TY - JOUR T1 - The Role of Geography of Self in "Filling In" Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributes JF - Journal of Advertising Y1 - 2013 A1 - Puzakova,Marina A1 - Kwak,Hyokjin A1 - Taylor,Charles R KW - Marketing KW - MBA VL - 42 CP - 1 U2 - a U4 - 55968591872 ID - 55968591872 ER -