TY  - JOUR
T1  - Cognitive underpinnings of institutional persistence and change: A framing perspective
JF  - Academy of Management Review
Y1  - 2006
A1  - George,E
A1  - Sitkin,S.
A1  - Chattopadhyay,P.
A1  - Barden,Jeffrey
KW  - Strategy & Entrepreneurship
AB  - We integrate the predictions of prospect theory, the threat-rigidity hypothesis, and institutional theory to suggest how patterns of institutional persistence and change depend on whether decision makers view environmental shifts as potential opportunities for or threats to gaining legitimacy. We argue that in the event that decision makers face ambiguity in their reading of the environment, they initiate decoupled substantive and symbolic actions that simultaneously accommodate the predictions of prospect theory and the threat-rigidity hypothesis.
VL  - 32
CP  - 6
U2  - a
U4  - 83756691456
ID  - 83756691456
ER  -