TY  - CONF
T1  - Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development
Y1  - 2008
A1  - Parkman,Ian
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903153152
ID  - 257903153152
ER  -