TY  - JOUR
T1  - Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages
JF  - Journal of Marketing Communications
Y1  - 2013
A1  - Bee,Colleen
A1  - Dalakas,Vassilis
KW  - Marketing
UR  - http://dx.doi.org/10.1080/13527266.2013.828768
U2  - a
U4  - 26607728641
ID  - 26607728641
ER  -