TY - CONF T1 - Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market T2 - Association for Consumer Research Y1 - 2018 A1 - Barnhart,Michelle A1 - Huff,Aimee KW - Marketing JA - Association for Consumer Research VL - 46 U2 - b U4 - 184199008256 ID - 184199008256 ER -