TY - JOUR T1 - Leveraging family-based brand identity to enhance firm competitiveness and performance. JF - Journal of Small Business Management Y1 - 2008 A1 - Craig,Justin A1 - Dibrell,Clay A1 - Davis,P. S. KW - Management KW - Strategy & Entrepreneurship U2 - a U4 - 6815588353 ID - 6815588353 ER -