TY  - HEAR
T1  - A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption
Y1  - 2014
A1  - Barnhart,Michelle
A1  - Ratchford,Mark
KW  - Marketing
JA  - Marketing Science Conference
CY  - Atlanta, GA
U2  - c
U4  - 85847734272
ID  - 85847734272
ER  -