TY  - JOUR
T1  - Aligning Innovation with Market Characteristics
JF  - Journal of Marketing Research
Y1  - 2006
A1  - Voss,G. B.
A1  - Montoya,Mitzi
A1  - Voss,Z.
KW  - Marketing
VL  - 43
CP  - 2
U2  - a
U4  - 112660715520
ID  - 112660715520
ER  -