TY  - JOUR
T1  - Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?
JF  - Journal of Marketing Communications
Y1  - 2015
A1  - Watson,Amy
A1  - Turri,A. M.
KW  - Marketing
KW  - OSU-Cascades
VL  - 21
UR  - http://www.tandfonline.com/doi/full/10.1080/13527266.2012.762420?scroll=top&needAccess=true
CP  - 4
U2  - a
U4  - 132682512384
ID  - 132682512384
ER  -