made Gun Control a Winning Issue  c201910aMarketing1 aHuff, Aimee1 aBarnhart, Michelle  uhttps://theconversation.com/profiles/aimee-dinnin-huff-391346/articles#:~:text=Why%20Americans%20are%20buying%20more%20guns%20than%C2%A0ever00355nas a2200109   4500008004100000245004400041210004400085260000900129653001400138100002100152856007200173       2019                        eng d00aHow to Get a Job In the sports Industry0 aHow to Get a Job In the sports Industry  c201910aMarketing1 aMalkewitz, Keven  u/biblio/how-get-job-sports-industry00536nas a2200121   4500008004100000245009200041210006900133260002300202653001400225100002800239700002000267856012700287       2019                        eng d00aIncreasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation0 aIncreasing Shopper Trust in Retailer Technological Interfaces vi  aPortland, ORc201910aMarketing1 aReynolds-McIlnay, Ryann1 aMorrin, Maureen  u/biblio/increasing-shopper-trust-retailer-technological-interfaces-auditory-confirmation-001272nas a2200157   4500008004100000245009200041210006900133260000900202300001200211490000700223520077300230653001401003100002801017700002001045856004901065       2019                        eng d00aIncreasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation0 aIncreasing Shopper Trust in Retailer Technological Interfaces vi  c2019  a128-1420 v953 aThis research examines the effects of sounds made by retail technological interfaces – self- checkout kiosks, credit card readers, mobile apps, websites – at point-of-sale. We propose that such sounds, retail transaction auditory confirmation (RTAC), increase trust in technological interfaces by providing auditory confirmation that stages of the checkout process have been successfully executed. Increased trust in technological interfaces leads to positive downstream consequences in the form of satisfaction and purchase intention. Visual and auditory distraction in the retail environment reduces trust, even when visual confirmation is provided, but synchronously provided audio-visual confirmation attenuates the negative effects of environment distraction.10aMarketing1 aReynolds-McIlnay, Ryann1 aMorrin, Maureen  uhttps://doi.org/10.1016/j.jretai.2019.10.00600514nas a2200157   4500008004100000245006300041210006000104260003100164300000800195490000900203520007300212653001500285653001400300100001600314856002600330       2019                        eng d00aInnovation Program Stagnant? Here's How to Get it Unstuck.0 aInnovation Program Stagnant Heres How to Get it Unstuck  aColorado Springs, COc2019  a1120 v20193 aSteps to get innovation unstuck using Hildegard of Bingen's 4 via's.10aManagement10aMarketing1 aBroome, Jon  uhttps://www.csbj.com/00836nas a2200229   4500008004100000245010600041210006900147260001700216653001400233100002000247700002000267700002100287700001900308700002000327700003200347700002500379700001600404700002200420700001900442700001800461856012700479       2019                        eng d00aIsolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers0 aIsolation in Globalizing Academic Fields A Collaborative Autoeth  aBostonc201910aMarketing1 aBelkhir, Meriam1 aBrouard, Myriam1 aBrunk, Katja, H.1 aCampana, Mario1 aDalmoro, Marlon1 aFerreira, Marcia, Christina1 aFigueiredo, Bernardo1 aHuff, Aimee1 aScaraboto, Daiane1 aSibai, Olivier1 aSmith, Andrew  u/biblio/isolation-globalizing-academic-fields-collaborative-autoethnography-early-career-002136nas a2200253   4500008004100000245010600041210006900147260000900216300001200225490000700237520128100244653001401525100002001539700001901559700001701578700002001595700003101615700002401646700001601670700002201686700001901708700001801727856013701745       2019                        eng d00aIsolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers0 aIsolation in Globalizing Academic Fields A Collaborative Autoeth  c2019  a261-2850 v183 aThis study examines academic isolation – an involuntary perceived separation from the academic field to which one aspires to belong, associated with a perceived lack of agency in terms of one’s engagement with the field – as a key challenge for researchers in increasingly globalized academic careers. While prior research describes early career researchers’ isolation in their institutions, we theorize early career researchers’ isolation in their academic fields and reveal how they attempt to mitigate isolation to improve their career prospects. Using a collaborative autoethnographic approach, we generate and analyze a dataset focused on the experiences of ten early career researchers in a globalizing business academic field known as Consumer Culture Theory. We identify bricolage practices, polycentric governance practices, and integration mechanisms that work to enhance early career researchers’ perceptions of agency and consequently mitigate their academic isolation. Our findings extend discussions on isolation and its role in new academic careers. Early career researchers, in particular, can benefit from a deeper understanding of practices that can enable them to mitigate isolation and reclaim agency as they engage with global academic fields.10aMarketing1 aBrouard, Myriam1 aBelkir, Meriam1 aBrunk, Katja1 aDalmoro, Marlon1 aFerriera, Maria, Christina1 aFigueirdo, Bernardo1 aHuff, Aimee1 aScaraboto, Daiane1 aSibai, Olivier1 aSmith, Andrew  u/biblio/isolation-globalizing-academic-fields-collaborative-autoethnography-early-career-researchers00611nas a2200145   4500008004100000245012500041210006900166260000900235653001700244653001400261100002300275700001600298700001700314856013400331       2019                        eng d00aRelating American's Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment0 aRelating Americans Responses to the Marketization of Armed SelfD  c201910aBusiness Law10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aScott, Inara  u/biblio/relating-americans-responses-marketization-armed-self-defense-their-understandings-second00504nas a2200121   4500008004100000245008400041210006900125260002800194653001400222100001800236700001700254856011100271       2019                        eng d00aThe Risks of Serving Growth-Minded Consumers in an Increasingly DIY Marketplace0 aRisks of Serving GrowthMinded Consumers in an Increasingly DIY M  aBern, Switzerlandc201910aMarketing1 aHall, Matthew1 aHyodo, Jamie  u/biblio/risks-serving-growth-minded-consumers-increasingly-diy-marketplace00354nas a2200121   4500008004100000245002900041210002900070260000900099653001400108100002100122700001800143856007100161       2019                        eng d00aSports Logos Life Cycles0 aSports Logos Life Cycles  c201910aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/sports-logos-life-cycles-200354nas a2200121   4500008004100000245002900041210002900070260000900099653001400108100002100122700001800143856007100161       2019                        eng d00aSports Logos Life Cycles0 aSports Logos Life Cycles  c201910aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/sports-logos-life-cycles-000576nas a2200133   4500008004100000245010700041210006900148260002800217653001400245100001800259700001700277700002400294856012400318       2019                        eng d00aYou Didn’t Take my Advice? Examining Social and Product-Related Outcomes of Rejected Recommendations0 aYou Didn t Take my Advice Examining Social and ProductRelated Ou  aSavannah, Georgiac201910aMarketing1 aHall, Matthew1 aHyodo, Jamie1 aKristofferson, Kirk  u/biblio/you-didnt-take-my-advice-examining-social-and-product-related-outcomes-rejected00598nas a2200121   4500008004100000245007300041210006900114260002400183520017800207653001400385100001800399856005900417       2018                        eng d00aBehind the Scenes With Nikki Brown Business and Marketing Instructor0 aBehind the Scenes With Nikki Brown Business and Marketing Instru  aCorvallis, ORc20183 aEach month, Ecampus News features an ecampus instructor. In the February 2018 edition, Nikki Brown, an instructor in OSU’s College of Business was the featured instructor.10aMarketing1 aBrown, Nicole  uhttps://ecampus.oregonstate.edu/news/2018/nikki-brown/00571nas a2200145   4500008004100000245010000041210006900141260000900210653001400219100001700233700002000250700001900270700001900289856011700308       2018                        eng d00aChanges in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?0 aChanges in Social Values in the United States 19762017 Is a New   c201810aMarketing1 aChen, Johnny1 aGurel-Atay, Eda1 aKahle, Lynn, R1 aSuh, Wang, Suk  u/biblio/changes-social-values-united-states-1976-2017-new-age-tribalism-emerging00659nas a2200181   4500008004100000245010200041210006900143260000900212300001200221490000700233653001500240653001400255100001900269700002000288700001800308700002100326856013000347       2018                        eng d00aExamining the Nature, Causes, and Consequences of Profiles of Organizational Citizenship Behavior0 aExamining the Nature Causes and Consequences of Profiles of Orga  c2018  a629-6470 v3910aManagement10aMarketing1 aKlotz, Anthony1 aBolino, Mark, C1 aSong, Hairong1 aStornelli, Jason  u/biblio/examining-nature-causes-and-consequences-profiles-organizational-citizenship-behavior00549nas a2200145   4500008004100000245009300041210006900134260000900203490000700212653001400219100001600233700002200249700001800271856011400289       2018                        eng d00aExpressive Materiality and the Making of Markets: Insights from the U.S. Cannabis Market0 aExpressive Materiality and the Making of Markets Insights from t  c20180 v3010aMarketing1 aHuff, Aimee1 aHumphreys, Ashlee1 aWilner, Sarah  u/biblio/expressive-materiality-and-making-markets-insights-us-cannabis-market00520nas a2200121   4500008004100000245008900041210006900130260002600199653001400225100001600239700002300255856012000278       2018                        eng d00aFairytales and Nightmares: Gun Mythology and the American Market System for Firearms0 aFairytales and Nightmares Gun Mythology and the American Market   aOdense, Denmarkc201810aMarketing1 aHuff, Aimee1 aBarnhart, Michelle  u/biblio/fairytales-and-nightmares-gun-mythology-and-american-market-system-firearms01621nas a2200169   4500008004100000245010900041210006900150260000900219300001000228490000700238520100400245653001401249100001701263700001701280700002201297856013201319       2018                        eng d00aFrom Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption0 aFrom Passion to Obsession Development and Validation of a Scale   c2018  a69-790 v873 aSport consumption involves complex psychological processes – facilitating emotional highs and lows that reinforce and perpetuate habitual behaviors. The current work contextually broadens the scope of compulsive consumption research by developing and validating a scale to measure compulsive sport consumption (CSC). Three studies seek to: (1) qualitatively explore CSC and probe foundational issues; (2) begin the process of scale development through item generation, purification, and validation; (3) classify compulsive sport consumers, and examine the consequences of CSC. The resulting unidimensional scale assesses the habitual and obsessive consumption of sport wherein the pattern of behavior is associated with a sense of limited control. Results shed light on the unexpected prominence of CSC and expose several interesting psychological and behavioral relationships. Implications for the recognition and study of CSC revolve around consumer well-being and the modern marketing of sport.10aMarketing1 aAiken, Damon1 aBee, Colleen1 aWalker, Nefertiti  u/biblio/passion-obsession-development-and-validation-scale-measure-compulsive-sport-consumption01338nas a2200181   4500008004100000245014800041210006900189260002200258300001200280490000700292520073900299653001401038653001701052100001601069700001501085700002001100856003601120       2018                        eng d00aI Know, But I'd Rather Be Beautiful:  The Impact of Self-esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials0 aI Know But Id Rather Be Beautiful The Impact of Selfesteem Narci  aMedford, MAc2018  a209-2260 v523 aThis research examines consumers’ current level of sun protection knowledge and prevention, tanning motivation, and behavior. This baseline information provides a clearer understanding of actual consumer behavior and can be used to determine what knowledge deficits exist so that future research, educational materials, and communication efforts can be tailored to address those more directly. Additionally,the relationships between knowledge, self-esteem, and narcissism are explored. Results show that knowledge has no impact on addictive tanning behavior, self-esteem is negatively correlated, and narcissism is fully mediated by appearance motivation. Implications, potential regulatory, and communication efforts are discussed.10aMarketing10aOSU-Cascades1 aWatson, Amy1 aZank, Gail1 aTurri, Anna, M.  uhttps://onlinelibrary.wiley.com00565nas a2200121   4500008004100000245012900041210006900170260002400239653001400263100001800277700001700295856013100312       2018                        eng d00aIf No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption0 aIf No One Saw It on Instagram Was It Any Good Examining Received  aDallas, Texasc201810aMarketing1 aHall, Matthew1 aHyodo, Jamie  u/biblio/if-no-one-saw-it-instagram-was-it-any-good-examining-received-attention-social-benefit00436nas a2200133   4500008004100000245004200041210004200083260002600125653001400151100001600165700002200181700002400203856007500227       2018                        eng d00aLegitimacy and the Politics of Things0 aLegitimacy and the Politics of Things  aOdense, Denmarkc201810aMarketing1 aHuff, Aimee1 aHumphreys, Ashlee1 aWilner, Sarah, J.S.  u/biblio/legitimacy-and-politics-things00330nas a2200121   4500008004100000245002100041210002100062260000900083653001400092100002100106700001800127856006300145       2018                        eng d00aLogo Life Cycles0 aLogo Life Cycles  c201810aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/logo-life-cycles-000328nas a2200121   4500008004100000245002100041210002100062260000900083653001400092100002100106700001800127856006100145       2018                        eng d00aLogo Life Cycles0 aLogo Life Cycles  c201810aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/logo-life-cycles00502nas a2200121   4500008004100000245008800041210006900129260000900198653001400207100002100221700001800242856012000260       2018                        eng d00aLogo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle0 aLogo Life Cycles A ProofofConcept Research Project Examining the  c201810aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/logo-life-cycles-proof-concept-research-project-examining-logo-life-cycle-000500nas a2200121   4500008004100000245008800041210006900129260000900198653001400207100002100221700001800242856011800260       2018                        eng d00aLogo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle0 aLogo Life Cycles A ProofofConcept Research Project Examining the  c201810aMarketing1 aMalkewitz, Keven1 aKetcham, Nick  u/biblio/logo-life-cycles-proof-concept-research-project-examining-logo-life-cycle00739nas a2200121   4500008004100000245003600041210003600077260002400113520036400137653001400501100001800515856008400533       2018                        eng d00aMeeting Students Where They Are0 aMeeting Students Where They Are  aCorvallis, ORc20183 aThe flexibility of the online classroom gives busy students around the world access to educational opportunities that have not been available in the past. These students are working hard in every aspect of their lives and with a little support from us, their online instructors, we can help them make the most of the time they have in order to learn and grow.10aMarketing1 aBrown, Nicole  uhttp://blogs.oregonstate.edu/inspire/2018/07/13/meeting-student-where-they-are/00498nas a2200133   4500008004100000245008100041210006900122260000900191490000700200653001400207100002300221700001600244856010400260       2018                        eng d00aNegotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market0 aNegotiating the Legitimacy of an American Icon Myth and the US G  c20180 v4610aMarketing1 aBarnhart, Michelle1 aHuff, Aimee  u/biblio/negotiating-legitimacy-american-icon-myth-and-us-gun-market00744nas a2200217   4500008004100000245008300041210006900124260000900193490000700202653001400209100002100223700002200244700001700266700002300283700002000306700002000326700002000346700001900366700002400385856011700409       2018                        eng d00aNovel Anti-Obesity Properties of Palmaria mollis in Zebrafish and Mouse Models0 aNovel AntiObesity Properties of Palmaria mollis in Zebrafish and  c20180 v1010aMarketing1 aNakayama, Hiroko1 aShimada, Yasuhito1 aZang, Liqing1 aTerasawa, Masahiro1 aNishiura, Kaoru1 aMatsuda, Koichi1 aToombs, Charles1 aLangdon, Chris1 aNishimura, Norihiro  u/biblio/novel-anti-obesity-properties-palmaria-mollis-zebrafish-and-mouse-models01684nas a2200169   4500008004100000245008500041210006900126260003800195490000600233520106300239653001401302100002301316700001601339700002501355700002101380856011301401       2018                        eng d00aPreparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense0 aPreparing for the Attack Mitigating Risk through Routines in Arm  aUniversity of Chicago Pressc20180 v33 aPrior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people.10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Brandon1 aMcAlexander, Jim  u/biblio/preparing-attack-mitigating-risk-through-routines-armed-self-defense00489nas a2200109   4500008004100000245009000041210006900131260002600200653001400226100001600240856012300256       2018                        eng d00aReaching Out and Building Up: Making Theoretical Contributions to Substantive Domains0 aReaching Out and Building Up Making Theoretical Contributions to  aOdense, Denmarkc201810aMarketing1 aHuff, Aimee  u/biblio/reaching-out-and-building-making-theoretical-contributions-substantive-domains00472nas a2200133   4500008004100000245006500041210006400106260001700170300000700187653001400194653001700208100001600225856009700241       2018                        eng d00aSymbiotic Fashion and Emergent Identity: A Theoretical Model0 aSymbiotic Fashion and Emergent Identity A Theoretical Model  aOdensec2018  a5010aMarketing10aOSU-Cascades1 aWatson, Amy  uhttps://www.sdu.dk/en/om_sdu/institutter_centre/i_marketing/kommende+events/cct_2018/program00462nas a2200121   4500008004100000245005400041210005000095260005800145653001400203653001700217100001600234856009000250       2018                        eng d00aThe Symbiotic Fashion and Emergent Identity Model0 aSymbiotic Fashion and Emergent Identity Model  aUniversity of Southern Denmark, Odense, Denmarkc201810aMarketing10aOSU-Cascades1 aWatson, Amy  u/biblio/symbiotic-fashion-and-emergent-identity-model00484nas a2200109   4500008004100000245009000041210006900131260002400200653001400224100001800238856011800256       2018                        eng d00aThrough a Student’s Eyes: 4 Simple Ways To Improve Engagement In Your Online Course0 aThrough a Student s Eyes 4 Simple Ways To Improve Engagement In   aCorvallis, ORc201810aMarketing1 aBrown, Nicole  u/biblio/through-students-eyes-4-simple-ways-improve-engagement-your-online-course00464nas a2200109   4500008004100000245006300041210006100104260006500165653001400230100001800244856009200262       2018                        eng d00aThrough A Student's Eyes: A Deep Dive Into Online Learning0 aThrough A Students Eyes A Deep Dive Into Online Learning  aOSU - Willamette East, 3rd floor of The Valley Libraryc201810aMarketing1 aBrown, Nicole  u/biblio/through-students-eyes-deep-dive-online-learning00418nas a2200109   4500008004100000245005500041210005500096260003700151653001400188100001800202856008800220       2018                        eng d00aUsing Company Case Studies in the Online Classroom0 aUsing Company Case Studies in the Online Classroom  aOSU - Horizon Room (MU 49)c201810aMarketing1 aBrown, Nicole  u/biblio/using-company-case-studies-online-classroom00422nas a2200121   4500008004100000245005500041210005400096260000900150653001400159100001600173700002300189856008800212       2018                        eng d00aWhy Trump's Idea to Arm Teachers May Miss the Mark0 aWhy Trumps Idea to Arm Teachers May Miss the Mark  c201810aMarketing1 aHuff, Aimee1 aBarnhart, Michelle  uhttps://theconversation.com/why-trumps-idea-to-arm-teachers-may-miss-the-mark-9233500651nas a2200157   4500008004100000245012700041210006900168260000900237653001400246100001700260700001900277700002200296700001600318700002100334856013800355       2018                        eng d00aWinning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors0 aWinning Isn t Everything An Investigation Linking Old School Val  c201810aMarketing1 aAiken, Damon1 aSukhdial, Ajay1 aCampbell, Richard1 aKent, Aubry1 aMalkewitz, Keven  u/biblio/winning-isnt-everything-investigation-linking-old-school-values-birging-corfing-birfing-and-000649nas a2200157   4500008004100000245012700041210006900168260000900237653001400246100001700260700001900277700002200296700001600318700002100334856013600355       2018                        eng d00aWinning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors0 aWinning Isn t Everything An Investigation Linking Old School Val  c201810aMarketing1 aAiken, Damon1 aSukhdial, Ajay1 aCampbell, Richard1 aKent, Aubry1 aMalkewitz, Keven  u/biblio/winning-isnt-everything-investigation-linking-old-school-values-birging-corfing-birfing-and00648nas a2200169   4500008004100000245011100041210006900152260000900221300001200230490000700242653001400249100001600263700002300279700002500302700002100327856013000348       2017                        eng d00aAddressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers0 aAddressing the Wicked Problem of American Gun Violence Consumer   c2017  a393-4080 v3710aMarketing1 aHuff, Aimee1 aBarnhart, Michelle1 aMcAlexander, Brandon1 aMcAlexander, Jim  u/biblio/addressing-wicked-problem-american-gun-violence-consumer-interest-groups-macro-social00555nas a2200121   4500008004100000245013600041210006900177260000900246653001400255100001800269700001300287856013300300       2017                        eng d00aAre online reviews of marketing classes unbiased: A look at the impact of social modelling and reactance on student online reviews?0 aAre online reviews of marketing classes unbiased A look at the i  c201710aMarketing1 aVeltri, Frank1 aMoody, R  u/biblio/are-online-reviews-marketing-classes-unbiased-look-impact-social-modelling-and-reactance00409nas a2200121   4500008004100000245004200041210004200083260003100125653001400156100002300170700001600193856007800209       2017                        eng d00aAssembling Safety in an Armed America0 aAssembling Safety in an Armed America  aMelbourne, Australiac201710aMarketing1 aBarnhart, Michelle1 aHuff, Aimee  u/biblio/assembling-safety-armed-america-000401nas a2200121   4500008004100000245004200041210004200083260002500125653001400150100001600164700002300180856007600203       2017                        eng d00aAssembling Safety in an Armed America0 aAssembling Safety in an Armed America  aEugene, 91����c201710aMarketing1 aHuff, Aimee1 aBarnhart, Michelle  u/biblio/assembling-safety-armed-america00405nas a2200109   4500008004100000245005000041210005000091260002600141653001400167100002800181856008600209       2017                        eng d00aAuditory Feedback and the Shopping Experience0 aAuditory Feedback and the Shopping Experience  aBloomington, MNc201710aMarketing1 aReynolds-McIlnay, Ryann  u/biblio/auditory-feedback-and-shopping-experience00566nas a2200169   4500008004100000245011800041210006900159260002400228300001200252490000700264653001400271100001600285700002300301700002500324700002100349856002600370       2017                        eng d00aConsumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America0 aConsumers Assemblages of Fear and Safety with Firearms Obstacles  aSan Diego, CAc2017  a675-6760 v4510aMarketing1 aHuff, Aimee1 aBarnhart, Michelle1 aMcAlexander, Brandon1 aMcAlexander, Jim  utwitter.com/huffmatic00632nas a2200145   4500008004100000245012000041210006900161260002400230653001400254100002300268700001600291700002100307700002500328856013300353       2017                        eng d00aConsumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America0 aConsumers Assemblages of Fear and Safety with Firearms Obstacles  aSan Diego, CAc201710aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Jim1 aMcAlexander, Brandon  u/biblio/consumers-assemblages-fear-and-safety-firearms-obstacles-addressing-gun-violence-armed-000630nas a2200145   4500008004100000245012000041210006900161260002200230653001400252100002300266700001600289700002100305700002500326856013300351       2017                        eng d00aConsumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America0 aConsumers Assemblages of Fear and Safety with Firearms Obstacles  aAnaheim, CAc201710aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Jim1 aMcAlexander, Brandon  u/biblio/consumers-assemblages-fear-and-safety-firearms-obstacles-addressing-gun-violence-armed-100522nas a2200109   4500008004100000245010600041210006900147260003200216653001400248100001600262856013400278       2017                        eng d00aConsumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies0 aConsumers Culture Strategy and Market Systems Integrating Market  aUniversity of Arizonac201710aMarketing1 aHuff, Aimee  u/biblio/consumers-culture-strategy-and-market-systems-integrating-marketing-research-and-firearms00615nas a2200157   4500008004100000245015500041210006900196260000900265490000600274653001900280653001400299100001900313700001600332700002100348856008800369       2017                        eng d00aEffects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison0 aEffects of Green SelfIdentity and Cognitive and Affective Involv  c20170 v910aDesign Program10aMarketing1 aTung, Tsun-Yin1 aKoenig, Hal1 aChen, Hsiou-Lien  uhttps://susy.mdpi.com/user/manuscripts/review_info/a93e23e2230a2e241bcbbe93b410b90100609nas a2200157   4500008004100000245010800041210006900149260000900218300001200227490000700239653001400246100001900260700001700279700002000296856013500316       2017                        eng d00aThe effects of process orientations on collaboration technology use and outcomes in product development0 aeffects of process orientations on collaboration technology use   c2017  a520-5590 v3410aMarketing1 aMontoya, Mitzi1 aBala, Hillol1 aMassey, Anne, P  u/biblio/effects-process-orientations-collaboration-technology-use-and-outcomes-product-development00644nas a2200145   4500008004100000245013400041210006900175260003200244653001900276653001400295100001900309700001600328700002100344856013300365       2017                        eng d00aEffects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption0 aEffects pf Green SelfIdentity and Gender Influences on Consumers  aSan Diego, Californiac201710aDesign Program10aMarketing1 aTung, Tsun-Yin1 aKoenig, Hal1 aChen, Hsiou-Lien  u/biblio/effects-pf-green-self-identity-and-gender-influences-consumers-involvement-and-patronage00578nas a2200133   4500008004100000245012700041210006900168260000900237490000700246653001400253100002300267700001600290856013800306       2017                        eng d00aHippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP0 aHippies Hummer Owners and People Like Me Stereotyping as a Means  c20170 v3710aMarketing1 aBarnhart, Michelle1 aMish, Jenny  u/biblio/hippies-hummer-owners-and-people-me-stereotyping-means-reconciling-ethical-consumption-values00537nas a2200145   4500008004100000245007200041210006900113260000900182653000800191653001400199653001700213653003300230100002100263856010700284       2017                        eng d00aHospitality Industry Labor Shortage   A Mixed?Methods Investigation0 aHospitality Industry Labor Shortage A MixedMethods Investigation  c201710aBIS10aMarketing10aOSU-Cascades10aOSU-Cascades Hospitality Mgt1 aMontgomery, Todd  u/biblio/hospitality-industry-labor-shortage-mixedmethods-investigation00541nas a2200157   4500008004100000245011500041210006900156260000900225300001200234490000700246653001400253100002800267700002000295700001900315856004900334       2017                        eng d00aHow Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments0 aHow ProductEnvironment Brightness Contrast and Product Disarray   c2017  a266-2820 v9310aMarketing1 aReynolds-McIlnay, Ryann1 aMorrin, Maureen1 aNordfalt, Jens  uhttps://doi.org/10.1016/j.jretai.2017.03.00300538nas a2200121   4500008004100000245010500041210006900146260002400215653001400239100001800253700001700271856012800288       2017                        eng d00aI Thought People Would Be Stoked on Me’: The Effect of Received Attention on Purchase Satisfaction0 aI Thought People Would Be Stoked on Me The Effect of Received At  aDallas, Texasc201710aMarketing1 aHall, Matthew1 aHyodo, Jamie  u/biblio/i-thought-people-would-be-stoked-me-effect-received-attention-purchase-satisfaction00813nas a2200229   4500008004100000245009100041210006900132260002200201653001400223100002000237700002000257700002100277700001900298700002000317700003200337700002500369700001600394700002200410700001900432700001800451856011400469       2017                        eng d00aIsolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Field0 aIsolation in Emerging Fields The Case of Entrant Actors in an Em  aAnaheim, CAc201710aMarketing1 aBelkhir, Meriam1 aBrouard, Myriam1 aBrunk, Katja, H.1 aCampana, Mario1 aDalmoro, Marlon1 aFerreira, Marcia, Christina1 aFigueiredo, Bernardo1 aHuff, Aimee1 aScaraboto, Daiane1 aSibai, Olivier1 aSmith, Andrew  u/biblio/isolation-emerging-fields-case-entrant-actors-emerging-academic-field00552nas a2200121   4500008004100000245011100041210006900152260003200221653001400253100001800267700001700285856012800302       2017                        eng d00aIs My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction0 aMy Failure Your Problem Examining Carryover Effects of Prior Con  aSan Diego, Californiac201710aMarketing1 aHall, Matthew1 aHyodo, Jamie  u/biblio/my-failure-your-problem-examining-carryover-effects-prior-consumer-failure-customer00531nas a2200121   4500008004100000245011100041210006900152260000900221653001400230100001800244700001700262856013000279       2017                        eng d00aIs My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction0 aMy Failure Your Problem Examining Carryover Effects of Prior Con  c201710aMarketing1 aHall, Matthew1 aHyodo, Jamie  u/biblio/my-failure-your-problem-examining-carryover-effects-prior-consumer-failure-customer-001316nas a2200157   4500008004100000245009000041210006900131260000900200300001200209490000700221520075900228653001400987100002501001700001601026856011601042       2017                        eng d00aObjects of Desire: The Role of Product Design in Revising Contested Cultural Meanings0 aObjects of Desire The Role of Product Design in Revising Contest  c2017  a244-2710 v333 aWe explore the link between product design and market legitimation by examining the evolution of a product market that has been shrouded by cultural taboo. Conducting media analysis and selected visual audits of sex toys over a recent 25-year period, we find that innovations in the design of these products – materials, form and function – can facilitate evolution of a mainstream market. Producers can facilitate legitimation by introducing innovative designs that significantly contradict existing cultural meanings associated with the category. Furthermore, when the aesthetic and functional aspects of a new product design are aligned with cultural norms, we find that mainstream media reframe the products in ways that signal social acceptance.10aMarketing1 aWilner, Sarah, J. S.1 aHuff, Aimee  u/biblio/objects-desire-role-product-design-revising-contested-cultural-meanings00622nas a2200145   4500008004100000245010300041210006900144260002700213653001400240100002800254700001800282700001900300700002000319856013700339       2017                        eng d00aPositive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times0 aPositive Consumer Sensory Experiences During Economically Uncert  aWashington, D.C.c201710aMarketing1 aReynolds-McIlnay, Ryann1 aMayor, Lauren1 aKeech, Jessica1 aMorrin, Maureen  u/biblio/positive-consumer-sensory-experiences-during-economically-uncertain-and-technology-dependent00590nas a2200157   4500008004100000245009600041210006900137260000900206300001200215490000700227653001400234100002400248700001700272700001500289856012800304       2016                        eng d00aCollegiate Athletic Rebranding: Transforming the Visual Identity of 91����0 aCollegiate Athletic Rebranding Transforming the Visual Identity   c2016  a249-2740 v3710aMarketing1 aRumpakis, Alexandra1 aBee, Colleen1 aLee, Jason  u/biblio/collegiate-athletic-rebranding-transforming-visual-identity-oregon-state-university00382nas a2200109   4500008004100000245004900041210004900090260001300139653001400152100002000166856008600186       2016                        eng d00aCommercialization of university technologies0 aCommercialization of university technologies  aMUc201610aMarketing1 aToombs, Charles  u/biblio/commercialization-university-technologies02163nas a2200157   4500008004100000245006800041210006100109260000900170300001200179490000700191520166000198653001401858100001601872700001601888856010101904       2016                        eng d00aThe Evolving Family Assemblage: How Senior Families 'Do' Family0 aEvolving Family Assemblage How Senior Families Do Family  c2016  a892-9150 v503 aPurpose<br>A growing stream of consumer research has examined the intersection of family dynamics, consumption practices, and the marketplace. The purpose of this research is to make sense of the complex nature of family for senior families (adult children and their elderly parents) who employ the use of elder care services and facilities.<br><br>Approach<br>This research analyzes data gathered from in-depth interviews with adult siblings and their elderly parents through the lens of assemblage theory.<br><br>Findings<br>This paper advances a conceptulisation of the family as an evolving assemblage of components, including individual members; material possessions and home(s); shared values, goals, memories, and practices; prominent familial attributes of love and care; and marketplace resources. Three features of the assemblage come to the fore in senior families: the fluid meaning of independence for the elderly parent, the evolution of shared family practices, and the trajectory of the assemblage that is a function of its history and future.<br><br>Originality/Value<br>This research 1) focuses on a stage of family life that has been undertheorised; 2) applies assemblage theory to the family collective, demonstrating that a family can be conceptualised as an ever-evolving assemblage of human and non-human components, and this is a useful lens for understanding how senior families ‘do’ family; and 3) argues for a broader notion of family – one that is not household-centric or focused on families with young children, that encompasses members and materiality, and that foregrounds the dynamic, evolving nature of family life.10aMarketing1 aHuff, Aimee1 aCotte, June  u/biblio/evolving-family-assemblage-how-senior-families-do-family00506nas a2200121   4500008004100000245009100041210006900132260002100201653001400222100001800236700001300254856011700267       2016                        eng d00aAn exploration of where social media marketing is taught across the university campus.0 aexploration of where social media marketing is taught across the  aDenver, COc201610aMarketing1 aVeltri, Frank1 aMoody, R  u/biblio/exploration-where-social-media-marketing-taught-across-university-campus00790nas a2200229   4500008004100000245008000041210006900121260002400190653001400214100002000228700002000248700002100268700001900289700002000308700003200328700002500360700001600385700002200401700001900423700001800442856010000460       2016                        eng d00aFrom Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT0 aFrom Fish Tank to the Open Ocean Navigating the Institutional Fi  aLille, Francec201610aMarketing1 aBelkhir, Meriam1 aBrouard, Myriam1 aBrunk, Katja, H.1 aCampana, Mario1 aDalmoro, Marlon1 aFerreira, Marcia, Christina1 aFigueiredo, Bernardo1 aHuff, Aimee1 aScaraboto, Daiane1 aSibai, Olivier1 aSmith, Andrew  u/biblio/fish-tank-open-ocean-navigating-institutional-field-cct00629nas a2200145   4500008004100000245013600041210006900177260002600246653001400272100001800286700001400304700001500318700001600333856013400349       2016                        eng d00aThe new playoff system in college football: Analysis of fan interest and perception of College Football National Championship Game.0 anew playoff system in college football Analysis of fan interest   aBaton Rouge, LAc201610aMarketing1 aVeltri, Frank1 aMiller, J1 aPresley, R1 aCharlton, A  u/biblio/new-playoff-system-college-football-analysis-fan-interest-and-perception-college-football00491nas a2200121   4500008004100000245007600041210006900117260002600186653001400212100001800226700001400244856011100258       2016                        eng d00aPerpetual Dispossession: An Exploration of Ownership without Possession0 aPerpetual Dispossession An Exploration of Ownership without Poss  aBerlin, Germanyc201610aMarketing1 aHall, Matthew1 aZhao, Xin  u/biblio/perpetual-dispossession-exploration-ownership-without-possession-000846nas a2200145   4500008004100000245007600041210006900117260002100186490000700207520037500214653001400589100001800603700001400621856006500635       2016                        eng d00aPerpetual Dispossession: An Exploration of Ownership without Possession0 aPerpetual Dispossession An Exploration of Ownership without Poss  aDuluth, MNc20160 v443 aWe examine disruptions in the consumption cycle as possessions are divested of meanings, but never disposed. This perpetual process of dispossession results in legal ownership of objects, without explicit incorporation into the self. Through an ethnographic approach, we examine factors contributing perpetual dispossession and discuss implications for the extended self10aMarketing1 aHall, Matthew1 aZhao, Xin  uhttps://www.acrwebsite.org/volumes/v44/acr_vol44_1021173.pdf00503nas a2200133   4500008004100000245007100041210006600112260002000178653001400198100001600212700002400228700002200252856009500274       2016                        eng d00aThe Pot Problem: The Role of Design in Legitimation of New Markets0 aPot Problem The Role of Design in Legitimation of New Markets  aLas Vegasc201610aMarketing1 aHuff, Aimee1 aWilner, Sarah, J.S.1 aHumphreys, Ashlee  u/biblio/pot-problem-role-design-legitimation-new-markets-000513nas a2200145   4500008004100000245007100041210006600112260000900178300001100187653001400198100001600212700002200228700002400250856009300274       2016                        eng d00aThe Pot Problem: The Role of Design in Legitimation of New Markets0 aPot Problem The Role of Design in Legitimation of New Markets  c2016  aD10-1110aMarketing1 aHuff, Aimee1 aHumphreys, Ashlee1 aWilner, Sarah, J.S.  u/biblio/pot-problem-role-design-legitimation-new-markets01978nas a2200169   4500008004100000245011400041210006900155260000900224490000600233520145100239653001401690100002101704700001601725700001801741700002301759856002601782       2016                        eng d00aReaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign0 aReaching LowIncome Mothers to Improve Family Fruit and Vegetable  c20160 v83 aThe objective of this study was to create/test a social marketing campaign to increase<br>fruit/vegetable (FV) intake within 91���� Supplemental Nutrition Assistance Program (SNAP)<br>eligible families. Focus groups (n = 2) and pre/post campaign phone surveys (n = 2082) were<br>conducted in intervention counties (IC) and one control county. Participants were female (86%–100%)<br>with 1–2 children at home. Mean FV intake/without juice was 3.1 servings/day; >50% preferred the<br>Internet for delivery of healthy eating information. Participants reported time/financial burdens, low<br>household FV variety and desirability of frozen/canned FV, and acceptance of positive messages.<br>A Food Hero (FH) campaign was created/delivered daily August–October 2009 to mothers through<br>multiple channels (e.g., grocery stores, online, educators). Results showed that the IC had better FH<br>name recall (12%) and interpretation of intended messages (60%) vs. control (3%, 23%, respectively).<br>Compared to controls, the IC were less likely to report healthy food preparation as time consuming or<br>a FV rich diet expensive, and it was easier to get their family to eat fruit. Results did not vary based<br>on county/household characteristics. The FH campaign increased FH awareness and positive FV<br>beliefs. A longer campaign with FV assessments will increase understanding of the target audience,<br>and allow for campaign refinement.<br>10aMarketing1 aTobey, Lauren, N1 aKoenig, Hal1 aBrown, Nicole1 aManore, Melinda, M  udoi:10.3390/nu809056200586nam a2200133   4500008004100000245005600041210005500097260002800152300000800180520020400188653001400392100002000406856002600426       2016                        eng d00aShifters: Corporate Investing And Disruptive Change0 aShifters Corporate Investing And Disruptive Change  aCorvallis, 91����c2016  a1003 aCorporations have a unique exposure profile to disruptive change. Shifters, provides a lens for evaluating that exposure by providing guidance, and methods to lead shifts instead of reacting to them.10aMarketing1 aVan Order, Mark  uwww.co-innovators.com00645nas a2200145   4500008004100000245012700041210006900168260003000237653001400267100002300281700001600304700002100320700002500341856013300366       2016                        eng d00aSisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock0 aSisyphus and the American Sociopolitical Industrial Gun Complex   aSan Luis Obispo, CAc201610aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aMcAlexander, Jim1 aMcAlexander, Brandon  u/biblio/sisyphus-and-american-socio-political-industrial-gun-complex-how-gun-violence-prevention00499nas a2200133   4500008004100000245007400041210006900115260002100184653001400205100001800219700001600237700001300253856009900266       2016                        eng d00aTeaching Principles of Marketing: Student group projects from A to Z.0 aTeaching Principles of Marketing Student group projects from A t  aDenver, COc201610aMarketing1 aVeltri, Frank1 aScofield, A1 aBlack, C  u/biblio/teaching-principles-marketing-student-group-projects-z00474nas a2200109   4500008004100000245007800041210006900119260002300188653001400211100002800225856011100253       2016                        eng d00aToo Perfect to Touch: Shopper Reluctance to Disturb Neat Product Displays0 aToo Perfect to Touch Shopper Reluctance to Disturb Neat Product   aSecaucus, NJc201610aMarketing1 aReynolds-McIlnay, Ryann  u/biblio/too-perfect-touch-shopper-reluctance-disturb-neat-product-displays00557nas a2200133   4500008004100000245008800041210006900129260002700198653001400225100002800239700002000267700001900287856011700306       2015                        eng d00aThe Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays0 aBlack Sheep of Visual Merchandising Asymmetric Response to Multi  aCoral Gables, FLc201510aMarketing1 aReynolds-McIlnay, Ryann1 aMorrin, Maureen1 aNordfalt, Jens  u/biblio/black-sheep-visual-merchandising-asymmetric-response-multicolor-displays00544nas a2200157   4500008004100000245008700041210006900128260000900197300001200206490000700218653001400225653001700239100001600256700001800272856009600290       2015                        eng d00aConsumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?0 aConsumer Perceptions of Carbon Labeling Hype or Effective Commun  c2015  a300-3150 v2110aMarketing10aOSU-Cascades1 aWatson, Amy1 aTurri, A., M.  uhttp://www.tandfonline.com/doi/full/10.1080/13527266.2012.762420?scroll=top&needAccess=true00451nas a2200133   4500008004100000245005400041210005400095260000900149300001300158653001400171100001700185700002100202856009400223       2015                        eng d00aCreating Brand Impressions Through Package Design0 aCreating Brand Impressions Through Package Design  c2015  a259--25910aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven  u/biblio/creating-brand-impressions-through-package-design00332nas a2200109   4500008004100000245002800041210002800069260002300097653001400120100002000134856006800154       2015                        eng d00aDulse Commercialization0 aDulse Commercialization  aSalem 91����c201510aMarketing1 aToombs, Charles  u/biblio/dulse-commercialization00568nas a2200133   4500008004100000245011300041210006900154260000900223653001400232653001700246100001600263710001800279856013700297       2015                        eng d00aExtending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics0 aExtending Constructivist Perspectives on Opportunity Production   c201510aMarketing10aOSU-Cascades1 aKing, Jesse1 aEmptyAuthNode  u/biblio/extending-constructivist-perspectives-opportunity-production-through-incorporation-effectual00504nas a2200121   4500008004100000245008400041210006900125260002600194653001400220100001600234700002500250856010700275       2015                        eng d00aFocus on the Form, Forget about the Function: Marketplaces for Illicit Products0 aFocus on the Form Forget about the Function Marketplaces for Ill  aSan Antonio, TXc201510aMarketing1 aHuff, Aimee1 aWilner, Sarah, J. S.  u/biblio/focus-form-forget-about-function-marketplaces-illicit-products00372nas a2200109   4500008004100000245004200041210004200083260002100125653001400146100002300160856007900183       2015                        eng d00aMarketing Services to Older Consumers0 aMarketing Services to Older Consumers  aEugene, ORc201510aMarketing1 aBarnhart, Michelle  u/biblio/marketing-services-older-consumers01860nas a2200169   4500008004100000245011500041210006900156260000900225300001000234490000700244520134300251653001401594100002101608700001601629700001801645856002701663       2015                        eng d00aMillennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation0 aMillennials and Boomers Increasing Alumni Community Affinity and  c2015  a82-950 v213 aThis paper reports on research that seeks to improve our understanding of issues that impact upon the philanthropic gifts of university alumni. Prior research has examined such alumni characteristics as wealth and affinity to the alma mater. Such findings have guided development professionals to conduct different kinds of research that can reveal aspects of affluence (e.g., real estate holdings, professional positions) and institutional engagement (e.g., membership in alumni associations, season tickets to sporting events). This information is housed in databases which can be accessed by the fundraisers. The current research seeks to extend our understanding by examining the potential differences between generations. This article examines survey responses from university alumni in two age cohorts from two large comprehensive universities in the United States. Respondents were asked questions that inquired about their affinity toward their alma mater, intentions to give as well as alumni interest in participating in or attending different events at the university. Significant differences between younger and older alumni were found within each topic. From these results, the importance of market research and applications of alumni segmentation specifically, are discussed for administrators and advancement professionals.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal1 aDuFault, Beth  uDOI: 10.1002/nvsm.154400568nas a2200133   4500008004100000245009800041210006900139260002200208653001400230100002100244700002000265700002800285856012100313       2015                        eng d00aOn the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads0 aOther Hand Motor Fluency Effects Elicited by Unrelated Haptic Ob  aPhoenix, AZc201510aMarketing1 aMaille, Virginie1 aMorrin, Maureen1 aReynolds-McIlnay, Ryann  u/biblio/other-hand-motor-fluency-effects-elicited-unrelated-haptic-objects-print-ads00501nas a2200121   4500008004100000245007700041210006900118260003300187653001400220100001600234700002300250856010600273       2015                        eng d00a(Re)Assembling Family: An Examination of How Senior Families 'Do' Family0 aReAssembling Family An Examination of How Senior Families Do Fam  aUniversity of Arkansasc201510aMarketing1 aHuff, Aimee1 aBarnhart, Michelle  u/biblio/reassembling-family-examination-how-senior-families-do-family00425nas a2200109   4500008004100000245006300041210006100104260002200165653001400187100002300201856009100224       2015                        eng d00aRound Table panelist - The future of research in eldercare0 aRound Table panelist The future of research in eldercare  aNew Orleansc201510aMarketing1 aBarnhart, Michelle  u/biblio/round-table-panelist-future-research-eldercare01716nas a2200181   4500008004100000245010400041210006900145260000900214300001200223490000700235520107500242653001401317100002101331700001601352700001801368710001801386856013001404       2014                        eng d00aAdvancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities0 aAdvancement in Higher Education The Role of Marketing in Buildin  c2014  a243-2570 v243 aThis paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using survey data that measures the affinity of alumni of a large US university that have been commercially screened to reveal individual wealth, this paper provides empirical evidence of the relative contributions of affinity and wealth to giving. Logistic regression analysis reveals that affinity has a greater impact on predicting the likelihood of giving than other variables, including prior-giving and wealth. Important to marketers, this study emphasizes the importance of building affinity and it also uncovers obstacles to affinity formation. This information can be used to bridge and repair alumni relationships with their alma-mater and inform segmented marketing communications to foster alumni enthusiasm for giving.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal1 aDuFault, Beth1 aEmptyAuthNode  u/biblio/advancement-higher-education-role-marketing-building-philanthropic-giving-communities00574nas a2200145   4500008004100000245009500041210006900136260000900205653001400214100001600228700002100244700001700265700001900282856012700301       2014                        eng d00aAdvancing the aesthetic middle principle: trade-offs in design attractiveness and strength0 aAdvancing the aesthetic middle principle tradeoffs in design att  c201410aMarketing1 aGiese, Joan1 aMalkewitz, Keven1 aOrth, Ulrich1 aHenderson, Pam  u/biblio/advancing-aesthetic-middle-principle-trade-offs-design-attractiveness-and-strength00515nas a2200157   4500008004100000245006700041210006300108260000900171300001200180490000700192653001400199653001700213100001600230700001400246856009700260       2014                        eng d00aThe Affect Heuristic in Early Judgments of Product Innovations0 aAffect Heuristic in Early Judgments of Product Innovations  c2014  a411-4280 v1610aMarketing10aOSU-Cascades1 aKing, Jesse1 aSlovic, P  u/biblio/affect-heuristic-early-judgments-product-innovations00424nas a2200109   4500008004100000245005700041210005700098260002400155653001400179100002800193856009300221       2014                        eng d00aAuditory Feedback and the Online Shopping Experience0 aAuditory Feedback and the Online Shopping Experience  aBaltimore, MDc201410aMarketing1 aReynolds-McIlnay, Ryann  u/biblio/auditory-feedback-and-online-shopping-experience00488nas a2200121   4500008004100000245007100041210006900112260002700181653001400208100002100222700001800243856010500261       2014                        eng d00aBorderlands: The Intersection of Liminality and Stable Third Place0 aBorderlands The Intersection of Liminality and Stable Third Plac  aHelsinki Finlandc201410aMarketing1 aMcAlexander, Jim1 aDuFault, Beth  u/biblio/borderlands-intersection-liminality-and-stable-third-place-000502nas a2200121   4500008004100000245008200041210006900123260002100192653001400213100001600227700002500243856011200268       2014                        eng d00aBoth Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy0 aBoth Erotic and Ergonomic Product Design as a Mechanism for Mora  aLondon, UKc201410aMarketing1 aHuff, Aimee1 aWilner, Sarah, J. S.  u/biblio/both-erotic-and-ergonomic-product-design-mechanism-moral-legitimacy00471nas a2200109   4500008004100000245008000041210006900121260002000190653001400210100002100224856011600245       2014                        eng d00aConsuming and Consumption in Third Space Communites: Constructing Sanctuary0 aConsuming and Consumption in Third Space Communites Constructing  aBaltimorec201410aMarketing1 aMcAlexander, Jim  u/biblio/consuming-and-consumption-third-space-communites-constructing-sanctuary00554nas a2200133   4500008004100000245008400041210006900125260003000194653001400224100001800238700001900256700002300275856012200298       2014                        eng d00aEveryday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended0 aEveryday Consumption and Perceptions of Oldness Barnhart and Pen  aGuadalajara, Mexicoc201410aMarketing1 aGentry, James1 aPhillips, Lynn1 aBarnhart, Michelle  u/biblio/everyday-consumption-and-perceptions-oldness-barnhart-and-penaloza-extended-100598nas a2200145   4500008004100000245013100041210006900172260000900241300001200250490000700262653001400269100001300283700001900296856013700315       2014                        eng d00aThe Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisions0 aImpact of Product Portfolio Strategy on Financial Performance Th  c2014  a516-5340 v3110aMarketing1 aKang, W.1 aMontoya, Mitzi  u/biblio/impact-product-portfolio-strategy-financial-performance-roles-product-development-and-market00463nas a2200121   4500008004100000245006700041210006300108260002800171653001400199100002300213700001600236856008900252       2014                        eng d00aIn and Out: Paid Caregivers as Members of the Family...kind of0 aIn and Out Paid Caregivers as Members of the Familykind of  aHelsinki, Finlandc201410aMarketing1 aBarnhart, Michelle1 aHuff, Aimee  u/biblio/and-out-paid-caregivers-members-familykind-000586nas a2200157   4500008004100000245009900041210006900140260000900209300001400218490000700232653001400239100002300253700001600276700001600292856012000308       2014                        eng d00aLike a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family0 aLike a Member of the Family Including and Excluding Paid Caregiv  c2014  a1680-17020 v3010aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aCotte, June  u/biblio/member-family-including-and-excluding-paid-caregivers-performances-family-001654nas a2200181   4500008004100000245007300041210006600114260002800180300001200208490000700220520105200227653001401279100002101293700001801314700001801332700001901350856010301369       2014                        eng d00aThe Marketization of Religion: Field, Capital, and Consumer Identity0 aMarketization of Religion Field Capital and Consumer Identity  aMadison Wisconsinc2014  a858-8750 v413 aCertain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a perspective grounded in Bourdieu�s theories of fields and capital, this research investigates the experiences of disaffected members of a religious institution and consumption field. Consumers face severe crises of identity and the need to rebuild their self-understandings in an unfamiliar marketplace of identity resources. Unable to remain comfortably in the field of their primary socialization, they are nevertheless bound to it by investments in field-specific capital. In negotiating this dilemma, they demonstrate the inseparability and co-constitutive nature of ideology and consumption.10aMarketing1 aMcAlexander, Jim1 aDuFault, Beth1 aMartin, Diane1 aSchouten, John  u/biblio/marketization-religion-field-capital-and-consumer-identity00501nas a2200121   4500008004100000245007800041210006900119260002200188653001400210100002300224700002000247856011200267       2014                        eng d00aA Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption0 aMultivariate Analysis of Preacquisition Drivers of Technology Ad  aAtlanta, GAc201410aMarketing1 aBarnhart, Michelle1 aRatchford, Mark  u/biblio/multivariate-analysis-pre-acquisition-drivers-technology-adoption-000504nas a2200121   4500008004100000245007700041210006900118260002700187653001400214100002800228700002000256856010600276       2014                        eng d00aNeatness Matters: The Effect of Display Neatness on Product Color Choice0 aNeatness Matters The Effect of Display Neatness on Product Color  aPhiladelphia, PAc201410aMarketing1 aReynolds-McIlnay, Ryann1 aMorrin, Maureen  u/biblio/neatness-matters-effect-display-neatness-product-color-choice00475nas a2200109   4500008004100000245007700041210006900118260002800187653001400215100002800229856010800257       2014                        eng d00aNeatness Matters: The Effect of Display Neatness on Product Color Choice0 aNeatness Matters The Effect of Display Neatness on Product Color  aStockholm, Swedenc201410aMarketing1 aReynolds-McIlnay, Ryann  u/biblio/neatness-matters-effect-display-neatness-product-color-choice-000524nas a2200157   4500008004100000245009700041210006900138260000900207300001200216490000600228653001400234653003200248100001700280700002000297856004900317       2014                        eng d00aThe Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System0 aRole of Cognitive Appraisal and Emotions of Family Members in th  c2014  a323-3330 v510aMarketing10aStrategy & Entrepreneurship1 aBee, Colleen1 aNeubaum, Donald  uhttp://dx.doi.org/10.1016/j.jfbs.2013.12.00100614nas a2200169   4500008004100000245010300041210006900144260000900213300001200222490000700234653001400241653001700255100001300272700001600285700001500301856012800316       2014                        eng d00aA Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study0 aTwenty Year Examination of the Perceptions of Business School In  c2014  a103-1100 v9010aMarketing10aOSU-Cascades1 aCook, S.1 aWatson, Amy1 aParker, S.  u/biblio/twenty-year-examination-perceptions-business-school-interns-longitudinal-case-study00684nas a2200181   4500008004100000245013300041210006900174260000900243300001200252490000700264653001400271653001700285100001500302700001800317700001600335700001600351856013500367       2014                        eng d00aTwenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems0 aTwenty Years of CountryofOrigin Food Labeling Research A Review   c2014  a505-5190 v3410aMarketing10aOSU-Cascades1 aNewman, C.1 aTurri, A., M.1 aHowlett, E.1 aWatson, Amy  u/biblio/twenty-years-country-origin-food-labeling-research-review-literature-and-implications-food00380nas a2200121   4500008004100000245003900041210003900080260000900119653001400128100002100142700001700163856007800180       2014                        eng d00aUndertaking Brand Design in Sports0 aUndertaking Brand Design in Sports  c201410aMarketing1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/undertaking-brand-design-sports-000447nas a2200133   4500008004100000245004900041210004900090260002300139300001100162653001400173100002100187700001700208856008800225       2014                        eng d00aUndertaking Successful Brand Design in Sport0 aUndertaking Successful Brand Design in Sport  aNew York, NYc2014  a89-10810aMarketing1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/undertaking-successful-brand-design-sport-000465nas a2200145   4500008004100000245004900041210004900090260002300139300001100162653001400173653000800187100002100195700001700216856008600233       2014                        eng d00aUndertaking Successful Brand Design in Sport0 aUndertaking Successful Brand Design in Sport  aNew York, NYc2014  a89-10810aMarketing10aMBA1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/undertaking-successful-brand-design-sport00540nas a2200157   4500008004100000245007500041210006900116260000900185300001200194490000700206653001400213100001100227700001900238700001600257856010900273       2013                        eng d00aAntecedents and Consequences of Creativity in Product Innovation Teams0 aAntecedents and Consequences of Creativity in Product Innovation  c2013  a170-1850 v3010aMarketing1 aIm, S.1 aMontoya, Mitzi1 aWorkman, J.  u/biblio/antecedents-and-consequences-creativity-product-innovation-teams00460nas a2200109   4500008004100000245006300041210006300104260004200167653001400209100002800223856009900251       2013                        eng d00aAuditory Feedback Affecting the Online Shopping Experience0 aAuditory Feedback Affecting the Online Shopping Experience  aBabson College, Babson Park, MAc201310aMarketing1 aReynolds-McIlnay, Ryann  u/biblio/auditory-feedback-affecting-online-shopping-experience00526nas a2200169   4500008004100000245005300041210005200094260000900146300001300155490000700168653001400175100002100189700001700210700001900227700001800246856009200264       2013                        eng d00aBrand Specific Design Effects: Form and Function0 aBrand Specific Design Effects Form and Function  c2013  a994-10080 v3010aMarketing1 aTownsend, J., D.1 aKang, W., K.1 aMontoya, Mitzi1 aCalantone, R.  u/biblio/brand-specific-design-effects-form-and-function00449nas a2200145   4500008004100000245005500041210005400096260000900150300001000159490000700169653001400176100001600190700001300206856008400219       2013                        eng d00aComplexities of consumption: The case of childcare0 aComplexities of consumption The case of childcare  c2013  a72-970 v4710aMarketing1 aHuff, Aimee1 aCotte, J  u/biblio/complexities-consumption-case-childcare00639nas a2200181   4500008004100000245009000041210006900131260000900200300001200209490000700221653001400228653000800242100001800250700001700268700002100285700002500306856012600331       2013                        eng d00aThe Connubial Relationship between Market Orientation and Entrepreneurial Orientation0 aConnubial Relationship between Market Orientation and Entreprene  c2013  a141-1610 v2110aMarketing10aMBA1 aKwak, Hyokjin1 aJaju, Anupam1 aPuzakova, Marina1 aRocereto, Joseph, F.  u/biblio/connubial-relationship-between-market-orientation-and-entrepreneurial-orientation00579nas a2200145   4500008004100000245010700041210006900148260000900217300001200226490000700238653001400245100001700259700002100276856013600297       2013                        eng d00aConsumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions0 aConsumer Uncertainty The Influence of Anticipatory Emotions on A  c2013  a370-3810 v1210aMarketing1 aBee, Colleen1 aMadrigal, Robert  u/biblio/consumer-uncertainty-influence-anticipatory-emotions-ambivalence-attitudes-and-intentions-000658nas a2200229   4500008004100000245004100041210004100082260000900123653001400132100001900146700001800165700001700183700002100200700001200221700001900233700002300252700001800275700001600293700001800309700002000327856008100347       2013                        eng d00aFinancial insecurity and deprivation0 aFinancial insecurity and deprivation  c201310aMarketing1 aFischer, Ellen1 aMartin, Kelly1 aHill, Ronald1 aKamakura, Wagner1 aDu, Rex1 aPenaloza, Lisa1 aBarnhart, Michelle1 aSharma, Eesha1 aAlter, Adam1 aUstuner, Tuba1 aThompson, Craig  u/biblio/financial-insecurity-and-deprivation00507nas a2200121   4500008004100000245009800041210006900139260000900208653001400217100001600231700001800247856012000265       2013                        eng d00aFocus on the Form, Forget the Function: The Legitimization of Illicit Products through Design0 aFocus on the Form Forget the Function The Legitimization of Illi  c201310aMarketing1 aHuff, Aimee1 aWilner, Sarah  u/biblio/focus-form-forget-function-legitimization-illicit-products-through-design-100515nas a2200121   4500008004100000245009800041210006900139260001700208653001400225100001600239700001800255856012000273       2013                        eng d00aFocus on the Form, Forget the Function: The Legitimization of Illicit Products through Design0 aFocus on the Form Forget the Function The Legitimization of Illi  aTucsonc201310aMarketing1 aHuff, Aimee1 aWilner, Sarah  u/biblio/focus-form-forget-function-legitimization-illicit-products-through-design-200393nas a2200121   4500008004100000245004200041210003800083260002300121653001400144653001700158100001600175856008000191       2013                        eng d00aHelpful & Safe vs Useless & Dangerous0 aHelpful Safe vs Useless Dangerous  aOSU-Cascadesc201310aMarketing10aOSU-Cascades1 aKing, Jesse  u/biblio/helpful-safe-vs-useless-dangerous-000443nas a2200121   4500008004100000245005400041210005300095260003200148653001400180100002100194700001800215856008800233       2013                        eng d00aLeaving an Identity-Central Community of Practice0 aLeaving an IdentityCentral Community of Practice  aUniversity of Arizonac201310aMarketing1 aMcAlexander, Jim1 aDuFault, Beth  u/biblio/leaving-identity-central-community-practice00500nas a2200145   4500008004100000245005500041210005400096260002000150653001400170100002100184700001900205700001800224700001800242856009400260       2013                        eng d00aLeaving and Identity-Central Community of Practice0 aLeaving and IdentityCentral Community of Practice  aTucson AZc201310aMarketing1 aMcAlexander, Jim1 aSchouten, John1 aDuFault, Beth1 aMartin, Diane  u/biblio/leaving-and-identity-central-community-practice-000371nas a2200109   4500008004100000245003900041210003900080260002600119653001400145100002100159856008100180       2013                        eng d00aLiving and Leaving Brand Community0 aLiving and Leaving Brand Community  aMontreal Canadac201310aMarketing1 aMcAlexander, Jim  u/biblio/living-and-leaving-brand-community-000464nas a2200121   4500008004100000245007500041210006900116260000900185653001400194100001700208700001700225856010000242       2013                        eng d00aThe Moral High Ground: The Role of Moral Emotions in Consumer Boycotts0 aMoral High Ground The Role of Moral Emotions in Consumer Boycott  c201310aMarketing1 aChen, Johnny1 aXie, Vincent  u/biblio/moral-high-ground-role-moral-emotions-consumer-boycotts00360nas a2200121   4500008004100000245002800041210002800069260001800097653001400115100002100129700001800150856007000168       2013                        eng d00aOur Scientific Heritage0 aOur Scientific Heritage  aChicagoc201310aMarketing1 aMcAlexander, Jim1 aDuFault, Beth  u/biblio/our-scientific-heritage-000464nas a2200121   4500008004100000245006800041210006800109260000900177653001400186100001700200700002100217856010400238       2013                        eng d00aRebuilding the Relationship Between Manufacturers and Retailers0 aRebuilding the Relationship Between Manufacturers and Retailers  c201310aMarketing1 aDawar, Niraj1 aStornelli, Jason  u/biblio/rebuilding-relationship-between-manufacturers-and-retailers00508nas a2200121   4500008004100000245016300041210006900204260000900273653001400282100001700296700002200313856005100335       2013                        eng d00aRivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages0 aRivalries and Sponsorship Affiliation Examining the Effects of S  c201310aMarketing1 aBee, Colleen1 aDalakas, Vassilis  uhttp://dx.doi.org/10.1080/13527266.2013.82876800656nas a2200169   4500008004100000245013500041210006900176260000900245300001000254490000700264653001400271653000800285100002100293700001800314700002300332856013100355       2013                        eng d00aThe Role of Geography of Self in "Filling In" Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributes0 aRole of Geography of Self in Filling In Brand Personality Charac  c2013  a16-290 v4210aMarketing10aMBA1 aPuzakova, Marina1 aKwak, Hyokjin1 aTaylor, Charles, R  u/biblio/role-geography-self-filling-brand-personality-characteristics-consumer-inference-claim00547nas a2200121   4500008004100000245010700041210006900148260002000217653001400237100002100251700001800272856013500290       2013                        eng d00aA Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica0 aSociohistoric Comparison of Citizen Scientists From 18th Century  aTucson AZc201310aMarketing1 aMcAlexander, Jim1 aDuFault, Beth  u/biblio/sociohistoric-comparison-citizen-scientists-18th-century-england-21st-century-antarctica-001964nas a2200181   4500008004100000245011700041210006900158260000900227300001100236490000700247520130900254653001401563653000801577100002101585700001801606700002101624856013701645       2013                        eng d00aWhen Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization Amidst Product Wrongdoings0 aWhen Humanizing Brands Goes Wrong The Detrimental Role of Brand   c2013  a81-1000 v773 aThe brand relationship literature shows that the humanizing of brands and products generates more favorable consumer attitudes and thus enhances brand performance. However, the authors propose negative downstream consequences of brand humanization—that is, the anthropomorphization of a brand can negatively affect consumers’ brand evaluations when the brand faces negative publicity caused by product wrongdoings. They find that consumers who believe in personality stability (i.e., entity theorists) view anthropomorphized brands that undergo negative publicity less favorably than non-anthropomorphized brands. In contrast, consumers who advocate personality malleability (i.e., incremental theorists) are less likely to devalue an anthropomorphized brand from a single instance of negative publicity. Finally, the authors explore three firm response strategies (i.e., denial, apology, and compensation) that can affect the evaluations of anthropomorphized brands between consumers with different implicit theory perspectives. They find that entity theorists have more difficulty in combating the adverse effects of brand anthropomorphization than incremental theorists. Furthermore, they demonstrate that compensation (vs. denial or apology) is the only effective response among entity theorists.10aMarketing10aMBA1 aPuzakova, Marina1 aKwak, Hyokjin1 aRocereto, Joseph  u/biblio/when-humanizing-brands-goes-wrong-detrimental-role-brand-anthropomorphization-amidst-product00519nas a2200121   4500008004100000245009400041210006900135260000900204653001400213100002300227700001900250856012800269       2013                        eng d00aWho Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble0 aWho Are You Calling Old Negotiating Old Age Identity in the Elde  c201310aMarketing1 aBarnhart, Michelle1 aPenaloza, Lisa  u/biblio/who-are-you-calling-old-negotiating-old-age-identity-elderly-consumption-ensemble-000478nas a2200133   4500008004100000245007000041210006400111260000900175653001400184653000800198100002100206700001700227856010000244       2012                        eng d00aThe accuracy of design-based judgments: A constructivist approach0 aaccuracy of designbased judgments A constructivist approach  c201210aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/accuracy-design-based-judgments-constructivist-approach00461nas a2200121   4500008004100000245007100041210006400112260000900176653001400185100001700199700002100216856010200237       2012                        eng d00aThe Accuracy of Design-Based Judgments: A Constructivist Approach,0 aAccuracy of DesignBased Judgments A Constructivist Approach  c201210aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven  u/biblio/accuracy-design-based-judgments-constructivist-approach-000460nas a2200121   4500008004100000245007000041210006400111260000900175653001400184100002100198700001700219856010200236       2012                        eng d00aThe accuracy of design-based judgments: A constructivist approach0 aaccuracy of designbased judgments A constructivist approach  c201210aMarketing1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/accuracy-design-based-judgments-constructivist-approach-101977nas a2200157   4500008004100000245008400041210006900125260000900194300001200203490000700215520142700222653001401649100002101663700001601684856011901700       2012                        eng d00aBuilding Communities of Philanthropy in Higher Education: Contextual Influences0 aBuilding Communities of Philanthropy in Higher Education Context  c2012  a122-1310 v173 aIn this era of constrained and declining economic resources, institutions of higher education are turning to advancement professionals to identify and cultivate the financial resources that are becoming an increasing and larger portion of the fundamental funding of the institution. In this high stakes arena, advancement professionals have a need for the tools that can assist them in cultivating philanthropic relationships more effectively and efficiently. To that purpose, this research empirically explores ways in which the brand community construct can be adapted to philanthropic intent for non-profit organizations to aid in the cultivation process. This paper presents the results of a survey of college alumni drawn from a commercially provided on-line panel, and examines the potential impact that institutional size may have upon the relationships of an alumni brand community and the community’s expressed willingness to offer financial donations to the alma mater. From a theoretic perspective, this paper reveals that brand community is a significant contributor to this expression of philanthropic intent across universities of differing size. As a practical consideration, our findings produce additional evidence to affirm the notion that brand community is a robust construct that can be of value to development professionals who seek to build financial support for both small and large universities.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal  u/biblio/building-communities-philanthropy-higher-education-contextual-influences-000465nas a2200109   4500008004100000245008000041210006900121260001800190653001400208100001600222856011700238       2012                        eng d00aCommercial Elder Care: Implications for Consumer Research and Public Policy0 aCommercial Elder Care Implications for Consumer Research and Pub  aTorontoc201210aMarketing1 aHuff, Aimee  u/biblio/commercial-elder-care-implications-consumer-research-and-public-policy-000538nas a2200145   4500008004100000245008100041210006900122260000900191300001400200490000700214653001400221100002000235700002300255856011400278       2012                        eng d00aDevelopment and Validation of the Technology Adoption Propensity (TAP) Index0 aDevelopment and Validation of the Technology Adoption Propensity  c2012  a1209-12150 v6510aMarketing1 aRatchford, Mark1 aBarnhart, Michelle  u/biblio/development-and-validation-technology-adoption-propensity-tap-index-000447nas a2200121   4500008004100000245005800041210005700099260002800156653001400184100002100198700001800219856008800237       2012                        eng d00aGenius for Sale: The Conspicuous Consumption of Ideas0 aGenius for Sale The Conspicuous Consumption of Ideas  aOxford Universityc201210aMarketing1 aMcAlexander, Jim1 aDuFault, Beth  u/biblio/genius-sale-conspicuous-consumption-ideas-000423nas a2200133   4500008004100000245004200041210004200083260000900125653001400134100001700148700002100165700002100186856008200207       2012                        eng d00aInterior Design and Store Personality0 aInterior Design and Store Personality  c201210aMarketing1 aOrth, Ulrich1 aHeinrich, Frauke1 aMalkewitz, Keven  u/biblio/interior-design-and-store-personality00579nas a2200145   4500008004100000245011800041210006900159260000900228300001000237490000700247653001400254100001700268700002100285856012700306       2012                        eng d00aIt's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising0 aIts Not Whether You Win or Lose Its How the Game is Played The I  c2012  a47-580 v4110aMarketing1 aBee, Colleen1 aMadrigal, Robert  u/biblio/its-not-whether-you-win-or-lose-its-how-game-played-influence-sports-programming-000624nas a2200145   4500008004100000245015000041210006900191260000900260300001200269490000700281653001400288100001700302700002100319856013800340       2012                        eng d00aOutcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment0 aOutcomes are in the Eye of the Beholder The Influence of Affecti  c2012  a143-1530 v2410aMarketing1 aBee, Colleen1 aMadrigal, Robert  u/biblio/outcomes-are-eye-beholder-influence-affective-dispositions-disconfirmation-emotions-outcome-000529nas a2200145   4500008004100000245007200041210006900113260000900182653001400191653000800205100002100213700001700234700002100251856011100272       2012                        eng d00aServicescape interior design and consumers' personality impressions0 aServicescape interior design and consumers personality impressio  c201210aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich1 aHeinrich, Frauke  u/biblio/servicescape-interior-design-and-consumers-personality-impressions00511nas a2200133   4500008004100000245007200041210006900113260000900182653001400191100002100205700001700226700002100243856011300264       2012                        eng d00aServicescape interior design and consumers' personality impressions0 aServicescape interior design and consumers personality impressio  c201210aMarketing1 aMalkewitz, Keven1 aOrth, Ulrich1 aHeinrich, Frauke  u/biblio/servicescape-interior-design-and-consumers-personality-impressions-000432nas a2200121   4500008004100000245005600041210005600097260002000153653001400173100001600187700001600203856009100219       2012                        eng d00aUsing the Marketplace to Reconceptualize Motherhood0 aUsing the Marketplace to Reconceptualize Motherhood  aVancouverc201210aMarketing1 aHuff, Aimee1 aCotte, June  u/biblio/using-marketplace-reconceptualize-motherhood-000395nas a2200109   4500008004100000245005200041210005100093260002400144653001400168100002100182856008200203       2011                        eng d00a20 Years in the Field: The Ethnographic Journey0 a20 Years in the Field The Ethnographic Journey  aLas Vegas, NVc201110aMarketing1 aMcAlexander, Jim  u/biblio/20-years-field-ethnographic-journey-000652nas a2200169   4500008004100000245011500041210006900156260000900225300001200234490000700246653001400253100001900267700001900286700002100305710001800326856013800344       2011                        eng d00a3D Collaborative Virtual Environments: Exploring the Link between Collaborative Behaviors and Team Performance0 a3D Collaborative Virtual Environments Exploring the Link between  c2011  a451-4760 v4210aMarketing1 aMontoya, Mitzi1 aMassey, A., P.1 aLockwood, N., S.1 aEmptyAuthNode  u/biblio/3d-collaborative-virtual-environments-exploring-link-between-collaborative-behaviors-and-team00458nas a2200109   4500008004100000245007900041210006900120260001800189653001400207100001600221856011100237       2011                        eng d00aThe Ambivalent Role of Adult Siblings in Family Decisions about Elder Care0 aAmbivalent Role of Adult Siblings in Family Decisions about Elde  aChicagoc201110aMarketing1 aHuff, Aimee  u/biblio/ambivalent-role-adult-siblings-family-decisions-about-elder-care-200487nas a2200121   4500008004100000245007900041210006900120260001900189653001400208100001600222700001600238856011100254       2011                        eng d00aThe Ambivalent Role of Adult Siblings in Family Decisions about Elder Care0 aAmbivalent Role of Adult Siblings in Family Decisions about Elde  aSt Louisc201110aMarketing1 aHuff, Aimee1 aCotte, June  u/biblio/ambivalent-role-adult-siblings-family-decisions-about-elder-care-100528nas a2200121   4500008004100000245010000041210006900141260001900210653001400229100001500243700001600258856013200274       2011                        eng d00aBoycotters Who Don’t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement0 aBoycotters Who Don t Boycott AttitudeBehavior Inconsistency in a  aSt Louisc201110aMarketing1 aWang, Juan1 aHuff, Aimee  u/biblio/boycotters-who-dont-boycott-attitude-behavior-inconsistency-anti-consumption-movement-000515nas a2200109   4500008004100000245011300041210006900154260001800223653001400241100001600255856013400271       2011                        eng d00aBuying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts0 aBuying the Girlfriend Experience An Exploration of the Consumpti  aChicagoc201110aMarketing1 aHuff, Aimee  u/biblio/buying-girlfriend-experience-exploration-consumption-experiences-male-customers-escorts-400516nas a2200109   4500008004100000245011300041210006900154260001900223653001400242100001600256856013400272       2011                        eng d00aBuying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts0 aBuying the Girlfriend Experience An Exploration of the Consumpti  aSt Louisc201110aMarketing1 aHuff, Aimee  u/biblio/buying-girlfriend-experience-exploration-consumption-experiences-male-customers-escorts-300558nas a2200133   4500008004100000245011300041210006900154260001800223300001200241490000700253653001400260100001600274856013400290       2011                        eng d00aBuying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts0 aBuying the Girlfriend Experience An Exploration of the Consumpti  aBingleyc2011  a111-1260 v1310aMarketing1 aHuff, Aimee  u/biblio/buying-girlfriend-experience-exploration-consumption-experiences-male-customers-escorts-201409nas a2200157   4500008004100000245013000041210006900171260000900240520078000249653001401029653001701043100001601060700002201076700001601098856013701114       2011                        eng d00aCo-Branding:  The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions0 aCoBranding The Effects of Internet Merchant Familiarity and Deli  c20113 aIf high customer satisfaction is attributed for the growth of e-tail<br>sales, trust, or the lack thereof, is one of the most cited deterrents. While much<br>research has been conducted examining the impact of identity theft, online<br>privacy, and perceived security on consumer trust, order fulfillment and other<br>components of business reliability outside of the security context have<br>received relatively little attention. The present study examines the impact of<br>order fulfillment information cues, via carrier disclosure, on consumer<br>perceptions of e-tailer credibility, price, and product attitude. Results of a<br>between-subjects experiment show that the familiarity of the e-tailer and<br>carrier can positively impact perceptions of e-tailer credibility.10aMarketing10aOSU-Cascades1 aStokes, Amy1 aJensen, Thomas, D1 aWatson, Amy  u/biblio/co-branding-effects-internet-merchant-familiarity-and-delivery-carrier-familiarity-price-and00519nas a2200121   4500008004100000245009400041210006900135260000900204653001400213100001700227700002100244856013200265       2011                        eng d00aContent and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance0 aContent and Context Product Design Briefs Knowledge based Assets  c201110aMarketing1 aParkman, Ian1 aMalkewitz, Keven  u/biblio/content-and-context-product-design-briefs-knowledge-based-assets-and-firm-performance-000517nas a2200121   4500008004100000245009400041210006900135260000900204653001400213100001700227700002100244856013000265       2011                        eng d00aContent and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance0 aContent and Context Product Design Briefs Knowledge based Assets  c201110aMarketing1 aParkman, Ian1 aMalkewitz, Keven  u/biblio/content-and-context-product-design-briefs-knowledge-based-assets-and-firm-performance00619nas a2200169   4500008004100000245010000041210006900141260000900210300001200219490000700231653001400238100002100252700001700273700001700290700002000307856012200327       2011                        eng d00aThe Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief0 aEffect of Suspense on Enjoyment Following a Desirable Outcome Th  c2011  a259-2880 v1410aMarketing1 aMadrigal, Robert1 aBee, Colleen1 aChen, Johnny1 aLaBarge, Monica  u/biblio/effect-suspense-enjoyment-following-desirable-outcome-mediating-role-relief-000477nas a2200157   4500008004100000245004700041210004600088260000900134300001200143490000700155653001400162100002100176700001900197700002200216856008100238       2011                        eng d00aForm and Function: A Matter of Perspective0 aForm and Function A Matter of Perspective  c2011  a374-3770 v2810aMarketing1 aTownsend, J., D.1 aMontoya, Mitzi1 aCalantone, R., J.  u/biblio/form-and-function-matter-perspective00481nas a2200145   4500008004100000245006100041210005700102260000900159300001200168490000700180653001400187100001900201700002300220856009200243       2011                        eng d00aLiving U.S. Capitalism: The Normalization of Credit/Debt0 aLiving US Capitalism The Normalization of CreditDebt  c2011  a743-7620 v3810aMarketing1 aPenaloza, Lisa1 aBarnhart, Michelle  u/biblio/living-us-capitalism-normalization-creditdebt-000679nas a2200181   4500008004100000245011500041210006900156260000900225300001000234490000700244653001400251653000800265100002400273700002100297700002300318700001800341856013800359       2011                        eng d00aThe Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales0 aRole of Response Formats on Extreme Response Style A Case of Lik  c2011  a53-710 v2210aMarketing10aMBA1 aRocereto, Joseph, F1 aPuzakova, Marina1 aAnderson, Rolph, E1 aKwak, Hyokjin  u/biblio/role-response-formats-extreme-response-style-case-likert-type-vs-semantic-differential-scales00537nas a2200145   4500008004100000245007400041210006900115260000900184653000800193653001400201653001700215653003300232100002100265856010500286       2011                        eng d00aSegmenting a Fragmented Market – Challenges and How to Get It Right0 aSegmenting a Fragmented Market Challenges and How to Get It Righ  c201110aBIS10aMarketing10aOSU-Cascades10aOSU-Cascades Hospitality Mgt1 aMontgomery, Todd  u/biblio/segmenting-fragmented-market-challenges-and-how-get-it-right00387nas a2200109   4500008004100000245004900041210004500090260002500135653001400160100002100174856008200195       2011                        eng d00aWhere are we going with this...relationship?0 aWhere are we going with thisrelationship  aWinter Park Flc201110aMarketing1 aMcAlexander, Jim  u/biblio/where-are-we-going-thisrelationship-000358nas a2200109   4500008004100000245003700041210003700078260002200115653001400137100002100151856007600172       2010                        eng d00aBuilding Communities of Affinity0 aBuilding Communities of Affinity  aPortland ORc201010aMarketing1 aMcAlexander, Jim  u/biblio/building-communities-affinity-000345nas a2200109   4500008004100000245003900041210003800080260000900118653001400127100002100141856007300162       2010                        eng d00aCan You Judge a Book by Its Cover?0 aCan You Judge a Book by Its Cover  c201010aMarketing1 aMalkewitz, Keven  u/biblio/can-you-judge-book-its-cover00670nas a2200169   4500008004100000245014300041210006900184260000900253300001000262490000700272653001400279100001700293700002000310700001900330700001600349856013500365       2010                        eng d00aChanges in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important.0 aChanges in Social Values in the United States 19762007 SelfRespe  c2010  a57-670 v5010aMarketing1 aChen, Johnny1 aGurel-Atay, Eda1 aXie, Guang-Xin1 aKahle, Lynn  u/biblio/changes-social-values-united-states-1976-2007-self-respect-upswing-sense-belonging-becomes00318nas a2200109   4500008004100000245002700041210002700068260000900095653001400104100002100118856006900139       2010                        eng d00aCommunitas Interruptus0 aCommunitas Interruptus  c201010aMarketing1 aMcAlexander, Jim  u/biblio/communitas-interruptus-100533nas a2200157   4500008004100000245006800041210006800109260000900177300001000186490000700196653001400203100001900217700001900236700001500255856010500270       2010                        eng d00aConnecting IT Service Operations to Service Marketing Practices0 aConnecting IT Service Operations to Service Marketing Practices  c2010  a65-850 v2610aMarketing1 aMontoya, Mitzi1 aMassey, A., P.1 aKhatri, V.  u/biblio/connecting-it-service-operations-service-marketing-practices01292nas a2200133   4500008004100000245008000041210006900121260000900190520079000199653001400989100002101003700001601024856011801040       2010                        eng d00aContextual Influences: Building Brand Community in Large and Small Colleges0 aContextual Influences Building Brand Community in Large and Smal  c20103 aThis research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand and institution. This paper presents the results of a national survey that examines the potential impact that institutional size may have on the relationships of an alumni brand community. This paper also explores the implications of the size of the educational institution on relevant and desired marketing outcomes that include the willingness to recommend the university to friends and family and a desire to purchase licensed apparel10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal  u/biblio/contextual-influences-building-brand-community-large-and-small-colleges-001373nas a2200157   4500008004100000245012900041210006900170260001700239300001200256490000700268520075200275653001401027100001701041700002101058856013601079       2010                        eng d00aExploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context0 aExploring the Relationships Among Involvement Psychological Comm  aLondonc2010  a140-1570 v113 aConsumer loyalty has long been recognized as a key consideration of marketing strategies focused on customer retention. While the importance of the loyalty construct is widely recognized, the conditions and variables that foster consumer loyalty for a specific service may vary. This paper explores the variables that influence fan attendance at a professional sporting event. It extends prior research by conceptualizing both a behavioral and an attitudinal component of loyalty, as well as considering fan involvement with the sport and attraction to the sport. The findings suggest that psychological commitment and resistance to change mediate the effect of fan attraction and involvement on behavioral loyalty in a professional sport context.10aMarketing1 aBee, Colleen1 aHavitz, Mark, E.  u/biblio/exploring-relationships-among-involvement-psychological-commitment-and-behavioral-loyalty-000544nas a2200133   4500008004100000245009900041210006900140260000900209653001400218653000800232100002100240700001700261856013200278       2010                        eng d00aFormation of consumer price expectation based on package design: attractive and quality routes0 aFormation of consumer price expectation based on package design   c201010aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/formation-consumer-price-expectation-based-package-design-attractive-and-quality-routes00559nas a2200133   4500008004100000245009900041210006900140260000900209653001400218100001700232700002100249700002100270856013400291       2010                        eng d00aFormation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes0 aFormation of Consumer Price Expectation Based on Package Design   c201010aMarketing1 aOrth, Ulrich1 aCampana, Daniela1 aMalkewitz, Keven  u/biblio/formation-consumer-price-expectation-based-package-design-attractive-and-quality-routes-000526nas a2200121   4500008004100000245009900041210006900140260000900209653001400218100002100232700001700253856013400270       2010                        eng d00aFormation of consumer price expectation based on package design: attractive and quality routes0 aFormation of consumer price expectation based on package design   c201010aMarketing1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/formation-consumer-price-expectation-based-package-design-attractive-and-quality-routes-101458nas a2200169   4500008004100000245008800041210006900129260000900198300001000207490000700217520087100224653001401095100001701109700002101126700001701147856012401164       2010                        eng d00aGender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising0 aGender and Personality Drivers of Consumer Mixed Emotional Respo  c2010  a69-800 v323 aThis research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.10aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/gender-and-personality-drivers-consumer-mixed-emotional-responses-advertising-100530nas a2200133   4500008004100000245008700041210006900128260000900197653001400206100001700220700002100237700001700258856012100275       2010                        eng d00aGender and Personality Drivers of Consumer Mixed Emotional Response to Advertising0 aGender and Personality Drivers of Consumer Mixed Emotional Respo  c201010aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/gender-and-personality-drivers-consumer-mixed-emotional-response-advertising01478nas a2200181   4500008004100000245008800041210006900129260000900198300001000207490000700217520087100224653001401095653000801109100001701117700002101134700001701155856012401172       2010                        eng d00aGender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising0 aGender and Personality Drivers of Consumer Mixed Emotional Respo  c2010  a69-800 v323 aThis research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.10aMarketing10aMBA1 aOrth, Ulrich1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/gender-and-personality-drivers-consumer-mixed-emotional-responses-advertising-000520nas a2200121   4500008004100000245010500041210006900146260000900215653001400224653000800238100002100246856013100267       2010                        eng d00aThe influence of program context intensity: An examination of television advertising during war news0 ainfluence of program context intensity An examination of televis  c201010aMarketing10aMBA1 aMalkewitz, Keven  u/biblio/influence-program-context-intensity-examination-television-advertising-during-war-news00531nas a2200121   4500008004100000245010500041210006900146260000900215653001400224100001700238700002100255856013300276       2010                        eng d00aThe Influence of Program Context Intensity: An Examination of Television Advertising During War News0 aInfluence of Program Context Intensity An Examination of Televis  c201010aMarketing1 aAiken, Damon1 aMalkewitz, Keven  u/biblio/influence-program-context-intensity-examination-television-advertising-during-war-news-000502nas a2200109   4500008004100000245010500041210006900146260000900215653001400224100002100238856013300259       2010                        eng d00aThe influence of program context intensity: An examination of television advertising during war news0 ainfluence of program context intensity An examination of televis  c201010aMarketing1 aMalkewitz, Keven  u/biblio/influence-program-context-intensity-examination-television-advertising-during-war-news-100513nas a2200121   4500008004100000245009400041210006900135260002200204653001400226100001600240700002000256856011500276       2010                        eng d00aAn Interpretive Inquiry into the Consumption of Fashion:  A Microsociological Perspective0 aInterpretive Inquiry into the Consumption of Fashion A Microsoci  aMadison, WIc201010aMarketing1 aStokes, Amy1 aMurray, Jeff, B  u/biblio/interpretive-inquiry-consumption-fashion-microsociological-perspective00655nas a2200169   4500008004100000245012200041210006900163260000900232300001200241490000700253653001400260653000800274100002100282700001800303700002600321856013800347       2010                        eng d00aMitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia0 aMitigating Consumer Ethnocentrism via Advertising and Media Cons  c2010  a727-7640 v2910aMarketing10aMBA1 aPuzakova, Marina1 aKwak, Hyokjin1 aAndras, Trina, Larsen  u/biblio/mitigating-consumer-ethnocentrism-advertising-and-media-consumption-transitional-market-study00463nas a2200133   4500008004100000245005500041210005400096260002100150653001400171100001600185700002000201700002000221856008800241       2010                        eng d00aWhat is Consumer Confusion and How is it Measured?0 aWhat is Consumer Confusion and How is it Measured  aDenver, COc201010aMarketing1 aStokes, Amy1 aKopp, Steven, W1 aSuter, Tracy, A  u/biblio/what-consumer-confusion-and-how-it-measured00352nas a2200109   4500008004100000245003900041210003900080260000900119653001400128100002100142856007900163       2009                        eng d00aBuilding Your Killer Business Plan0 aBuilding Your Killer Business Plan  c200910aMarketing1 aMalkewitz, Keven  u/biblio/building-your-killer-business-plan00575nas a2200169   4500008004100000245007600041210006900117260000900186300001200195490000700207653001400214100001900228700001900247700001300266700001400279856011200293       2009                        eng d00aCan you Hear Me Now? Communication in Virtual Product Development Teams0 aCan you Hear Me Now Communication in Virtual Product Development  c2009  a139-1550 v2610aMarketing1 aMontoya, Mitzi1 aMassey, A., P.1 aHung, C.1 aCrisp, B.  u/biblio/can-you-hear-me-now-communication-virtual-product-development-teams00577nas a2200133   4500008004100000245011100041210006900152260002000221653001400241100001600255700001600271700002000287856013600307       2009                        eng d00aIs Carbon Labeling Effective?  The Impact of Carbon Labels on Consumer Perceptions and Purchase Intentions0 aCarbon Labeling Effective The Impact of Carbon Labels on Consume  aTampa, FLc200910aMarketing1 aStokes, Amy1 aTurri, Anna1 aTangari, Andrea  u/biblio/carbon-labeling-effective-impact-carbon-labels-consumer-perceptions-and-purchase-intentions00571nas a2200157   4500008004100000245009300041210006900134260000900203300001200212490000700224653001400231100001800245700001400263700001400277856012200291       2009                        eng d00aClub sport national tournament: Economic impact of a small event on a mid-size community0 aClub sport national tournament Economic impact of a small event   c2009  a119-1280 v3310aMarketing1 aVeltri, Frank1 aMiller, J1 aHarris, A  u/biblio/club-sport-national-tournament-economic-impact-small-event-mid-size-community01910nas a2200157   4500008004100000245009600041210006900137260000900206300001000215520133000225653001401555100002101569700001901590700001701609856012601626       2009                        eng d00aDeveloping an Entreprenuerial Education in a Residential College: An Exploratory Case Study0 aDeveloping an Entreprenuerial Education in a Residential College  c2009  a49-623 aEntrepreneurship is a source of innovation, job creation, and vibrancy for local and regional economies. As a direct result, there is a profound interest in creating an infrastructure that effectively encourages entrepreneurship and incubates entrepreneurial endeavors. Western State University has responded to this call by developing the Harvey Entrepreneurship Program, which is integrated in the Enterprise Residential College. The Harvey program provides a socially embedded experiential learning approach to entrepreneurial education. Faculty, students, entrepreneurs, and technical experts are drawn together in an environment that provides space for business incubators and an entrepreneurially focused curriculum. In this article, we present a case study in which we use qualitative research methods to explore the benefits and challenges of creating such a program. The delivery model that Enterprise Residential College provides for entrepreneurial education is examined through the perspectives of program administrators, faculty, and students. The findings reveal evidence that a residential college can form a powerful nexus of formal instruction, experiential learning, socialization, and networking to influence entrepreneurship. We discuss relevant findings that may aid others considering similar endeavors.10aMarketing1 aMcAlexander, Jim1 aNelson, Rachel1 aBates, Chris  u/biblio/developing-entreprenuerial-education-residential-college-exploratory-case-study-000482nas a2200109   4500008004100000245009200041210006900133260000900202653001400211100002100225856012600246       2009                        eng d00aDimensions of Technology Uncertainty and their Influence on NPD Activities and Problems0 aDimensions of Technology Uncertainty and their Influence on NPD   c200910aMarketing1 aMalkewitz, Keven  u/biblio/dimensions-technology-uncertainty-and-their-influence-npd-activities-and-problems00336nas a2200109   4500008004100000245003800041210003200079260000900111653001400120100002100134856007100155       2009                        eng d00aAn Ex- Expatriate’s Experiences0 aEx Expatriate s Experiences  c200910aMarketing1 aMalkewitz, Keven  u/biblio/ex-expatriates-experiences00466nas a2200133   4500008004100000245006400041210006200105260002100167653001400188100001700202700001400219700001600233856008300249       2009                        eng d00aExplaining Obesity:  An Inquiry into the Lives of the Obese0 aExplaining Obesity An Inquiry into the Lives of the Obese  aDuluth, MNc200910aMarketing1 aMurray, Jeff1 aBui, Myla1 aStokes, Amy  u/biblio/explaining-obesity-inquiry-lives-obese00526nas a2200157   4500008004100000245006300041210006300104260000900167300001200176490000700188653001400195100002000209700001700229700001900246856010300265       2009                        eng d00aExploring New Product Development Project Review Practices0 aExploring New Product Development Project Review Practices  c2009  a520-6350 v2610aMarketing1 aSchmidt, J., B.1 aSarangee, K.1 aMontoya, Mitzi  u/biblio/exploring-new-product-development-project-review-practices00462nas a2200109   4500008004100000245008100041210006900122260000900191653001400200100002100214856011700235       2009                        eng d00aMaking Your Passion Your Occupation: How to Get Employed Doing What You Love0 aMaking Your Passion Your Occupation How to Get Employed Doing Wh  c200910aMarketing1 aMalkewitz, Keven  u/biblio/making-your-passion-your-occupation-how-get-employed-doing-what-you-love00459nas a2200133   4500008004100000245005900041210005900100260000900159490000700168653001400175100002300189700001900212856009400231       2009                        eng d00aNegotiating Agency in the Elderly Consumption Ensemble0 aNegotiating Agency in the Elderly Consumption Ensemble  c20090 v3610aMarketing1 aBarnhart, Michelle1 aPenaloza, Lisa  u/biblio/negotiating-agency-elderly-consumption-ensemble-200445nas a2200109   4500008004100000245007400041210006900115260000900184653001400193100002100207856010700228       2009                        eng d00aNew Product Development in the Athletic Footwear and Apparel Industry0 aNew Product Development in the Athletic Footwear and Apparel Ind  c200910aMarketing1 aMalkewitz, Keven  u/biblio/new-product-development-athletic-footwear-and-apparel-industry00447nas a2200109   4500008004100000245007400041210006900115260000900184653001400193100002100207856010900228       2009                        eng d00aNew Product Development in the Athletic Footwear and Apparel Industry0 aNew Product Development in the Athletic Footwear and Apparel Ind  c200910aMarketing1 aMalkewitz, Keven  u/biblio/new-product-development-athletic-footwear-and-apparel-industry-000322nas a2200109   4500008004100000245003000041210003000071260000900101653001400110100002100124856006700145       2009                        eng d00aOverview of Wine Research0 aOverview of Wine Research  c200910aMarketing1 aMalkewitz, Keven  u/biblio/overview-wine-research00343nas a2200121   4500008004100000245002400041210002400065260002300089653001400112653001700126100001700143856006100160       2009                        eng d00aPsychology of Sales0 aPsychology of Sales  aBend, 91����c200910aMarketing10aOSU-Cascades1 aKnuff, David  u/biblio/psychology-sales00649nas a2200157   4500008004100000245011400041210006900155260002400224653001400248653000800262100002100270700001800291700002600309700002400335856013200359       2009                        eng d00aThe Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market0 aRole of Mass Media and Marketing Communication in Consumer Ethno  aBaltimore, MDc200910aMarketing10aMBA1 aPuzakova, Marina1 aKwak, Hyokjin1 aAndras, Trina, Larsen1 aZinkhan, George, M.  u/biblio/role-mass-media-and-marketing-communication-consumer-ethnocentrism-study-russian-market00522nas a2200109   4500008004100000245012700041210006900168260000900237653001400246100002100260856013100281       2009                        eng d00aSwooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy0 aSwooshes Vectors and Stripes How the Design and Visual Fluency o  c200910aMarketing1 aMalkewitz, Keven  u/biblio/swooshes-vectors-and-stripes-how-design-and-visual-fluency-sport-firms-logos-influence00524nas a2200109   4500008004100000245012700041210006900168260000900237653001400246100002100260856013300281       2009                        eng d00aSwooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy0 aSwooshes Vectors and Stripes How the Design and Visual Fluency o  c200910aMarketing1 aMalkewitz, Keven  u/biblio/swooshes-vectors-and-stripes-how-design-and-visual-fluency-sport-firms-logos-influence-000315nas a2200121   4500008004100000245001300041210001300054260002300067653001400090653001700104100001600121856005600137       2009                        eng d00aUntitled0 aUntitled  aPortland, ORc200910aMarketing10aOSU-Cascades1 aKing, Jesse  u/biblio/untitled-2300391nas a2200133   4500008004100000245002800041210002800069260002300097653001400120653001700134100001700151700002100168856006800189       2009                        eng d00aWhy Consumers Buy Green0 aWhy Consumers Buy Green  aOSU-Cascadesc200910aMarketing10aOSU-Cascades1 aKnuff, David1 aShinderman, Matt  u/biblio/why-consumers-buy-green00428nas a2200121   4500008004100000245005300041210005000094260002700144653001400171100001600185700002200201856008300223       2008                        eng d00aConsumers' (Dis)Use of the Nutrition Facts Panel0 aConsumers DisUse of the Nutrition Facts Panel  aPhiladelphia, PAc200810aMarketing1 aStokes, Amy1 aJensen, Thomas, D  u/biblio/consumers-disuse-nutrition-facts-panel00399nas a2200109   4500008004100000245005400041210005400095260000900149653001400158100002100172856009600193       2008                        eng d00aCreating Brand Impressions through Package Design0 aCreating Brand Impressions through Package Design  c200810aMarketing1 aMalkewitz, Keven  u/biblio/creating-brand-impressions-through-package-design-100399nas a2200109   4500008004100000245005400041210005400095260000900149653001400158100002100172856009600193       2008                        eng d00aCreating Brand Impressions through Package Design0 aCreating Brand Impressions through Package Design  c200810aMarketing1 aMalkewitz, Keven  u/biblio/creating-brand-impressions-through-package-design-000389nas a2200109   4500008004100000245005300041210005300094260000900147653001400156100002100170856008800191       2008                        eng d00aCreating Brand Impressions with Packaging Design0 aCreating Brand Impressions with Packaging Design  c200810aMarketing1 aMalkewitz, Keven  u/biblio/creating-brand-impressions-packaging-design00508nas a2200121   4500008004100000245009400041210006900135260000900204653001400213100001700227700002100244856012100265       2008                        eng d00aDesign Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development0 aDesign Artifacts as Evaluative Criteria in the Fuzzy Front End o  c200810aMarketing1 aParkman, Ian1 aMalkewitz, Keven  u/biblio/design-artifacts-evaluative-criteria-fuzzy-front-end-new-product-development00510nas a2200121   4500008004100000245009400041210006900135260000900204653001400213100001700227700002100244856012300265       2008                        eng d00aDesign Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development0 aDesign Artifacts as Evaluative Criteria in the Fuzzy Front End o  c200810aMarketing1 aParkman, Ian1 aMalkewitz, Keven  u/biblio/design-artifacts-evaluative-criteria-fuzzy-front-end-new-product-development-000458nas a2200121   4500008004100000245006400041210006400105260000900169653001400178100001700192700002100209856010600230       2008                        eng d00aDirecting Consumer Price Expectation through Package Design0 aDirecting Consumer Price Expectation through Package Design  c200810aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven  u/biblio/directing-consumer-price-expectation-through-package-design-000459nas a2200121   4500008004100000245006400041210006400105260000900169653001400178100002000192700002100212856010400233       2008                        eng d00aDirecting Consumer Price Expectation through Package Design0 aDirecting Consumer Price Expectation through Package Design  c200810aMarketing1 aOrth, Ulich, H.1 aMalkewitz, Keven  u/biblio/directing-consumer-price-expectation-through-package-design00414nas a2200121   4500008004100000245005100041210005000092260002900142653001400171653000800185100001600193856008300209       2008                        eng d00aEhtics in Advertising: The Unilever case study0 aEhtics in Advertising The Unilever case study  aCorvallis,  91����c200810aMarketing10aMBA1 aElton, Mark  u/biblio/ehtics-advertising-unilever-case-study00413nas a2200121   4500008004100000245005100041210005000092260002800142653001400170653000800184100001600192856008300208       2008                        eng d00aEthics in Advertising: The Unilever case study0 aEthics in Advertising The Unilever case study  aCorvallis, 91����c200810aMarketing10aMBA1 aElton, Mark  u/biblio/ethics-advertising-unilever-case-study00443nas a2200121   4500008004100000245005900041210005900100260000900159653001400168100001700182700002100199856010100220       2008                        eng d00aHolistic Package Design and Consumer Brand Impressions0 aHolistic Package Design and Consumer Brand Impressions  c200810aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven  u/biblio/holistic-package-design-and-consumer-brand-impressions-000461nas a2200133   4500008004100000245005900041210005900100260000900159653001400168653000800182100002100190700001700211856009900228       2008                        eng d00aHolistic package design and consumer brand impressions0 aHolistic package design and consumer brand impressions  c200810aMarketing10aMBA1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/holistic-package-design-and-consumer-brand-impressions00443nas a2200121   4500008004100000245005900041210005900100260000900159653001400168100002100182700001700203856010100220       2008                        eng d00aHolistic package design and consumer brand impressions0 aHolistic package design and consumer brand impressions  c200810aMarketing1 aMalkewitz, Keven1 aOrth, Ulrich  u/biblio/holistic-package-design-and-consumer-brand-impressions-100408nas a2200121   4500008004100000245005500041210005000096260000900146653001400155100001600169700001600185856008500201       2008                        eng d00aThe Impact of Eco-Labeling on Consumer Perceptions0 aImpact of EcoLabeling on Consumer Perceptions  c200810aMarketing1 aStokes, Amy1 aTurri, Anna  u/biblio/impact-eco-labeling-consumer-perceptions00299nas a2200109   4500008004100000245002400041210002000065260000900085653001400094100002100108856006000129       2008                        eng d00aThe Marketing Canon0 aMarketing Canon  c200810aMarketing1 aMalkewitz, Keven  u/biblio/marketing-canon00567nas a2200121   4500008004100000245014000041210006900181260000900250653001400259100001700273700002100290856013400311       2008                        eng d00aModerating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"0 aModerating and Mediating Efects of Team Identifcation in Regard   c200810aMarketing1 aChen, Johnny1 aMadrigal, Robert  u/biblio/moderating-and-mediating-efects-team-identifcation-regard-causal-attributions-and-summary00459nas a2200121   4500008004100000245005900041210005900100260002800159653001400187100002300201700001900224856009400243       2008                        eng d00aNegotiating Agency in the Elderly Consumption Ensemble0 aNegotiating Agency in the Elderly Consumption Ensemble  aSan Francisco, CAc200810aMarketing1 aBarnhart, Michelle1 aPenaloza, Lisa  u/biblio/negotiating-agency-elderly-consumption-ensemble-100319nas a2200109   4500008004100000245002800041210002800069260000900097653001400106100002100120856006800141       2008                        eng d00aProduct Design Research0 aProduct Design Research  c200810aMarketing1 aMalkewitz, Keven  u/biblio/product-design-research00628nas a2200157   4500008004100000245014100041210006900182260000900251300001000260490000600270653001400276100001800290700001400308700001800322856013000340       2008                        eng d00aRisk management strategies at Division I Intercollegiate Football stadiums: Do spectators perceive they are protected against terrorism?0 aRisk management strategies at Division I Intercollegiate Footbal  c2008  a45-560 v310aMarketing1 aVeltri, Frank1 aMiller, J1 aGillentine, J  u/biblio/risk-management-strategies-division-i-intercollegiate-football-stadiums-do-spectators00316nas a2200121   4500008004100000245001300041210001300054260002400067653001400091653001700105100001600122856005600138       2008                        eng d00aUntitled0 aUntitled  aSan Diego, CAc200810aMarketing10aOSU-Cascades1 aKing, Jesse  u/biblio/untitled-2400524nas a2200121   4500008004100000245009400041210006900135260000900204653001400213100002300227700002400250856012800274       2008                        eng d00aWho Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble0 aWho Are You Calling Old Old Age Identity Negotiation in the Elde  c200810aMarketing1 aBarnhart, Michelle1 aPenaloza, Dr., Lisa  u/biblio/who-are-you-calling-old-old-age-identity-negotiation-elderly-consumption-ensemble-000469nas a2200121   4500008004100000245006600041210006400107260002400171653001400195100001600209700002100225856010100246       2007                        eng d00aAlumni Giving:  Cultivating Connections that Build Commitment0 aAlumni Giving Cultivating Connections that Build Commitment  aSan Diego, CAc200710aMarketing1 aKoenig, Hal1 aMcAlexander, Jim  u/biblio/alumni-giving-cultivating-connections-build-commitment-100344nas a2200109   4500008004100000245003800041210003800079260000900117653001400126100002100140856007300161       2007                        eng d00aCommunicating with Product Design0 aCommunicating with Product Design  c200710aMarketing1 aMalkewitz, Keven  u/biblio/communicating-product-design00346nas a2200109   4500008004100000245003800041210003800079260000900117653001400126100002100140856007500161       2007                        eng d00aCommunicating with Product Design0 aCommunicating with Product Design  c200710aMarketing1 aMalkewitz, Keven  u/biblio/communicating-product-design-001423nas a2200157   4500008004100000245013800041210006900179260000900248490000700257520080000264653001401064100001701078700001601095700002201111856013201133       2007                        eng d00aCross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe0 aCrossnational differences in consumer response to the framing of  c20070 v413 aThis study examines consumer response to positively versus negatively framed advertisements in four Central European countries. Different emotional, cognitive and attitudinal reactions to advertisements for food products were found with respondents in Croatia, the Czech Republic, Hungary and Poland. Testing a comprehensive structural equation model separately for each country revealed differences as well as similarities in how positively and negatively framed advertisements elicited the emotional dimensions downbeat, pleased and attentive, and affected consumer cognitions and attitudes. Across countries, the intertwined roles of emotions and cognitions in affecting consumer attitudinal response were generally confirmed, suggesting cross-cultural robustness of the underlying framework.10aMarketing1 aOrth, Ulrich1 aKoenig, Hal1 aFirbasova, Zuzana  u/biblio/cross-national-differences-consumer-response-framing-advertising-messages-exploratory-000612nas a2200169   4500008004100000245007900041210006900120260000900189653001400198653001700212100001700229700002100246700002500267700002000292700001900312856011100331       2007                        eng d00aExamining the Question-Behavior Effect Using the Implicit Association Test0 aExamining the QuestionBehavior Effect Using the Implicit Associa  c200710aMarketing10aOSU-Cascades1 aKnuff, David1 aSprott, David, E1 aSpangenberg, Eric, R1 aPerkins, Andrew1 aSmith, Ronn, J  u/biblio/examining-question-behavior-effect-using-implicit-association-test00424nas a2200109   4500008004100000245006300041210006300104260000900167653001400176100002100190856010300211       2007                        eng d00aHow Design Influences Attitudes and Beliefs about Products0 aHow Design Influences Attitudes and Beliefs about Products  c200710aMarketing1 aMalkewitz, Keven  u/biblio/how-design-influences-attitudes-and-beliefs-about-products00426nas a2200109   4500008004100000245006300041210006300104260000900167653001400176100002100190856010500211       2007                        eng d00aHow Design Influences Attitudes and Beliefs about Products0 aHow Design Influences Attitudes and Beliefs about Products  c200710aMarketing1 aMalkewitz, Keven  u/biblio/how-design-influences-attitudes-and-beliefs-about-products-000547nas a2200121   4500008004100000245009700041210006900138260002200207653001400229100002300243700002400266856013500290       2007                        eng d00aLiving Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research0 aLiving Capitalism Consumer Identity and Consciousness in Transfo  aHanover, NHc200710aMarketing1 aBarnhart, Michelle1 aPenaloza, Dr., Lisa  u/biblio/living-capitalism-consumer-identity-and-consciousness-transformational-consumer-research-000472nas a2200121   4500008004100000245006700041210006600108260003200174653001400206653000800220100001600228856010600244       2007                        eng d00aMarketing Commodities: Building and Maintaining Brand Strength0 aMarketing Commodities Building and Maintaining Brand Strength  aKennewick, Washingtonc200710aMarketing10aMBA1 aElton, Mark  u/biblio/marketing-commodities-building-and-maintaining-brand-strength00322nas a2200109   4500008004100000245002900041210002900070260000900099653001400108100002100122856006900143       2007                        eng d00aMarketing Major Overview0 aMarketing Major Overview  c200710aMarketing1 aMalkewitz, Keven  u/biblio/marketing-major-overview00436nas a2200109   4500008004100000245007000041210006900111260000900180653001400189100002100203856010200224       2007                        eng d00aReading between the Lines: Implementing Visual Fluency in Writing0 aReading between the Lines Implementing Visual Fluency in Writing  c200710aMarketing1 aMalkewitz, Keven  u/biblio/reading-between-lines-implementing-visual-fluency-writing00537nas a2200121   4500008004100000245010500041210006900146260000900215653001400224100002300238700002000261856013400281       2007                        eng d00aRethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index0 aRethinking Readiness Development and Validation of a Reduced For  c200710aMarketing1 aBarnhart, Michelle1 aRatchford, Mark  u/biblio/rethinking-readiness-development-and-validation-reduced-form-technology-readiness-index-200552nas a2200121   4500008004100000245010500041210006900146260002400215653001400239100002300253700002000276856013400296       2007                        eng d00aRethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index0 aRethinking Readiness Development and Validation of a Reduced For  aSan Diego, CAc200710aMarketing1 aBarnhart, Michelle1 aRatchford, Mark  u/biblio/rethinking-readiness-development-and-validation-reduced-form-technology-readiness-index-100519nas a2200157   4500008004100000245006000041210006000101260000900161300001200170490000700182653001400189100001900203700002100222700001600243856010200259       2007                        eng d00aTranscendent Consumption Experience and Brand Community0 aTranscendent Consumption Experience and Brand Community  c2007  a357-3680 v3510aMarketing1 aSchouten, John1 aMcAlexander, Jim1 aKoenig, Hal  u/biblio/transcendent-consumption-experience-and-brand-community-000403nas a2200121   4500008004100000245004700041210004600088260001600134653001400150653001700164100001700181856008300198       2007                        eng d00aUnderstanding the Self-Prophecy Phenomenon0 aUnderstanding the SelfProphecy Phenomenon  aMilanc200710aMarketing10aOSU-Cascades1 aKnuff, David  u/biblio/understanding-self-prophecy-phenomenon00321nas a2200121   4500008004100000245001300041210001300054260002800067653001400095653001700109100001700126856005600143       2007                        eng d00aUntitled0 aUntitled  aBrig, Switzerlandc200710aMarketing10aOSU-Cascades1 aKnuff, David  u/biblio/untitled-2500550nas a2200157   4500008004100000245007900041210006900120260000900189300001200198490000700210653001400217100001900231700001500250700001900265856010800284       2007                        eng d00aUsability of Online Services: The Role of Technology Readiness and Context0 aUsability of Online Services The Role of Technology Readiness an  c2007  a277-3080 v3810aMarketing1 aMassey, A., P.1 aKhatri, V.1 aMontoya, Mitzi  u/biblio/usability-online-services-role-technology-readiness-and-context00459nas a2200109   4500008004100000245008100041210006900122260000900191653001400200100002100214856011400235       2007                        eng d00aVisual Fluency Primer and the Theoretical Questions Raised by Visual Fluency0 aVisual Fluency Primer and the Theoretical Questions Raised by Vi  c200710aMarketing1 aMalkewitz, Keven  u/biblio/visual-fluency-primer-and-theoretical-questions-raised-visual-fluency00481nas a2200157   4500008004100000245005200041210005200093260000900145300001200154490000700166653001400173100001700187700001900204700001300223856008700236       2006                        eng d00aAligning Innovation with Market Characteristics0 aAligning Innovation with Market Characteristics  c2006  a296-3020 v4310aMarketing1 aVoss, G., B.1 aMontoya, Mitzi1 aVoss, Z.  u/biblio/aligning-innovation-market-characteristics00333nas a2200121   4500008004100000245002200041210002200063260001600085653001400101653001700115100001700132856006200149       2006                        eng d00aAnecdotal Hearsay0 aAnecdotal Hearsay  aTampac200610aMarketing10aOSU-Cascades1 aKnuff, David  u/biblio/anecdotal-hearsay01367nas a2200169   4500008004100000245012100041210006900162260000900231300001200240490000600252520073200258653001400990100002101004700001601025700002301041856013301064       2006                        eng d00aBuilding the Relationships of Brand Community in Higher Education:  A Strategic Framework for University Advancement0 aBuilding the Relationships of Brand Community in Higher Educatio  c2006  a107-1180 v63 aLoyal alumni are a mainstay of financial support for many universities. This empirical study of university alumni situates the emerging theory of brand community within the world of university development and advancement. The study measures key relationships that one would expect to find in a healthy university brand community. Most importantly, this research demonstrates the powerful contribution that understanding and managing brand community can make to those interested in the advancement of higher education. We find that integration within a university brand community explains important loyalty-related behaviors such as future donations to the university and the purchase and display of university logo merchandise.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal1 aSchouten, John, W.  u/biblio/building-relationships-brand-community-higher-education-strategic-framework-university-001382nas a2200169   4500008004100000245008000041210006900121260000900190300001400199490000600213520081000219653001401029100001801043700001901061700002101080856011101101       2006                        eng d00aClaiming the Throttle:  Multiple Feminities in a Hyper-Masculine Subculture0 aClaiming the Throttle Multiple Feminities in a HyperMasculine Su  c2006  a171 - 2050 v93 aThis feminist re-examination of an ethnography of Harley-Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper-masculine consumption context we discover perspectives that cannot easily be explained by extant theory of gender and consumer behavior. We find women engaging, resisting, and co]opting hyper-masculinity as part of identity projects wherein they expand and redefine their own personal femininities. This study reveals invisible assumptions limiting the original ethnography and thus reiterates the problems of hegemonic masculinity in the social science project.10aMarketing1 aMartin, Diane1 aSchouten, John1 aMcAlexander, Jim  u/biblio/claiming-throttle-multiple-feminities-hyper-masculine-subculture-000416nas a2200109   4500008004100000245006300041210006000104260000900164653001400173100002100187856009800208       2006                        eng d00aCo-Branding with Sports Entities: How Difficult Can it Be?0 aCoBranding with Sports Entities How Difficult Can it Be  c200610aMarketing1 aMalkewitz, Keven  u/biblio/co-branding-sports-entities-how-difficult-can-it-be-000414nas a2200109   4500008004100000245006300041210006000104260000900164653001400173100002100187856009600208       2006                        eng d00aCo-Branding with Sports Entities: How Difficult Can it Be?0 aCoBranding with Sports Entities How Difficult Can it Be  c200610aMarketing1 aMalkewitz, Keven  u/biblio/co-branding-sports-entities-how-difficult-can-it-be00608nas a2200157   4500008004100000245011300041210006900154260000900223300001200232490000700244653001400251653001700265100001500282700002100297856013200318       2006                        eng d00aGauging the Effects of Dependences on Control in Industrial Distribution Channels: Response Surface Approach0 aGauging the Effects of Dependences on Control in Industrial Dist  c2006  a12 - 290 v2310aMarketing10aSupply Chain1 aKim, Steve1 aHsieh, Ping-Hung  u/biblio/gauging-effects-dependences-control-industrial-distribution-channels-response-surface-000540nas a2200121   4500008004100000245011800041210006900159260000900228653001400237100001700251700002100268856012900289       2006                        eng d00aThe Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness0 aProgram Context of War News An Empirical Investigation of Influe  c200610aMarketing1 aAiken, Damon1 aMalkewitz, Keven  u/biblio/program-context-war-news-empirical-investigation-influences-television-advertising-000538nas a2200121   4500008004100000245011800041210006900159260000900228653001400237100001700251700002100268856012700289       2006                        eng d00aThe Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness0 aProgram Context of War News An Empirical Investigation of Influe  c200610aMarketing1 aAiken, Damon1 aMalkewitz, Keven  u/biblio/program-context-war-news-empirical-investigation-influences-television-advertising01203nas a2200157   4500008004100000245006000041210005900101260000900160300001200169490000700181520071400188653001400902100001700916700001600933856009600949       2006                        eng d00aRelationship Marketing in Sports: A Functional Approach0 aRelationship Marketing in Sports A Functional Approach  c2006  a102-1100 v153 aThis paper examines how and why consumers develop, enter into, and maintain relationships in a sports marketing context.  This paper presents a framework for understanding how and why consumers engage in relationship marketing.  Based on Kelman's functional approach to attitude change, this framework presents three qualitatively different levels for understanding relationship formation and maintenance: (a) compliance is superficial, temporary, and often the result of external influence; (b) identification is related to self-esteem and image enhancement of sport consumers; and (c) internalization is the result of values similarity.  Internalization is more likely to result in a long-term relationship.10aMarketing1 aBee, Colleen1 aKahle, Lynn  u/biblio/relationship-marketing-sports-functional-approach-002366nas a2200193   4500008004100000245009900041210006900140260000900209300001200218490000700230520168200237653001401919653001701933100002201950700002601972700001701998700001902015856013802034       2006                        eng d00aSelf-prediction and patient health: Influencing health-related behaviors through self-prophecy0 aSelfprediction and patient health Influencing healthrelated beha  c2006  aRA85-910 v123 aPeople asked to make a self-prediction about a socially normative behavior are significantly more likely (than a comparable control group) to perform the behavior in a manner consistent with social norms. Making a behavioral self-prediction has been demonstrated to increase attendance to a health club, consumption of healthy snacks, and commitment to a health and fitness assessment. Empirical evidence indicates that thisself-prophecy effect is due to dissonance-based motivation generated by the prediction request. In this article, we present self-prediction as a practical and effective tool that health care professionals can use to favorably influence a variety of health-related, patient behaviors. Previous studies on health behaviors are aggregated using meta-analytical techniques to determine the magnitude of self-prediction effects on health-related behaviors. To account for potential errors of exclusion in our analysis, a file drawer analysis is also conducted. Our analysis suggests that self-prophecy manifests as a small- to medium- effect size when used in the context of modifying health-related behaviors. Providing support for the robustness of this effect, our file drawer analysis indicated that 270 further studies with null results would be needed to negate our conclusions regarding the effect. Based on previous research and findings of the current meta-analysis, we are confident that health care professionals can effectively employ self-prediction as a method for promoting healthier behaviors and lifestyles among their patients. Implications for medical practice and allied health fields, as well as areas of future research, are identified.10aMarketing10aOSU-Cascades1 aSprott, David, E.1 aSpangenberg, Eric, R.1 aKnuff, David1 aDevezer, Berna  u/biblio/self-prediction-and-patient-health-influencing-health-related-behaviors-through-self-prophecy00348nas a2200109   4500008004100000245004200041210004100083260000900124653001400133100002100147856007000168       2006                        eng d00aSports Products: On and Off the Field0 aSports Products On and Off the Field  c200610aMarketing1 aMalkewitz, Keven  u/biblio/sports-products-and-field00396nas a2200133   4500008004100000245003200041210003100073260001800104653001400122653001700136100001700153700002000170856007200190       2006                        eng d00aUnderstanding Self-Prophecy0 aUnderstanding SelfProphecy  aOrlandoc200610aMarketing10aOSU-Cascades1 aKnuff, David1 aPerkins, Andrew  u/biblio/understanding-self-prophecy00586nas a2200145   4500008004100000245011600041210006900157260000900226300001100235490000700246653001400253100001900267700001900286856013500305       2006                        eng d00aUnraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Use0 aUnraveling the Temporal Fabric of the Knowledge Conversion Proce  c2006  a99-1140 v3010aMarketing1 aMassey, A., P.1 aMontoya, Mitzi  u/biblio/unraveling-temporal-fabric-knowledge-conversion-process-dynamic-theory-media-selection-and00556nas a2200133   4500008004100000245009300041210006900134260002200203653001400225100001600239700002100255700002200276856012400298       2005                        eng d00aBrand Community in Higher Education:  A Framework for Understanding and Building Loyalty0 aBrand Community in Higher Education A Framework for Understandin  aChicago, ILc200510aMarketing1 aKoenig, Hal1 aMcAlexander, Jim1 aSchouten, John, W  u/biblio/brand-community-higher-education-framework-understanding-and-building-loyalty-000604nas a2200169   4500008004100000245008500041210006900126260000900195300001200204490000700216653001400223100002000237700001800257700001600275700001900291856012400310       2005                        eng d00aDo Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality?0 aDo Certified Mail Third Wave FollowUps Really Boost Response Rat  c2005  a129-1410 v1610aMarketing1 aSchmidt, J., B.1 aCalantone, R.1 aGriffin, B.1 aMontoya, Mitzi  u/biblio/do-certified-mail-third-wave-follow-ups-really-boost-response-rates-and-quality00379nas a2200109   4500008004100000245004500041210004300086260002000129653001400149100002100163856008500184       2005                        eng d00aHOG Tales, Jeep Trails, and Setting Sail0 aHOG Tales Jeep Trails and Setting Sail  aAustraliac200510aMarketing1 aMcAlexander, Jim  u/biblio/hog-tales-jeep-trails-and-setting-sail-200386nas a2200109   4500008004100000245004500041210004300086260002700129653001400156100002100170856008500191       2005                        eng d00aHOG tales, Jeep Trails, and Setting Sail0 aHOG tales Jeep Trails and Setting Sail  aSydney Australiac200510aMarketing1 aMcAlexander, Jim  u/biblio/hog-tales-jeep-trails-and-setting-sail-100546nas a2200157   4500008004100000245007200041210006900113260000900182300001000191490000700201653001400208100001900222700001900241700001900260856010900279       2005                        eng d00aHuman Performance Technology and Knowledge Management: A Case Study0 aHuman Performance Technology and Knowledge Management A Case Stu  c2005  a37-550 v1810aMarketing1 aMassey, A., P.1 aMontoya, Mitzi1 aO'Driscoll, T.  u/biblio/human-performance-technology-and-knowledge-management-case-study00629nas a2200145   4500008004100000245013100041210006900172260002300241300001200264653001400276100002100290700001700311700002000328856013500348       2005                        eng d00aUsing the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category0 aUsing the Olympics and FIFA World Cup to Enhance Global Equity A  aNew York, NYc2005  a179-19010aMarketing1 aMadrigal, Robert1 aBee, Colleen1 aLaBarge, Monica  u/biblio/using-olympics-and-fifa-world-cup-enhance-global-equity-case-study-two-companies-payment-001647nas a2200169   4500008004100000245008600041210006900127260000900196300001200205490000700217520106100224653001401285100002101299700001601320700002301336856011801359       2004                        eng d00aBuilding a University Brand Community: The Long-Term Impact of Shared Experiences0 aBuilding a University Brand Community The LongTerm Impact of Sha  c2004  a61 - 790 v143 aRelationship marketing has made its way into the practices of university administrations. With it have also arrived many problems associated with the aggressive use of CRM technologies. One particularly effective and healthy approach to relationship marketing in higher education is to treat the university, with all of its stakeholders, as a brand community, and to pursue policies and programs to strengthen the relationships that define the community. With this paper, we examine an important class of relationship often neglected in the CRM literature, i.e., the relationships among the customers who support the brand and who ultimately give it its meaning and vitality. Specifically, we explore how the nature of relationships among students affects their long-term loyalty to a university. The results of a telephone survey of university alumni demonstrate the importance of certain types of university experiences on student relationships and, thereafter, on loyalty to their alma mater and their intentions to support the university in the future.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal1 aSchouten, John, W.  u/biblio/building-university-brand-community-long-term-impact-shared-experiences-000361nas a2200109   4500008004100000245004000041210004000081260002800121653001400149100001500163856007300178       2004                        eng d00aDemand Generation in the IT Channel0 aDemand Generation in the IT Channel  aSan Francisco, CAc200410aMarketing1 aKim, Steve  u/biblio/demand-generation-it-channel00553nas a2200157   4500008004100000245006600041210006500107260002100172300001200193653001400205100002100219700001700240700001700257700001600274856010500290       2004                        eng d00aMarketing through Sports Entertainment: A Functional Approach0 aMarketing through Sports Entertainment A Functional Approach  aMahwah, NJc2004  a309-32210aMarketing1 aJones, Scott, A.1 aBee, Colleen1 aBurton, Rick1 aKahle, Lynn  u/biblio/marketing-through-sports-entertainment-functional-approach-000338nas a2200109   4500008004100000245003300041210003100074260002400105653001400129100001600143856006900159       2004                        eng d00aA New Direction for Branding0 aNew Direction for Branding  aCorvallis, ORc200410aMarketing1 aKoenig, Hal  u/biblio/new-direction-branding-000581nas a2200133   4500008004100000245010200041210006900143260002600212653001400238100001600252700002100268700002200289856013600311       2004                        eng d00aA Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study0 aPatriotism Scale and PatrioticThemed Advertising Post 911 An Exp  aBaton Rouge, LAc200410aMarketing1 aKoenig, Hal1 aDuncan, Lisa, M.1 aBecker, Boris, W.  u/biblio/patriotism-scale-and-patriotic-themed-advertising-post-911-exploratory-experimental-study-100546nas a2200133   4500008004100000245009800041210006900139260000900208653001400217100001700231700002100248700001600269856012700285       2004                        eng d00aThe Program Context of War News: Exploring Influences on Television Advertising Effectiveness0 aProgram Context of War News Exploring Influences on Television A  c200410aMarketing1 aAiken, Damon1 aMalkewitz, Keven1 aBowe, Darcy  u/biblio/program-context-war-news-exploring-influences-television-advertising-effectiveness00484nas a2200145   4500008004100000245005200041210004800093260002300141653001400164653001700178100001700195700001900212700002500231856008200256       2004                        eng d00aThe Role of WOM Communication in Product Choice0 aRole of WOM Communication in Product Choice  aPortland, ORc200410aMarketing10aOSU-Cascades1 aKnuff, David1 aGiese, Joan, L1 aSpangenberg, Eric, R  u/biblio/role-wom-communication-product-choice00371nas a2200109   4500008004100000245004300041210004100084260002400125653001400149100001700163856008100180       2004                        eng d00aWhy Consumers (Do Not) Buy 91���� Wine0 aWhy Consumers Do Not Buy 91���� Wine  aCorvallis, ORc200410aMarketing1 aOrth, Ulrich  u/biblio/why-consumers-do-not-buy-oregon-wine00557nas a2200157   4500008004100000245008000041210006900121260000900190300001200199490000700211653001400218100001900232700001900251700001300270856011600283       2003                        eng d00aBecause Time Matters: Temporal Coordination in Global Virtual Project Teams0 aBecause Time Matters Temporal Coordination in Global Virtual Pro  c2003  a129-1560 v1910aMarketing1 aMassey, A., P.1 aMontoya, Mitzi1 aHung, Y.  u/biblio/because-time-matters-temporal-coordination-global-virtual-project-teams00477nas a2200121   4500008004100000245007100041210006900112260002200181653001400203100001600217700002100233856010100254       2003                        eng d00aBuilding the Relationships of Brand Community in a Service Setting0 aBuilding the Relationships of Brand Community in a Service Setti  aChicago, ILc200310aMarketing1 aKoenig, Hal1 aMcAlexander, Jim  u/biblio/building-relationships-brand-community-service-setting-100603nas a2200157   4500008004100000245011300041210006900154260000900223300001200232490000700244653001400251100001900265700001300284700001500297856013300312       2003                        eng d00aDeterminants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider0 aDeterminants of Online Channel Use and Overall Satisfaction with  c2003  a448-4580 v3110aMarketing1 aMontoya, Mitzi1 aVoss, G.1 aGrewal, D.  u/biblio/determinants-online-channel-use-and-overall-satisfaction-relational-multichannel-service00501nas a2200133   4500008004100000245007200041210006800113260000900181653001400190100002200204700001800226700002100244856010200265       2003                        eng d00aThe Impact of Dedicated NPD Resources on Firm Financial Performance0 aImpact of Dedicated NPD Resources on Firm Financial Performance  c200310aMarketing1 aHenard, David, H.1 aMcFadyen, Ann1 aMalkewitz, Keven  u/biblio/impact-dedicated-npd-resources-firm-financial-performance00441nas a2200109   4500008004100000245007000041210006900111260000900180653001400189100002100203856010700224       2003                        eng d00aInformation Requirements of Marketing Academics and Practitioners0 aInformation Requirements of Marketing Academics and Practitioner  c200310aMarketing1 aMalkewitz, Keven  u/biblio/information-requirements-marketing-academics-and-practitioners02820nas a2200169   4500008004100000245013900041210006900180260000900249300001400258490000700272520217500279653001402454653001702468100001502485700002102500856012902521       2003                        eng d00aInterdependence and its Consequence in Distributor-Supplier Relationships: A Distributor Perspective Through Response Surface Approach0 aInterdependence and its Consequence in DistributorSupplier Relat  c2003  a101 - 1120 vXL3 aInterdependence and its consequences in marketing channels have received substantial research attention, but two issues remain unresolved. First, the validity of the extant methods to measure interdependence has not been verified, and those methods have not been contrasted. Second, the impact of interdependence on an outcome variable is difficult to analyze and its potential to provide managerial insight hampered. To address those gaps, the authors first review prior approaches. The review of prior approaches raises key methodological and theoretical issues in measuring interdependence and analyzing its impacts, including the additivity of distributor and supplier dependences for measurement of interdependence and the nonlinear functional forms of dependences for the impact of interdependence.The authors use the response surface approach (RSA) and derive three managerial insights that can be garnered from its use: interdependence for the highest (lowest) level of an outcome, directions for change in interdependence, and change in outcome when receding from the ideal combination. They apply RSA to the relationship between interdependence and three outcome variables—distributor commitment, bilateral communication, and supplier control—in industrial distributor”supplier relationships and contrast it with previous methods.
The empirical study results suggest that (a) distributors perceive differential effects of supplier dependence and distributor dependence on outcome variables and (b) highest magnitude and lowest asymmetry of interdependence do not lead to the highest distributor commitment or supplier control. From a distributor's standpoint, highest commitment and supplier control occur when distributor dependence is high and supplier dependence is modest. The following implications emerge: Distributor dependence and supplier dependence must be decoupled and treated separately. Distributor dependence can be encouraged and nurtured, while supplier dependence needs to be kept moderate. A supplier's too little or too great dependence on a distributor will deteriorate channel outcomes, at least from a distributor's point of view.
10aMarketing10aSupply Chain1 aKim, Steve1 aHsieh, Ping-Hung  u/biblio/interdependence-and-its-consequence-distributor-supplier-relationships-distributor-000335nas a2200109   4500008004100000245003000041210003000071260002400101653001400125100002100139856006500160       2003                        eng d00aListening to the Customer0 aListening to the Customer  aCorvallis, ORc200310aMarketing1 aMcAlexander, Jim  u/biblio/listening-customer-001077nas a2200169   4500008004100000245006400041210006300105260000900168300000900177490000700186520054700193653001400740100002100754700001500775700001900790856009800809       2003                        eng d00aLoyalty: The Influences of Satisfaction and Brand Community0 aLoyalty The Influences of Satisfaction and Brand Community  c2003  a1-110 v113 aThis paper empirically explores the relative impacts of satisfaction, brand community integration, and consumer experience on customer loyalty as expressed by future purchase intentions and behavior. Data drawn from qualitative research and a survey of 1000 patrons of a Native American casino who indicate a willingness to engage in formal marketing relationships indicate that satisfaction yields to brand community integration as a key driver of loyalty. We discuss important implications of the findings for marketing theory and practice.10aMarketing1 aMcAlexander, Jim1 aKim, Steve1 aRoberts, Scott  u/biblio/loyalty-influences-satisfaction-and-brand-community-000429nas a2200109   4500008004100000245006200041210006200103260002400165653001400189100001700203856009900220       2003                        eng d00aMeasuring Buyer Response to 91���� Wine Branding Messages0 aMeasuring Buyer Response to 91���� Wine Branding Messages  aSalem, 91����c200310aMarketing1 aOrth, Ulrich  u/biblio/measuring-buyer-response-oregon-wine-branding-messages00507nas a2200133   4500008004100000245007700041210006900118260000900187653001400196100002100210700001800231700002100249856010300270       2003                        eng d00aPersuasion by Design: The State of Expertise on Visual Influence Tactics0 aPersuasion by Design The State of Expertise on Visual Influence   c200310aMarketing1 aMalkewitz, Keven1 aWright, Peter1 aFriestad, Marian  u/biblio/persuasion-design-state-expertise-visual-influence-tactics00496nas a2200181   4500008004100000245003400041210003400075260000900109300001000118490000700128653001400135100002100149700001600170700002200186700001700208700001900225856007000244       2003                        eng d00aPurchasing Joins the NPD Team0 aPurchasing Joins the NPD Team  c2003  a45-510 v4610aMarketing1 aDi Benedetto, D.1 aAnthony, C.1 aCalantone, R., J.1 aVanAllen, E.1 aMontoya, Mitzi  u/biblio/purchasing-joins-npd-team00571nas a2200133   4500008004100000245010000041210006900141260002700210653001400237100001500251700002200266700002200288856012700310       2003                        eng d00aThe Range of Self-Enforcing Agreement Use in Direct Business-to-Business Exchange Relationships0 aRange of SelfEnforcing Agreement Use in Direct BusinesstoBusines  aOrlando, Floridac200310aMarketing1 aKim, Steve1 aStump, Rodney, L.1 aJoshi, Ashwin, W.  u/biblio/range-self-enforcing-agreement-use-direct-business-business-exchange-relationships00317nas a2200109   4500008004100000245002500041210002500066260002000091653001400111100001700125856006500142       2003                        eng d00aWines and Lifestyles0 aWines and Lifestyles  aSalem, ORc200310aMarketing1 aOrth, Ulrich  u/biblio/wines-and-lifestyles00409nas a2200109   4500008004100000245006000041210006000101260000900161653001400170100001800184856009700202       2002                        eng d00aAdministration of Physical Education and Sport Programs0 aAdministration of Physical Education and Sport Programs  c200210aMarketing1 aVeltri, Frank  u/biblio/administration-physical-education-and-sport-programs00375nas a2200109   4500008004100000245004300041210004300084260002400127653001400151100001700165856008300182       2002                        eng d00aAdvantageously Positioning 91���� Wine0 aAdvantageously Positioning 91���� Wine  aCorvallis, ORc200210aMarketing1 aOrth, Ulrich  u/biblio/advantageously-positioning-oregon-wine02006nas a2200169   4500008004100000245002900041210002900070260000900099300001000108490000700118520157000125653001401695100002101709700001901730700001601749856007101765       2002                        eng d00aBuilding Brand Community0 aBuilding Brand Community  c2002  a38-540 v663 aDrawing from ethnographic and quantitative work with owners of Jeep and Harley-Davidson vehicles, the authors examine the phenomenon of brand community as a potential basis for sustainable competitive advantage. The authors develop an expanded conceptualization of brand community and test its usefulness in both theory and practice. A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is centrally situated. Crucial components of the brand community are customers' relationships with the brand, with the firm, with the product in use, and with fellow customers. The relationships that form a brand community develop in contexts that are dynamic and subject to marketing influence. Variables such as geographic concentration, richness of social context, duration of contact, and memberships in multiple or overlapping communities all mediate the experience of community. In this article, the authors examine the influence of brandfests—that is, programs strategically designed to enhance customer experience with the brand—on the many component relationships of a brand community. The results demonstrate that marketers can strengthen brand communities by facilitating shared customer experiences. Finally, this work yields a new and richer conceptualization of customer loyalty as integration in a brand community. According to the analysis, a customer's loyalty to a brand consists of the cumulative and holistic effect of all the relationships the customer experiences as a member of a brand community.10aMarketing1 aMcAlexander, Jim1 aSchouten, John1 aKoenig, Hal  u/biblio/building-brand-community-000518nas a2200145   4500008004100000245006100041210006100102260002500163653001400188100001600202700002000218700001900238700001800257856009700275       2002                        eng d00aChallenges Relative to Food Safety in School Foodservice0 aChallenges Relative to Food Safety in School Foodservice  aRiverside, CA.c200210aMarketing1 aKoenig, Hal1 aGiampaoli, Joan1 aSneed, Jeannie1 aCluskey, Mary  u/biblio/challenges-relative-food-safety-school-foodservice-000414nas a2200109   4500008004100000245005700041210005600098260002300154653001400177100001700191856009600208       2002                        eng d00aCraft Brews: Consumer Preferences and Psychographics0 aCraft Brews Consumer Preferences and Psychographics  aPortland, ORc200210aMarketing1 aOrth, Ulrich  u/biblio/craft-brews-consumer-preferences-and-psychographics01298nas a2200181   4500008004100000245005600041210005600097260000900153300001000162490000600172520073700178653001400915653003200929100002400961700001600985700001701001856009801018       2002                        eng d00aCreating Brand Equity Through Strategic Investments0 aCreating Brand Equity Through Strategic Investments  c2002  a45-520 v53 aBrand equity is central to an understanding of the worth of any business, yet it exists in the minds of consumers as a mixture of awareness and image. To measure and understand how this equity is developed, mananged, and enhanced is central to all theories of value creation. This article looks at the concepts of brand identity, brand meaning, brand response, and brand relationship with an eye toward how the measure of brand equity correlates with and is influenced by technology equity, communication equity, and foreign strategic investments. Seventy-seven multinational firms are tracked through the years 1986-1988 and results are reported on based on R&D expenses, advertising costs, and investments in foreign subsidiaries.10aMarketing10aStrategy & Entrepreneurship1 aMishra, Chandra, S.1 aKoenig, Hal1 aGobeli, Dave  u/biblio/creating-brand-equity-through-strategic-investments-000572nas a2200181   4500008004100000245006100041210006100102260000900163300001200172490000700184653001400191100001900205700001300224700001900237700001900256700002400275856009100299       2002                        eng d00aCultural Differences in the Online Behavior of Consumers0 aCultural Differences in the Online Behavior of Consumers  c2002  a138-1430 v4510aMarketing1 aChau, P., Y.K.1 aCole, M.1 aMassey, A., P.1 aMontoya, Mitzi1 aO'Keefe, Robert, M.  u/biblio/cultural-differences-online-behavior-consumers00393nas a2200109   4500008004100000245005400041210005000095260002300145653001400168100001700182856008400199       2002                        eng d00aDesigning a meaningful symbol for “91����” Wine0 aDesigning a meaningful symbol for 91���� Wine  aPortland, ORc200210aMarketing1 aOrth, Ulrich  u/biblio/designing-meaningful-symbol-oregon-wine00553nas a2200169   4500008004100000245006400041210006300105260000900168300001200177490000700189653001400196100001800210700001900228700001900247700002000266856009700286       2002                        eng d00aDo I Really Have To? User Acceptance of Mandated Technology0 aDo I Really Have To User Acceptance of Mandated Technology  c2002  a283-2950 v1110aMarketing1 aBrown, S., A.1 aMassey, A., P.1 aMontoya, Mitzi1 aBurkman, J., R.  u/biblio/do-i-really-have-user-acceptance-mandated-technology00523nas a2200145   4500008004100000245007600041210006900117260000900186300001400195490000700209653001400216100002300230700001600253856010800269       2002                        eng d00aThe Effect of Social Networks on Resource Access and Business Start-Ups0 aEffect of Social Networks on Resource Access and Business StartU  c2002  a1039-10460 v1010aMarketing1 aJenssen, Jan, Inge1 aKoenig, Hal  u/biblio/effect-social-networks-resource-access-and-business-start-ups-000317nas a2200109   4500008004100000245002700041210002300068260002400091653001400115100001600129856006200145       2002                        eng d00aThe Future of Branding0 aFuture of Branding  aCorvallis, ORc200210aMarketing1 aKoenig, Hal  u/biblio/future-branding-000480nas a2200121   4500008004100000245006100041210005500102260005000157653001400207100002100221700001900242856009700261       2002                        eng d00aThe Great Debate: Design Research vs. Marketing Research0 aGreat Debate Design Research vs Marketing Research  aIndustrial Designers Society of Americac200210aMarketing1 aMcAlexander, Jim1 aSchouten, John  u/biblio/great-debate-design-research-vs-marketing-research-000503nas a2200133   4500008004100000245007200041210006800113260000900181653001400190100002200204700001800226700002100244856010400265       2002                        eng d00aThe Impact of Dedicated NPD Resources on Firm Financial Performance0 aImpact of Dedicated NPD Resources on Firm Financial Performance  c200210aMarketing1 aHenard, David, H.1 aMcFadyen, Ann1 aMalkewitz, Keven  u/biblio/impact-dedicated-npd-resources-firm-financial-performance-000499nas a2200133   4500008004100000245007200041210006800113260000900181653001400190100001800204700001800222700002100240856010400261       2002                        eng d00aThe Impact of Dedicated NPD Resources on Firm Financial Performance0 aImpact of Dedicated NPD Resources on Firm Financial Performance  c200210aMarketing1 aHenard, David1 aMcFadyen, Ann1 aMalkewitz, Keven  u/biblio/impact-dedicated-npd-resources-firm-financial-performance-100507nas a2200121   4500008004100000245008200041210006900123260002200192653001400214100001600228700002100244856012000265       2002                        eng d00aIntercustomer Relationships and Service Experiences: An Empirical Exploration0 aIntercustomer Relationships and Service Experiences An Empirical  aChicago, ILc200210aMarketing1 aKoenig, Hal1 aMcAlexander, Jim  u/biblio/intercustomer-relationships-and-service-experiences-empirical-exploration-000561nas a2200157   4500008004100000245008100041210006900122260000900191300001200200490000700212653001400219100001900233700001900252700002300271856010900294       2002                        eng d00aKnowledge Management in Pursuit of Performance: Insigts from Nortel Networks0 aKnowledge Management in Pursuit of Performance Insigts from Nort  c2002  a269-2900 v2610aMarketing1 aMassey, A., P.1 aMontoya, Mitzi1 aO'Driscoll, T., M.  u/biblio/knowledge-management-pursuit-performance-insigts-nortel-networks00301nas a2200109   4500008004100000245002400041210002000065260000900085653001400094100002100108856006200129       2002                        eng d00aThe Marketing Canon0 aMarketing Canon  c200210aMarketing1 aMalkewitz, Keven  u/biblio/marketing-canon-000338nas a2200109   4500008004100000245003300041210003100074260002200105653001400127100001700141856007000158       2002                        eng d00a91���� Agriculture’s Image0 a91���� Agriculture s Image  aCarlton, ORc200210aMarketing1 aOrth, Ulrich  u/biblio/oregon-agricultures-image00530nas a2200157   4500008004100000245006500041210006300106260000900169300001000178490000700188653001400195100001900209700001900228700002300247856010200270       2002                        eng d00aPerformance-centered Design of Knowledge-intensive Processes0 aPerformancecentered Design of Knowledgeintensive Processes  c2002  a37-590 v1810aMarketing1 aMassey, A., P.1 aMontoya, Mitzi1 aO'Driscoll, T., M.  u/biblio/performance-centered-design-knowledge-intensive-processes00626nas a2200133   4500008004100000245015800041210006900199260002600268653001400294100001500308700002200323700001600345856013100361       2002                        eng d00aRelative Influence in Marketing Channels:  An Empirical Test of the Influence of Distributor Specialized Investments in an Eastern Versus Western Culture0 aRelative Influence in Marketing Channels An Empirical Test of th  aValencia, Spainc200210aMarketing1 aKim, Steve1 aStump, Rodney, L.1 aOh, Changho  u/biblio/relative-influence-marketing-channels-empirical-test-influence-distributor-specialized03309nas a2200169   4500008004100000245011600041210006900157260000900226490000700235520275000242653001402992100002003006700001903026700001803045700001603063856006003079       2002                        eng d00aSchool Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs0 aSchool Foodservice Directors Attitudes and Perceived Challenges   c20020 v263 aFood safety is an important part of providing school children with acceptable, safe, and nutritious meals. There is evidence that improvements are needed in the area of food safety in schools, and that few schools have implemented Hazard Analysis Critical Control Point (HACCP) programs. The purposes of this study were to determine the attitudes of school foodservice directors toward food safety and the use of HACCP programs in school foodservice and to identify the challenges to implementing food safety and HACCP programs.A focus group was conducted to generate a list of challenges to implementing food safety and HACCP programs. As a result, a three-part written questionnaire was developed. For Part 1, school foodservice directors' attitudes toward food safety and HACCP programs were determined. For Part 2, the challenges to implementing food safety and HACCP were investigated. For Part 3, demographic information about directors and their districts was collected. Questionnaires were mailed to a randomly selected national sample of 800 district school foodservice directors. A total of 461 questionnaires were returned for a response rate of 58%. 
Factor analysis was conducted on 11 attitude and 19 challenge statements to determine any underlying factors. The significant factors that emerged for the attitude scale were HACCP disadvantages, certification advantages, and certification disadvantages. Three significant factors emerged for the challenges scale: resource management, employee motivation, and employee confidence. Multiple regression analysis was used to determine relationships among variables. 
The school foodservice directors responding to the questionnaire either did not perceive the challenges identified by the focus group as problematic in their district, or they were unsure if these challenges impacted their district. In general, the directors had a positive attitude about food safety and the use of HACCP programs in their districts. However, the majority (70%) of directors did not have a HACCP program in place, and many were unsure of what HACCP was or how to apply it in their operations. In response to an open-ended question about how food safety could be improved in their district, 29% of the directors indicated that they needed more time and 22% indicated that more money was needed for training. Other areas mentioned included improved employee attitudes and incentives, facilities/equipment modifications, increased staffing, and more training. 
It is apparent that school foodservice directors need assistance in developing and implementing HACCP programs. Mentoring of younger school foodservice directors and providing HACCP resource materials would support HACCP implementation. 
10aMarketing1 aGiampaoli, Joan1 aSneed, Jeannie1 aCluskey, Mary1 aKoenig, Hal  uhttp://docs.schoolnutrition.org/newsroom/jcnm/02spring/00524nas a2200133   4500008004100000245008500041210006900126260000900195653001400204100001500218700001800233700002000251856011900271       2002                        eng d00aSearch and Collaboration: A Two-sided Buying Behavior in High Technology Markets0 aSearch and Collaboration A Twosided Buying Behavior in High Tech  c200210aMarketing1 aKim, Steve1 aKim, Hyunchul1 aYamada, Tetsuya  u/biblio/search-and-collaboration-two-sided-buying-behavior-high-technology-markets00446nas a2200109   4500008004100000245007000041210006300111260003100174653001400205100001700219856010000236       2001                        eng d00aThe communicators’ role in promoting organically grown products0 acommunicators role in promoting organically grown products  aWitzenhausen/Germanyc200110aMarketing1 aOrth, Ulrich  u/biblio/communicators-role-promoting-organically-grown-products00351nas a2200109   4500008004100000245003600041210003600077260002100113653001400134100001700148856007600165       2001                        eng d00aContemporary Marketing Research0 aContemporary Marketing Research  aAurora, ORc200110aMarketing1 aOrth, Ulrich  u/biblio/contemporary-marketing-research00497nas a2200169   4500008004100000245004800041210004700089260000900136300001000145490000700155653001400162100001900176700001900195700001300214700001500227856008500242       2001                        eng d00aCultural Perceptions of Task-Technology Fit0 aCultural Perceptions of TaskTechnology Fit  c2001  a83-840 v4410aMarketing1 aMassey, A., P.1 aMontoya, Mitzi1 aHung, C.1 aRamesh, V.  u/biblio/cultural-perceptions-task-technology-fit00568nas a2200145   4500008004100000245009900041210007100140260000900211300001000220490000700230653001400237100002200251700001900273856013000292       2001                        eng d00aDe l’intégration des perspectives opérationnelles et marketing  sur l’innovation produit0 aDe l intégration des perspectives opérationnelles et marketing s  c2001  a71-970 v1610aMarketing1 aTatikonda, M., V.1 aMontoya, Mitzi  u/biblio/de-lintegration-des-perspectives-operationnelles-et-marketing-sur-linnovation-produit00467nas a2200133   4500008004100000245005400041210005400095260000900149653001400158653003200172100001700204700001600221856009600237       2001                        eng d00aEnhancing Technology Management Through Alliances0 aEnhancing Technology Management Through Alliances  c200110aMarketing10aStrategy & Entrepreneurship1 aGobeli, Dave1 aKoenig, Hal  u/biblio/enhancing-technology-management-through-alliances-100480nas a2200133   4500008004100000245005600041210005400097260002300151653001400174653003200188100001700220700001600237856009300253       2001                        eng d00aEnhancing the E-Business Value Sequence Through R&D0 aEnhancing the EBusiness Value Sequence Through RD  aPortland, ORc200110aMarketing10aStrategy & Entrepreneurship1 aGobeli, Dave1 aKoenig, Hal  u/biblio/enhancing-e-business-value-sequence-through-rd-100450nas a2200109   4500008004100000245006900041210006900110260002400179653001400203100002100217856010200238       2001                        eng d00aEthnographic Research as a Tool for Gauging Customer Experiences0 aEthnographic Research as a Tool for Gauging Customer Experiences  aMilwaukee, WIc200110aMarketing1 aMcAlexander, Jim  u/biblio/ethnographic-research-tool-gauging-customer-experiences-000572nas a2200145   4500008004100000245010800041210006900149260000900218300001000227490000700237653001400244100001700258700001900275856013200294       2001                        eng d00aAn Examination of the Effect of Perceived Technological Uncertainty on Japanese New Product Development0 aExamination of the Effect of Perceived Technological Uncertainty  c2001  a61-800 v4410aMarketing1 aSong, X., M.1 aMontoya, Mitzi  u/biblio/examination-effect-perceived-technological-uncertainty-japanese-new-product-development00514nas a2200145   4500008004100000245005900041210005900100260002400159653001400183100001600197700002000213700001900233700001800252856009800270       2001                        eng d00aFood Safety and HACCP Challenges in School Foodservice0 aFood Safety and HACCP Challenges in School Foodservice  aSt. Louis, MOc200110aMarketing1 aKoenig, Hal1 aGiampaoli, Joan1 aSneed, Jeannie1 aCluskey, Mary  u/biblio/food-safety-and-haccp-challenges-school-foodservice-000590nas a2200157   4500008004100000245009500041210006900136260000900205300001400214490000700228653001400235100001900249700002000268700001300288856013100301       2001                        eng d00aGetting it Together: Temporal Coordination and Conflict Management in Global Virtual Teams0 aGetting it Together Temporal Coordination and Conflict Managemen  c2001  a1251-12630 v4410aMarketing1 aMontoya, Mitzi1 aMassey`, A., P.1 aSong, M.  u/biblio/getting-it-together-temporal-coordination-and-conflict-management-global-virtual-teams00584nas a2200145   4500008004100000245010900041210006900150260000900219300001200228490000700240653001400247100002200261700001900283856013600302       2001                        eng d00aThe Influence of Project Execution Factors on Operational and Market Outcomes in New Product Development0 aInfluence of Project Execution Factors on Operational and Market  c2001  a151-1720 v4710aMarketing1 aTatikonda, M., V.1 aMontoya, Mitzi  u/biblio/influence-project-execution-factors-operational-and-market-outcomes-new-product-development00536nas a2200109   4500008004100000245014300041210006900184260000900253653001400262100001500276856013500291       2001                        eng d00aInterpersonal Dependence and Efficiency of Interfirm Exchange: A Cross-National Study of Industrial Distributor ” Supplier Relationships0 aInterpersonal Dependence and Efficiency of Interfirm Exchange A   c200110aMarketing1 aKim, Steve  u/biblio/interpersonal-dependence-and-efficiency-interfirm-exchange-cross-national-study-industrial00549nas a2200133   4500008004100000245009100041210006900132260002500201653001400226100001500240700002200255700001800277856012000295       2001                        eng d00aA Model of Self-Enforcing Agreement Use in Business-to-Business Exchange Relationships0 aModel of SelfEnforcing Agreement Use in BusinesstoBusiness Excha  aBergen, Norwayc200110aMarketing1 aKim, Steve1 aStump, Rodney, L.1 aJoshi, Ashwin  u/biblio/model-self-enforcing-agreement-use-business-business-exchange-relationships00620nas a2200157   4500008004100000245012000041210006900161260000900230300001200239490000700251653001400258100002000272700001900292700001500311856013600326       2001                        eng d00aNew Product Development Decision-Making Effectiveness: Comparing Individuals, Face-to-Face Teams, and Virtual Teams0 aNew Product Development DecisionMaking Effectiveness Comparing I  c2001  a575-6010 v3210aMarketing1 aSchmidt, J., B.1 aMontoya, Mitzi1 aMassey, A.  u/biblio/new-product-development-decision-making-effectiveness-comparing-individuals-face-face-teams00440nas a2200109   4500008004100000245006400041210006300105260003400168653001400202100001700216856009700233       2001                        eng d00aPsychographic Segmentation of Visitors to Southern Moravia.0 aPsychographic Segmentation of Visitors to Southern Moravia  aOstrava/ Czech Republicc200110aMarketing1 aOrth, Ulrich  u/biblio/psychographic-segmentation-visitors-southern-moravia00527nas a2200157   4500008004100000245006900041210006800110260000900178300001200187490000700199653001400206100001900220700001900239700001400258856009700272       2001                        eng d00aReaping the Benefits of Innovative IT: The Long and Winding Road0 aReaping the Benefits of Innovative IT The Long and Winding Road  c2001  a348-3570 v4810aMarketing1 aMassey, A., P.1 aMontoya, Mitzi1 aBrown, S.  u/biblio/reaping-benefits-innovative-it-long-and-winding-road00555nas a2200157   4500008004100000245008000041210006900121260000900190300001200199490000700211653001400218100001900232700001900251700001500270856011200285       2001                        eng d00aReengineering the Customer Relationship: Leveraging Knowledge Assets at IBM0 aReengineering the Customer Relationship Leveraging Knowledge Ass  c2001  a155-1700 v3210aMarketing1 aMassey, A., P.1 aMontoya, Mitzi1 aHolcom, K.  u/biblio/reengineering-customer-relationship-leveraging-knowledge-assets-ibm00564nas a2200133   4500008004100000245009500041210006900136260002400205653001400229100001600243700002600259700001800285856012700303       2001                        eng d00aTeaching Practices Related to Customer Service Dimensions:  A Study of Dietetics Educators0 aTeaching Practices Related to Customer Service Dimensions A Stud  aSt. Louis, MOc200110aMarketing1 aKoenig, Hal1 aSchneider, Connie, L.1 aCluskey, Mary  u/biblio/teaching-practices-related-customer-service-dimensions-study-dietetics-educators-001511nas a2200157   4500008004100000245008100041210006900122260000900191300001000200490000700210520096800217653001401185100002101199700001601220856011701236       2001                        eng d00aUniversity Experiences, the Student-College Relationship, and Alumni Support0 aUniversity Experiences the StudentCollege Relationship and Alumn  c2001  a21-430 v103 aUniversity administrators have begun to more aggressively adopt many of the techniques associated with relationship marketing. This would seem like a perfect strategy for a university as loyal alumni can do such things as offer personal recommendations to help build enrollments, participate in alumni functions, purchase universitybranded products, and enroll in professional education courses. However, there are many unexamined questions regarding the nature and impact of alumni relationships with the university. This paper explores the impacts of the alumni-university relationship and alumni assessments of their college experiences on important expressions of loyalty. A sample of alumni who had graduated three to eight years prior to the study completed a telephone survey. The results provide support for the impact of these variables on current behavior and behavioral intentions. Implications of these findings for university marketers are discussed.10aMarketing1 aMcAlexander, Jim1 aKoenig, Hal  u/biblio/university-experiences-student-college-relationship-and-alumni-support-000456nas a2200109   4500008004100000245007300041210006900114260002400183653001400207100001600221856010900237       2001                        eng d00aUniversity Experiences, the Student-College Relationship, and Survey0 aUniversity Experiences the StudentCollege Relationship and Surve  aCorvallis, ORc200110aMarketing1 aKoenig, Hal  u/biblio/university-experiences-student-college-relationship-and-survey-000514nas a2200145   4500008004100000245007400041210006900115260000900184300001200193490000700205653001400212100001900226700001900245856010400264       2000                        eng d00aApplying Performance Support Technology in the Fuzzy Front End of NPD0 aApplying Performance Support Technology in the Fuzzy Front End o  c2000  a143-1610 v1710aMarketing1 aMontoya, Mitzi1 aO'Driscoll, T.  u/biblio/applying-performance-support-technology-fuzzy-front-end-npd00517nas a2200157   4500008004100000245006300041210006000104260000900164300001000173490000600183653001400189100002100203700001900224700001900243856009700262       2000                        eng d00aA Cross-Cultural Exploration of Subcultures of Consumption0 aCrossCultural Exploration of Subcultures of Consumption  c2000  a47-690 v910aMarketing1 aMcAlexander, Jim1 aFushimi, Katsu1 aSchouten, John  u/biblio/cross-cultural-exploration-subcultures-consumption-000558nas a2200109   4500008004100000245015400041210006900195260002600264653001400290100001500304856012900319       2000                        eng d00aA Cross-national Comparative Study on Interdependence Structure and Distributor Attitudes: Industrial Product Channels in the United States and Japan0 aCrossnational Comparative Study on Interdependence Structure and  aSan Antonio, TXc200010aMarketing1 aKim, Steve  u/biblio/cross-national-comparative-study-interdependence-structure-and-distributor-attitudes00439nas a2200133   4500008004100000245004700041210004700088260000900135653001400144100002100158700001800179700002100197856008700218       2000                        eng d00aEveryday Knowledge about Visual Persuasion0 aEveryday Knowledge about Visual Persuasion  c200010aMarketing1 aMalkewitz, Keven1 aWright, Peter1 aFriestad, Marian  u/biblio/everyday-knowledge-about-visual-persuasion00441nas a2200133   4500008004100000245004700041210004700088260000900135653001400144100002100158700001800179700002100197856008900218       2000                        eng d00aEveryday Knowledge about Visual Persuasion0 aEveryday Knowledge about Visual Persuasion  c200010aMarketing1 aMalkewitz, Keven1 aWright, Peter1 aFriestad, Marian  u/biblio/everyday-knowledge-about-visual-persuasion-000542nas a2200145   4500008004100000245009100041210006900132260000900201300001200210490000700222653001400229100001900243700001900262856011500281       2000                        eng d00aFrom Experience: Applying Performance Support Technology in the Fuzzy Front End of NPD0 aFrom Experience Applying Performance Support Technology in the F  c2000  a143-1610 v1710aMarketing1 aMontoya, Mitzi1 aO'Driscoll, T.  u/biblio/experience-applying-performance-support-technology-fuzzy-front-end-npd00636nas a2200193   4500008004100000245008800041210006900129260000900198300001200207490000700219653001400226100002000240700001300260700001300273700001900286700001900305700001400324856010400338       2000                        eng d00aFrom the User Interface to the Customer Interface: Results from a Global Experiment0 aFrom the User Interface to the Customer Interface Results from a  c2000  a611-6280 v5310aMarketing1 aO'Keefe, R., M.1 aCole, M.1 aChau, P.1 aMassey, A., P.1 aMontoya, Mitzi1 aPerry, M.  u/biblio/user-interface-customer-interface-results-global-experiment00464nas a2200109   4500008004100000245007500041210006900116260002000185653001400205100002100219856011400240       2000                        eng d00aA Harley-Davidson Story: Marketing and Building Customer Relationships0 aHarleyDavidson Story Marketing and Building Customer Relationshi  aSalem, ORc200010aMarketing1 aMcAlexander, Jim  u/biblio/harley-davidson-story-marketing-and-building-customer-relationships-000436nas a2200145   4500008004100000245003300041210003200074260002200106653001400128653003200142100001700174700001500191700001600206856006800222       2000                        eng d00aImpact of R&D on Performance0 aImpact of RD on Performance  aSeattle, WAc200010aMarketing10aStrategy & Entrepreneurship1 aGobeli, Dave1 aMishra, C.1 aKoenig, Hal  u/biblio/impact-rd-performance-000352nas a2200121   4500008004100000245002800041210002800069260002700097653001400124653000800138100001600146856006800162       2000                        eng d00aInternational Marketing0 aInternational Marketing  aBogota, Colombiac200010aMarketing10aMBA1 aElton, Mark  u/biblio/international-marketing00425nas a2200109   4500008004100000245006100041210006100102260002100163653001400184100002100198856009600219       2000                        eng d00aPresentation of a Marketing Research Consulting business0 aPresentation of a Marketing Research Consulting business  aEugene, ORc200010aMarketing1 aSanchez, Roberto  u/biblio/presentation-marketing-research-consulting-business00426nas a2200109   4500008004100000245006100041210006100102260002000163653001400183100002100197856009800218       2000                        eng d00aPresentation of a Marketing Research Consulting business0 aPresentation of a Marketing Research Consulting business  aSalem, ORc200010aMarketing1 aSanchez, Roberto  u/biblio/presentation-marketing-research-consulting-business-000430nas a2200109   4500008004100000245006100041210006100102260002400163653001400187100002100201856009800222       2000                        eng d00aPresentation of a Marketing Research Consulting business0 aPresentation of a Marketing Research Consulting business  aCorvallis, ORc200010aMarketing1 aSanchez, Roberto  u/biblio/presentation-marketing-research-consulting-business-100426nas a2200121   4500008004100000245006200041210006000103260000900163653001400172653000800186100001600194856009400210       2000                        eng d00aPresentation to Chambers of Commerce/Kiwanis/Rotary Clubs0 aPresentation to Chambers of CommerceKiwanisRotary Clubs  c200010aMarketing10aMBA1 aElton, Mark  u/biblio/presentation-chambers-commercekiwanisrotary-clubs00363nas a2200109   4500008004100000245004200041210003800083260002300121653001400144100002100158856007400179       1999                        eng d00aThe Branding of An Alumni Association0 aBranding of An Alumni Association  aPortland, ORc199910aMarketing1 aMcAlexander, Jim  u/biblio/branding-alumni-association-000486nas a2200145   4500008004100000245006400041210006100105260000900166300001200175490000700187653001400194100001900208700001800227856009500245       1999                        eng d00aA Model for Segment Selection in Industrial Product-Markets0 aModel for Segment Selection in Industrial ProductMarkets  c1999  a373-3950 v1810aMarketing1 aMontoya, Mitzi1 aCalantone, R.  u/biblio/model-segment-selection-industrial-product-markets00494nas a2200145   4500008004100000245005100041210005100092260002100143653001400164653003200178100001700210700001500227700001600242856009000258       1999                        eng d00aStrategic Value of Technology and Brand Equity0 aStrategic Value of Technology and Brand Equity  aNew Jerseyc199910aMarketing10aStrategy & Entrepreneurship1 aGobeli, Dave1 aMishra, C.1 aKoenig, Hal  u/biblio/strategic-value-technology-and-brand-equity-000528nas a2200133   4500008004100000245007100041210006900112260002500181653001400206653003200220100001700252700001600269856010900285       1999                        eng d00aTwo Stage Internalization Framework for Multinational Corporations0 aTwo Stage Internalization Framework for Multinational Corporatio  aSouth Carolinac199910aMarketing10aStrategy & Entrepreneurship1 aGobeli, Dave1 aKoenig, Hal  u/biblio/two-stage-internalization-framework-multinational-corporations-000528nas a2200145   4500008004100000245007900041210006900120260000900189300001200198490000700210653001400217100001700231700001900248856011500267       1998                        eng d00aCritical Development Activities for Really New versus Incremental Products0 aCritical Development Activities for Really New versus Incrementa  c1998  a124-1350 v1510aMarketing1 aSong, X., M.1 aMontoya, Mitzi  u/biblio/critical-development-activities-really-new-versus-incremental-products03068nas a2200181   4500008004100000245007700041210006900118260000900187300001200196490000700208520246000215653001402675653003202689100001702721700001602738700002002754856011202774       1998                        eng d00aManaging Conflict in Software Development Teams:  A Multi-Level Analysis0 aManaging Conflict in Software Development Teams A MultiLevel Ana  c1998  a423-4350 v153 aFor a new product development (NPD) organization, a little conflict can be a good thing. Healthy disagreements can push project team members or different functional groups in an organization to pursue more in-depth, insightful analysis. This type of creative tension can help to engender an environment that encourages innovation and thus keeps NPD efforts free from the business-as-usual doldrums. However, management must ensure that conflict remains on a healthy level.David H. Gobeli, Harold F. Koenig, and Iris Bechinger note that conflict must be managed not only to increase the satisfaction of project team members, but also to achieve strategic project success. To provide better understanding of the important issues in conflict management, they examine the effects of three conflict factors on software development project success: context, conflict intensity, and conflict management style. Using survey responses from 117 software professionals and managers, they develop a multi-level framework of success versus conflict for team-based, software development projects. Within this framework, they examine context, conflict intensity, and conflict management approaches at the team and organization levels.
For the participants in this study, unresolved conflict has a strong, negative effect on overall software product success and customer satisfaction. Project team member satisfaction decreases substantially with higher intensity conflict at the organization level, and even more strongly at the project level. For the respondents to this study, the combined effects of conflict intensity and conflict management style on project success are significant, but they are not as great as the combined effects of such context variables as company goals, group dynamics, and management support.
Two conflict management styles—confronting and give and take—have beneficial effects on success at the organization level for the firms in this study. Smoothing, withdrawal, and forcing all have negative effects, although only forcing has a statistically significant negative effect. In general terms, the results suggest that management should guard against frequent use of the dysfunctional management styles—withdrawal, smoothing, and forcing. The results suggest that emphasis on confrontation—that is, true problem solving—is essential at the project level, even if a give-and-take style is better tolerated at the organization level.
10aMarketing10aStrategy & Entrepreneurship1 aGobeli, Dave1 aKoenig, Hal1 aBechinger, Iris  u/biblio/managing-conflict-software-development-teams-multi-level-analysis-103066nas a2200181   4500008004100000245007700041210006900118260000900187300001200196490000700208520245800215653001402673653003202687100001702719700001602736700002002752856011202772       1998                        eng d00aManaging Conflict in Software Development Teams:  A Multi-Level Analysis0 aManaging Conflict in Software Development Teams A MultiLevel Ana  c1998  a423-4350 v153 aFor a new product development (NPD) organization, a little conflict can be a good thing. Healthy disagreements can push project team members or different functional groups in an organization to pursue more in-depth, insightful analysis. This type of creative tension can help to engender an environment that encourages innovation and thus keeps NPD efforts free from the business-as-usual doldrums. However, management must ensure that conflict remains on a healthy level.David H. Gobeli, Harold F. Koenig, and Iris Bechinger note that conflict must be managed not only to increase the satisfaction of project team members, but also to achieve strategic project success. To provide better understanding of the important issues in conflict management, they examine the effects of three conflict factors on software development project success: context, conflict intensity, and conflict management style. Using survey responses from 117 software professionals and managers, they develop a multi-level framework of success versus conflict for team-based, software development projects. Within this framework, they examine context, conflict intensity, and conflict management approaches at the team and organization levels.
For the participants in this study, unresolved conflict has a strong, negative effect on overall software product success and customer satisfaction. Project team member satisfaction decreases substantially with higher intensity conflict at the organization level, and even more strongly at the project level. For the respondents to this study, the combined effects of conflict intensity and conflict management style on project success are significant, but they are not as great as the combined effects of such context variables as company goals, group dynamics, and management support.
Two conflict management styles—confronting and give and take—have beneficial effects on success at the organization level for the firms in this study. Smoothing, withdrawal, and forcing all have negative effects, although only forcing has a statistically significant negative effect. In general terms, the results suggest that management should guard against frequent use of the dysfunctional management styles—withdrawal, smoothing, and forcing. The results suggest that emphasis on confrontation—that is, true problem solving—is essential at the project level, even if a give-and-take style is better tolerated at the organization level.
10aMarketing10aStrategy & Entrepreneurship1 aGobeli, Dave1 aKoenig, Hal1 aBechinger, Iris  u/biblio/managing-conflict-software-development-teams-multi-level-analysis-000517nas a2200157   4500008004100000245006400041210006200105260000900167300001000176490000700186653001400193100001900207700001900226700001600245856009800261       1998                        eng d00aOn-Line Focus Groups: Conceptual Issues and A Research Tool0 aOnLine Focus Groups Conceptual Issues and A Research Tool  c1998  a45-540 v3210aMarketing1 aMontoya, Mitzi1 aMassey, A., P.1 aClapper, D.  u/biblio/line-focus-groups-conceptual-issues-and-research-tool01083nas a2200169   4500008004100000245007000041210006700111260000900178300001000187490000700197520052600204653001400730100002100744700002200765700002100787856010500808       1998                        eng d00aSustainable Forestry, Swedish Style, for Europe's Greening Market0 aSustainable Forestry Swedish Style for Europes Greening Market  c1998  a38-430 v963 aWorldwide, forestry is evolving as it reflects change in the way society values forests and forest products. Companies are reacting in a variety of ways. Stora, a large, integrated Swedish company, has implemented ecological landscape planning and begun to certify its ownership under the Forest Stewardship Council system. Actions like Stora's are important for professional foresters to follow as they provide insight into ways for improving the image of forestry and indicate how global competitive forces may develop.10aMarketing1 aHansen, Eric, N.1 aFletcher, Richard1 aMcAlexander, Jim  u/biblio/sustainable-forestry-swedish-style-europes-greening-market-000623nas a2200157   4500008004100000245012900041210006900170260000900239300001000248490000700258653001400265100001700279700001900296700002000315856013000335       1997                        eng d00aAntecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives0 aAntecedents and Consequences of CrossFunctional Cooperation A Co  c1997  a35-470 v1410aMarketing1 aSong, X., M.1 aMontoya, Mitzi1 aSchmidt, J., B.  u/biblio/antecedents-and-consequences-cross-functional-cooperation-comparison-marketing-rd-and00885nas a2200241   4500008004100000245015400041210006900195260000900264300001200273490000800285653001400293100002000307700001400327700001600341700001900357700002000376700002300396700002500419700002100444700002100465700002000486856013700506       1997                        eng d00aComparison of the regional expression of nicotinic acetylcholine receptor alpha-7 mRNA and I-125-alpha-bungarotoxin binding in human postmortem brain0 aComparison of the regional expression of nicotinic acetylcholine  c1997  a385-3980 v38710aMarketing1 aBreese, Charles1 aAdams, C.1 aLogel, Judy1 aDrebing, Carla1 aRollins, Yvonne1 aBarnhart, Michelle1 aSullivan, Bernadette1 aDeMasters, Bette1 aFreedman, Robert1 aLeonard, Sherry  u/biblio/comparison-regional-expression-nicotinic-acetylcholine-receptor-alpha-7-mrna-and-i-125-alpha00506nas a2200121   4500008004100000245008200041210006900123260003000192653001400222100002100236700001700257856011000274       1997                        eng d00aDemand for Third-Party Certified Wood Products: A Case Study of the US and UK0 aDemand for ThirdParty Certified Wood Products A Case Study of th  aPullman, Washingtonc199710aMarketing1 aMcAlexander, Jim1 aHansen, Eric  u/biblio/demand-third-party-certified-wood-products-case-study-us-and-uk-000368nas a2200109   4500008004100000245004100041210004100082260002400123653001400147100002100161856007600182       1997                        eng d00aMarketing in the Graduate Curriculum0 aMarketing in the Graduate Curriculum  aCorvallis, ORc199710aMarketing1 aMcAlexander, Jim  u/biblio/marketing-graduate-curriculum-000519nas a2200145   4500008004100000245005800041210005800099260002400157653001400181653003200195100001600227700002000243700001700263856009300280       1997                        eng d00aProduct Success and Conflict in the Software Industry0 aProduct Success and Conflict in the Software Industry  aCorvallis, ORc199710aMarketing10aStrategy & Entrepreneurship1 aKoenig, Hal1 aBechinger, Iris1 aGobeli, Dave  u/biblio/product-success-and-conflict-software-industry-000427nas a2200109   4500008004100000245006000041210006000101260002400161653001400185100001600199856010200215       1997                        eng d00aResearching Customer Interests and Market Opportunities0 aResearching Customer Interests and Market Opportunities  aCorvallis, ORc199710aMarketing1 aKoenig, Hal  u/biblio/researching-customer-interests-and-market-opportunities-000438nas a2200121   4500008004100000245005300041210005300094260002600147653001400173100002100187700001700208856009100225       1997                        eng d00aRetailer Efforts for Sustainable Forest Products0 aRetailer Efforts for Sustainable Forest Products  aVancouver, B.C.c199710aMarketing1 aMcAlexander, Jim1 aHansen, Eric  u/biblio/retailer-efforts-sustainable-forest-products-100570nas a2200157   4500008004100000245009000041210006900131260000900200300001000209490000600219653001400225100001700239700001900256700002000275856011700295       1997                        eng d00aThe Role of Marketing in Developing Successful New Products in South Korea And Taiwan0 aRole of Marketing in Developing Successful New Products in South  c1997  a47-690 v510aMarketing1 aSong, X., M.1 aMontoya, Mitzi1 aSchmidt, J., B.  u/biblio/role-marketing-developing-successful-new-products-south-korea-and-taiwan00862nas a2200169   4500008004100000245008300041210006900124260000900193300001000202490000600212520028400218653001400502100001800516700002300534700002100557856011400578       1997                        eng d00aSite Selection by Professional Service Providers: The Case of Dental Practices0 aSite Selection by Professional Service Providers The Case of Den  c1997  a35-440 v53 aExamines the association between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. Aesthetic characteristics of site relating to practitioner satisfaction; Elements of a differentiation strategy.10aMarketing1 aBecker, Boris1 aKaldenburg, Dennis1 aMcAlexander, Jim  u/biblio/site-selection-professional-service-providers-case-dental-practices-000465nas a2200121   4500008004100000245004600041210004400087260007400131653001400205100002100219700001700240856008600257       1996                        eng d00aHome Depot/Sainsbury, Preliminary Results0 aHome DepotSainsbury Preliminary Results  aHarrison Conference Center at Lake Bluff.  Lake Bluff, Illinoisc199610aMarketing1 aMcAlexander, Jim1 aHansen, Eric  u/biblio/home-depotsainsbury-preliminary-results-000492nas a2200121   4500008004100000245008100041210006900122260000900191653001400200100002100214700002300235856011200258       1996                        eng d00aInterpersonal Relationships Within the Context of the Commercial Marketplace0 aInterpersonal Relationships Within the Context of the Commercial  c199610aMarketing1 aMcAlexander, Jim1 aSchouten, John, W.  u/biblio/interpersonal-relationships-within-context-commercial-marketplace-000350nas a2200109   4500008004100000245003700041210003500078260002300113653001400136100001600150856007400166       1996                        eng d00aMarketing Research:  An Overview0 aMarketing Research An Overview  aCorvallis ORc199610aMarketing1 aKoenig, Hal  u/biblio/marketing-research-overview-000424nas a2200121   4500008004100000245005200041210005200093260000900145653001400154100002100168700002300189856009000212       1996                        eng d00aMaterial Possessions and the Divorce Experience0 aMaterial Possessions and the Divorce Experience  c199610aMarketing1 aMcAlexander, Jim1 aSchouten, John, W.  u/biblio/material-possessions-and-divorce-experience-000422nas a2200109   4500008004100000245006300041210006200104260002300166653001400189100002100203856008800224       1995                        eng d00aClose to the Customer: Gonzo Research in an Age of Quality0 aClose to the Customer Gonzo Research in an Age of Quality  aPortland, ORc199510aMarketing1 aMcAlexander, Jim  u/biblio/close-customer-gonzo-research-age-quality-000499nas a2200109   4500008004100000245009700041210006900138260002400207653001400231100001600245856012800261       1995                        eng d00aInformation Technology in the Classroom:  What Can You Do Today, What Might You Do Tomorrow?0 aInformation Technology in the Classroom What Can You Do Today Wh  aSan Diego, CAc199510aMarketing1 aKoenig, Hal  u/biblio/information-technology-classroom-what-can-you-do-today-what-might-you-do-tomorrow-000333nas a2200109   4500008004100000245003400041210003000075260002000105653001400125100001600139856006800155       1995                        eng d00aMarketing ” Beyond the Spit0 aMarketing Beyond the Spit  aBoise, IDc199510aMarketing1 aKoenig, Hal  u/biblio/marketing-beyond-spit-001701nas a2200169   4500008004100000245009300041210006900134260000900203300001200212490000700224520110500231653001401336100002101350700002201371700001601393856012201409       1995                        eng d00aMeasuring the sources of marketing channel power: A comparison of alternative approaches0 aMeasuring the sources of marketing channel power A comparison of  c1995  a333-3540 v123 aResearchers have employed two alternative approaches in measuring the sources of marketing channel power: (1) an indirect assessment through assistances and punishments and (2) a direct measurement of each specific power source. This study compares empirically the construct validity of both approaches. The results indicate that the reliability, the content validity, the within-method and across-method convergent validity, and the discriminant validity of both approaches are acceptable. While the a priori dimensionality of the direct approach was recovered, a dimension not hypothesized was found for the indirect approach to power source measurement. Because the direct power source measures were significantly related to the attributions of power while the indirect ones were not, the direct approach demonstrated better nomological validity. We were not, however, able to assess the impact of shared methods variance upon the validity of these measurement approaches. Overall, the direct approach to measuring the sources of marketing channel power appears to have greater construct validity.10aMarketing1 aBrown, James, R.1 aJohnson, Jean, L.1 aKoenig, Hal  u/biblio/measuring-sources-marketing-channel-power-comparison-alternative-approaches-001838nas a2200157   4500008004100000245006500041210006400106260000900170300001000179490000700189520133700196653001401533100001901547700002101566856009301587       1995                        eng d00aSubcultures of Consumption: An Ethnography of the New Bikers0 aSubcultures of Consumption An Ethnography of the New Bikers  c1995  a43-610 v223 aThis article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as devices for understanding consumer behavior. This article is based on three years of ethnographic fieldwork with Harley-Davidson motorcycle owners. A key feature of the fieldwork was a process of progressive contextualization of the researchers from outsiders to insiders situated within the subculture. Analysis of the social structure, dominant values, and revealing symbolic behaviors of this distinct, consumption-oriented subculture have led to the advancement of a theoretical framework that situates subcultures of consumption in the context of modem consumer culture and discusses, among other implications, a symbiosis between such subcultures and marketing institutions. Transferability of the principal findings of this research to other subcultures of consumption is established through comparisons with ethnographies of other self-selecting, consumption-oriented subcultures.10aMarketing1 aSchouten, John1 aMcAlexander, Jim  u/biblio/subcultures-consumption-ethnography-new-bikers-000513nas a2200145   4500008004100000245007200041210006900113260000900182300001200191490000700203653001400210100001900224700001800243856010600261       1994                        eng d00aDeterminants of New Product Performance: A Review and Meta-Analysis0 aDeterminants of New Product Performance A Review and MetaAnalysi  c1994  a397-4170 v1110aMarketing1 aMontoya, Mitzi1 aCalantone, R.  u/biblio/determinants-new-product-performance-review-and-meta-analysis00361nas a2200109   4500008004100000245003800041210003800079260002400117653001400141100001600155856008000171       1994                        eng d00aEvaluating Formal Student Writing0 aEvaluating Formal Student Writing  aCorvallis, ORc199410aMarketing1 aKoenig, Hal  u/biblio/evaluating-formal-student-writing-001665nas a2200169   4500008004100000245009700041210006900138260000900207300001000216490000700226520106000233653001401293100002701307700001601334700002201350856012301372       1994                        eng d00aMail Response Rate Patterns in a Population of Elderly:  Does Response Deteriorate With Age?0 aMail Response Rate Patterns in a Population of Elderly Does Resp  c1994  a68-760 v583 aThe article presents information on a study conducted by the researchers to examine whether the rate and quality of response to a mail survey, directed to the elderly, is in any way affected by the age of the potential respondent. Quality of the responses, in this context, is defined as the percent of missing responses to different question formats and the extent to which the questionnaires for given age groups are completed by a proxy. In this study a random sample of size 1,000 was drawn from a population of 23,000 retired public employees in the files of an insurance services provider based in a large western city. The results of this study indicated that age, within an elderly population, does have a significant impact on response rate to a mail questionnaire. On average, the response rate fell more than 0.5 percentage points for each unit of measure of age. The influence of age on response quality is less clear. For four of the five question formats, a significant positive relationship was found between age and amount of missing data.10aMarketing1 aKaldenberg, Dennis, O.1 aKoenig, Hal1 aBecker, Boris, W.  u/biblio/mail-response-rate-patterns-population-elderly-does-response-deteriorate-age-000517nas a2200133   4500008004100000245008900041210006900130260000900199300001000208653001400218100001600232700002100248856011400269       1994                        eng d00aThe Measurement of Service Quality in Healthcare: An Examination of Dental Practices0 aMeasurement of Service Quality in Healthcare An Examination of D  c1994  a34-4010aMarketing1 aKoenig, Hal1 aMcAlexander, Jim  u/biblio/measurement-service-quality-healthcare-examination-dental-practices-000547nas a2200157   4500008004100000245007600041210006900117260000900186300001200195490000700207653001500214653001400229100001600243700002200259856010800281       1994                        eng d00aPerceptual Measures of Quality:  A Tool to Improve Nursing Home Systems0 aPerceptual Measures of Quality A Tool to Improve Nursing Home Sy  c1994  a487-5030 v3910aAccounting10aMarketing1 aKoenig, Hal1 aKleinsorge, Ilene  u/biblio/perceptual-measures-quality-tool-improve-nursing-home-systems-001188nas a2200169   4500008004100000245003200041210003200073260000900105300001000114490000700124520073900131653001400870100002100884700002300905700001600928856007400944       1994                        eng d00aService Quality Measurement0 aService Quality Measurement  c1994  a34-410 v143 aExtending the research on service quality in health care, the authors examine the efficacy of four models for measuring service quality and conclude that SERVPERF methods are superior to SERVQUAL methods. Their study found that dental patients' assessments of overall service quality were strongly influenced by assessments of provider performance. Furthermore, an examination into the causal order between perceptions of overall service quality and patient satisfaction reveals such strong reciprocal influences that it's impossible to conclude that one empirically precedes the other. Finally, the authors found that purchase intentions are influenced by both patient satisfaction and patient assessments of overall service quality.10aMarketing1 aMcAlexander, Jim1 aKaldenburg, Dennis1 aKoenig, Hal  u/biblio/service-quality-measurement-000405nas a2200109   4500008004100000245005900041210005800100260000900158653001400167100002100181856009300202       1994                        eng d00aSubcultures of Consumption: Implications for Marketing0 aSubcultures of Consumption Implications for Marketing  c199410aMarketing1 aMcAlexander, Jim  u/biblio/subcultures-consumption-implications-marketing-001446nas a2200145   4500008004100000245005500041210005400096260000900150300001000159490000600169520099900175653001401174100001601188856009601204       1994                        eng d00aWhen Knowledge Levels Vary, Why Not Try Hypermedia0 aWhen Knowledge Levels Vary Why Not Try Hypermedia  c1994  a36-440 v43 aA percentage of students believe that the final exam is the signal to forget what was taught in prerequisite classes. This can be a serious problem when subsequent courses rely on this information. However, with some imagination and time, an instructor can create an hypermedia tutorial for review that students actually might enjoy using. Hypermedia applications are not used widely in many disciplines, but are accepted readily by a generation of students raised on television, and are an effective method for presenting different types of information and providing both supplemental and remedial information to students. The author discusses hypermedia and provides several ideas that could be developed into hypermedia supplements for marketing classes. In addition, he discusses an application used in an upper division class and presents student reaction. The author concludes with a brief discussion of hardware, software, and lime commitment required to develop hypermedia applications.10aMarketing1 aKoenig, Hal  u/biblio/when-knowledge-levels-vary-why-not-try-hypermedia-000551nas a2200157   4500008004100000245007400041210006900115260000900184300001100193490000700204653001400211100001800225700002300243700002100266856010600287       1994                        eng d00aYellow Pages Usage by Professionals: An Exploratory Study of Dentists0 aYellow Pages Usage by Professionals An Exploratory Study of Dent  c1994  a97-1100 v1210aMarketing1 aBecker, Boris1 aKaldenberg, Dennis1 aMcAlexander, Jim  u/biblio/yellow-pages-usage-professionals-exploratory-study-dentists-000402nas a2200109   4500008004100000245005400041210005400095260002800149653001400177100001600191856008500207       1993                        eng d00aAntecedents of Power in a Channel of Distribution0 aAntecedents of Power in a Channel of Distribution  aNewport Beach, CAc199310aMarketing1 aKoenig, Hal  u/biblio/antecedents-power-channel-distribution-100737nas a2200157   4500008004100000245006000041210006000101260000900161300001200170490000700182520023900189653001400428100002200442700001600464856009900480       1993                        eng d00aApplying Total Quality Management to Business Education0 aApplying Total Quality Management to Business Education  c1993  a325-3290 v683 aThe experience of gathering feedback from students to implement total quality management (TQM) strategies in collegiate business school is discussed. The faculty found the TQM approach to be useful for recognizing needed improvements.10aMarketing1 aBrown, Daniel, J.1 aKoenig, Hal  u/biblio/applying-total-quality-management-business-education-000415nas a2200121   4500008004100000245004500041210004500086260002400131653001400155100001600169700002100185856008700206       1993                        eng d00aAttracting and Retaining Dental Patients0 aAttracting and Retaining Dental Patients  aCorvallis, ORc199310aMarketing1 aKoenig, Hal1 aMcAlexander, Jim  u/biblio/attracting-and-retaining-dental-patients-100447nas a2200157   4500008004100000245003400041210003400075260000900109300001200118490000600130653001400136100002100150700001900171700002300190856007600213       1993                        eng d00aConsumer Behavior and Divorce0 aConsumer Behavior and Divorce  c1993  a153-1840 v610aMarketing1 aMcAlexander, Jim1 aSchouten, John1 aRoberts, Scott, D.  u/biblio/consumer-behavior-and-divorce-000364nas a2200109   4500008004100000245003900041210003900080260002400119653001400143100002100157856007600178       1993                        eng d00aMarketing in a Free Market Economy0 aMarketing in a Free Market Economy  aCorvallis, ORc199310aMarketing1 aMcAlexander, Jim  u/biblio/marketing-free-market-economy-001537nas a2200169   4500008004100000245009500041210006900136260000900205300001000214490000700224520092400231653001401155100002101169700001801190700002301208856013601231       1993                        eng d00aPositioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance0 aPositioning Health Care Services Yellow Pages Advertising and De  c1993  a54-570 v133 aThe article presents a study that explored the relationship between positioning strategies and financial performance in dental practices. The data used in the study include a mail survey of a random sample of all dentists licensed to practice in the state of 91����, together with a content analysis of yellow pages advertising practices of respondents to the survey. The authors identified respondents' yellow pages advertising practices through content analytic procedure. Dental practice performance was operationalized using the following variables from the questionnaire prepared for the purpose--yearly gross production income from the dental practice yearly net income from the practice of dentistry, number of patients seen in a typical day, and gross production income per hour. Results indicated that expressing a position in yellow pages advertisements has a significant relationship to practice performance.10aMarketing1 aMcAlexander, Jim1 aBecker, Boris1 aKaldenberg, Dennis  u/biblio/positioning-health-care-services-yellow-pages-advertising-and-dental-practice-performance-000473nas a2200145   4500008004100000245006000041210005800101260000900159300001000168490000600178653001400184100001600198700002000214856009300234       1993                        eng d00aShopping for Trouble:  Experiences of Compulsive Buyers0 aShopping for Trouble Experiences of Compulsive Buyers  c1993  a24-290 v510aMarketing1 aKoenig, Hal1 aFriese, Susanne  u/biblio/shopping-trouble-experiences-compulsive-buyers-000387nas a2200109   4500008004100000245004500041210004500086260002400131653001400155100002100169856008700190       1992                        eng d00aAttracting and Retaining Dental Patients0 aAttracting and Retaining Dental Patients  aCorvallis, ORc199210aMarketing1 aMcAlexander, Jim  u/biblio/attracting-and-retaining-dental-patients-200348nas a2200121   4500008004100000245002500041210002500066260001600091653001400107100002100121700001700142856006700159       1992                        eng d00aPositioning Services0 aPositioning Services  aKenyac199210aMarketing1 aMcAlexander, Jim1 aNjue, Judith  u/biblio/positioning-services-001208nas a2200169   4500008004100000245008000041210006900121260000900190300001200199490000600211520063100217653001400848100002100862700001900883700001900902856011700921       1991                        eng d00aPositioning Professional Services: Segmenting the Financial Services Market0 aPositioning Professional Services Segmenting the Financial Servi  c1991  a149-1660 v73 aMarket segmentation and positioning allow marketers to differentiate themselves from competitors in a manner that is valued by customers and results in competitive advantage. Through an analysis of the financial services market this study develops a segmentation and positioning strategy based on the proposition that consumers employ many kinds of professional service providers to compensate for their own inability or unwillingness to perform certain tasks. Groups of similarly classified informants were examined to create profiles of four distinct market segments with unique needs, expectations, and evaluative criteria.10aMarketing1 aMcAlexander, Jim1 aSchouten, John1 aScammon, Debra  u/biblio/positioning-professional-services-segmenting-financial-services-market-000506nas a2200121   4500008004100000245007800041210006900119260002300188653001400211100002100225700002300246856011500269       1991                        eng d00aServices and the Consumer Experience: Reevaluating Positioning Strategies0 aServices and the Consumer Experience Reevaluating Positioning St  aPortland, ORc199110aMarketing1 aMcAlexander, Jim1 aSchouten, John, W.  u/biblio/services-and-consumer-experience-reevaluating-positioning-strategies-002021nas a2200169   4500008004100000245007600041210006900117260000900186300000900195490000700204520146400211653001501675653001401690100001601704700002201720856010901742       1991                        eng d00aThe Silent Customers:  Measuring Customer Satisfaction in Nursing Homes0 aSilent Customers Measuring Customer Satisfaction in Nursing Home  c1991  a2-130 v113 aThis article presents a research which focuses on customer satisfaction in the health care industry, which has recently shown a heightened awareness of and new interest in quality issues. The research was conducted within a regulated business sector and nursing homes. The purpose of our research is to assist an administrator in such an effort by developing a customer satisfaction survey that could be used by nursing home administrators to measure, on an ongoing basis, the satisfaction of both the nursing home residents and the family members, appointed custodians and concerns friends (FCFs). Focus groups were used to identify quality/satisfaction dimensions from the perspective of nursing home residents and FCFs, these are a cost efficient way to solicit information from participants. Using the participants' statements, we developed statements related to the six dimensions. Four of the dimensions pertain to groups in the home: nurses and aides, administrators, dietary, and housekeeping. The fifth dimension is the amount of empathy exhibited by the staff and the final dimension pertains to a variety of issues related to the home environment. As a result of the licensing power of the state, the ultimate consumers (residents) and FCFs are commonly overlooked. Often nursing home administrators become so caught up in trying to satisfy the state that the satisfaction of the ultimate customers goes unmeasured and in many instances is ignored.10aAccounting10aMarketing1 aKoenig, Hal1 aKleinsorge, Ilene  u/biblio/silent-customers-measuring-customer-satisfaction-nursing-homes-000328nas a2200109   4500008004100000245003000041210002700071260002400098653001400122100001600136856006600152       1990                        eng d00aAn Introduction to LISREL0 aIntroduction to LISREL  aCorvallis, ORc199010aMarketing1 aKoenig, Hal  u/biblio/introduction-lisrel-000468nas a2200109   4500008004100000245007800041210006900119260002200188653001400210100001600224856011800240       1990                        eng d00aOne Step Toward Better Understanding Channel Relationships:  Tie Strength0 aOne Step Toward Better Understanding Channel Relationships Tie S  aChicago, ILc199010aMarketing1 aKoenig, Hal  u/biblio/one-step-toward-better-understanding-channel-relationships-tie-strength-100385nas a2200109   4500008004100000245005000041210004800091260002400139653001400163100001600177856008200193       1990                        eng d00aTie Strength:  A New Wrinkle on an Old Friend0 aTie Strength A New Wrinkle on an Old Friend  aSan Diego, CAc199010aMarketing1 aKoenig, Hal  u/biblio/tie-strength-new-wrinkle-old-friend-000417nas a2200145   4500008004100000245003700041210003700078260000900115300001000124490000700134653001400141100002100155700001900176856007600195       1989                        eng d00aHairstyles as Transition Markers0 aHairstyles as Transition Markers  c1989  a58-620 v7410aMarketing1 aMcAlexander, Jim1 aSchouten, John  u/biblio/hairstyles-transition-markers-000473nas a2200109   4500008004100000245008500041210006900126260002400195653001400219100001600233856011400249       1989                        eng d00aMeasuring Customer Perceptions of the Quality of Service in your Family Business0 aMeasuring Customer Perceptions of the Quality of Service in your  aCorvallis, ORc198910aMarketing1 aKoenig, Hal  u/biblio/measuring-customer-perceptions-quality-service-your-family-business-000374nas a2200109   4500008004100000245004300041210004200084260002400126653001400150100001600164856008400180       1989                        eng d00aRelationship vs. Transaction Marketing0 aRelationship vs Transaction Marketing  aCorvallis, ORc198910aMarketing1 aKoenig, Hal  u/biblio/relationship-vs-transaction-marketing-000507nas a2200121   4500008004100000245008100041210006900122260002000191653001400211100002100225700002300246856011600269       1989                        eng d00aThe Symbolic Use of Hair Through Role Transitions and Life Structure Changes0 aSymbolic Use of Hair Through Role Transitions and Life Structure  aSt. Louisc198910aMarketing1 aMcAlexander, Jim1 aSchouten, John, W.  u/biblio/symbolic-use-hair-through-role-transitions-and-life-structure-changes-000551nas a2200145   4500008004100000245009300041210006900134260000900203300001200212490000600224653001400230100002100244700001900265856012100284       1988                        eng d00aAre Disclosures Sufficient?  A Micro Analysis of Impact in the Financial Services Market0 aAre Disclosures Sufficient A Micro Analysis of Impact in the Fin  c1988  a185-2020 v710aMarketing1 aMcAlexander, Jim1 aScammon, Debra  u/biblio/are-disclosures-sufficient-micro-analysis-impact-financial-services-market-000451nas a2200133   4500008004100000245004800041210004700089260002100136653001400157100002100171700001700192700002100209856008700230       1988                        eng d00aMcDonnell Douglas Corporation: A Case Study0 aMcDonnell Douglas Corporation A Case Study  aAmes, Iowac198810aMarketing1 aMcAlexander, Jim1 aNassen, Kent1 aShrader, Bradley  u/biblio/mcdonnell-douglas-corporation-case-study-400463nas a2200145   4500008004100000245004800041210004700089260000900136300001200145653001400157100002100171700001700192700002100209856008700230       1988                        eng d00aMcDonnell Douglas Corporation: A Case Study0 aMcDonnell Douglas Corporation A Case Study  c1988  a311-33610aMarketing1 aMcAlexander, Jim1 aNassen, Kent1 aShrader, Bradley  u/biblio/mcdonnell-douglas-corporation-case-study-300625nas a2200157   4500008004100000245011900041210006900160260000900229300001000238490000600248653001400254100001800268700002400286700002100310856013600331       1988                        eng d00aMeasuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship0 aMeasuring Commercial Bank Customers Attitudes Toward the Quality  c1988  a75-960 v410aMarketing1 aTeas, Kenneth1 aDorsch, Michael, J.1 aMcAlexander, Jim  u/biblio/measuring-commercial-bank-customers-attitudes-toward-quality-financial-services-marketing-000462nas a2200145   4500008004100000245005100041210005100092260000900143300001000152490000700162653001400169100002300183700002100206856008900227       1988                        eng d00aPositioning Services for Competitive Advantage0 aPositioning Services for Competitive Advantage  c1988  a69-750 v1310aMarketing1 aSchouten, John, W.1 aMcAlexander, Jim  u/biblio/positioning-services-competitive-advantage-100443nas a2200133   4500008004100000245005100041210005100092260000900143300001000152653001400162100002300176700002100199856008900220       1988                        eng d00aPositioning Services for Competitive Advantage0 aPositioning Services for Competitive Advantage  c1988  a60-6510aMarketing1 aSchouten, John, W.1 aMcAlexander, Jim  u/biblio/positioning-services-competitive-advantage-200342nas a2200109   4500008004100000245003500041210003500076260000900111653001400120100002100134856007700155       1988                        eng d00aStrategic Marketing Management0 aStrategic Marketing Management  c198810aMarketing1 aMcAlexander, Jim  u/biblio/strategic-marketing-management-000386nas a2200109   4500008004100000245005300041210005200094260000900146653001400155100001600169856009100185       1988                        eng d00aUnderstanding the Consultant-Client Relationship0 aUnderstanding the ConsultantClient Relationship  c198810aMarketing1 aKoenig, Hal  u/biblio/understanding-consultant-client-relationship-000569nas a2200133   4500008004100000245010000041210006900141260002000210653001400230100001600244700002000260700002100280856013400301       1987                        eng d00aAssessing Unidimensionality, Discriminant and Convergent Validity:  A New Approach in Marketing0 aAssessing Unidimensionality Discriminant and Convergent Validity  aMiami, FLc198710aMarketing1 aKoenig, Hal1 aHampton, Ronald1 aBrown, James, R.  u/biblio/assessing-unidimensionality-discriminant-and-convergent-validity-new-approach-marketing-000527nas a2200133   4500008004100000245008000041210006900121260002200190653001400212100001600226700002100242700002200263856010800285       1986                        eng d00aThe Bases of Marketing Channel Power:  A Comparison of Alternative Measures0 aBases of Marketing Channel Power A Comparison of Alternative Mea  aChicago, ILc198610aMarketing1 aKoenig, Hal1 aBrown, James, R.1 aJohnson, Jean, L.  u/biblio/bases-marketing-channel-power-comparison-alternative-measures-100583nas a2200133   4500008004100000245010600041210006900147260002700216653001400243100001600257700002200273700002100295856013300316       1985                        eng d00aThe Bases of Marketing Channel Power:  An Exploration and Confirmation of Their Underlying Dimensions0 aBases of Marketing Channel Power An Exploration and Confirmation  aWashington, D.C.c198510aMarketing1 aKoenig, Hal1 aJohnson, Jean, L.1 aBrown, James, R.  u/biblio/bases-marketing-channel-power-exploration-and-confirmation-their-underlying-dimensions-100442nas a2200109   4500008004100000245007000041210006600111260002300177653001400200100001600214856010200230       1985                        eng d00aThe Effects of Power Utilization on Interorganizational Relations0 aEffects of Power Utilization on Interorganizational Relations  aPhoenix, AZ.c198510aMarketing1 aKoenig, Hal  u/biblio/effects-power-utilization-interorganizational-relations-100549nas a2200121   4500008004100000245010300041210006900144260002700213653001400240100001600254700002200270856013500292       1985                        eng d00aMeta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels0 aMetaAnalysis on the Relationship Between Satisfaction and Manife  aWashington, D.C.c198510aMarketing1 aKoenig, Hal1 aSmith, Laurie, P.  u/biblio/meta-analysis-relationship-between-satisfaction-and-manifest-conflict-marketing-channels-000534nas a2200133   4500008004100000245008100041210006900122260002200191653001400213100001600227700002600243700002100269856011000290       1984                        eng d00aThe Bases of Power:  Their Effect Upon Retailer's Perceptions of Uncertainty0 aBases of Power Their Effect Upon Retailers Perceptions of Uncert  aChicago, ILc198410aMarketing1 aKoenig, Hal1 aKroeten, Terrence, T.1 aBrown, James, R.  u/biblio/bases-power-their-effect-upon-retailers-perceptions-uncertainty-100611nas a2200157   4500008004100000245011500041210006900156260000900225300001000234490000700244653001400251100002100265700002200286700001600308856012900324       1984                        eng d00aEnvironmental Uncertainty Regarding Inventory Ordering:  Its Behavioral Consequences in a Distribution Channel0 aEnvironmental Uncertainty Regarding Inventory Ordering Its Behav  c1984  a19-360 v1410aMarketing1 aJames, Brown, R.1 aLusch, Robert, F.1 aKoenig, Hal  u/biblio/environmental-uncertainty-regarding-inventory-ordering-its-behavioral-consequences-002006nas a2200157   4500008004000000245005500040210005500095260001800150520150100168653001701669653001401686100002301700700001601723700001701739856009201756       0                           engd00aMorality Appraisals in Consumer Responsibilization0 aMorality Appraisals in Consumer Responsibilization  c2023 In Press3 aAbstract: In recent decades, U.S. “pro-gun” lobbying groups, politicians, courts, and market actors have sought to responsibilize U.S. consumers to use firearms to address the societal problem of crime. These responsibilization efforts center an interpretation of the constitutional right to keep and bear arms as an entitlement for individuals to engage in armed protection from criminals. Using interview and online discussion data, this research investigates consumers’ responses to responsibilization for this morally fraught set of behaviors, and the role of consumers’ various understandings of the right to bear arms in these responses. Findings show that acceptance of responsibilization is a matter of proportionality; consumers accept responsibilization for a proportion of specific armed protection scenarios and reject it for the remainder. Acceptance is determined by their appraisals of the morality of the responsibilization sub-processes (Giesler & Veresiu 2014). Consumers’ understanding of the constitutional right serves as a heuristic in these appraisals, with some understandings leading consumers to accept responsibilization across a much larger proportion of scenarios than others. Contributions include illustrating response to responsibilization as a proportionality; illuminating consumers’ active role in appraising responsibilizing efforts; and demonstrating how some consumers come to understand a responsibilized behavior as a moral entitlement.<br><br>10aBusiness Law10aMarketing1 aBarnhart, Michelle1 aHuff, Aimee1 aScott, Inara  u/biblio/morality-appraisals-consumer-responsibilization