TY  - JOUR
T1  - The Earnings Effects of Marketing Communications Expenditures during Recessions
JF  - Journal of Advertising
Y1  - 2011
A1  - Graham,Roger
A1  - Frankenberger,Kristina D
KW  - Accounting
VL  - 40
CP  - 2
U2  - a
U4  - 33902966785
ID  - 33902966785
ER  -