TY - JOUR T1 - Unraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Use JF - MIS Quarterly Y1 - 2006 A1 - Massey,A. P. A1 - Montoya,Mitzi KW - Marketing VL - 30 CP - 1 U2 - a U4 - 112662806528 ID - 112662806528 ER -