TY - CONF T1 - The Perilous Prudence Paradox: A market system dynamics model of a widening risk attitude-behavior gap T2 - Consumer Culture Theory Conference Y1 - 2022 A1 - Pellandini-Simanyi,Lena A1 - Barnhart,Michelle KW - Marketing JA - Consumer Culture Theory Conference VL - 2022 U2 - b U4 - 233716979712 ID - 233716979712 ER -