TY  - HEAR
T1  - Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index
Y1  - 2007
A1  - Barnhart,Michelle
A1  - Ratchford,Mark
KW  - Marketing
JA  - Winter Educators' Conference
CY  - San Diego, CA
U2  - c
U4  - 13596434433
ID  - 13596434433
ER  -