TY - JOUR T1 - Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength Y1 - 2014 A1 - Giese,Joan A1 - Malkewitz,Keven A1 - Orth,Ulrich A1 - Henderson,Pam KW - Marketing U2 - a U4 - 257902755840 ID - 257902755840 ER -