TY  - CONF
T1  - The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness
Y1  - 2006
A1  - Aiken,Damon
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903163392
ID  - 257903163392
ER  -