TY - CONF T1 - Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption T2 - Association for Consumer Research Y1 - 2017 A1 - Tung,Tsun-Yin A1 - Koenig,Hal A1 - Chen,Hsiou-Lien KW - Design Program KW - Marketing JA - Association for Consumer Research CY - San Diego, California U2 - b U4 - 144725282816 ID - 144725282816 ER -