TY - JOUR T1 - Reengineering the Customer Relationship: Leveraging Knowledge Assets at IBM JF - Decision Support Systems Y1 - 2001 A1 - Massey,A. P. A1 - Montoya,Mitzi A1 - Holcom,K. KW - Marketing VL - 32 CP - 2 U2 - a U4 - 112665169920 ID - 112665169920 ER -