TY - JOUR T1 - Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes Y1 - 2010 A1 - Orth,Ulrich A1 - Campana,Daniela A1 - Malkewitz,Keven KW - Marketing U2 - a U4 - 257902761984 ID - 257902761984 ER -