TY  - JOUR
T1  - Reaping the Benefits of Innovative IT: The Long and Winding Road
JF  - IEEE Transactions on Engineering Management
Y1  - 2001
A1  - Massey ,A. P.
A1  - Montoya,Mitzi
A1  - Brown,S.
KW  - Marketing
VL  - 48
CP  - 3
U2  - a
U4  - 112665384960
ID  - 112665384960
ER  -