TY - JOUR T1 - The Role of Marketing in Developing Successful New Products in South Korea And Taiwan JF - Journal of International Marketing Y1 - 1997 A1 - Song,X. M. A1 - Montoya,Mitzi A1 - Schmidt,J. B. KW - Marketing VL - 5 CP - 3 U2 - a U4 - 112666171392 ID - 112666171392 ER -