TY  - JOUR
T1  - Are you with or against us? The cognitive and emotional consequences of sponsoring a rival
JF  - Journal of Business Research
Y1  - 2021
A1  - Bee,Colleen
A1  - King,Jesse
A1  - Stornelli,Jason
KW  - Marketing
KW  - OSU-Cascades
VL  - 124
U2  - a
U4  - 160338358272
ID  - 160338358272
ER  -