TY - JOUR T1 - From the User Interface to the Customer Interface: Results from a Global Experiment JF - International Journal of Human-Computer Studies Y1 - 2000 A1 - O'Keefe,R. M. A1 - Cole,M. A1 - Chau,P. A1 - Massey,A. P. A1 - Montoya,Mitzi A1 - Perry,M. KW - Marketing VL - 53 CP - 4 U2 - a U4 - 112665516032 ID - 112665516032 ER -