TY  - JOUR
T1  - Demystifying big data analytics through the lens of marketing mix
JF  - Big Data Research
Y1  - 2015
A1  - Fan,Shaokun
A1  - Lau,R.
A1  - Zhao,J. L.
KW  - BIS
KW  - Business Analytics
VL  - 2
CP  - 1
U2  - a
U4  - 132758433792
ID  - 132758433792
ER  -