TY  - CONF
T1  - Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy
Y1  - 2009
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903151104
ID  - 257903151104
ER  -