TY  - JOUR
T1  - Formation of consumer price expectation based on package design: attractive and quality routes
JF  - Journal of Marketing Theory and Practice
Y1  - 2010
A1  - Malkewitz,Keven
A1  - Orth,Ulrich
KW  - Marketing
KW  - MBA
U2  - a
U4  - 216838086656
ID  - 216838086656
ER  -