TY  - JOUR
T1  - Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia
JF  - International Journal of Advertising
Y1  - 2010
A1  - Puzakova,Marina
A1  - Kwak,Hyokjin
A1  - Larsen Andras,Trina
KW  - Marketing
KW  - MBA
VL  - 29
CP  - 5
U2  - a
U4  - 55968448512
ID  - 55968448512
ER  -