TY - JOUR T1 - Connecting IT Service Operations to Service Marketing Practices JF - Decision Sciences Y1 - 2010 A1 - Montoya,Mitzi A1 - Massey,A. P. A1 - Khatri,V. KW - Marketing VL - 26 CP - 4 U2 - a U4 - 112659533824 ID - 112659533824 ER -