TY  - JOUR
T1  - McDonnell Douglas Corporation: A Case Study
JF  - Annual Advances in Business Cases
Y1  - 1988
A1  - McAlexander,Jim
A1  - Nassen,Kent
A1  - Shrader ,C.  Bradley
KW  - Marketing
U2  - a
U4  - 648560640
ID  - 648560640
ER  -