TY - JOUR T1 - Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality? JF - Marketing Letters Y1 - 2005 A1 - Schmidt,J. B. A1 - Calantone,R. A1 - Griffin,B. A1 - Montoya,Mitzi KW - Marketing VL - 16 CP - 2 U2 - a U4 - 112663205888 ID - 112663205888 ER -