TY  - HEAR
T1  - Developing Holistic View of Innovation: Marrying Academic and Practitioner Perspectives
Y1  - 2011
A1  - Chen,Jiyao
A1  - Sawhney,Mohanbir
KW  - Strategy & Entrepreneurship
JA  - American Marketing Association conference
CY  - San Francisco, CA  94103
U2  - c
U4  - 51556265984
ID  - 51556265984
ER  -