TY  - JOUR
T1  - The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales
JF  - Advances in International Marketing
Y1  - 2011
A1  - Rocereto,Joseph F
A1  - Puzakova,Marina
A1  - Anderson,Rolph  E
A1  - Kwak,Hyokjin
KW  - Marketing
KW  - MBA
VL  - 22
U2  - a
U4  - 55968544768
ID  - 55968544768
ER  -