TY - BOOK T1 - Shifters: Corporate Investing And Disruptive Change Y1 - 2016 A1 - Van Order,Mark KW - Marketing AB - Corporations have a unique exposure profile to disruptive change. Shifters, provides a lens for evaluating that exposure by providing guidance, and methods to lead shifts instead of reacting to them. CY - Corvallis, 91ÆÞÓÑ UR - www.co-innovators.com U2 - d U4 - 127203616768 ID - 127203616768 ER -