TY  - JOUR
T1  - Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings
JF  - Journal of Marketing Management
Y1  - 2017
A1  - Wilner,Sarah J. S.
A1  - Huff,Aimee
KW  - Marketing
AB  - We explore the link between product design and market legitimation by examining the evolution of a product market that has been shrouded by cultural taboo. Conducting media analysis and selected visual audits of sex toys over a recent 25-year period, we find that innovations in the design of these products – materials, form and function – can facilitate evolution of a mainstream market. Producers can facilitate legitimation by introducing innovative designs that significantly contradict existing cultural meanings associated with the category. Furthermore, when the aesthetic and functional aspects of a new product design are aligned with cultural norms, we find that mainstream media reframe the products in ways that signal social acceptance.
VL  - 33
CP  - 3-4
U2  - a
U4  - 127035869184
ID  - 127035869184
ER  -